Pete Rummell
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Peter Stevenson Rummell (born October 13, 1945) is an American real estate entrepreneur, investor and businessman. He has held senior positions at several prominent companies, heading two branches of
The Walt Disney Company The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was founded on October 16 ...
and serving as CEO of the
St. Joe Company The St. Joe Company is a land development company headquartered in Panama City Beach, Florida. Founded in 1936 and until 1966 known as St. Joe Paper Company, the company still operates a forestry division but is primarily engaged in real estate ...
. Disney's
planned community A planned community, planned city, planned town, or planned settlement is any community that was carefully planned from its inception and is typically constructed on previously undeveloped land. This contrasts with settlements that evolve ...
of
Celebration, Florida Celebration is a master-planned community (MPC) and census-designated place (CDP) in Osceola County, Florida, United States. A suburb of Orlando, Celebration is located near Walt Disney World Resort and was originally developed by The Walt Dis ...
was his brainchild. He is a founding board member and the primary financial backer of
One Spark One Spark was an annual crowdfunding festival held in Downtown Jacksonville, Florida, United States. In the event, creators displayed projects in various categories (including art, innovation, music, science, social good, and technology) and crowd ...
, a
crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and Alternative Finance, alternative finance, to fund projects "withou ...
festival in
Jacksonville, Florida Jacksonville ( ) is the most populous city proper in the U.S. state of Florida, located on the Atlantic coast of North Florida, northeastern Florida. It is the county seat of Duval County, Florida, Duval County, with which the City of Jacksonv ...
.


Education

Rummell attended
The Hill School The Hill School is a coeducational preparatory boarding school located on a campus in Pottstown, Pennsylvania, about northwest of Philadelphia. The Hill is part of the Ten Schools Admission Organization. The school is accredited by the Mi ...
in
Pottstown, Pennsylvania Pottstown is a Borough (Pennsylvania), borough in Montgomery County, Pennsylvania, United States. Pottstown was laid out in 1752–53 and named Pottsgrove in honor of its founder, John Potts (Pennsylvanian), John Potts. The old name was abando ...
, then completed his undergraduate education in 1967 with an Artium Baccalaureus (AB) degree in English literature with a Chemistry double major from the
University of North Carolina at Chapel Hill The University of North Carolina at Chapel Hill (UNC, UNC–Chapel Hill, or simply Carolina) is a public university, public research university in Chapel Hill, North Carolina, United States. Chartered in 1789, the university first began enrolli ...
."Profile of Peter Rummell"
Walker's Research
His first job involved selling laboratory equipment to hospitals, and he realized that he was not a salesman. Friends attending the
Wharton Business School The Wharton School ( ) is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. Established in 1881 through a donation from Joseph Wharton, a co-founder of Bethlehem Steel, the Wharton ...
at the
University of Pennsylvania The University of Pennsylvania (Penn or UPenn) is a Private university, private Ivy League research university in Philadelphia, Pennsylvania, United States. One of nine colonial colleges, it was chartered in 1755 through the efforts of f ...
encouraged him to join them, so he enrolled there and received an
MBA A Master of Business Administration (MBA) is a professional degree focused on business administration. The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular a ...
in 1971. Another friend from Wharton invited him to visit
Hilton Head Island, South Carolina Hilton Head Island, often referred to as simply Hilton Head, is a South Carolina Lowcountry, Lowcountry resort town and barrier island in Beaufort County, South Carolina, United States. It is northeast of Savannah, Georgia (as the crow flies), a ...
, where he met developer Charles Fraser, who offered Rummell a job."Jacksonville Civic Council’s Peter Rummell"
Jax Daily Record, March 25, 2010


