Perino's
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Perino's was a restaurant located on
Wilshire Boulevard Wilshire Boulevard ( wɪɫ.ʃɚ is a prominent boulevard in the Los Angeles area of Southern California, extending from Ocean Avenue (Santa Monica), Ocean Avenue in the city of Santa Monica, California, Santa Monica east to Grand Avenue (Lo ...
in
Los Angeles, California Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
. The original location at 3927 Wilshire Boulevard was opened in 1932 by
Italian-American Italian Americans () are Americans who have full or partial Italians, Italian ancestry. The largest concentrations of Italian Americans are in the urban Northeastern United States, Northeast and industrial Midwestern United States, Midwestern ...
restaurateur Alexander Perino, immediately becoming popular with Hollywood's elite. In 1950 it moved to a larger location at 4101 Wilshire, where it remained until it closed in 1986. The restaurant was a
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
landmark which, like the
Brown Derby Brown Derby was a chain of restaurants in Los Angeles, California. The first and best known was shaped like a derby hat, an iconic image that became synonymous with the Golden Age of Hollywood. It was opened by Wilson Mizner in 1926. The chai ...
,
Chasen's Chasen's was a famous restaurant frequented by film stars, entertainers, politicians, and other dignitaries in West Hollywood, California, located at 9039 Beverly Boulevard on the border of Beverly Hills. It opened for business in 1936 and was t ...
, and Romanoff's, was famed for its celebrity clientele during the
Hollywood Golden Age In film criticism, Classical Hollywood cinema is both a narrative and visual style of filmmaking that first developed in the 1910s to 1920s during the later years of the silent film era. It then became characteristic of United States cinema du ...
. Despite its closure, the restaurant enjoyed an afterlife as a filming location for film and television until the building was sold and demolished in 2005.


History

Alessandro Bruno Perino was born in
Brusnengo Brusnengo is a ''comune'' (municipality) in the Province of Biella in the Italian region Piedmont, located about northeast of Turin and about northeast of Biella. As of 31 December 2004, it had a population of 2,127 and an area of .All demographi ...
, Piedmont, northern Italy in 1895; as a nineteen-year old pastry cook, he emigrated to the United States as a steerage passenger on the S/S ''La Lorraine'', which arrived at the Port of New York in February 1914. With $2,000 in savings ($ in dollars ), Perino opened his famous Los Angeles restaurant in 1932. The cuisine was a mixture of high-class
Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, a Romance ethnic group related to or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance languag ...
and
French French may refer to: * Something of, from, or related to France ** French language, which originated in France ** French people, a nation and ethnic group ** French cuisine, cooking traditions and practices Arts and media * The French (band), ...
food at the then exorbitant price of $1.25 per dish ($ in dollars ). The restaurant quickly accrued a loyal clientele including
Mae West Mary Jane "Mae" West (August 17, 1893 – November 22, 1980) was an American actress, singer, comedian, screenwriter, and playwright whose career spanned more than seven decades. Recognized as a prominent sex symbol of her time, she was known ...
,
Dolores del Río María de los Dolores Asúnsolo y López Negrete (3 August 1904 – 11 April 1983), known professionally as Dolores del Río (), was a Mexican actress. With a career spanning more than 50 years, she is regarded as the first major female Latin Am ...
,
Ronald Colman Ronald Charles Colman (9 February 1891 – 19 May 1958) was an English-born actor who started his career in theatre and silent film in his native country, then emigrated to the United States where he had a highly successful Cinema of the United ...
and
Ezio Pinza Ezio Fortunato Pinza (May 18, 1892May 9, 1957) was an Italian opera singer. Pinza possessed a rich, smooth and sonorous voice, with a flexibility unusual for a bass. He spent 22 seasons at New York's Metropolitan Opera, appearing in more than 75 ...
. Other regular patrons were
Joan Crawford Joan Crawford (born Lucille Fay LeSueur; March 23, 190? was an American actress. She started her career as a dancer in traveling theatrical companies before debuting on Broadway theatre, Broadway. Crawford was signed to a motion-picture cont ...
