Peter Shankman (born August 6, 1972) is an American entrepreneur and author. He is best known for founding HARO; an online service for journalists to gather feedback from the public.

Early life

Peter Shankman was born in New York City. He attended

Fiorello H. LaGuardia High School Fiorello H. LaGuardia High School of Music & Art and Performing Arts, often referred to simply as LaGuardia, is a public high school specializing in teaching visual arts and performing arts, located near Lincoln Center in the Lincoln Square n ...

of Performing Arts, and then

Boston University Boston University (BU) is a private research university in Boston, Massachusetts. The university is nonsectarian, but has a historical affiliation with the United Methodist Church. It was founded in 1839 by Methodists with its original c ...

. He was an only child and both his parents were music professors at

New York University New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then- Secretary of the Treasury Albert Gallatin. In 1832, ...

Career

Peter Shankman started his career at

America Online AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017� ...

as a Senior News Editor. He helped to found the AOL Newsroom and spearheaded coverage of the Democratic and Republican 1996 conventions. He then started a PR firm called The Geek Factory. He was the creator of Help a Reporter Out ("HARO"), a service for journalists which was acquired by Vocus, Inc. in 2010. He remained at Vocus until 2012. He has been a guest speaker at TedX,

South by Southwest South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, ...

, Affiliate Summit, BlogWorld Los Angeles and New York, the

Direct Marketing Association The Data & Marketing Association (formerly, Direct Marketing Association), also known as the DMA, is a trade organization for marketers. In 2017 their web site stated "Yes, 100 years ago we were the Direct Mail Marketing Association and then the Di ...

. Shankman is also an angel investor. His investments include Daily Worth, Namely, Pixability, Right Next Door, and Simplist. He has written four books on marketing and customer service.

Advisory roles

He sits on the advisory boards of several companies, including DailyWorth,

Scottevest SCOTTeVEST is a clothing company that specializes in creating clothing with multiple pockets and compartments for electronic devices and other personal items. The company was founded in 2000 by Scott Jordan, an entrepreneur and inventor who was fr ...

and Namely. He also holds a seat on the NASA Education and Outreach Council. The committee was established, and members appointed by, NASA Administrator

Charles Bolden Charles Frank Bolden Jr. (born August 19, 1946) is a former Administrator of NASA, a retired United States Marine Corps Major General, and a former astronaut who flew on four Space Shuttle missions. He graduated from the United States Naval ...

. He is also occasionally quoted in an advisory role on social media and in other marketing outlets.

Personal life

Shankman lives in New York City and has one daughter. He regularly talks about his experience with ADHD, while delivering marketing-related lectures and talks about channeling it, for one's own benefits.

Books

''Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain''. TarcherPerigee. 2017. .
''Zombie Loyalists: Using Great Service to Create Rabid Fans''. St. Martin's Press. 2015. . Michelle Herbison, Marketing Mag, Australia. Retrieved August 18, 2015
''Nice Companies Finish First: Why Cutthroat Management is over and Collaboration is In''. Palgrave-MacMillan. 2013. .
''Customer Service: New Rules for a Social-Enabled World. Que/Pearson,''. 2004. .
''Can We Do That!: Outrageous PR Stunts That Work.'' Wiley and Sons. 2006. .

References

External links

Peter Shankman (official Periscope live channel)
{{DEFAULTSORT:Shankman, Peter American venture capitalists 1972 births Living people