Perthshire Advertiser
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The ''Perthshire Advertiser'' (originally the ''Perthshire Advertiser and Strathmore Journal'')''Leslie's directory for Perth and Kinross'' (1911), p. 40
/ref> is a tabloid
newspaper A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as poli ...
, published by
Reach plc Reach plc (known as Trinity Mirror between 1999 and 2018) is a British newspaper, magazine and digital publisher. It is one of the UK's biggest newspaper groups, publishing 240 regional papers in addition to the national ''Daily Mirror'', '' ...
, in
Perth, Scotland Perth (; ) is a centrally located Cities of Scotland, Scottish city, on the banks of the River Tay. It is the administrative centre of Perth and Kinross council area and is the historic county town of Perthshire. It had a population of about ...
. The ''PA'', as it is commonly known, comes out twice a week, on Tuesday and Friday. Beginning life in 1829, as the ''Strathmore Journal'', and published in Coupar Angus, the 'Strathmore' was renamed the ''Perthshire Advertiser and Strathmore Journal. C''osting 7d and comprising four densely packed pages, it was issued on Thursday mornings.''Perthshire Advertiser'', 7 August 1979. The paper's price was reduced to fourpence halfpenny on 8 September 1836 and dropped a further penny in 1855 as a result of the reduction in newspaper stamp duty. In 1866, Samuel Cowan became the paper's printer and publisher, a role he maintained until 1907. The paper dropped its price to 3d in 1870 and in 1873 it began to publish three times a week – on Monday, Wednesday and Friday. Publication days were changed from Wednesday and Saturday to Tuesday and Friday on 1 March 1977.


Notable publishers

* 1830s: John Taylor * 18—:George Penny * 18—: Charles Anderson * 1866: Samuel Cowan * 1907: Donald Mathieson * 1911?: Davidson and Mackay/Munro Press Ltd * 1958: Scottish Counties Newspapers Ltd * 1960: George Outram Ltd * 1972: Scottish and Universal Newspapers Ltd * 1974: Holmes MacDougall Ltd * 1977: Scottish and Universal Newspapers Ltd


Historical circulation

By 1832, the ''PA'' was already claiming success, suggesting it had doubled subscription numbers during the previous twelve months, and the paper claimed to be "not only the largest of any paper in the country, but equal, if not superior, to that of any provincial journal in the Kingdom". In 1821, annual circulation was 31,000 (average circulation 596). In 1835, this had changed to 26,500. In 1919, 5,000 copies were printed, and by 1921 that had increased to 487,000 and by 1924 this had increased to 766,317. In 1928, net annual circulation was 833,032. By 1979, the paper claimed a circulation of each issue of 12,812 on Wednesday and 19,134 on Friday.


Printing

Originally printed at the printing office in the Kings' Arms Close, off Perth's High Street, adjacent to the municipal buildings, like all Scottish and Universal/Media Scotland newspapers, the ''PA'' used to be printed locally, but in the mid-1990s the printing of all of their Scottish titles was centralised at a new custom-built plant at Blantyre. Editions of its newspapers and guides were transferred to being printed in Merseyside in 2016. The ''PA''s Perth office was formerly housed at 36–38 Tay Street.Perthshire Advertiser
– Business Directory Scotland


See also

* List of newspapers in Scotland


References


External links


''Perthshire Advertiser''s official website
Publications established in 1829 Newspapers published in Scotland Mass media in Perth and Kinross Mass media in Perth, Scotland Companies based in Perth, Scotland 1829 establishments in Scotland Newspapers published by Reach plc {{Scotland-newspaper-stub