Early career

Rummell began his real estate career with the
Sea Pines Company The Sea Pines Company was a real estate development group founded by General Joseph Bacon Fraser, Charles E. Fraser, and Joseph B. Fraser Jr. In 1956. It developed Sea Pines Plantation, Amelia Island Plantation, Brandermill (Virginia), Kiawa ...
in 1971, where he was involved in the development of resort communities on Hilton Head and
Amelia Island, Florida Amelia Island is a part of the Sea Islands chain that stretches along the East Coast of the United States from South Carolina to Florida; it is the southernmost of the Sea Islands, and the northernmost of the barrier islands on Florida's Atlanti ...
. Beginning in 1977, he was with the Arvida Corporation, where he served as general manager of the
Sawgrass Sawgrass may refer to: *Saw grass, a common name of some species of plants in the genus ''Cladium'' *Sawgrass, Florida, a town in the United States *Sawgrass Country Club, a private golf and tennis club located in Ponte Vedra Beach, Florida *Sawg ...
development in
Ponte Vedra Beach, Florida Ponte Vedra Beach is a wealthy unincorporated community and suburb of Jacksonville, Florida in St. Johns County, Florida, United States. Located in the Jacksonville metropolitan area, southeast of downtown Jacksonville and north of St. Augu ...
. In 1983, he was named vice chairman of Rockefeller Center Management, which markets, leases and manages the 18 buildings in midtown Manhattan that encompass
Rockefeller Center Rockefeller Center is a complex of 19 commerce, commercial buildings covering between 48th Street (Manhattan), 48th Street and 51st Street (Manhattan), 51st Street in the Midtown Manhattan neighborhood of New York City. The 14 original Art De ...
in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
. Rummell left in 1985 to become president of
Disney Development Company The Disney Development Company (DDC) was a fully owned subsidiary of the Walt Disney Company, incorporated in Florida. Beginning in 1984, its primary role was in the master planning, design and construction of resort, commercial and business areas ...
. At Disney, he helped manage the company's theme park and resort development, including
Walt Disney World The Walt Disney World Resort is an destination resort, entertainment resort complex located about southwest of Orlando, Florida, United States. Opened on October 1, 1971, the resort is operated by Disney Experiences, a division of the Wa ...
in Orlando, and was a driving force behind the 5,000-acre, 20,000-person planned community of
Celebration, Florida Celebration is a master-planned community (MPC) and census-designated place (CDP) in Osceola County, Florida, United States. A suburb of Orlando, Celebration is located near Walt Disney World Resort and was originally developed by The Walt Dis ...
.Lush, Tamara
"Town that Disney built has 1st killing since start"
Associated Press, December 2, 2010
French, Desiree
"Community Builders Profile: Peter S. Rummell"
ULI website
Rummell pitched the idea to Disney CEO
Michael Eisner Michael Dammann Eisner ( ; born March 7, 1942) is an American businessman and former chairman and chief executive officer (CEO) of the Walt Disney Company from September 1984 to September 2005. Prior to Disney, Eisner was president of rival film ...
in 1989 and described his vision of Celebration: The division also managed the company's holdings adjacent to theme parks in
Anaheim Anaheim ( ) is a city in northern Orange County, California, United States, part of the Greater Los Angeles area. As of the 2020 census, the city had a population of 346,824, making it the most populous city in Orange County, the tenth-most ...
,
Orlando Orlando commonly refers to: * Orlando, Florida, a city in the United States Orlando may also refer to: People * Orlando (given name), a masculine name, includes a list of people with the name * Orlando (surname), includes a list of people wit ...
,
Tokyo Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...
and
Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
. Rummell was promoted to chairman of
Walt Disney Imagineering Walt Disney Imagineering Research & Development, Inc.—commonly referred to as Walt Disney Imagineering, Imagineering, or WDI—is the research and development arm of The Walt Disney Company, responsible for the creation, design, and construc ...
and remained with the company until 1997, when he was hired by
St. Joe Company The St. Joe Company is a land development company headquartered in Panama City Beach, Florida. Founded in 1936 and until 1966 known as St. Joe Paper Company, the company still operates a forestry division but is primarily engaged in real estate ...
in
Jacksonville, Florida Jacksonville ( ) is the most populous city proper in the U.S. state of Florida, located on the Atlantic coast of North Florida, northeastern Florida. It is the county seat of Duval County, Florida, Duval County, with which the City of Jacksonv ...
to transform Florida's largest landowner into a major developer. As chairman and CEO, he guided the company to plan and develop 20 major resort and residential communities. He left the company in May 2008 and was briefly president of
Nicklaus Companies Jack William Nicklaus (; born January 21, 1940), nicknamed "the Golden Bear", is an American retired professional golfer and List of golf courses designed by Jack Nicklaus, golf course designer. He is widely considered to be one of the greate ...
."EXECUTIVE PROFILE Peter S. Rummell"
Bloomberg Businessweek, November 20, 2010
From 2003 to 2006 Rummell served on the board of directors of Progress Energy and
Carolina Power & Light Carolina Power & Light (CP&L), later doing business as Progress Energy Inc., was an electrical generation, transmission, and distribution utility based in Raleigh, North Carolina. The company was founded on July 13, 1908 as the result of the merger ...
; he serves on the board of
The Haskell Company The Haskell Company is an architecture, engineering, construction and consulting firm headquartered in Jacksonville, Florida. It was founded by Preston Haskell in 1965 as the ''Preston H. Haskell Company''. James O'Leary succeeded Steve Halverson ...
."Peter Rummell, Director"
Haskell Company website, Executive team
In September 2007, Rummell was named a director of
Real estate investment trust A real estate investment trust (REIT, pronounced "reet") is a company that owns, and in most cases operates, income-producing real estate. REITs own many types of real estate, including office and apartment buildings, studios, warehouses, hos ...
AvalonBay Communities due to his extensive experience in real estate development, and is currently a private investor."Peter S. Rummell"
Forbes magazine, Profiles


