Peter Stevenson Rummell (born October 13, 1945) is an American real estate entrepreneur, investor and businessman. He has held senior positions at several prominent companies, heading two branches of
The Walt Disney Company
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
and serving as CEO of the
St. Joe Company
The St. Joe Company is a land development company headquartered in Panama City Beach, Florida. Founded in 1936 and until 1966 known as St. Joe Paper Company, the company still operates a forestry division but is primarily engaged in real estate d ...
. Disney's
planned community
A planned community, planned city, planned town, or planned settlement is any community that was carefully planned from its inception and is typically constructed on previously undeveloped land. This contrasts with settlements that evolve ...
of
Celebration, Florida
Celebration is a master-planned community (MPC) and census-designated place (CDP) in Osceola County, Florida, United States. A suburb of Orlando, Celebration is located near Walt Disney World Resort and originally developed by The Walt Disney C ...
was his brainchild. He is a founding board member and the primary financial backer of
One Spark
One Spark was an annual crowdfunding festival held in Downtown Jacksonville, Florida, United States. In the event, "creators" displayed projects in various categories (including art, innovation, music, science, social good, and technology) and ...
, a
crowdfunding
Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over was raised worldwide by crow ...
festival in
Jacksonville, Florida
Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the largest city by area in the contiguous United States as of 2020. It is the seat of Duval County, with which the ...
.
Education
Rummell attended
The Hill School in
Pottstown, Pennsylvania
Pottstown is a borough in Montgomery County, Pennsylvania. Pottstown was laid out in 1752–53 and named Pottsgrove in honor of its founder, John Potts. The old name was abandoned at the time of the incorporation as a borough in 1815. In 1888 ...
, then completed his undergraduate education in 1967 with an Artium Baccalaureus (AB) degree in English literature with a Chemistry double major from the
University of North Carolina at Chapel Hill
A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States ...
.
["Profile of Peter Rummell"]
Walker's Research His first job involved selling laboratory equipment to hospitals, and he realized that he was not a salesman. Friends attending the
Wharton Business School at the
University of Pennsylvania
The University of Pennsylvania (also known as Penn or UPenn) is a private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest-regarded universitie ...
encouraged him to join them, so he enrolled there and received an
MBA in 1971.
Another friend from Wharton invited him to visit
Hilton Head Island, South Carolina
Hilton Head Island, sometimes referred to as simply Hilton Head, is a South Carolina Lowcountry, Lowcountry resort town and barrier island in Beaufort County, South Carolina, United States. It is northeast of Savannah, Georgia, and southwest of C ...
, where he met developer Charles Fraser, who offered Rummell a job.
["Jacksonville Civic Council’s Peter Rummell"]
Jax Daily Record, March 25, 2010
Early career
Rummell began his real estate career with the
Sea Pines Company
The Sea Pines Company was a real estate development group founded by General Joseph Bacon Fraser, Charles E. Fraser, and Joseph B. Fraser, Jr. In 1956. It developed Sea Pines Plantation, Amelia Island Plantation, Bandamere, Kiawah Island, Palma ...
in 1971, where he was involved in the development of resort communities on Hilton Head and
Amelia Island, Florida
Amelia Island is a part of the Sea Islands chain that stretches along the East Coast of the United States from South Carolina to Florida; it is the southernmost of the Sea Islands, and the northernmost of the barrier islands on Florida's Atlantic ...
. Beginning in 1977, he was with the
Arvida Corporation
The St. Joe Company is a land development company headquartered in Panama City Beach, Florida. Founded in 1936 and until 1966 known as St. Joe Paper Company, the company still operates a forestry division but is primarily engaged in real estate d ...
, where he served as general manager of the
Sawgrass development in
Ponte Vedra Beach, Florida
Ponte Vedra Beach is a wealthy unincorporated seaside community and suburb of Jacksonville, Florida in St. Johns County, Florida, United States. Located southeast of downtown Jacksonville and north of St. Augustine, it is part of the Jackso ...
. In 1983, he was named Vice Chairman of
Rockefeller Center Management, which markets, leases and manages the 18 buildings in midtown Manhattan that encompass
Rockefeller Center in
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. Rummell left in 1985 to become president of
Disney Development Company. At Disney, he helped manage the company's theme park and resort development, including
Walt Disney World
The Walt Disney World Resort, also called Walt Disney World or Disney World, is an entertainment resort complex in Bay Lake and Lake Buena Vista, Florida, United States, near the cities of Orlando and Kissimmee. Opened on October 1, 1971, th ...
in Orlando, and was a driving force behind the 5,000-acre, 20,000-person planned community of
Celebration, Florida
Celebration is a master-planned community (MPC) and census-designated place (CDP) in Osceola County, Florida, United States. A suburb of Orlando, Celebration is located near Walt Disney World Resort and originally developed by The Walt Disney C ...
.
