Peso Pluma
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Hassan Emilio Kabande Laija (born 15 June 1999), known professionally as Peso Pluma, is a Mexican
corrido The corrido (Spanish pronunciation: Help:IPA/Spanish, oˈriðo is a famous narrative metrical tale and poetry that forms a Ballad (music), ballad. The songs often feature topics such as oppression, history, daily life for criminals, the vaqu ...
singer and rapper. Learning to play the guitar during his early teens, he developed his craft by writing songs inspired by regional Mexican music. He achieved moderate success with his first two studio albums, ''Ah y Qué?'' (2020) and ''Efectos Secundarios'' (2021), which were published under the label El Cartel de Los Ángeles. He followed the albums with the singles " Por Las Noches" and "El Belicón" (with Raúl Vega), with the latter selling 480,000 units and being
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octuple-platinum in the Latin field by the
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(RIAA). He followed up his success with the EP '' Sembrando'' (2022) and the 5× Platinum Latin-certified controversial duet " Siempre Pendientes" with Luis R. Conriquez entering the ''Billboard'' Global 200. His collaborations with Natanael Cano, " AMG" (alongside Gabito Ballesteros) and "
PRC China, officially the People's Republic of China (PRC), is a country in East Asia. With a population exceeding 1.4 billion, it is the second-most populous country after India, representing 17.4% of the world population. China spans the e ...
", became massive hits in the
Latin music Latin music (Portuguese language, Portuguese and ) is a term used by the music industry as a catch-all category for various styles of music from Ibero-America, which encompasses Music of Latin America, Latin America, Music of Spain, Spain, Mu ...
community after their use on
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, both charting on the '' Billboard'' Hot 100. In April 2023, Pluma and Eslabon Armado made history with " Ella Baila Sola", being the first
regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...
song to reach the top 10 of the ''Billboard'' Hot 100, eventually peaking at number four. The commercial growth of the song boosted the popularity of the singer worldwide, simultaneously placing eight songs on the Hot 100 in the week of 29 April 2023, becoming the Mexican act with the most
Spanish-language Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...
entries in the US. At the end of 2023, the song was revealed by Spotify to be the 5th most streamed song worldwide. His third studio album, '' Génesis'' (2023), won the Grammy Award for Best Música Mexicana Album (including Tejano). His fourth studio album and double album '' Éxodo'' (2024) attained further success, peaking at number five on the ''Billboard'' 200. Having a distinct
musical style Musical is the adjective of music. Musical may also refer to: * Musical theatre, a performance art that combines songs, spoken dialogue, acting and dance * Musical film and television, a genre of film and television that incorporates into the narr ...
dominated by corridos tumbados (
Sinaloa Sinaloa (), officially the (), is one of the 31 states which, along with Mexico City, compose the Federal Entities of Mexico. It is divided into 18 municipalities, and its capital city is Culiacán Rosales. It is located in northwest Mexic ...
-style sierreño
corrido The corrido (Spanish pronunciation: Help:IPA/Spanish, oˈriðo is a famous narrative metrical tale and poetry that forms a Ballad (music), ballad. The songs often feature topics such as oppression, history, daily life for criminals, the vaqu ...
s with elements of Latin urban music; specifically
Latin hip hop Latin hip hop (also known as Latin rap) is a subgenre of hip hop music that is recorded by Spanish-speaking artists in the Caribbean, North America, Central America, South America, and Spain. Latin hip hop in the United States West Coast In the ...
and
reggaeton Reggaeton (, ) is a modern style of popular music, popular and electronic music that originated in Panamanian reggaetón, Panama during the late 1980s, and which rose to prominence in the late 1990s and early 2000s through a plethora of Puert ...
), Pluma is considered to be a major contributor to the revival of corridos. With his crossover appeal, Pluma is the most streamed artist of all time in Mexico.


Life and career

Hassan Kabande Laija was born on 15 June 1999, in the municipality of
Zapopan Zapopan () is a city and municipality located in the Mexican state of Jalisco. Part of the Guadalajara Metropolitan Area, Zapopan is the largest city in the state. It's best known as the home of the Virgin of Zapopan, an image of the Virgin ...
, Jalisco, Mexico to Hassan Kabande and Rubi Laija. The relatives of his mother were residents of
Badiraguato Badiraguato is a small city and seat of the Badiraguato Municipality in the States of Mexico, Mexican state of Sinaloa. It stands at . According to 2010 census, the city reported 3,725 inhabitants. The hamlet of ''La Tuna'', located 110 kilometr ...
,
Sinaloa Sinaloa (), officially the (), is one of the 31 states which, along with Mexico City, compose the Federal Entities of Mexico. It is divided into 18 municipalities, and its capital city is Culiacán Rosales. It is located in northwest Mexic ...
. Both parents were born in Mexico; his father was born in
Chiapas Chiapas, officially the Free and Sovereign State of Chiapas, is one of the states that make up the Political divisions of Mexico, 32 federal entities of Mexico. It comprises Municipalities of Chiapas, 124 municipalities and its capital and large ...
and is of Lebanese and Palestinian descent, his ancestors emigrating from
Bethlehem Bethlehem is a city in the West Bank, Palestine, located about south of Jerusalem, and the capital of the Bethlehem Governorate. It had a population of people, as of . The city's economy is strongly linked to Tourism in the State of Palesti ...
in the early 1900s. Growing up in
Guadalajara Guadalajara ( ; ) is the capital and the most populous city in the western Mexican List of states of Mexico, state of Jalisco, as well as the most densely populated municipality in Jalisco. According to the 2020 census, the city has a population ...
, he began playing the guitar at age 15 by watching videos on
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. Pluma started writing songs in a diary, admitting to being ridiculed by peers. Describing his initial approach to songwriting, he explained how writing became his therapy: "That’s where I’d write how I was feeling, then I realized some stuff would rhyme. I kept practicing and became better with time."


