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Perarasu (born 8 January 1967) is an Indian film director who works primarily in
Tamil cinema Tamil cinema is the segment of Indian cinema dedicated to the production of motion pictures in the Tamil language, the main spoken language in the state of Tamil Nadu. It is nicknamed Kollywood, a portmanteau of the names Kodambakkam, a Ch ...
and is best known for masala films with Vijay and Bharath. Perarasu has also been credited as an actor, music director, singer and lyricist in some of his ventures.


Personal life

Perarasu, was born on 8 January 1967 in Natarasankottai in Sivaganga district,
Tamil Nadu Tamil Nadu (; , TN) is the southernmost States and union territories of India, state of India. The List of states and union territories of India by area, tenth largest Indian state by area and the List of states and union territories of Indi ...
. Perarasu married Shanthi at Nattarasankottai on June 11, 2000 and a girl child Viruthika was born to them in July 2001. When Shanthi conceived a second time, she was given
abortion Abortion is the early termination of a pregnancy by removal or expulsion of an embryo or fetus. Abortions that occur without intervention are known as miscarriages or "spontaneous abortions", and occur in roughly 30–40% of all pregnan ...
pills and fell ill, where she was sent by Perarasu to her parents. A panchayat was summoned and they started living together. However, Perarasu insisted Shanthi in moving to Nattarasankottai. During this time, Perarasu received an explicit divorce decree without Shanthi's knowledge. Shanthi took steps to have the decree rescinded and moved the JM court to Bhavani, who asked Perarasu to pay child support. Though Perarasu had filed a petition challenging the order, neither he and his counsel appeared in court when the matter was called on five occasions. On September 12, 2007, a judicial magistrate court in Bhavani in Erode district, directed Perarasu to pay alimony of 10,000 a month to Shanthi and 5,000 a month to their daughter. Perarasu later married Krishnaveni.


Career

Perarasu tried for 7 to 8 years to make it big in cinema industry and had some off-beat stories. When Perarasu was new to
Chennai Chennai, also known as Madras (List of renamed places in India#Tamil Nadu, its official name until 1996), is the capital city, capital and List of cities in Tamil Nadu by population, largest city of Tamil Nadu, the southernmost states and ...
, he used to frequent
AVM Productions AVM Productions is an Indian film production studio founded by A. V. Meiyappa Chettiar. It is the oldest film studio in India. The filming studios are located in Vadapalani, Chennai. It has produced over 300 films in Tamil, Telugu, Kannada, ...
and stand in front of the studios longing to visit the place, where he also bribed a production in charge 10 rupees one day and got himself into the studios. Perarasu's 15–16 years experience in the industry taught him to analyse the pulse of the audience and give them what they want. He honed his skills under Rama Narayanan and N. Maharajan. Apart from assisting, Perarasu appeared in few films doing small uncredited roles. Perarasu made his directorial debut with '' Thirupaachi'' starring Vijay in the lead role as his 40th film. The film was released on the eve of Pongal and received positive reviews from critics claiming that "you may strive hard to find anything new in Tirupachi, which is old wine served in a new bottle, with a different label". ''Thirupaachi'' became a commercial success by completing and 200 days in theatres. After the success of ''Thirupaachi'', Perarasu collaborated with Vijay again for ''
Sivakasi Sivakasi is a city in Virudhunagar District in the Indian state of Tamil Nadu. The city is known for firecrackers and match factories that produce 70% of the country's output. The printing industries in Sivakasi produce 30% of the total diaries ...
'', which also marks Vijay's third collaboration with A. M. Rathnam after '' Kushi'' and '' Ghilli''. The film was released on Diwali to positive reviews from critics and eventually became a successful venture claiming that ""This formula had worked well for director Perarasu and Vijay in ''Thirupaachi'' and now the team has re-worked it. This time, however, it will test your patience as it is not meant for the class audience or those seeking quality entertainment. Perarasu and Vijay believe only in catering to the mass audience who want their dose of unpretentious masala mix" During the making of ''Sivakasi'', representatives from AVM Productions approached Perarasu to make a film with
Ajith Kumar Ajith Kumar Subramaniam (born 1 May 1971) is an Indian actor who works predominantly in Tamil cinema. To date, he has starred in over 63 films, and won four Vijay Awards, three Cinema Express Awards, three Filmfare Awards South and three Ta ...
in the lead role. The director immediately accepted the offer and told the producer the story of the film during the meeting and the film was announced publicly two days later. In August 2005, it became clear that the film would begin in November and that Riyaz Khan would play the lead antagonist role in the project. Sadha was signed on to play the lead role after early reports suggested that either Nayanthara, Renuka Menon or Gopika would play the lead female role. The film was named '' Thirupathi'' and was launched officially on 15 September 2005 with Vijay attending the opening ceremony. The film was critically panned with critics claiming that the film drew too much resemblance to Perarasu's previous projects, but became a commercial success. After the success of ''Thirupathi'', Perarasu announced a project called "Pandigai" with S. J. Suryah, but the project was cancelled and he announced his next project '' Dharmapuri'' with Vijayakanth in 2006 since Rathnam expressed his desire of Perarasu directing a film for him again after ''Sivakasi''. When Rathnam and Vijayakanth heard the ‘one liner’ of the film, they both liked it instantly and thus ''Dharmapuri'' was created without even a heroine. Indiaglitz wrote "Perarasu has dished out a movie that would certainly appease front-benchers. A commercial pot-boiler, the movie will be lapped by Vijayakanth's fans. Sure to make it big in rural centres, the movie also has enough stunt sequences for action-lovers". Perarasu's next film was '' Pazhani'', starring Bharath and Kajal Aggarwal, but became an above average venture at the box office. He then directed films like '' Thiruvannamalai'' and '' Thiruthani''. ''Thiruvannamalai'' was a commercial success, but ''Thiruthani'' became a
box-office bomb A box-office bomb is a film that is unprofitable or considered highly unsuccessful during its theatrical run. Although any film for which the combined production budget, marketing, and distribution costs exceed the revenue after release has te ...
. Later, Perarasu made his directorial debut in
Malayalam Malayalam (; , ) is a Dravidian languages, Dravidian language spoken in the Indian state of Kerala and the union territories of Lakshadweep and Puducherry (union territory), Puducherry (Mahé district) by the Malayali people. It is one of ...
with '' Samrajyam 2'', which was also partially reshot in Tamil as ''Tihar''. ''Samrajyam 2'' was the sequel of '' Samrajyam'' which starred Mammootty in the lead role. The Malayalam and Tamil versions received negative reviews from critics and became a box-office bomb.


Filmmaking style

Perarasu primarily directs films he claims are "aimed at the common man who looks at pure entertainment" rather than critics or intellectuals. He also wants his films to be packed with mind-blowing soundtrack, fast-paced script and punch dialogues inserted along with sentiments, humour, twists and turns. Due to his films being named after towns and cities, Perarasu has been nicknamed "Oorarasu" by the media, the term being a portmanteau of "''oor''" (meaning town or city) and his name Perarasu.


Filmography

;Director *''All films are in Tamil, unless otherwise noted.'' ;As lyricist ;As singer


References


External links

* {{DEFAULTSORT:Perarasu Tamil film directors Living people Tamil film poets Film directors from Tamil Nadu People from Sivaganga district 21st-century Indian people Malayalam film directors Tamil screenwriters Screenwriters from Tamil Nadu Malayalam screenwriters 1967 births