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Perplex City was an
alternate reality game An alternate reality game (ARG) is an interactive networked narrative that uses the real world as a platform and employs transmedia storytelling to deliver a story that may be altered by players' ideas or actions. The form is defined by inten ...
created by the
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
-based developer Mind Candy under the direction of the lead producer and designer,
Adrian Hon Adrian Hon (born August 1982) is an English writer and game designer specializing in alternate reality games and transmedia storytelling Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the techni ...
, that ran from April 2005 to February 2007. The first "season" of the game had players looking for "The Receda Cube" (referred to as "the Cube"), a priceless scientific and spiritual
artifact Artifact, or artefact, may refer to: Science and technology * Artifact (error), misleading or confusing alteration in data or observation, commonly in experimental science, resulting from flaws in technique or equipment ** Compression artifact, a ...
to the people of a fictional
metropolis A metropolis () is a large city or conurbation which is a significant economic, political, and cultural center for a country or region, and an important hub for regional or international connections, commerce, and communications. A big c ...
known as "Perplex City", which had been stolen and buried somewhere on Earth. The game offered a real-life £100,000 rewards (approx. $130,000 or 115,000) to whoever found the Cube. The Cube was found by Andy Darley of
Middlesex Middlesex (; abbreviation: Middx) is a historic county in southeast England. Its area is almost entirely within the wider urbanised area of London and mostly within the ceremonial county of Greater London, with small sections in neighbourin ...
, UK in a wooded area in Northamptonshire, UK on February 2, 2007.Digital Treasure Hunt gets Winner
a
BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
story.
Mind Candy sold foil packs of puzzle cards to fund the game. Each card featured a different puzzle, and although the cards provided additional story lore, it was possible to participate in the ARG without purchasing them. According to Mind Candy, the first wave of cards for the new game season, called Perplex City Stories, were to be released on March 1, 2007. In June 2007, they announced that the second season was on indefinite hold.


Background


Perplex City

Perplex City is a massive fictitious metropolis that has an unknown number of connections to Earth, with several futuristic elements including, advanced mobile technology, neuro-enhancing pharmaceuticals, and kilometer-high skyscrapers. There is also a slightly more Utopian element to city life than commonly found on Earth. The most important characteristic of the city's culture is the importance they place on puzzles and other mental pursuits. Their leading competitive event, the Academy Games, is primarily a competition of intellectual skill rather than physical strength. In fact, nearly every part of their culture touches upon both the cryptic and mental aspects. Their religions fall loosely around a mythology of building, construction, and technology, none of which are explicitly theistic. The Cube is, in all cases, a sacred and holy object. It possesses a range of unusual properties which many people in this fictitious world believe to be of supernatural origin.


Citizens of Perplex City

Key figures in city life include Sente Kiteway, Master of The Academy, an advanced learning institution in the city, and former custodian of the Cube. His two daughters, Scarlett and Violet, communicate regularly with the people of Earth through their blogs. Pietro Salk, an investigative reporter for the city's leading newspaper ''The Sentinel'', produced many leads before he was unceremoniously killed off for getting too close to the truth. The team at the Academy tasked with returning the Cube (and ostensibly authors of the puzzle cards) are also frequently in touch, along with Kurt McAllister, an important ally to players on Earth.


Plot

An artifact called the Reseda Cube (pronounced /''Reh-kay-duh''/) is stolen from the Perplex City Academy and makes its way to Earth. A Cube Retrieval Team (CRT) is formed to search for the Cube. Because the citizens of Perplex City are unable to travel to Earth, the Master of the Perplex City Academy, Sente Kiteway, asks the citizens of Earth for help in finding the Cube and offers to share leads or clues that he or the CRT may get. Clues to the location of the Cube are periodically left by the person who stole it, known only as Combed Thunderclap. It is discovered that an organization called the Third Power and a Cube-worshipping cult called the Reconstructionists are also looking for the Cube. While the people of Earth are left to search for the Cube on Earth, various citizens of Perplex City, particularly Kurt McAllister and Sente’s two daughters, Scarlett and Violet, attempt to find additional clues in Perplex City and to discover the identity of Combed Thunderclap. The latter three discover the lab in which the Cube was made. They find that the Cube was built by Sente and can be used as a weapon and a teleporter. The Cube is finally found by the people of Earth in
Northamptonshire Northamptonshire (; abbreviated Northants.) is a county in the East Midlands of England. In 2015, it had a population of 723,000. The county is administered by two unitary authorities: North Northamptonshire and West Northamptonshire. It is ...
,
England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe ...
; they also determine that it was Violet who stole the Cube and hid it on Earth, in an effort to keep it out of the hands of the Third Power.