2020–2021: Career beginnings

After years of writing music together, Pluma worked with his cousin, fellow singer and songwriter, Roberto "Tito" Laija Garcia, also known as Tito Double P, on releasing two live albums, ''Disco en Vivo'' on 21 February 2020 and ''Disco en Vivo, Vol. 2'' on 4 July. Published by the independent label El Cartel de los Ángeles, the collections consisted of recordings of his performances around Jalisco. In April 2020, he released his debut studio album, ''Ah y Qué?'' featuring twelve songs and collaborations with El Choforo, Lalo Reyes, and Jorge Morales El Jilguero. Pluma published his live recording with Decreto Real of "Relajado Voy" to streaming platforms on 7 October as his first single release. He followed up with the singles "Mil Historias" with Hector Rubio on 13 November and "El Petter" with Decreto Real on 4 December before deciding to work on a new body of work. Pluma published his second studio album, ''Efectos Secundarios'', on 19 March 2021, preceded by the singles "Con Dinero Baila el Perro" and "Lo Que Me Das", a music video for the latter, as well as songs with previous collaborators El Choforo and Hector Rubio. Focusing on building his sound, Pluma issued the single " Por Las Noches" on 11 June, a slowed-down sierreño track about an unintended breakup. Pluma's "Todo Es Playa", a song about smoking
marijuana Cannabis (), commonly known as marijuana (), weed, pot, and ganja, List of slang names for cannabis, among other names, is a non-chemically uniform psychoactive drug from the ''Cannabis'' plant. Native to Central or South Asia, cannabis has ...
, was his last single with El Cartel de los Ángeles before he switched labels to Prajin Records under George Prajin. To mark this shift, the singer published the socio-political track "Spiral" on 25 November.


2022: Breakthrough

On 4 February 2022, Pluma teamed up with Raul Vega on the single "El Belicón", a
corrido The corrido (Spanish pronunciation: Help:IPA/Spanish, oˈriðo is a famous narrative metrical tale and poetry that forms a Ballad (music), ballad. The songs often feature topics such as oppression, history, daily life for criminals, the vaqu ...
anthem on the local narcoculture. Working on-hand with the song's production, Pluma and Vega played the roles of members of a
drug cartel A drug cartel is a criminal organization composed of independent drug lords who collude with each other in order to improve their profits and dominate the illegal drug trade. Drug cartels form with the purpose of controlling the supply of the i ...
for the song's music video directed by Barush, instantly going viral among locals. The track gained momentum after its usage in
TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...
and
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, with its music video racking 10 million views on YouTube in one month and gaining a lot of playlisting on
Spotify Spotify (; ) is a List of companies of Sweden, Swedish Music streaming service, audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. , it is one of the largest providers of music streaming services ...
. In April, "El Belicón" debuted at number 50 on ''
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''
Hot Latin Songs The ''Billboard'' Hot Latin Songs (formerly Hot Latin Tracks and Hot Latin 50) is a record chart in the United States for Latin music, Latin songs, published weekly by Billboard (magazine), ''Billboard'' magazine. Since October 2012, chart ranki ...
, peaking at number 46 two weeks after and becoming Pluma's first entry on the charts. Pluma released '' Sembrando'', an extended play containing "Signal" with five new songs, on 20 April in celebration of his fans and the recreational holiday. A six-part thematic and fictional story, the singer explained how the EP was recorded simultaneously, with themes "specifically for that day (420)". Upon its release, the EP was credited on solidifying the singer's contribution on the rise of corridos tumbados, a fusion of
regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...
elements with
trap music Trap music, also known simply as trap, is a subgenre of hip-hop music which originated in the Southern United States, with lyrical references to trap starting in 1991 but the modern sound of trap appearing in 1999. The genre gets its name from t ...
. He teamed up with Tornillos and Polo Gonzales on the song "Sentosa" for the
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division of
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. On 3 June, the singer published "30 Tiros", an acoustic corrido about his success story, along with an accompanying music video directed by Barush surrounded by women and luxuries. The singer collaborated with Luis R. Conriquez on the song " Siempre Pendientes" released on 15 August. The track immediately attracted controversy among news outlets for glorifying labor for
drug lord A drug lord, drug baron, kingpin, or lord of drugs is a type of crime boss in charge of a drug trafficking network, organization, or enterprise. Crime barons may be difficult to bring to justice: usually, they do not possess illegal goods. Ra ...
Joaquín "El Chapo" Guzmán Joaquín Archivaldo Guzmán Loera (; born 4 April 1957), commonly known as "El Chapo", is a Mexican former drug lord and a former leader within the Sinaloa Cartel. Guzmán is believed to be responsible for the deaths of over 34,000 people, ...
