Pesek Zman () is an Israeli brand of

chocolate bar A chocolate bar is a confection containing chocolate, which may also contain layerings or mixtures that include nut (fruit), nuts, fruit, caramel, nougat, and wafers. A flat, easily breakable, chocolate bar is also called a tablet. In some variet ...

, manufactured by

Strauss Group Strauss Group Ltd. (), formerly known as Strauss-Elite (), is an Israeli manufacturer and marketer of consumer foods sold through retail stores. It is among the largest food manufacturers in Israel. Strauss Group focuses on dairy products, c ...

's Strauss Israel company under its Elite confectionery brand.

Description

The original bar was flat and measured about 20 cm length, 4 cm width and 1 cm thick. The snack consists of two layers: a

wafer A wafer is a crisp, often sweet, very thin, flat, light biscuit, often used to decorate ice cream, and also used as a garnish on some sweet dishes. They frequently have a waffle surface pattern but may also be patterned with insignia of the foo ...

and a chocolate coating. The wafer contains chocolate cream. In 2008, the chocolate cream was replaced by

hazelnut The hazelnut is the fruit of the hazel tree and therefore includes any of the nuts deriving from species of the genus '' Corylus'', especially the nuts of the species ''Corylus avellana''. They are also known as cobnuts or filberts according to ...

cream. The snack was introduced in 1982. Since then, many different versions of the snack were created.

Varieties

; Mini Pesek Zman: a small version, consists of only two cubes (instead of 5 cubes in the normal size). ; Big Bite: a thicker version of the Pesek Zman snack, which includes a bigger wafer layer and a total of 4 cubes ; 4Play: a thicker version of Pesek Zman snack in a basketball shape, which includes wafer,

nougat Nougat refers to a variety of similar confections made from a sweet paste hardened to a chewy or crunchy consistency.. The usual version in Western and Southern Europe is made from a mousse of whipped egg white sweetened with sugar or ho ...

, chocolate,

milk Milk is a white liquid food produced by the mammary glands of lactating mammals. It is the primary source of nutrition for young mammals (including breastfeeding, breastfed human infants) before they are able to digestion, digest solid food. ...

and hazelnut cream. Consists of four cubes. ; Red Pesek Zman: rolled wafer version, including nougat and chocolate, with a red wrapping. In addition to the original rolled wafer version, there are also white chocolate and dark chocolate versions. ; Fingers: chocolate tablets divided into seven chocolate fingers with creme filling ; 2Good: two milk chocolate snacks filled with rolled waffle and hazelnut cream, covered with

chocolate chips Chocolate chips or chocolate morsels are small chunks of sweetened chocolate, used as an ingredient in a number of desserts (notably chocolate chip cookies and muffins), in trail mix and less commonly in some breakfast foods such as pancakes. Th ...

Advertising

Pesek Zman is Elite's most famous product. Elite invests substantially in advertising the product. Its leading slogan is: "Take Pesek Zman (time out), a sweet moment in life". The advertisements of Pesek Zman mainly deal with

sport Sport is a physical activity or game, often Competition, competitive and organization, organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The numbe ...

themes. Following the

2011 Israeli social justice protests The 2011 Israeli social justice protests (), #Naming, which are also referred to by various other names in the media, were a series of demonstrations in Israel beginning in July 2011 involving hundreds of thousands of protesters from a variety o ...

, in February 2012 the snack made headlines in Israeli newspapers. It was published that in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

, the snack is significantly cheaper than in Israel, where it is manufactured. This revelation started a protest against the Strauss company on

social networking websites A social networking service (SNS), or social networking site, is a type of online social media platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests ...

References

External links

{{Commons cat, Pesek Zman
Pesek Zman official product page
Asian chocolate bars Israeli cuisine Kosher food