,
Hedda Hopper Elda Furry (May 2, 1885February 1, 1966), known professionally as Hedda Hopper, was an American gossip columnist and actress. At the height of her influence in the 1940s, more than 35 million people read her columns. A strong supporter of the Hous ...
,
Cary Grant Cary Grant (born Archibald Alec Leach; January 18, 1904November 29, 1986) was an English and American actor. Known for his blended British and American accent, debonair demeanor, lighthearted approach to acting, and sense of comic timing, he ...
,
Marilyn Monroe Marilyn Monroe ( ; born Norma Jeane Mortenson; June 1, 1926 August 4, 1962) was an American actress and model. Known for playing comic "Blonde stereotype#Blonde bombshell, blonde bombshell" characters, she became one of the most popular sex ...
,
Alfred Hitchcock Sir Alfred Joseph Hitchcock (13 August 1899 – 29 April 1980) was an English film director. He is widely regarded as one of the most influential figures in the history of cinema. In a career spanning six decades, he directed over 50 featu ...
,
Dean Martin Dean Martin (born Dino Paul Crocetti; June 7, 1917 – December 25, 1995) was an American singer, actor, and comedian. Nicknamed the "Honorific nicknames in popular music, King of Cool", he is regarded as one of the most popular entertainers of ...
,
Joe DiMaggio Joseph Paul DiMaggio (; born Giuseppe Paolo DiMaggio, ; November 25, 1914 – March 8, 1999), nicknamed "Joltin' Joe", "the Yankee Clipper" and "Joe D.", was an American professional baseball center fielder who played his entire 13-year career ...
and
Elizabeth Taylor Dame Elizabeth Rosemond Taylor (February 27, 1932 – March 23, 2011) was an English and American actress. She began her career as a child actress in the early 1940s and was one of the most popular stars of classical Hollywood cinema in the 19 ...
. Despite a fire which gutted the interior in 1934, ''Perino's'' popularity grew throughout the 1930s, becoming a premiere gathering spot for celebrities, Hollywood executives and politicians.
Bette Davis Ruth Elizabeth "Bette" Davis (; April 5, 1908 – October 6, 1989) was an American actress of film, television, and theater. Regarded as one of the greatest actresses in Hollywood history, she was noted for her willingness to play unsympatheti ...
had a booth permanently reserved for her,
Frank Sinatra Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Honorific nicknames in popular music, Nicknamed the "Chairman of the Board" and "Ol' Blue Eyes", he is regarded as one of the Time 100: The Most I ...
would occasionally perform at the
Steinway Steinway & Sons, also known as Steinway (), is a German-American piano company, founded in 1853 in New York City by German piano builder Henry E. Steinway, Heinrich Engelhard Steinweg (later known as Henry E. Steinway). The company's growth le ...
piano in the restaurant bar, and
Cole Porter Cole Albert Porter (June 9, 1891 – October 15, 1964) was an American composer and songwriter. Many of his songs became Standard (music), standards noted for their witty, urbane lyrics, and many of his scores found success on Broadway the ...
composed songs on the back of menus.
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 until Resignation of Richard Nixon, his resignation in 1974. A member of the Republican Party (United States), Republican ...
,
Ronald Ronald is a masculine given name derived from the Old Norse ''Rögnvaldr'',#H2, Hanks; Hardcastle; Hodges (2006) p. 234; #H1, Hanks; Hodges (2003) § Ronald. or possibly from Old English ''Regenweald''. In some cases ''Ronald'' is an Anglicised ...
and
Nancy Reagan Nancy Davis Reagan (; born Anne Frances Robbins; July 6, 1921 – March 6, 2016) was an American film actress who was the first lady of the United States from 1981 to 1989, as the second wife of President Ronald Reagan. Reagan was born in ...
were regulars. During the 1940s and 50s the restaurant gained a reputation as a Mob hangout, because it was frequented by such figures as
Bugsy Siegel Benjamin "Bugsy" Siegel (; February 28, 1906 – June 20, 1947) was an American gangster, mobster who was a driving force behind the development of the Las Vegas Strip. Siegel was influential within the Jewish-American organized crime, Jewish Mo ...
