Percy John Delf Smith (March 1882 – 30 October 1948) was a British artist who worked in engraving, painting,
lettering
Lettering is an umbrella term that covers the art of drawing letters, instead of simply writing them. Lettering is considered an art form, where each letter in a phrase or quote acts as an illustration. Each letter is created with attention to d ...
, calligraphy and
book design
Book design is the art of incorporating the content, style, format, design, and sequence of the various components and elements of a book into a coherent unit. In the words of renowned typographer Jan Tschichold (1902–1974), book design, "thoug ...
.
Early life
Born Percy John Smith in
Dulwich
Dulwich (; ) is an area in south London, England. The settlement is mostly in the London Borough of Southwark, with parts in the London Borough of Lambeth, and consists of Dulwich Village, East Dulwich, West Dulwich, and the Southwark half ...
, London, Delf Smith took an apprenticeship with furniture maker
Frederick Staddon Frederick may refer to:
People
* Frederick (given name), the name
Nobility
Anhalt-Harzgerode
*Frederick, Prince of Anhalt-Harzgerode (1613–1670)
Austria
* Frederick I, Duke of Austria (Babenberg), Duke of Austria from 1195 to 1198
* Frederic ...
before studying at
Camberwell and the
Central Schools of Arts and Crafts. His instructor in lettering at Camberwell was
Edward Johnston
Edward Johnston, CBE (11 February 1872 – 26 November 1944) was a British craftsman who is regarded, with Rudolf Koch, as the father of modern calligraphy, in the particular form of the broad-edged pen as a writing tool.
He is most fam ...
, an extremely influential calligrapher and
lettering
Lettering is an umbrella term that covers the art of drawing letters, instead of simply writing them. Lettering is considered an art form, where each letter in a phrase or quote acts as an illustration. Each letter is created with attention to d ...
artist whose
Arts and Crafts movement style of lettering and use of
Roman capitals had a strong influence on Delf Smith's career. Johnston's successor was
Graily Hewitt
William Graily Hewit or Graily Hewitt (1864–1952) was a British novelist and calligrapher, second only to Edward Johnston in importance to the revival of calligraphy in the country at the turn of the twentieth century.
Biography
Hewitt was ...
, one of Johnston's pupils; Hewitt when he left recommended Delf Smith for the position himself. Delf Smith then established a career as a lettering artist and teaching the topic, publishing ''Lettering & Writing'', a
slipcase
A slipcase is a five-sided box, usually made of high-quality cardboard, into which binders, books or book sets are ''slipped'' for protection, leaving the spine exposed. Special editions of books are often slipcased for a stylish appearance when ...
of lettering models, in 1908.
Johnston and his pupils' lettering work used calligraphy and
extensive use of Roman capitals, such as those on
Trajan's Column
Trajan's Column ( it, Colonna Traiana, la, Columna Traiani) is a Roman triumphal column in Rome, Italy, that commemorates Roman emperor Trajan's victory in the Trajan's Dacian Wars, Dacian Wars. It was probably constructed under the supervision o ...
. Johnston wrote that "The Roman capitals have held the supreme place among letters for readableness and beauty. They are the best forms for the grandest and most important inscriptions."
Delf Smith shared this style, naming his workshop the Roman Lettering Company and commenting that Roman lettering has "content and atmosphere, and good examples convey a sense of stability and satisfaction", although his textbooks showed a wide range of styles and work by other artists and in other writing systems.
First World War
During the
First World War
World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fig ...
, Delf Smith enlisted in the
Royal Marines
The Corps of Royal Marines (RM), also known as the Royal Marines Commandos, are the UK's special operations capable commando force, amphibious light infantry and also one of the five fighting arms of the Royal Navy. The Corps of Royal Marine ...
as a volunteer, serving on the
Western Front Western Front or West Front may refer to:
Military frontiers
*Western Front (World War I), a military frontier to the west of Germany
*Western Front (World War II), a military frontier to the west of Germany
*Western Front (Russian Empire), a majo ...
in France. In his early thirties, he was older than most men serving. A lot of his war service was spent digging trenches behind the front lines, at one point coming under bombardment, seeing four men killed and six wounded nearby.
Delf Smith as a serving soldier and not an official
War Artist was several times reprimanded for drawing because of security concerns, although he received more freedom to carry out art over time through making connections with other soldiers. Finding sketching unsatisfying, he requested that his parents send him some copper plates and he created
drypoint
Drypoint is a printmaking technique of the intaglio family, in which an image is incised into a plate (or "matrix") with a hard-pointed "needle" of sharp metal or diamond point. In principle, the method is practically identical to engraving. The ...
engravings of the war around
Thiepval
Thiepval (; pcd, Tièbvo) is a commune in the Somme department in Hauts-de-France in northern France.
Thiepval is located north of Albert at the crossroads of the D73 and D151 and approximately northeast of Amiens.
Population
First Wor ...
before and after being invalided out from France in June 1917.
After his set of realistic depictions of the battlefield, he created a later series of seven prints, ''Dance of Death'', updating the medieval imagery of the
dance of death
The ''Danse Macabre'' (; ) (from the French language), also called the Dance of Death, is an artistic genre of allegory of the Late Middle Ages on the universality of death.