, containing the lyrics "" and "". A music video directed by Cesar Acosta starring Pluma and Conriquez holding rifles in the desert supported by a large crew was uploaded to YouTube upon its release, receiving 2 million views in its first 24 hours and being removed from the platform three days later due to public outrage. On 1 October, Pluma sang the song live onstage at the 8 Music Fest in
Culiacán Culiacán, officially Culiacán Rosales, is a city in northwestern Mexico, the capital and largest city of both Culiacán Municipality and the state of Sinaloa. The city was founded on 29 September 1531 by the Spanish conquistadors Lázaro de ...
, serving as a replacement act for Junior H after his sudden cancelation from the event. In celebration of the city's 491st anniversary, an image of El Chapo was projected on screen for the entirety of his performance, attaining backlash from the audiences, organizers, the city council, and netizens for allegations of promoting
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. El Colectivo de Mujeres Activas Sinaloenses, A.C. (CMAS AC) publicly denounced the act, claiming how the performance went against the goal of the festivities to mark "the beginning of the end of drug culture in Culiacán". On the association's official
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account, they claimed accountability from municipal president Juan de Dios Gámez to apply sanctions on the singer "to guarantee non-repetition", attaching an excerpt of Article 254 of the Penal Code for the State of Sinaloa and indicating the application of up to two years in prison for the accusation. In defense, the city council declared that while it disapproved of the projection of the drug leader's image, the municipal authority was "in favor of the freedom of expression of all artists", also considering how the singer was a last-minute addition. Pluma's songs have also led to threats from the
Jalisco New Generation Cartel The Jalisco New Generation Cartel (, ), or CJNG, is a Mexican Organized crime, criminal syndicate, based in Jalisco and headed by Nemesio Oseguera Cervantes ("El Mencho"). The drug cartel, cartel has been characterized by extreme violence and pu ...
, a rival to the Sinaloa Cartel. In retrospect of the incident, Pluma defended himself in a 2023 interview with Pepe Garza on YouTube: "They tried to smear me there, but t'snothing that cannot be fixed. I kept going forward with my career." He denied rumors of actual connections to the cartel, clarifying, "I am an artist, and we do nothing more than appear on stage and sing what we write." The incident gave attention to the rise of the genre
narcocorrido A narcocorrido (, "narco-corrido" or ''drug ballad'') is a subgenre of the Regional Mexican corrido (narrative ballad) genre, from which several other genres have evolved. This type of music is heard and produced on both sides of the Mexico–U ...
, which comprises ballads dedicated to themes of marijuana and the
illegal drug trade The illegal drug trade, drug trafficking, or narcotrafficking is a global black market dedicated to the cultivation, manufacture, distribution and sale of drug prohibition, prohibited drugs. Most jurisdictions prohibitionism, prohibit trade, exce ...
. "Siempre Pendientes" peaked at number 27 in Hot Latin Songs, 155 on the Global Excl. U.S., and number 174 on the
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, becoming Pluma's first global hit in the ''Billboard'' charts. The track was the artist's first entry in Mexico Songs, debuting at number 9 on the week dated 3 September and charting for 20 weeks. Pluma announced "El Gavilán" as his next single due on 21 October, working with Tony Aguirre and becoming his second collaboration with Conriquez. The song rose to number 41 in Hot Latin Songs by the end of the year. On 18 November, he released "Ando Enfocado" with Jaziel Aviles and Codiciado. Natanael Cano and Gabito Ballesteros co-released " AMG" with the singer on 24 November, marking the highly anticipated first collaboration of Cano and Pluma as forefront figures in the subgenre of
corrido The corrido (Spanish pronunciation: Help:IPA/Spanish, oˈriðo is a famous narrative metrical tale and poetry that forms a Ballad (music), ballad. The songs often feature topics such as oppression, history, daily life for criminals, the vaqu ...
s tumbados. Written by Tito about the path to success and named after the Mercedes-AMG G 63, a music video was uploaded on Cano's YouTube channel featuring the trio partying in the Mexican city nightlife, splicing in between footage of Mexican brass players. "AMG" debuted at number 25 on Mexico Songs on 17 December. The singer partnered with Alemán on "Delivery" on 9 December, setting an experimental shift in his sound with the prominence of hip-hop beats. On 30 December, American regional Mexican band
Fuerza Regida Fuerza Regida is an American regional Mexican band formed in San Bernardino, California in 2015, initially as a cover band. The band is currently compromised of Jesús Ortíz Paz (lead vocals), Samuel Jáimez (backing vocals and 12-string guitar ...
released their album '' Pa Que Hablen'' (2022), containing the track " Igualito a Mi Apá" with Pluma.