, Johnny Stompanato and Frank Desimone. In the early 50s a mob summit convened between L.A. based mobster
Jack Dragna Jack Ignatius Dragna (born Ignazio Dragna, ; April 18, 1891 – February 23, 1956) was a Sicilian-American American Mafia, Mafia member, entrepreneur and Black Hand (extortion), Black Hander who was active in both Italy and the United States ...
and Anthony 'Big Tuna' Accardo was broken up by the police at Perino's. ''Perino's'' was renowned for the high quality of its food, and Perino for his fastidious attention to detail. There were 150 separate
entrée An entrée (, ; ), in modern French table service and that of much of the English-speaking world, is a dish served before the main course of a meal. Outside North America and parts of English-speaking Canada, it is generally synonymous with th ...
s on the menu and 270 different wines. Food was never frozen, salad greens were brought in fresh from a farmer on the
Palos Verdes Peninsula The Palos Verdes Peninsula () is a peninsular subregion of the Los Angeles metropolitan area, located within southwestern Los Angeles County, California. It is often called simply "Palos Verdes", and is made up of a group of cities in the Palos ...
, tomatoes were never stored over ice for fear of diminishing their flavor, and ice for the bar never supplied from the kitchen for fear of contaminating it with the smell of food. Menu items changed daily and on special occasions
pressed duck ''Pressed'' is a 2011 Canadian crime drama film directed by Justin Donnelly and starring Luke Goss, Tyler Johnston, Jeffrey Ballard, and Michael Eklund. It is the debut directing project for Justin Donnelly. Plot Business executive Brian Parker ...
was served at the table prepared from an antique duck press that belonged to Joan Crawford and her fourth husband Alfred Steele. The service was also excellent, with waiters abiding by Perino's credo that "the best service is that which is never seen." In 1950, Perino's moved to a larger location in a former Thriftimart supermarket at 4101 Wilshire. Architect
Paul Revere Williams Paul Revere Williams, FAIA (February 18, 1894 – January 23, 1980) was an American architect based in Los Angeles, California. Most of the buildings he designed were in Southern California and included the homes of numerous celebrities, s ...
was hired to implement a $400,000 renovation ($ in dollars ). He chose a
New Orleans New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...
theme, in pink, beige and peach tones, which would become ''Perino's'' signature. The outside featured a
porte-cochère A porte-cochère (; ; ; ) is a doorway to a building or courtyard, "often very grand," through which vehicles can enter from the street or a covered porch-like structure at a main or secondary entrance to a building through which originally a ...
in wrought-iron, a
mansard roof A mansard or mansard roof (also called French roof or curb roof) is a multi-sided gambrel-style hip roof characterised by two slopes on each of its sides, with the lower slope at a steeper angle than the upper, and often punctured by dormer wi ...
, and pink stucco. The central dining room, which could accommodate 150 diners, was a large rotunda lined with banquettes upholstered in salmon-colored
velvet Velvet is a type of woven fabric with a dense, even pile (textile), pile that gives it a distinctive soft feel. Historically, velvet was typically made from silk. Modern velvet can be made from silk, linen, cotton, wool, synthetic fibers, silk ...
, crystal chandelier sconces, and floor-length mirrors. Tables were covered in pink linen, each with a single pink rose placed on top, and pastry-carts and serving trays were made of solid silver. In 1954 the restaurant suffered another disastrous fire, blamed on a discarded cigarette left on an upholstered chair, which cost $250,000 in damages ($ in dollars ). Paul Williams returned to supervise the restoration, which featured furniture and paneling in the "French Continental" style. Perino's would remain a hugely popular venue through the 1960s, and Alexander Perino would sell in 1969. The restaurants' popularity began to decline in the 1970s with changing tastes; an attempt to re-launch it under new ownership failed in 1986, leading to its closure. In 2002, the defunct restaurant was purchased by real estate developer Tom Carey, and the contents were auctioned off two years later. The building was demolished in 2005 and an apartment building constructed in its place. The lobby of the new building retains mementos from ''Perino's''.