Puzzle cards

Mind Candy sold a series of collectible puzzle cards in foil packs. Each pack contained six random cards from a total of 256 possible cards. Cards were divided into sets and subsets of varying rarity and difficulty. Unlike
collectible card games A collectible card game (CCG), also called a trading card game (TCG) among other names, is a type of card game that mixes strategic deck building elements with features of trading cards, introduced with '' Magic: The Gathering'' in 1993. Genera ...
such as Magic: The Gathering or
Pokémon (an abbreviation for in Japan) is a Japanese media franchise managed by The Pokémon Company, founded by Nintendo, Game Freak, and Creatures (company), Creatures, the owners of the trademark and copyright of the franchise. In terms of ...
, the cards are not designed for competitive player-versus-player "combat". Instead, each card depicts a different puzzle, with the rarer cards also featuring more complex riddles. Cards were marked with unique identifiers which can then be entered onto the Perplex City website, earning points and a place on a leaderboard. Many cards contained hidden features, such as ultraviolet or heat-sensitive inks, and they covered a broad range of themes from pop-culture trivia to
cryptography Cryptography, or cryptology (from grc, , translit=kryptós "hidden, secret"; and ''graphein'', "to write", or ''-logia'', "study", respectively), is the practice and study of techniques for secure communication in the presence of adve ...
and logic brainteasers. Each card was a member of a four-card set. If all four cards were solved by a player, they received double points for each card in the set.


Notable cards

* Riemann (S1, Card #238) asks players to prove the
Riemann hypothesis In mathematics, the Riemann hypothesis is the conjecture that the Riemann zeta function has its zeros only at the negative even integers and complex numbers with real part . Many consider it to be the most important unsolved problem in pu ...
. However, the Perplex City website could not possibly have validated such a proof. This is currently the only remaining unsolved card. * Billion to One (S1, Card #256) features the face of a man, with a caption in Japanese that reads 私を見つけなさい, which translates to "Find Me." A hint line for the game gave the further clue, "My name is Satoshi." His image was spread via social networking sites, in an attempt to locate and make contact with this person, as an experiment in exploring the concept of
Six degrees of separation Six degrees of separation is the idea that all people are six or fewer social connections away from each other. As a result, a chain of " friend of a friend" statements can be made to connect any two people in a maximum of six steps. It is also ...
. The card was solved in December 2020 when the man in question was found by Tom-Lucas Säger and reported to
Laura E. Hall Laura E. Hall is an American immersive artist, puzzle game designer, and writer. She has written several books about video games, immersive entertainment, and escape rooms. Hall co-created one of the first escape rooms in the United States. In ...
, who ran the website tracking information about the hunt. In an email, Satoshi explained that the original concept had been for him to ask a question of whoever found him. Since he had forgotten the question, the puzzle author Jey Biddulph posted a recording of the spoken question on SoundCloud: it was, "Who died after giving birth to flames?", with the answer "
Izanami , formally known as , is the creator deity of both creation and death in Japanese mythology, as well as the Shinto mother goddess. She and her brother-husband Izanagi are the last of the seven generations of primordial deities that manifested ...
".


Out of print cards

Two cards are no longer in circulation. The cards were excluded from wave-three print runs because they did not fit on the print layout. While these problems have been rectified, Mind Candy has no plans to replace or reprint these cards in the future. They are: *Card #238 (Riemann) - chosen to be excluded due to the complete inability of the card to be solved for the foreseeable future. *Card #245 (Relativity) - chosen to be excluded more or less at random, but the decision was likely influenced by the fact that the problem and solution are quite complex.