2023: Mainstream success and ''Génesis''

"AMG" climbed to number 10 in Mexico Songs on the chart dated 14 January 2023 as the singer's first top-ten hit. The song rose to number 3 in the following week after receiving placements on major playlists on Spotify, the premiere of the "Igualito a Mi Apá" music video directed by Miguel, and the announcement of a new collaboration between Pluma and Cano titled "
PRC China, officially the People's Republic of China (PRC), is a country in East Asia. With a population exceeding 1.4 billion, it is the second-most populous country after India, representing 17.4% of the world population. China spans the e ...
". With 5.8 million US streams, "AMG" debuted at number 92 in the ''Billboard''
Hot 100 The ''Billboard'' Hot 100, also known as simply the Hot 100, is the music industry standard record chart in the United States for songs, published weekly by ''Billboard'' magazine. Chart rankings are based on sales (physical and digital), o ...
chart ending on 4 February, marking as the singer's first Hot 100 entry. "AMG" ascended to number 10 on Hot Latin Songs and surged to number one on the Mexico Songs chart dated 25 February, becoming his first chart-topper. On 20 January, he began his nationwide tour for the year at the Camara Sonora in Guadalajara, Jalisco. He concluded the Mexican tour on 26 April to a sold-out audience at the Palenque ExpoGan in
Hermosillo Hermosillo (), formerly called Pitic (as in ''Santísima Trinidad del Pitic'' and ''Presidio del Pitic''), is a city in the center of the northwestern Mexican state of Sonora. It is the municipal seat of the Hermosillo municipality, the state's ...
,
Sonora Sonora (), officially Estado Libre y Soberano de Sonora (), is one of the 31 states which, along with Mexico City, comprise the Administrative divisions of Mexico, Federal Entities of Mexico. The state is divided into Municipalities of Sonora, 72 ...
. Released on 23 January, "
PRC China, officially the People's Republic of China (PRC), is a country in East Asia. With a population exceeding 1.4 billion, it is the second-most populous country after India, representing 17.4% of the world population. China spans the e ...
" (short for ) was written about the daily life of a gangster. The music video starred Cano and Pluma as dealers on the job, standing as the first music video uploaded directly on Pluma's official YouTube channel and gaining 10 million views in its first week of publication. Varied versions of the track's first line () went viral on TikTok, along with a dance craze originally performed by Pluma in the music video, stirring controversy for being re-enacted by children and its implications. "PRC" served as Pluma's second Hot 100 hit on 18 February. Pluma and Junior H co-released " El Azul" on 10 February, accompanied by a live performance video directed by Johnny Ragr. A
war War is an armed conflict between the armed forces of states, or between governmental forces and armed groups that are organized under a certain command structure and have the capacity to sustain military operations, or between such organi ...
corrido about working for El Chapo using his infamous 701 moniker, the song made headlines after the line "" was censored by Spotify on late April for its allusion to the drug
fentanyl Fentanyl is a highly potent synthetic piperidine opioid primarily used as an analgesic (pain medication). It is 30 to 50 times more Potency (pharmacology), potent than heroin and 50 to 100 times more potent than morphine. Its primary Medici ...
. The song debuted at number 15 on 4 March in Mexico Songs. On 27 February, Argentine rapper
Nicki Nicole Nicole Denise Cucco (born August 25, 2000), known professionally as Nicki Nicole (), is an Argentine rapper and singer-songwriter. Born and raised in Rosario, Santa Fe, she gained popularity with her singles "Wapo Traketero", "Colocao", "Mamichu ...
remixed "Por Las Noches", providing a new verse and additional vocals and adding a female perspective to the sierreño. A music video directed by Pepe Garrido was previewed on 2 March, starring Pluma and Nicole in a local bar taking turns singing the serenade as a distraught man cries in the background. After creating speculations on Nicole's breakup with rapper Trueno with the line "", the remix fueled the original version of the song's resurgence on the charts, appearing on the Hot 100 dated 25 March. A collaboration with Colombian producer
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titled "El Hechizo" was published on 9 March to rave reviews, together with a music video directed by Cristian Aguilar. Pluma's concert stop in
León, Guanajuato León (), officially León de Los Aldama, is the most populous city and municipal seat of the municipality of León in the Mexican state of Guanajuato. In the 2020 census, INEGI reported 1,579,803 people living in the city of León and 1,721,21 ...
on 11 March was postponed to 30 March after the organizers of his concert encountered issues with the logistics and local permit. The mishap created buzz for possibly being controlled by the authorities considering the singer's activism on narcoculture and his immense appeal among the city with the highest number of
adolescents Adolescence () is a transitional stage of human physical and psychological development that generally occurs during the period from puberty to adulthood (typically corresponding to the age of majority). Adolescence is usually associated with ...
in Mexico living in
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. " Ella Baila Sola", a track performed by Pluma with the American Hispanic group Eslabon Armado as the lead single from their sixth studio album, ''Desvelado'', was officially released to streaming services on 16 March after initially premiering on TikTok. Written by the group's lead vocalist Pedro Tovar as a sierreño about friends spotting a beautiful girl on the dance floor, Tovar previewed the song to Pluma at an airport via a phone call. On 17 March, Pluma hopped on a remix for the 2021 Latin reggaeton single " La Bebé" by Mexican singer-songwriter
Yng Lvcas Daniel Oswaldo Donlucas Martínez (born 24 October 1999), known professionally at Yng Lvcas, is a Mexican singer-songwriter and rapper known for corridos and reggaeton music. His 2023 remix of " La Bebé" with Peso Pluma charted number 11 on the ...
, citing about wanting a sonic shift from his previous releases. Aiming to collaborate with a fellow Mexican artist, Lvcas recorded the song with the singer at
Querétaro Querétaro, officially the Free and Sovereign State of Querétaro, is one of the Political divisions of Mexico, 32 federal entities of Mexico. It is divided into Municipalities of Querétaro, 18 municipalities. Its capital city is Querétaro Cit ...
, releasing its music video on 23 March. On 28 March, following its first full week of tracking, "Ella Baila Sola" debuted at number 1 on both Latin Streaming Songs and Mexico Songs for the week ending on 1 April, becoming both artists' first number-one single on the latter. The song also debuted at number 2 on Hot Latin Songs, number 10 on
Streaming Songs The Streaming Songs chart is released weekly by ''Billboard (magazine), Billboard'' magazine and lists each week's top streamed radio songs, on-demand songs and videos on leading online music services in the United States. The chart represents one ...
, and number 26 on the Hot 100, acquiring 16 million official streams in the US during its first week. In the same period, the "La Bebé" remix charted at number 77 on the Hot 100 with 6.8 million streams in the United States. With "AMG", "PRC", and "Por Las Noches" concurrently charting with the arrivals of "Ella Baila Sola" and "La Bebé", Pluma recorded the most Hot 100
Spanish-language Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...
entries for any Mexican artist. In celebration of his success, the singer announced the Doble P Tour across 17 cities in the United States. Singer
Becky G Rebbeca Marie Gomez (born March 2, 1997), known professionally as Becky G, is an American singer and actress. Born and raised in Inglewood, California, she first gained recognition in 2011 for her cover version, cover versions of popular song ...
recruited Pluma for the single "
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" on 30 March as the first single for her upcoming regional Mexican album. The collaboration, co-written by the duo with Tito and Grammy-winning producer Edgar Barrera, narrated the story of a failed relationship. Coinciding with the release of "Chanel", Pluma received updated Latin certifications from the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