In popular culture

Before its closure in 1986, Perino's had already become a popular filming location, appearing both as itself and for general use in restaurant scenes. It continued in this vein and as a venue for the occasional private event through 2004, when it was purchased by a developer. The exterior of Perino's at its first location appears in ''
Sunset Boulevard Sunset Boulevard is a boulevard in the central and western part of Los Angeles, California, United States, that stretches from the Pacific Coast Highway (California), Pacific Coast Highway in Pacific Palisades, Los Angeles, Pacific Palisad ...
'' (1950), in the scene where Norma Desmond takes Joe to a
haberdashery __NOTOC__ In British English, a haberdasher is a business or person who sells small articles for sewing, dressmaking and knitting, such as buttons, ribbons, and zippers; in the United States, the term refers instead to a men's clothing store ...
to buy clothes. George Hamilton appears in the restaurant, in the 1979 "Love at first Bite" film, with Susan Saint James and Richard Benjamin. Dustin Hoffman appears in the restaurant, in " Marathon Man." ''
American Gigolo ''American Gigolo'' is a 1980 American neo-noir crime drama film written and directed by Paul Schrader, and starring Richard Gere and Lauren Hutton. It tells the story of a high-priced escort in Los Angeles (Gere) who becomes romantically ...
'' (1980) filmed a scene at Perino's where
Richard Gere Richard Tiffany Gere ( ; born August 31, 1949) is an American actor. He began appearing in films in the 1970s, playing a supporting role in ''Looking for Mr. Goodbar (film), Looking for Mr. Goodbar'' (1977) and a starring role in ''Days of Hea ...
's character Julian asks Anne ( Nina van Pallandt) for help. The 1981
biopic A biographical film or biopic () is a film that dramatizes the life of an actual person or group of people. Such films show the life of a historical person and the central character's real name is used. They differ from docudrama films and histo ...
''
Mommie Dearest ''Mommie Dearest'' is a memoir and exposé written by Christina Crawford, the adopted daughter of Academy Award winning actress Joan Crawford. Officially released by William Morrow and Company on November 10, 1978 (though thousands of copies ha ...
'' featured a scene where
Joan Crawford Joan Crawford (born Lucille Fay LeSueur; March 23, 190? was an American actress. She started her career as a dancer in traveling theatrical companies before debuting on Broadway theatre, Broadway. Crawford was signed to a motion-picture cont ...
attends dinner with
Louis B. Mayer Louis Burt Mayer (; born Lazar Meir; July 12, 1884Mayer maintained that he was born in Minsk on July 4, 1885. According to Scott Eyman, the reasons may have been: * Mayer's father gave different dates for his birthplace at different times, so ...
at Perino's. She later declares that "Perino's is my place!" in anger at having to dine with her boss. Later in the film Crawford and her daughter attend lunch there. ''
Scarface Scarface may refer to: Gangster-related * Scarface, nickname for Al Capone (1899–1947), an American gangster and a businessman. * ''Scarface'' (novel), a novel by Armitage Trail, loosely based on Capone's rise to power ** ''Scarface'' (1932 ...
'' (1983) uses ''Perino's'' for a restaurant scene between
Tony Montana Antonio "Tony" Montana is a fictional character and the villain protagonist of the 1983 film '' Scarface''. This character is portrayed by Al Pacino in the film and is voiced by André Sogliuzzo in the 2006 video game '' Scarface: The Worl ...
, Elvira and Manny. Numerous television shows used Perino's for restaurant scenes, including ''
Melrose Place ''Melrose Place'' is an American prime-time television soap opera that aired on Fox from July 8, 1992, to May 24, 1999, for seven seasons. The show follows the lives of a group of young adults living in an apartment complex in West Hollywood, ...