The ''Danse Macabre'' consists of the dead, or a personification o ...
to the war:
Career in London
After the war, Delf Smith returned to London, where he worked as a designer and artist through his company, the Dorno Workshop and Studio (earlier Dorian Workshop and Studio),
creating and executing designs for clients including ''
The Sunday Times
''The Sunday Times'' is a British newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as ''The New Observer''. It is published by Times Newspapers Ltd, a subsidiary of News UK, wh ...
,'' the
National Museum of Wales
National may refer to:
Common uses
* Nation or country
** Nationality – a ''national'' is a person who is subject to a nation, regardless of whether the person has full rights as a citizen
Places in the United States
* National, Maryland, ce ...
,
King's College London,
Southampton Civic Centre
The Civic Centre is a municipal building located in the Cultural Quarter area within the city of Southampton, England. It comprises offices occupied by Southampton City Council, the SeaCity Museum, the Guildhall, the Southampton City Art ...
, the
BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
, the
Boy Scouts Association
The Scout Association is the largest Scouting organisation in the United Kingdom and is the World Organization of the Scout Movement's recognised member for the United Kingdom. Following the origin of Scouting in 1907, the association was form ...
and
London Transport. He also worked as a book designer. Reading ''
Wuthering Heights
''Wuthering Heights'' is an 1847 novel by Emily Brontë, initially published under her pen name Ellis Bell. It concerns two families of the landed gentry living on the West Yorkshire moors, the Earnshaws and the Lintons, and their turbulent r ...
'' had a strong effect on him and he created several sets of art inspired by it.
In 1928 he married
botanist Ellen Marion Delf
Ellen Marion Delf-Smith FLS (née Delf, 31 January 1883 – 23 February 1980) was a British botanist.
Biography
Ellen Marion Delf was born to Thomas William Herbert Delf, a secretary, and Catherine Mary Delf (née Bridges) on 31 January 1883 ...
, both from then on using the name Delf Smith. His wife's friend
Margaret T. Martin described it as "the happiest of marriages".
One of his assistants was
William Sharpington
William Sharpington (1900–1973) was a British lettering artist who worked in sign painting and the design of monuments. In the view of John Nash and Gerald Fleuss, his workshop "produced, from the 940sto the 960s some of the most distinguished ...
, who later established his own successful studio.
One of his last projects was two war memorial panels for the
Free Church, Hampstead Garden Suburb
The Free Church is a building located in Hampstead Garden Suburb, Barnet, London. It was built to a design by Sir Edwin Lutyens starting in 1911, and, like St Jude's Church at the opposite side of Central Square, is a Grade I listed
In ...
.
Delf Smith believed strongly in the artistic value of
lettering
Lettering is an umbrella term that covers the art of drawing letters, instead of simply writing them. Lettering is considered an art form, where each letter in a phrase or quote acts as an illustration. Each letter is created with attention to d ...
, and wrote several books and lectures teaching the topic.
Shown are some lettering models from his book ''Civic and Memorial Lettering'' (1946):
Shown are some designs created by Delf Smith's workshop:
For the
LPTB
The London Passenger Transport Board was the organisation responsible for local public transport in London and its environs from 1933 to 1948. In common with all London transport authorities from 1933 to 2000, the public name and brand was Lond ...
he worked on a variant of its corporate
Johnston typeface
Johnston (or Johnston Sans) is a sans-serif typeface designed by and named after Edward Johnston. The typeface was commissioned in 1913 by Frank Pick, commercial manager of the Underground Electric Railways Company of London (also known as ...
with
serifs for its
55 Broadway
55 Broadway is a Grade I listed building close to St James's Park in London. Upon completion, it was the tallest office block in the city. In 1931 the building earned architect Charles Holden the RIBA London Architecture Medal. In 2020, it was ...
headquarters. The same design was also used at some stations, especially
Sudbury Town and
Arnos Grove
Arnos Grove () is an area of north London, England, within the London Borough of Enfield. It is centred north of Charing Cross. It is adjacent to New Southgate. The natural grove, larger than today, was for many centuries the largest woodl ...
. Several digitisations of it have been published, and one made privately for
Transport for London. Delf Smith's drawings are now at
St Bride Library
St Bride Library (formerly known as St Bride Printing Library and St Bride Typographical Library) is a library in London primarily devoted to printing, book arts, typography and graphic design. The library is housed in the St Bride Foundation ...
.

Delf Smith became a
Royal Designer for Industry
Royal Designer for Industry is a distinction established by the British Royal Society of Arts (RSA) in 1936, to encourage a high standard of industrial design and enhance the status of designers. It is awarded to people who have achieved "sustained ...
for lettering in 1940
and in 1941 he was elected Master of the
Art Workers' Guild
The Art Workers' Guild is an organisation established in 1884 by a group of British painters, sculptors, architects, and designers associated with the ideas of William Morris and the Arts and Crafts movement. The guild promoted the 'unity of a ...
. He died in 1948.
Notes
References
Cited literature
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External links
Exhibition brochurefor a 2018 exhibition, showing a range of art by Delf Smith on a range of subjects
*1934 Dorian Workshop and Studio prospectus: page
1-23 and cover
{{authority control
1882 births
1948 deaths
Arts and Crafts movement
20th-century British printmakers
British calligraphers
British graphic designers
British typographers and type designers
People from Dulwich
Royal Marines personnel of World War I
Masters of the Art Worker's Guild
Royal Designers for Industry
Alumni of Camberwell College of Arts
Academics of Camberwell College of Arts
Alumni of Central Saint Martins
World War I artists