Civic involvement

Rummell served as co-chairman of Jacksonville's host committee that was successful in their quest to have the city selected for
Super Bowl XXXIX Super Bowl XXXIX was an American football game played between the American Football Conference (AFC) champion New England Patriots and the National Football Conference (NFC) champion Philadelphia Eagles to decide the National Football League (NF ...
in 2005. He was an
Urban Land Institute The Urban Land Institute, or ULI, is a global nonprofit research and education organization with regional offices in Washington, D.C., Hong Kong, and London. ULI aims to help its members and their partners build more equitable, sustainable, heal ...
officer and trustee who was also chairman of the ULI Foundation in the 2000s. Rummell was a member of the Jacksonville Non-Group, which evolved into the Jacksonville Civic Council in 2010. He was the first president of the new organization. He chaired the
Florida Council of 100 The Florida Council of 100 is a private, non-profit, non-partisan organization of Florida business leaders who advise the state's governor. It was founded in 1961 and is headquartered in Tampa, Florida. History The association was founded in 1961 ...
from 2005 to 2007, a group that advises the governor on issues confronting the state from a business point of view. From 2003 to 2006, Rummell was appointed by governor
Jeb Bush John Ellis "Jeb" Bush (born February 11, 1953) is an American politician and businessman who served as the 43rd governor of Florida from 1999 to 2007. A member of the Bush family, Bush political family, he was an unsuccessful candidate for pre ...
as a member of the
Florida Board of Governors The Florida Board of Governors is a 17-member governing board serving as the governing body for the State University System of Florida, which includes all public universities in the state of Florida. After its predecessor, the Florida Board of ...
, which provides policy oversight of the university system for the State of Florida. In 2013, Rummell became the primary financial backer of
One Spark One Spark was an annual crowdfunding festival held in Downtown Jacksonville, Florida, United States. In the event, creators displayed projects in various categories (including art, innovation, music, science, social good, and technology) and crowd ...
, a five-day
crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and Alternative Finance, alternative finance, to fund projects "withou ...
festival held in
Downtown Jacksonville Downtown Jacksonville is the historic core and central business district (CBD) of Jacksonville, Florida, United States. It comprises the earliest area of the city to be developed and is located in its geographic center along the narrowing point ...
.


Personal life

Peter and his wife, Lee Ann, have two children: Mahala Hunter (born 1992) and Harry Stevenson II (born 1994). They reside primarily in Jacksonville, Florida.


References

{{DEFAULTSORT:Rummell, Peter American businesspeople in real estate Businesspeople from Jacksonville, Florida University of North Carolina at Chapel Hill alumni Florida Republicans 1945 births Living people The Hill School alumni