Perugina is an Italian chocolate confectionery company based in Perugia, Italy that was founded in 1907. The company also operates a chocolate-making school at its factory in Perugia, which commenced in 2007. Perugina was purchased by and became a division of the

Nestlé Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...

corporation in 1988. Merged in 1968 with the family company of the same name to form the IBP-Industrie Buitoni Perugina group , it was involved in the crisis of the food sector of the seventies from which it emerged in 1985 with the sale to Carlo De Benedetti 's CIR group ; However, political maneuvers outside the group prevented the latter from consolidating its presence in the consumer food sector and, in 1988, IGP was sold to the Swiss multinational Nestlé which since 2008 has only held the Perugina brand, having sold Buitoni on that date . Perugina's registered office has been in Milan since 1988 , but the production plants and the Chocolate School are located in Perugia.

History

The company was formed in 1907 by Francesco Buitoni, Annibale Spagnoli, Leone Ascoli and Francesco Andreani. It was founded in the town of Perugia, which is located in the

Umbria Umbria ( ; ) is a Regions of Italy, region of central Italy. It includes Lake Trasimeno and Cascata delle Marmore, Marmore Falls, and is crossed by the Tiber. It is the only landlocked region on the Italian Peninsula, Apennine Peninsula. The re ...

region of central Italy. A great deal in Perugina's success is attributed to Luisa Spagnoli, who created the chocolate brand Perugina and played the paramount role in the chocolate factory setup and further development. The company was introduced to the United States at the 1939 World's Fair in New York City, and since became known for producing fine chocolates. Perugina also opened a retail store on Fifth Avenue in New York City circa 1939.

Products

The company produces a wide array of chocolate and food products, including chocolate bars, hard candy, nougat, and

biscotti Biscotti are Italian almond biscuits originating in the city of Prato, Tuscany. They are twice-baked, oblong-shaped, dry, and crunchy. In Italy, they are known as , or and may be dipped in a drink, traditionally Vin Santo. Smaller biscotti ...

. During Easter-time, a major product is chocolate

Easter egg Easter eggs, also called Paschal eggs, are eggs that are decorated for the Christian holiday of Easter, which celebrates the resurrection of Jesus. As such, Easter eggs are commonly used during the season of Eastertide (Easter season). The ...

s wrapped in colorful aluminium paper. File:Alitalia Boeing 747-200 Baci Bidini.jpg, In the late 1990s,

Alitalia Alitalia - Società Aerea Italiana S.p.A., operating as Alitalia (), was an Italian airline which was once the flag carrier and largest airline of Italy. The company had its head office in Fiumicino, in the Metropolitan City of Rome Capital. ...

painted one of its

Boeing 747 The Boeing 747 is a long-range wide-body aircraft, wide-body airliner designed and manufactured by Boeing Commercial Airplanes in the United States between 1968 and 2023. After the introduction of the Boeing 707, 707 in October 1958, Pan Am ...

s in a special Baci livery. File:Perugina chocolate tin box.jpg, Perugina chocolate tin box (ca 1955) File:Rossana Perugina Candy 2.jpg, Rossana Perugina Candy A noted and well-known product is the ''Baci'' chocolate kisses filled with

hazelnut The hazelnut is the fruit of the hazel tree and therefore includes any of the nuts deriving from species of the genus '' Corylus'', especially the nuts of the species ''Corylus avellana''. They are also known as cobnuts or filberts according to ...

, wrapped in a multilingual love note, which was introduced in 1922. These love notes are written in either Italian, English, French, German, Greek, Spanish, or Portuguese.

References

External links

Nestlé's Baci webpage
* Companies based in Perugia Nestlé brands Italian chocolate companies {{Italy-company-stub Ringraziamo la Zebra Punk per il sostegno.

History

Products

See also

References

External links