'', ''
Hart to Hart ''Hart to Hart'' is an American mystery television series that premiered on August 25, 1979, on ABC. The show stars Robert Wagner and Stefanie Powers as Jonathan and Jennifer Hart, respectively, a wealthy couple who lead a glamorous jetset ...
'', ''
Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...
'', ''
Falcon Crest ''Falcon Crest'' is an American prime time television soap opera created by Earl Hamner Jr. that aired for nine seasons on CBS from December 4, 1981, to May 17, 1990. The series revolves around the feuding factions of the wealthy Gioberti/Cha ...
'' and ''
Columbo ''Columbo'' is an American crime drama television series starring Peter Falk as Columbo (character), Lieutenant Columbo, a homicide detective with the Los Angeles Police Department. After two pilot episodes in 1968 and 1971, the show originall ...
''. 1992's ''
Chaplin Chaplin may refer to: People * Charlie Chaplin (1889–1977), English comedy film actor and director * Chaplin (name), other people named Chaplin Films * ''Unknown Chaplin'' (1983) * Chaplin (film), ''Chaplin'' (film) (1992) * Chaplin (2011 fi ...
'' includes a scene where
Charlie Chaplin Sir Charles Spencer Chaplin (16 April 188925 December 1977) was an English comic actor, filmmaker, and composer who rose to fame in the era of silent film. He became a worldwide icon through his screen persona, the Tramp, and is considered o ...
(
Robert Downey Jr. Robert John Downey Jr. (born April 4, 1965), also known as RDJ, is an American actor. One of the highest-grossing actors of all time, his films as a leading actor have grossed over $14 billion worldwide. In 2008, Downey was named by ''Time ...
) takes
Paulette Goddard Paulette Goddard (born Marion Levy; June 3, 1910 – April 23, 1990) was an American actress and socialite. Her career spanned six decades, from the 1920s to the early 1970s. She was a prominent leading actress during the Golden Age of Hollywood ...
(
Diane Lane Diane Lane (born January 22, 1965) is an American actress. Her accolades include nominations for an Academy Award, three Primetime Emmy Awards, and three Golden Globe Awards. Lane made her film debut in George Roy Hill's 1979 film '' A Littl ...
) to Perino's for dinner. The 2017 FX
anthology In book publishing, an anthology is a collection of literary works chosen by the compiler; it may be a collection of plays, poems, short stories, songs, or related fiction/non-fiction excerpts by different authors. There are also thematic and g ...
series '' Feud: Bette & Joan'' sets numerous dining scenes at Perino's for the fictional counterparts of real-life regulars
Joan Crawford Joan Crawford (born Lucille Fay LeSueur; March 23, 190? was an American actress. She started her career as a dancer in traveling theatrical companies before debuting on Broadway theatre, Broadway. Crawford was signed to a motion-picture cont ...
,
Bette Davis Ruth Elizabeth "Bette" Davis (; April 5, 1908 – October 6, 1989) was an American actress of film, television, and theater. Regarded as one of the greatest actresses in Hollywood history, she was noted for her willingness to play unsympatheti ...
and
Hedda Hopper Elda Furry (May 2, 1885February 1, 1966), known professionally as Hedda Hopper, was an American gossip columnist and actress. At the height of her influence in the 1940s, more than 35 million people read her columns. A strong supporter of the Hous ...
. The famous dining room of Perino's was recreated on a soundstage.


See also

*
Brown Derby Brown Derby was a chain of restaurants in Los Angeles, California. The first and best known was shaped like a derby hat, an iconic image that became synonymous with the Golden Age of Hollywood. It was opened by Wilson Mizner in 1926. The chai ...
*
Chasen's Chasen's was a famous restaurant frequented by film stars, entertainers, politicians, and other dignitaries in West Hollywood, California, located at 9039 Beverly Boulevard on the border of Beverly Hills. It opened for business in 1936 and was t ...


References

{{reflist Defunct restaurants in Hollywood, Los Angeles Restaurants established in 1932 Fine dining Defunct fine dining restaurants in California Paul Williams (architect) buildings Demolished buildings and structures in Los Angeles Buildings and structures demolished in 2005