, with "El Belicón" declared as 8× Platinum having 480,000 units sold, "Siempre Pendientes" as 5× Platinum with 300,000 units, and "PRC" as 4× Platinum with 240,000 sold. The music video for "Chanel" directed by Ricky Alvarez featuring its performers crooning in various minimalistic outdoor settings was published on 6 April. Becky G brought Pluma onstage during her set in
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2023 Catastrophic natural disasters in 2023 included the Lists of 21st-century earthquakes, 5th-deadliest earthquake of the 21st century 2023 Turkey–Syria earthquakes, striking Turkey and Syria, leaving up to 62,000 people dead; Cyclone Freddy ...
on 14 April for surprise performances of "Chanel" and "PRC". Seeing a rise in streams, "Ella Baila Sola" reached number one on the daily chart of Spotify Top 50 - Global on 15 April, dethroning "
Flowers Flowers, also known as blooms and blossoms, are the reproductive structures of flowering plants ( angiosperms). Typically, they are structured in four circular levels, called whorls, around the end of a stalk. These whorls include: calyx, m ...
" by
Miley Cyrus Miley Ray Cyrus ( , born Destiny Hope Cyrus, November 23, 1992) is an American singer, songwriter, actress and director. Regarded as a contemporary pop icon, Cyrus has been recognized for her evolving artistry and image reinventions. She is ...
. During the same period, the singer monopolized the top 6 of the Mexico Songs chart and placed 5 songs in the top ten of Hot Latin Songs chart, with "Ella Baila Sola" in the lead for both. On 17 April, ''Billboard'' announced that with their jump from 17 to 10, Pluma and Armado made history with "Ella Baila Sola" as the first regional Mexican top-ten song in the 64-year history of the Billboard Hot 100. "El Azul" entered the chart at number 87, extending his record to sixth simultaneous Hot 100 entries. In partnership with Prajin, Pluma launched his own independent record label named Double P Records on 20 April, signing artists Tito, Vega, and Jasiel Nuñez upon its public announcement. Aiming to propel the careers of its signees inside and outside of Mexico, he stressed that his label's goal relied on "making union, being grateful, and being humble". Serving as its
chief executive officer A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
and head of A&R, the singer released the track " Rosa Pastel" featuring Nuñez as his first single under the label to mark its foundation. At the
2023 Catastrophic natural disasters in 2023 included the Lists of 21st-century earthquakes, 5th-deadliest earthquake of the 21st century 2023 Turkey–Syria earthquakes, striking Turkey and Syria, leaving up to 62,000 people dead; Cyclone Freddy ...
Latin American Music Awards The Latin American Music Awards (Latin AMAs) is an annual American music awards show produced by TelevisaUnivision. It is the Spanish-language counterpart of the American Music Awards (AMAs). As with AMAs, the Latin AMAs are determined by a poll ...
in
Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
,
Nevada Nevada ( ; ) is a landlocked state in the Western United States. It borders Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the seventh-most extensive, th ...
, Pluma joined Becky G onstage to sing "Chanel", signaling his first American televised performance. On the weekly chart of Spotify Global dated 20 April, the singer became the first Mexican act to attain number one with "Ella Baila Sola". According to ''Billboard'' on 24 April, "Ella Baila Sola" climbed 10–5 on the Hot 100 chart, eclipsing its previous record and emerging as the first regional Mexican top-five hit in the chart's history. "Chanel" and "Igualito a Mi Apá" debuted at number 88 and number 90 respectively, increasing his record to eight concurrent Hot 100 entries in a single week. During the timeframe, "Ella Baila Sola" also rose to number one in the Global 200, the first leader in the chart for any Mexican song. To promote the song, Pluma was invited to perform at ''
The Tonight Show Starring Jimmy Fallon ''The Tonight Show Starring Jimmy Fallon'' is an American late-night talk show hosted by actor and comedian Jimmy Fallon that airs on NBC. The show premiered on February 17, 2014, and is produced by Broadway Video and Universal Television. It i ...
'' on 29 April as the first regional Mexican performance ever on the show. The event was met with polarizing responses; while fans and Mexican audiences commended the rare achievement as the representation of regional Mexican music to a wider scope, critics questioned the absence of Eslabon Armado from the monumental feat and the possible romanticization of narcoculture. On 1 May, "Ella Baila Sola" peaked at number 4 in the Hot 100. "AMG" became 7× Platinum with 420,000 units tracked by the RIAA as "El Azul" received 2× Platinum status. Puerto Rican rapper
Eladio Carrión Eladio Carrión Morales (born November 14, 1994) is an American rapper and singer of Latin trap and reggaeton. Biography Eladio Carrión was born in Kansas City, Kansas, into a Puerto Rican family; as his father was in the U.S. Military, th ...
collaborated with Pluma for the song " 77" on 5 May. A track about living a luxurious life with an abundance of work, the music video was directed by Jose Ovi Jimenez and released on 9 May. On 13 May, Puerto Rican rapper
Anuel AA Emmanuel Gazmey Santiago (born November 26, 1992), known professionally as Anuel AA, is a Puerto Rican rapper and singer. Often called "The God of Latin trap" by himself and major Latin artists. His music often contains samples and interpola ...
teased on social media about an upcoming collaboration with Pluma, posting a photo with the singer guesting at the Inglewood stop of his Legends Never Die Tour to his
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
account. Pluma released the solo track " Bye" on 26 May along with a music video directed by Edgar Nito. On 31 May, Argentine producer
Bizarrap Gonzalo Julián Conde (born August 29, 1998), known professionally as Bizarrap or BZRP, is an Argentine record producer, songwriter and DJ. He specializes in EDM, Latin trap and Latin hip hop. He is known for his BZRP Music Sessions, a series ...
featured the singer on the fusion track " Bzrp Music Sessions, Vol. 55". In June 22, Pluma released his third studio album '' Génesis'', which was supported by three singles, "Rosa Pastel", "77", and "Bye". Eight days after the album's release, Pluma released a deluxe version of ''Génesis'', which adds three previously released singles, "PRC" with Natanael Cano, " Las Morras" with Blessd, and "
Tulum Tulum (, ) is the site of a pre-Columbian Mayan walled city which served as a major port for Coba, in the Mexican state of Quintana Roo. The ruins are situated on cliffs along the east coast of the Yucatán Peninsula on the Caribbean Sea. T ...
" with Grupo Frontera. In July 2023, ''Génesis'' peaked at number 3 on the ''Billboard'' 200 charts, making it the highest charting and fast selling regional Mexican album in ''Billboard'' history. In September 2023, Pluma became the first música mexicana star to perform at the
MTV Video Music Awards The MTV Video Music Awards (commonly abbreviated as the VMAs) is an award show presented by the cable channel MTV to honor the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video category ...
. Later that month, Pluma canceled an October 14 show in
Tijuana, Mexico Tijuana is the most populous city of the Mexican state of Baja California, located on the northwestern Pacific Coast of Mexico. Tijuana is the municipal seat of the Tijuana Municipality, the hub of the Tijuana metropolitan area and the most popu ...
after he was threatened in a series of banners signed with the initials of the
Jalisco New Generation Cartel The Jalisco New Generation Cartel (, ), or CJNG, is a Mexican Organized crime, criminal syndicate, based in Jalisco and headed by Nemesio Oseguera Cervantes ("El Mencho"). The drug cartel, cartel has been characterized by extreme violence and pu ...
. In the end of October, American singer
Arcángel Austin Agustín Santos (born December 23, 1985), better known by his stage name Arcángel, is an American rapper and singer. He is often described as one of the most influential artists in the Latin urban genre, as well in Latin music overall, ...
and Pluma released " La Chamba", which is the lead single on the former's fifth studio album. In November, Pluma released "Peligro", in promotion of the 2023 video game '' Call of Duty: Modern Warfare III'' and at the end of November 2023, the singer and Milo J released "Una Bala", which is part of Milo J's debut album ''111''. Days later, Brazilian singer Anitta collaborated with Peso Pluma on " Bellakeo". Pluma would later release " Rompe la Dompe" with Junior H and Óscar Maydon, as the final single of 2023.


