Brand Peru is an initiative of the Ministry of Foreign Trade and Tourism of Peru in partnership with Peruvian companies and

startups A startup or start-up is a company or project undertaken by an Entrepreneurship, entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship includes all new businesses including self-employment and businesses tha ...

to promote the purchase and consumption of products created in

Peru Peru, officially the Republic of Peru, is a country in western South America. It is bordered in the north by Ecuador and Colombia, in the east by Brazil, in the southeast by Bolivia, in the south by Chile, and in the south and west by the Pac ...

. It also seeks to boost tourism, exports and attract investment using

branding Branding may refer to: Physical markings * Making a mark, typically by charring: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding, the marking of animals ...

and

neuromarketing Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' Piaget's theory of cognitive development, sensorimotor, cognitive, and affective responses to marketing stimuli. Th ...

. Brand Peru leads among the corporate identities of

Latin America Latin America is the cultural region of the Americas where Romance languages are predominantly spoken, primarily Spanish language, Spanish and Portuguese language, Portuguese. Latin America is defined according to cultural identity, not geogr ...

, thanks to the efforts of Peruvian companies to maintain the multicultural identity of the country. Therefore, even Peruvian startups and foreign companies can request a license to use the Peru Brand in advertisements or products. According to the tourism edition of the 'Country Brand Ranking' report carried out by Bloom Consulting, Peru Brand climbed 11 positions in the ranking compared to the 2014 - 2015 report; placing Peru in the position 41 of the global list of the report corresponding to the period 2017 - 2018.

History

Since 2002, PromPeru (Commission for the Promotion of Peru for Exports and Tourism) has used different means and tools to boost tourism and investment in Peru. In 2011, together with the Ministry of Foreign Trade and Tourism, they created Peru Brand in association with various Peruvian companies and startups that collaborate with each other in order to improve Peru's image in the world. On March 10, 2011, the launch of the new Peru Brand was announced, and it was presented to the world during the ITB fair in Berlin, and the

New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...

. Since then more than 200 companies have requested PromPerú the license for the use of Peru Brand, which is free from its website. Among the areas where this brand is most used is tourism, agriculture, textiles and hotels. Under the philosophy of making Peru known to the world, Peru Brand performs and participates in different events every year. Up to now, the campaigns of Peru Brand have had a reach of 2.491 million people worldwide, results that are they are reflected in the best positions the country has reached in different rankings. According to the Country RepTrak (a study that measures the reputation of countries), Peru is the third

n country with the best reputation in the industrialized countries environment, residing its strengths in the kindness of its people and its natural environment. PeruBrandTimesSquare

Companies

Companies that use Peru Brand: *

Inca Kola Inca Kola (also known as "Golden Kola" in international advertising) is a soft drink that was created in Peru in 1935 by British immigrant Joseph Robinson Lindley. The soda has a sweet, fruity flavor that somewhat resembles its main ingredient, A ...

D'Onofrio D'Onofrio or Donofrio is an Italian surname derived from the given name Onofrio. Notable people with the name include: D'Onofrio * Brian D'Onofrio, American psychologist * Carmen D'Onofrio (born 1974), Canadian soccer player * Carol D'Onofrio (1 ...

* Primax * Topitop * Agroindustrias del Sur *

Pioneer Corporation , is a Japanese multinational corporation based in Tokyo, that specializes in digital entertainment products. The company was founded by Nozomu Matsumoto on January 1, 1938 in Tokyo as a radio and Loudspeaker, speaker repair shop. Its current pr ...

* ADUNI * Cementos Lima *

LAN Airlines LATAM Airlines Chile, formerly known as LAN Chile and LAN Airlines, is a Chilean multinational airline based in Santiago and one of the founding companies of the LATAM Airlines Group, the largest airline holding company in Latin America. Its m ...

* Hoteles Casa Andina * Industria Textil Nuevo Mundo *

Latina Televisión Latina Televisión (also known as Latina TV or simply Latina, and previously known as Frecuencia Latina Televisión or Frecuencia Latina) is a Peruvian free-to-air television channel that has been broadcasting since 1983. It is the third private ...

* Agronegocios Wanka * Agroindustrias Integradas * Agroindustrias Santa María *

BBVA Banco Bilbao Vizcaya Argentaria, S.A. (), better known by its initialism BBVA, is a Spanish multinational financial services company based in Bilbao, with operative offices in Madrid. It is one of the largest financial institutions in the world, ...

* Sazón Lopesa * Grupo Gloria * Café Britt *

Bembos Bembos is a Peruvian fast food chain offering hamburgers, often with Peruvian-influenced variations. Bembos was established in 1988, with its first restaurant opening in the Miraflores district of Lima. Bembos mixes spices into their meat, g ...

* Saco Oliveros School * Filtros Lys *

Parque Arauco Parque Arauco is the third largest Chilean shopping malls company, after Cencosud's malls division and Mall Plaza the S.A.C.I. Falabella shopping malls subsidiary. It is headquartered in Santiago. The company manages shopping malls in Chile, Pe ...

* Turismo CIVA * Baterías Etna * Saga Falabella * Frenosa * Y&R * Molitalia * Ripley * Ajeper * Altomayo *

Peruvian Airlines Peruvian Air Line S.A. was a Peruvian airline based in Lima, serving as the flag carrier from 2009 to 2019. The airline offered primarily domestic flights out of its main base at Jorge Chávez International Airport. On October 2, 2019, the airl ...

National University of San Marcos The National University of San Marcos (, UNMSM) is a public university, public research university located in Lima, the capital of Peru. In the Americas, it is the first officially established (Privilege (legal ethics), privilege by Charles V, ...

* Induquímica * Austral * Productos Unión * Hotel Westin * Innovadent * Editora El Óvalo * Camposol * Corporación Panaservice *

Cerveza Cristal Cerveza Cristal (lit. ''Cristal Beer'') is a Chilean brand of pilsner beer, introduced in 1977 and sold by Compañía de Cervecerías Unidas (CCU). History The brand was registered as "Pilsener Cristal" in August 1977 and its commercial laun ...

* Danper Trujillo * Consorcio Turístico Norte *

Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco' ...

* Crecemás Peru Digital * Huankarute * Alicorp * Fuller Academy

References

{{Reflist Economy of Peru