[Lush, Tamara]
"Town that Disney built has 1st killing since start"
Associated Press, December 2, 2010[French, Desiree]
"Community Builders Profile: Peter S. Rummell"
ULI website Rummell pitched the idea to Disney CEO
Michael Eisner
Michael Dammann Eisner (born March 7, 1942) is an American businessman and former chairman and chief executive officer (CEO) of The Walt Disney Company from September 1984 to September 2005. Prior to Disney, Eisner was president of rival film st ...
in 1989 and described his vision of Celebration:
The division also managed the company's holdings adjacent to theme parks in
Anaheim
Anaheim ( ) is a city in northern Orange County, California, part of the Los Angeles metropolitan area. As of the 2020 United States Census, the city had a population of 346,824, making it the most populous city in Orange County, the 10th-most p ...
,
Orlando,
Tokyo
Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 ...
and
Paris
Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...
.
Rummell was promoted to chairman of
Walt Disney Imagineering and remained with the company until 1997, when he was hired by
St. Joe Company
The St. Joe Company is a land development company headquartered in Panama City Beach, Florida. Founded in 1936 and until 1966 known as St. Joe Paper Company, the company still operates a forestry division but is primarily engaged in real estate d ...
in
Jacksonville, Florida
Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the largest city by area in the contiguous United States as of 2020. It is the seat of Duval County, with which the ...
to transform Florida's largest landowner into a major developer. As chairman and CEO, he guided the company to plan and develop 20 major resort and residential communities.
He left the company in May 2008 and was briefly president of
Nicklaus Companies
Jack William Nicklaus (born January 21, 1940), nicknamed The Golden Bear, is a retired American professional golfer and List of golf courses designed by Jack Nicklaus, golf course designer. He is widely considered to be one of the greatest go ...
.
["EXECUTIVE PROFILE Peter S. Rummell"]
Bloomberg Businessweek, November 20, 2010
From 2003 to 2006 Rummell served on the Board of Directors of
Progress Energy and
Carolina Power & Light
Carolina Power & Light (CP&L), later doing business as Progress Energy Inc., was an electrical generation, transmission, and distribution utility based in Raleigh, North Carolina. The company was founded on July 13, 1908 as the result of the merge ...
;
he serves on the board of
The Haskell Company
Haskell is an architecture, engineering, construction and consulting firm headquartered in Jacksonville, Florida. It was founded by Preston Haskell in 1965. James O'Leary succeeded Steve Halverson as CEO in August, 2018.
Operations
Haskell's ope ...
.
["Peter Rummell, Director"]
Haskell Company website, Executive team
In September 2007, Rummell was named a director of
Real estate investment trust AvalonBay Communities due to his extensive experience in real estate development, and is currently a private investor.
["Peter S. Rummell"]
Forbes magazine, Profiles
Civic involvement
Rummell served as co-chairman of Jacksonville's host committee that was successful in their quest to have the city selected for
Super Bowl XXXIX
Super Bowl XXXIX was an American football game played between the American Football Conference (AFC) champion New England Patriots and the National Football Conference (NFC) champion Philadelphia Eagles to decide the National Football League ( ...
in 2005.
He was an
Urban Land Institute
The Urban Land Institute, or ULI, is a nonprofit research and education organization with regional offices in Washington, D.C., Hong Kong, and London. ULI advocates progressive development, conducting research, and education in topics such as s ...
officer and trustee who was also chairman of the ULI Foundation in the 2000s.
Rummell was a member of the Jacksonville Non-Group, which evolved into the
Jacksonville Civic Council
Jacksonville Civic Council (JCC) is a non-partisan group of prominent Jacksonville, Florida business leaders whose goal is to help resolve community issues by studying a problem, proposing one or more solutions, advocating for change, and providing ...
in 2010. He was the first president of the new organization.
He chaired the
Florida Council of 100 from 2005 to 2007,
a group that advises the governor on issues confronting the state from a business point of view.
From 2003 to 2006, Rummell was appointed by governor
Jeb Bush as a member of the
Florida Board of Governors, which provides policy oversight of the university system for the State of Florida.
In 2013, Rummell became the primary financial backer of
One Spark
One Spark was an annual crowdfunding festival held in Downtown Jacksonville, Florida, United States. In the event, "creators" displayed projects in various categories (including art, innovation, music, science, social good, and technology) and ...
, a five-day
crowdfunding
Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over was raised worldwide by crow ...
festival held in
Downtown Jacksonville.
Personal life
Peter and his wife, Lee Ann, have two children: Mahala Hunter (born 1992) and Harry Stevenson II (born 1994). They reside primarily in Jacksonville, Florida.
References
{{DEFAULTSORT:Rummell, Peter
American real estate businesspeople
People from Jacksonville, Florida
University of North Carolina at Chapel Hill alumni
Florida Republicans
1945 births
Living people
The Hill School alumni