2024–present: ''Éxodo''

Through interviews and live performances from 2023, it was speculated that Peso Pluma would release a collaborative EP with fellow singer Jasiel Nuñez in 2024, as well as his fourth studio album. Released as his first song of 2024, Peso Pluma would collaborate with fellow singer Luis R. Conriquez on their third collaboration " Pixelados". Peso Pluma would be invited to the 2024
Viña del Mar International Song Festival The Viña del Mar International Song Festival () is an annual international music festival held every third week of February in Viña del Mar, Chile. Started in 1960 it is the oldest and largest music festival in Latin America, and one of the long ...
, but his invitation has been criticized for the artist's purported exaltation of narcoculture by Chilean public intellectual Alberto Mayol. Citing Mayol,
councilor A councillor, alternatively councilman, councilwoman, councilperson, or council member, is someone who sits on, votes in, or is a member of, a council. This is typically an elected representative of an electoral district in a municipal or regio ...
of Viña del Mar René Lues wrote an open letter petitioning
alcalde ''Alcalde'' (; ) is the traditional Spanish municipal magistrate, who had both judicial and Administration (government), administrative functions. An ''alcalde'' was, in the absence of a corregidor (position), corregidor, the presiding officer o ...
Macarena Ripamonti to recall the invitation of Peso Pluma for the festival. Following this, Chilean ministers of the interior and of justice, Carolina Tohá and Luis Cordero Vega joined the criticism of the invitation of Peso Pluma. The criticism and potential cancellation of Peso Pluma has been widely covered by the international press. In the later days of January 2024, the singer would release other singles as secondary artist, which appeared on the ''Billboard'' Hot 100, which include the
dance-pop Dance-pop is a Music genre, genre of electronic dance music that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit ra ...
track " Igual que un Ángel" with
Kali Uchis Karly Marina Loaiza (born July 17, 1994), known professionally as Kali Uchis ( ), is an American singer and songwriter. Her accolades include a Grammy Awards, Grammy Award, an American Music Awards, American Music Award, two Billboard Music Awar ...
, and
ranchera Ranchera () or canción ranchera is a genre of traditional music of Mexico. It dates to before the years of the Mexican Revolution. Rancheras today are played in the vast majority of regional Mexican music styles. Drawing on rural traditional fo ...
track " La Intención" with
Christian Nodal Christian Jesús González Nodal (born January 11, 1999) is a Mexican singer and songwriter. Born and raised in Sonora, he is mainly known for popularizing "mariacheño", a fusion genre between mariachi and Norteño (music), norteño music. Nod ...
. At the
66th Annual Grammy Awards The 66th Annual Grammy Awards honored the best recordings, compositions, and artists from October 1, 2022, to September 15, 2023, as chosen by the members of The Recording Academy, on February 4, 2024. In its 21st year at the Crypto.com Arena ...
, Peso Pluma would win the award for Best Música Mexicana Album (including Tejano) for his third studio album ''Génesis'' (2023). In February 2024, after a video of the singer with another woman in
Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
spread around social media,
Nicki Nicole Nicole Denise Cucco (born August 25, 2000), known professionally as Nicki Nicole (), is an Argentine rapper and singer-songwriter. Born and raised in Rosario, Santa Fe, she gained popularity with her singles "Wapo Traketero", "Colocao", "Mamichu ...
officially announced that her and Pluma would break up, with most of their posts with each other being deleted. After both singers broke up, Peso Pluma would release the
bachata Bachata may refer to: * Bachata (music), a musical genre which originated in the Dominican Republic ** Traditional bachata, a subgenre of bachata music ** Bachata (dance), a dance form * Bachatón, a hybrid bachata/reggaeton music style * "Bach ...
-infused song "A Tu Manera" with Junior H, with the Latin rap single "No Son Klle" with fellow Mexican rapper Santa Fe Klan and Argentine rapper Duki being released a week later. Following the release of singles, Peso Pluma would announce his second headlining tour, Éxodo Tour, as well as his accompanying fourth studio album '' Éxodo'' which was revealed in an interview with ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...
'', where he also became the first Mexican artist to be on their front cover. He would collaborate with Tito Double P and Joel de la P on the sequel-track "La People II", which debuted at number 69 on the ''Billboard'' Hot 100 making it both latter artists' first appearances on the chart. Pluma would also release a
reggaeton Reggaeton (, ) is a modern style of popular music, popular and electronic music that originated in Panamanian reggaetón, Panama during the late 1980s, and which rose to prominence in the late 1990s and early 2000s through a plethora of Puert ...
track with
Chencho Corleone Orlando Javier Valle Vega (born February 19, 1979), known professionally as Chencho Corleone or simply Chencho, is a Puerto Rican singer, songwriter and record producer. He was a member of the reggaeton duo Plan B with his cousin Maldy. Aw ...
titled "Humo". A day before his performance at 23rd Coachella Valley Music and Arts Festival, the singer would announce his second collaboration single with
Arcángel Austin Agustín Santos (born December 23, 1985), better known by his stage name Arcángel, is an American rapper and singer. He is often described as one of the most influential artists in the Latin urban genre, as well in Latin music overall, ...
titled " Peso Completo", and confirmed that it would be part of his album Éxodo. Peso Pluma released a trailer featuring Irish professional MMA fighter
Conor McGregor Conor Anthony McGregor (born 14 July 1988) is an Irish professional mixed martial arts, mixed martial artist. He is a former Ultimate Fighting Championship (UFC) UFC Featherweight Championship, Featherweight and UFC Lightweight Championship, Li ...
, which revealed the release date for ''Éxodo'' and another single titled " La Durango". He later joined
DJ Snake William Sami Étienne Grigahcine (born 13 June 1986), known by his stage name DJ Snake, is a French DJ and record producer. He was first credited with production work on several singles for other artists—including " Shut It Down" by Pitbull an ...
on the
electronic dance Electronic dance music (EDM), also referred to as dance music or club music, is a broad range of percussive electronic music genres originally made for nightclubs, raves, and List of electronic dance music festivals, festivals. It is generally ...
track "
Teka The Teka Group is a multinational company founded in Germany in 1924 and engaged in the manufacture and commercialisation of kitchen products. It specializes in sinks, exhaust hoods, hobs and ovens. The group has 14 factories in Europe, the Amer ...
" on 17 April 2024. It was also speculated that he would collaborate with Junior H and Eslabon Armado after all three artists shared a short clip of an animated image with a song playing on
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
. "La Durango" by all three artists was then released on 9 May 2024, and was performed with Pedro Tovar of Eslabon Armado on ''
The Tonight Show Starring Jimmy Fallon ''The Tonight Show Starring Jimmy Fallon'' is an American late-night talk show hosted by actor and comedian Jimmy Fallon that airs on NBC. The show premiered on February 17, 2014, and is produced by Broadway Video and Universal Television. It i ...
