Percy Orthwein (November 27, 1888 – July 2, 1957) was an American heir and business executive in advertising from

St. Louis, Missouri St. Louis ( , sometimes referred to as St. Louis City, Saint Louis or STL) is an Independent city (United States), independent city in the U.S. state of Missouri. It lies near the confluence of the Mississippi River, Mississippi and the Miss ...

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

. Orthwein was born on November 27, 1888, in St. Louis, Missouri to

William D. Orthwein William David Orthwein (February 9, 1841 - 1925) was a German-born American Civil War veteran and grain merchant in St. Louis, Missouri. Early life William David Orthwein was born on February 9, 1841, in Stuttgart, Wurtemberg, Germany. His father ...

, a German-born grain merchant. The younger Orthwein graduated from

Yale University Yale University is a Private university, private Ivy League research university in New Haven, Connecticut, United States. Founded in 1701, Yale is the List of Colonial Colleges, third-oldest institution of higher education in the United Stat ...

in 1912. Orthwein was the co-founder and president of the D'Arcy Advertising Company. The firm was in charge of advertising for Anheuser-Busch, the family business. Orthwein married Clara Hazel Busch, the daughter of

August Anheuser Busch Sr. Anheuser Busch Sr. (December 29, 1865 – February 10, 1934) was an American brewing magnate who served as the President and CEO of Anheuser-Busch, based in St. Louis, Missouri, from 1913 to 1934. It became the world's largest brewery in 1957 u ...

, the chief executive officer of

Anheuser-Busch Anheuser-Busch Companies, LLC ( ) is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (AB InBev), now the world's largest brewing company, which owns multiple ...

. They lived in a mansion designed by

Maritz & Young Maritz & Young is an architectural firm in Missouri. Some of their works are listed on the National Register of Historic Places. * Balmer & Weber Music House Co. Building, 1004 Olive St. St. Louis, Missouri, NRHP-listed * Westwood Country Club, clu ...

in Huntleigh, Missouri, a suburb of St. Louis. They had two sons: Adolphus Busch Orthwein and

James Orthwein James Busch Orthwein (March 13, 1924 – August 15, 2008) was an American heir and business executive. He owned the New England Patriots of the National Football League (NFL) from 1992 to 1993. After unsuccessfully attempting to move the franch ...

. Orthwein was a hunter and an amateur portraitist. Orthwein died on July 2, 1957, in Huntleigh. He was buried at the Sunset Memorial Park and Mausoleum in

Affton, Missouri Affton is an unincorporated community and census-designated place (CDP) in south St. Louis County, Missouri, United States, near St. Louis. The population was 20,417 at the 2020 United States census. Geography According to the United State ...

, near St. Louis.''Where They're Buried''
/ref> His wife died of a heart attack one month later. In 1985, his company, the D'Arcy Advertising Company, merged with

Benton & Bowles Benton & Bowles (B&B) was a New York–based advertising agency founded by William Benton and Chester Bowles in 1929. One of the oldest agencies in the United States, and frequently one of the 10 largest, it merged with D'Arcy-MacManus Masius to ...

to form

D'Arcy Masius Benton & Bowles D'Arcy Masius Benton & Bowles was an advertising agency in the United States with 131 offices in 75 countries. The company was founded in 1906 as the D'Arcy Company in St. Louis, Missouri. Early clients included Coca-Cola and Anheuser-Busch. Du ...

References

{{DEFAULTSORT:Orthwein, Percy 1888 births 1957 deaths Businesspeople from St. Louis Yale University alumni American company founders American advertising executives American people of German descent Busch family Orthwein family