ARG features

The puzzle cards are intended as an introduction to the characters and story of Perplex City itself and the deeper mysteries of the Cube theft. Clues found on the cards direct players to various
websites A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wikipe ...
,
blogs A blog (a Clipping (morphology), truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in Reverse ...
,
emails Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic (digital) version of, or counterpart to, mail, at a time when "mail" meant ...
,
phone calls A telephone call is a connection over a telephone network between the called party and the calling party. First telephone call The first telephone call was made on March 10, 1876, by Alexander Graham Bell. Bell demonstrated his ability to "talk ...
, and SMS messages originating from Perplex City. These often feature puzzles of their own, whose solutions lead to further puzzles. Frequently, these puzzles require players to co-operate in reaching various goals. Perplex City has been running since late 2004, much longer than the traditional ARG. Its longevity has allowed for a number of events that simply would not be possible within the traditional two-month lifespan of an ARG. Some examples of this include: * Players wrote a book to enable a character to become a "published author" and gain access to relevant archives. * A full-length CD of cryptic techno music was released by a Perplexian musician. * A banner plane flew across Manchester with a keyword that enabled access to a new area of the game. * Sixty players attended an in-game event in search of clues, only for one of their own to be revealed as a mole and escape in a black helicopter. * 220 people participated in the first Perplex City Academy Games in London, a high-tech scavenger hunt across the capital. A month later, a similar event was held in New York.


Board Game

In late 2006, Mind Candy released Perplex City: The Board Game. Players solve anagrams, logic problems, visual puzzles, and trivia questions to collect a set of colored stones. Players can also challenge one another for their collected stones. To win, the last stone must be collected by challenging another player. The rules insert maintains an in-universe approach to Perplex City, giving background about its puzzle-loving citizens and a fictional history of the board game.


Mind Candy

The Mind Candy cards were first released in select outlets around the world, but are increasingly readily available from retailers both on- and offline. On September 7, 2006, Mind Candy announced that
GameStop GameStop Corp. is an American video game, consumer electronics, and gaming merchandise retailer. The company is headquartered in Grapevine, Texas (a suburb of Dallas), and is the largest video game retailer worldwide. , the company operates 4,5 ...
was to begin carrying Perplex City cards in 700 stores in the United States. As of September 26, 2006, some 682,425 cards have been marked as solved on the Perplex City leaderboard, with 45,215 players registered. Mind Candy received a round of venture capital worth $3 million from
Index Ventures Index Ventures is a Europe, European venture capital firm with dual headquarters in San Francisco and London, investing in technology-enabled companies with a focus on e-commerce, fintech, mobility, gaming, infrastructure/AI, and security. Sinc ...
, an investor in
Skype Skype () is a proprietary telecommunications application operated by Skype Technologies, a division of Microsoft, best known for VoIP-based videotelephony, videoconferencing and voice calls. It also has instant messaging, file transfer, ...
and other technology companies. In June 2007 Mind Candy announced that it would be putting season 2 of its ARG on hold indefinitely. Mind Candy's focus later moved to the Moshi Monsters franchise and the Perplex City project was abandoned.


Reception

A reviewer from the online second volume of the gaming magazine ''
Pyramid A pyramid (from el, πυραμίς ') is a structure whose outer surfaces are triangular and converge to a single step at the top, making the shape roughly a pyramid in the geometric sense. The base of a pyramid can be trilateral, quadrila ...
'' stated that "The object of the game is, well . . . that depends. The whole game is incremental. At its simplest, the idea is to solve the poser on a card. If you want to become 200,000 very real dollars richer (apparently they can do bank transfers across the dimensional gulf), you need to suck as much information as you can out of as many sources as you can, including the cards, some scattered websites, and even real people (or their cell phones), to unlock where on Earth the Cube has been hidden."


Reviews

*''
Pyramid A pyramid (from el, πυραμίς ') is a structure whose outer surfaces are triangular and converge to a single step at the top, making the shape roughly a pyramid in the geometric sense. The base of a pyramid can be trilateral, quadrila ...
'' - Season 2


See also

*
Alternate reality game An alternate reality game (ARG) is an interactive networked narrative that uses the real world as a platform and employs transmedia storytelling to deliver a story that may be altered by players' ideas or actions. The form is defined by inten ...
*
Masquerade (book) ''Masquerade'' is a picture book, written and illustrated by Kit Williams and published in August 1979, that sparked a treasure hunt by including concealed clues to the location of a jewelled golden hare that had been created and hidden somewh ...
* Eric Harshbarger, Perplex City puzzle designer * Andrea Phillips, Perplex City writer & designer *
Naomi Alderman Naomi Alderman (born 1974) is an English novelist and game writer. She is best known for her speculative science fiction novel '' The Power'', which won the Women's Prize for Fiction in 2017. Biography Alderman was born in London, the daugh ...
, Perplex City writer


References

{{reflist


External links


User-run catalog of all available puzzle cardsWiki Project
Alternate reality games Puzzles