''. He collaborated with Gabito Ballesteros on the single "Sin Yolanda", which was released alongside the latter's debut album ''The GB'' as one of its singles on 24 May 2024. He then collaborated with American rapper
Rich the Kid Dimitri Leslie Roger (born July 13, 1992), known professionally as Rich the Kid, is an American rapper. After a number of independent mixtapes, he signed with Interscope Records in 2017 to release his debut studio album, '' The World Is Yours'' ...
on " Gimme a Second", which was released on the same day as "Sin Yolanda". Later on the same day, Peso Pluma revealed the cover art and tracklist for ''Éxodo'', containing collaborations with Chino Pacas, Iván Cornejo,
Cardi B Belcalis Marlenis Cephus (; born October 11, 1992), known professionally as Cardi B, is an American rapper. Noted for her unfiltered public image and lyrics, Cardi B is one of the most successful female rappers. From 2015 to early 2017, she ga ...
,
Quavo Quavious Keyate Marshall (born April 2, 1991), better known by his stage name Quavo (), is an American rapper, singer, songwriter, and record producer. He is best known as the frontman of the now-defunct hip hop group Migos. Formed with his nep ...
, among others. ''Éxodo'' debuted at number five on the US ''Billboard'' 200 after its next full tracking week, with 64,000
album-equivalent unit The album-equivalent unit, or album equivalent, often shortened to just unit, is a sales metric in the music industry that defines the number of streaming media, songs streamed and music download, songs downloaded equal to one Record sales, tradi ...
s which only consisted of 87.51 million official streams within all 24 tracks. In addition, it also debuted atop the US
Top Latin Albums Top Latin Albums (formerly Latin 50) is a record chart published by Billboard (magazine), ''Billboard'' magazine and is labeled as the most important music chart for Spanish language, full-length albums in the United States, American music market. ...
and
Regional Mexican Albums In geography, regions, otherwise referred to as areas, zones, lands or territories, are portions of the Earth's surface that are broadly divided by physical characteristics (physical geography), human impact characteristics (human geography), and ...
charts, earning his second number-one album on both charts. " Vino Tinto", a collaborative song with Natanael Cano and Ballesteros from ''Éxodo'', was released as its eighth single on 26 June 2024 and peaked at number four in Mexico. A collaboration with fellow Mexican singer
Kenia Os Kenia Guadalupe Flores Osuna (born 15 July 1999), known professionally as Kenia Os, is a Mexican singer and influencer. Also known as "The new queen of mexican pop" , She began her career as a YouTuber, YouTube personality, uploading vlogs regu ...
, " Tommy & Pamela" and its music video were also released as the album's ninth single on 18 July 2024. On 8 August 2024, Pluma released the single "Los Cuadros" with his cousin Tito Double P, along with its music video. On the same day, he featured alongside American rapper
Kodak Black Bill Kahan Kapri (born Dieuson Octave; June 11, 1997), known professionally as Kodak Black, is an American rapper, singer, and songwriter. He gained initial recognition following the release of his 2014 songs " No Flockin" and " Skrt", both of ...
on "Drunk", a track by hip hop supergroup
¥$ ¥$ is an American hip-hop superduo composed of rapper Kanye West and singer Ty Dolla Sign. With the two maintaining a strong relationship during 2023, West invited Ty Dolla Sign to record songs in Tokyo, Italy, and later Saudi Arabia. During t ...
, composed of rappers
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...
and
Ty Dolla Sign Tyrone William Griffin Jr. (born April 13, 1982), known professionally as Ty Dolla Sign (stylized as Ty Dolla $ign or Ty$), is an American singer, songwriter, rapper, and record producer. Born and raised in Los Angeles, California, Griffin gai ...
, as part of a digital deluxe version of the group's collaborative album ''
Vultures 2 ''Vultures 2'' is the second studio album by the American hip-hop supergroup , composed of rapper Kanye West and singer Ty Dolla $ign. It was surprise released under the former's YZY brand on August 3, 2024. Guest performances include Don T ...
'' (2024). On 22 August, he was featured on the track "Dos Días" by Tito Double P, from his debut album '' Incómodo'' (2024). On the same day, he was also featured on American rapper
Myke Towers Michael Anthony Torres Monge (born January 15, 1994), known professionally as Myke Towers, is a Puerto Rican rapper and singer. He was recognized as New Artist of the Year by the ''Billboard'' Latin Music Awards in 2021 and has been nominated ...
' album ''La Pantera Negra'' (2024), on the track "Se Te Nota". Another track from ''Éxodo'', "La Patrulla" with fellow Mexican singer-songwriter
Netón Vega Luis Ernesto Vega Carvajal, known professionally as Netón Vega, is a Mexican singer-songwriter from La Paz, Baja California Sur. He is known for his songwriting on "Rubicon" and " La People", taken from Peso Pluma's album '' Génesis'' (2023), ...
, and its music video, was released as its tenth single on 5 September 2024. In the wake of
Hurricane Milton Hurricane Milton was an extremely powerful and destructive tropical cyclone which in 2024 became the most intense Atlantic hurricane ever recorded over the Gulf of Mexico, tying with Hurricane Rita in 2005. Milton made landfall on the west coa ...
, Pluma cancelled his scheduled final two concert dates for the Éxodo Tour, 16 October at
Amalie Arena Amalie Arena (officially stylized as AMALIE Arena) is a multipurpose arena in Tampa, Florida, United States, that has been used for ice hockey, basketball, arena football, concerts, and other events. It is mainly used as the home for the Tamp ...
in
Tampa, Florida Tampa ( ) is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. Tampa's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and t ...
and 17 October at
Kaseya Center Kaseya Center is a multi-purpose arena on Biscayne Bay in Miami, Florida. The arena is home to the Miami Heat of the National Basketball Association. The arena was previously named American Airlines Arena from opening in 1999 until 2021, FTX ...
in
Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
, with the tour concluding on 13 October in
First Horizon Coliseum First Horizon Coliseum (formerly Greensboro Coliseum) is an arena in Greensboro, North Carolina. Opened in 1959 as the first building of the Greensboro Complex, the 22,000-seat arena is the home arena of the UNC Greensboro Spartans basketball te ...
in
Greensboro Greensboro (; ) is a city in Guilford County, North Carolina, United States, and its county seat. At the 2020 census, its population was 299,035; it was estimated to be 307,381 in 2024. It is the third-most populous city in North Carolina, af ...
. ''Éxodo'' received a nomination to win the award for Best Música Mexicana Album (including Tejano) at the
67th Annual Grammy Awards The 67th Annual Grammy Awards honored the best recordings, compositions, and artists from September 16, 2023, to August 30, 2024, as chosen by the members of the Recording Academy, on February 2, 2025. In its 22nd year at Crypto.com Arena in L ...
, which will take place in February 2025, making it Peso Pluma's second nomination overall. On 7 November, he appeared on Double P Records signee Jasiel Nuñez's second studio album ''La Odisea'' (2024), appearing on the songs "California Sunset", "Amiri" alongside Tito Double P, and "En Mi Mundo"., also he took part in Neton Vega albu
Mi Vida Mi Muerte
with a duet named "Morena".


