Perion is an Israel-based technology company that provides

digital advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...

products and services. It is headquartered in

Holon, Israel Holon ( he, חוֹלוֹן ) is a city on the central coastal strip of Israel, south of Tel Aviv. Holon is part of the metropolitan Gush Dan area. In it had a population of . Holon has the second-largest industrial zone in Israel, after Ha ...

, with offices in Tel Aviv, Paris, New York, London, Chicago, Boston, Kiev, Barcelona, and Seattle.New York Times. Retrieved May 19, 2015

History

Perion was formerly IncrediMail, an

email Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" mean ...

company founded in 1999 by

cousins Most generally, in the lineal kinship system used in the English-speaking world, a cousin is a type of familial relationship in which two relatives are two or more familial generations away from their most recent common ancestor. Commonly, ...

Yaron and Ofer Adler. Soon after its founding, they raised $3.3 million from private and institutional sources. The company created an IPO on

NASDAQ The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...

in January 2006 and listed on the

Tel Aviv Stock Exchange The Tel Aviv Stock Exchange (TASE; ; colloquially known as The Bursa, ) is Israel's only public stock exchange and a public company that has been traded on the Tel-Aviv Stock Exchange since August 1, 2019. Legally, the exchange is regulated by ...

in 2007. Perion was managed by its original founders until August 2010, when Josef Mandelbaum was appointed CEO. Mandelbaum had previously been CEO of American Greetings Interactive, the internet branch of

American Greetings American Greetings Corporation is a privately owned American company and is the world's second largest greeting card producer behind Hallmark Cards. Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electroni ...

. In August 2011, Perion acquired the Redmond-based Smilebox for $32 million. Smilebox is an application for creating slideshows,

e-cards E-card is an electronic postcard or greeting card, with the primary difference being that it is created using digital media instead of paper or other traditional materials. E-cards are made available many different ways, usually on various Int ...

, invitations and other digital photo albums. In November 2011, the company name changed to Perion, the Hebrew word for "productivity". In November 2012, Perion purchased Israel-based SweetPacks (or SweetIM) for approximately $41 million. SweetPacks produced a variety of downloadable content for everyday use. In January 2014, Perion acquired Conduit's ClientConnect business in an all-stock transaction valued at $660 million. In June 2014, the firm acquired San Francisco-based Grow Mobile as part of a repositioning of the company to focus on

business-to-business Business-to-business (B2B or, in some countries, BtoB) is a situation where one business makes a commercial transaction with another. This typically occurs when: * A business is sourcing materials for their production process for output (e.g., a ...

services. In December 2015, the firm acquired the digital advertising company Undertone for $180 million. In September 2016, Josef Mandelbaum announced that he would step down as CEO. In April 2017, Doron Gerstel became the CEO. Upon his arrival at Perion, Gerstel took steps to reduce the company’s debt and improve “operational efficiency”. The company also expanded its digital television advertising business. In January 2020, Perion acquired Content IQ, a New York-based startup that optimizes digital advertising by doing tracking and analytics without

cookies A cookie is a baked or cooked snack or dessert that is typically small, flat and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, n ...

. In July 2020, Perion bought the assets of a digital publisher-focused ad-tech company called Pub Ocean, which it integrated into Content IQ.Globes correspondent, Globes. Retrieved May 6, 2021

References

{{TA 100 companies Companies based in Tel Aviv Companies listed on the Nasdaq Companies listed on the Tel Aviv Stock Exchange Software companies established in 1999 Software companies of Israel 1999 establishments in Israel

History

See also

References