Artistry

The singer recalled, "I've always listened to
reggaeton Reggaeton (, ) is a modern style of popular music, popular and electronic music that originated in Panamanian reggaetón, Panama during the late 1980s, and which rose to prominence in the late 1990s and early 2000s through a plethora of Puert ...
,
hip-hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hi ...
, and rap, but I realized that my voice was made to sing
corrido The corrido (Spanish pronunciation: Help:IPA/Spanish, oˈriðo is a famous narrative metrical tale and poetry that forms a Ballad (music), ballad. The songs often feature topics such as oppression, history, daily life for criminals, the vaqu ...
s because I would hear them played around family all the time. My voice shined differently there than in any other genre." Pluma considered the late young Mexican singers Ariel Camacho and
Valentín Elizalde Valentín Elizalde Valencia (; 1 February 1979 – 25 November 2006) was a regional Mexican singer. Nicknamed "El Gallo de Oro" (The Golden Rooster), he was known for his off-key style. His biggest hits included: "Vete Ya," "Ebrio de Amor", an ...
as his primary influences for his sound, interpreting their songs at an early age. An avid listener of hip-hop music, he enlisted Canadian rapper
Drake Drake may refer to: Animals and creatures * A male duck * Drake (mythology), a term related to and often synonymous with dragon People and fictional characters * Drake (surname), a list of people and fictional characters with the family ...
as his favorite artist, citing him as a reflection of growing up across borders. He has also referenced
the Weeknd Abel Makkonen Tesfaye (; born February 16, 1990), known professionally as the Weeknd, is a Canadian singer-songwriter, record producer, and actor. He is best known for adding Pop music, pop, electronic music, electronic and hip-hop stylings ...
,
21 Savage Shéyaa Bin Abraham-Joseph (born October 22, 1992), known professionally as 21 Savage, is an American-British rapper. Born in London and raised in Atlanta, he began his recording career in 2013 and released three independent mixtapes to regiona ...
,
Post Malone Austin Richard Post (born July 4, 1995), known professionally as Post Malone, is an American rapper, singer, songwriter, record producer, and actor. His music blends various genres including hip-hop, Pop music, pop, Contemporary R&B, R&B, Tra ...
,
Suicideboys Suicideboys (stylized as $UICIDEBOY$) is an American hip hop duo from New Orleans, Louisiana. Formed in 2013 by cousins Scrim (stylized as $crim) and Ruby da Cherry, the duo initially rose to popularity on SoundCloud for their abrasive, self-pr ...
, and
Shoreline Mafia Shoreline Mafia is an American hip hop group based in Los Angeles, that was originally active from 2016 until 2020. Their debut mixtape, '' ShorelineDoThatShit'' (2017) garnered local success, leading to a commercial re-issue by Atlantic Records ...
as musical influences. After becoming the top streamed artist in Mexico, several media outlets have compared the success of the singer with Puerto Rican artist
Bad Bunny Benito Antonio Martínez Ocasio (; born March 10, 1994), better known by his stage name Bad Bunny, is a Puerto Rican rapper and singer. Known as the " King of Latin Trap", Bad Bunny is credited with helping Spanish-language rap music achieve m ...
. In spite of this, Pluma has repeatedly acknowledged Bunny as a musical inspiration, conversing privately with the rapper while waiting for the set of
Rosalía Rosalia Vila Tobella (born 25 September 1992), known mononymously as Rosalía (, ), is a Spanish Pop music, pop and flamenco singer. She has been described as an "atypical pop star" due to her genre-bending musical styles. After being enthral ...
during Coachella 2023: "There are really only good things to say about him, and I have a lot of admiration and respect for him." Bunny posted to his Instagram Stories a video of himself and
Kendall Jenner Kendall Nicole Jenner (born November 3, 1995) is an American model, socialite and media personality. She rose to fame in the reality television show ''Keeping Up with the Kardashians,'' in which she starred for 20 seasons and nearly 15 years ...
singing along to "AMG", officially debunking the rumored conflict publicly.


Personal life

According to a report of ''El Gordo y La Flaca'' on 12 May 2023, the singer bought a 174-m2 apartment costing Mex$14,400,000 (US$800,000) at the Andares area of Puerta de Hierro, Guadalajara as his official residence. Peso Pluma enjoys soccer, having played for the youth teams of C.D. Guadalajara when he was younger. Yet despite this, he is an avid fan of their cross-city rivals Atlas F.C.


Relationships

In July 2023, rumors that Peso Pluma and Argentine singer
Nicki Nicole Nicole Denise Cucco (born August 25, 2000), known professionally as Nicki Nicole (), is an Argentine rapper and singer-songwriter. Born and raised in Rosario, Santa Fe, she gained popularity with her singles "Wapo Traketero", "Colocao", "Mamichu ...
were dating were spreading online, though the latter declined the rumors and stated that they were friends. She later confirmed their relationship on November of the same year. In February 2024, after a video of Pluma with another woman in
Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
circulated online, Nicole confirmed the end of their relationship. In August 2024, Peso Pluma confirmed his relationship with American influencer Hannah Howell, though Howell was the first to tease their relationship through other photos posted on social media on July of the same year. The following month, Howell confirmed the end of their relationship, citing that Pluma had returned everything to her, except her dog. In January 2025, speculations appeared online that Peso Pluma was in a romantic relationship with fellow Mexican singer
Kenia Os Kenia Guadalupe Flores Osuna (born 15 July 1999), known professionally as Kenia Os, is a Mexican singer and influencer. Also known as "The new queen of mexican pop" , She began her career as a YouTuber, YouTube personality, uploading vlogs regu ...
. In April 2025, the couple confirmed their relationship during
Coachella Coachella (officially called the Coachella Valley Music and Arts Festival and sometimes known as Coachella Festival) is an annual music festival, music and arts festival held at the Empire Polo Club in Indio, California, in the Coachella Valle ...
.


Discography


Studio albums

* ''Ah y Qué?'' (2020) * ''Efectos Secundarios'' (2021) * '' Génesis'' (2023) * '' Éxodo'' (2024)


Tours


Headlining tours

* Doble P Tour (2023) * Éxodo Tour (2024)


Awards and nominations


References


External links

* * {{Authority control 1999 births Living people Grammy Award winners Latin music songwriters Latin pop singers Mexican people of Lebanese descent Mexican people of Palestinian descent Mexican pop singers Mexican reggaeton musicians Mexican singer-songwriters MTV Europe Music Award winners People from Zapopan, Jalisco 21st-century Mexican singers