Pepsi-Cola Products Philippines, Inc. (PCPPI) () is a

Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...

-based company engaged in the bottling and distribution of

PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...

beverages in the Philippines since 1989.

History

On October 16, 1946, John Clarkin acquired a franchise to bottle and distribute

Pepsi-Cola Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...

in the Philippines, establishing Pepsi-Cola Bottling Company of the Philippine Islands Ltd. (later renamed Pepsi-Cola Bottling Company of the Philippines, Inc.). Clarkin was a former executive of the Pepsi-Cola Company who came to the Philippines as a member of the

US Air Force The United States Air Force (USAF) is the Air force, air service branch of the United States Department of Defense. It is one of the six United States Armed Forces and one of the eight uniformed services of the United States. Tracing its ori ...

during the close of

World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

. In the beginning, the company imported Pepsi-Cola until 1947, when its first bottling plant was established in

Quezon City Quezon City (, ; ), also known as the City of Quezon and Q.C. (read and pronounced in Filipino language, Filipino as Kyusi), is the richest and List of cities in the Philippines, most populous city in the Philippines. According to the 2020 c ...

. After Clarkin returned to the United States in 1957, Pepsi-Cola International took over the Philippine operations. In 1983, the Philippine operations became a branch of

's New York office - PepsiCo, Inc. (Philippine branch) - and operated until 1985. Between 1985 and 1989, Pepsi-Cola Distributors of the Philippines, Inc., a group identified with Filipino businessmen Ernest Escaler and Eduardo Cojuangco Jr., took over the Philippine franchise. Pepsi-Cola Products Philippines, Inc. (PCPPI) was established in 1989 as Premier Beverages by Luis Lorenzo, Sr. to acquire the bottling and distribution rights to

beverages in the Philippines. In 1997, the Guoco Group acquired Lorenzo's holdings in PCPPI. Under Guoco management, was spent in 1998 to upgrade the facilities of PCPPI. In 2000, PepsiCo paid to the Guoco Group to acquire a 33% stake in PCPPI. News reports cited the rationale was to ensure PepsiCo had a continuing market for its concentrates, even if it meant infusing money into its licensed bottlers. PCPPI became listed in the

Philippine Stock Exchange The Philippine Stock Exchange, Inc. (; ) is the national stock exchange of the Philippines. The exchange was created in 1992 from the merger of the Manila Stock Exchange and the Makati Stock Exchange. Including previous forms, the exchange has ...

in 2008. In September 2010, Korean-based

Lotte Chilsung Lotte Chilsung Beverage Co., Ltd. () is a drink manufacturer in South Korea affiliated with Lotte Corporation. The company's name, Chilsung (), signifies "Big Dipper" or seven stars, and its logo displays seven stars aligned in a row. History Ch ...

Beverage Company Ltd. acquired 34% of PCPPI. The acquisition made Lotte Chilsung the largest shareholder in PCPPI. Lotte Chilsung agreed to pay P4.447 billion to buy the 1.27 billion shares from the Guoco Group. In 2013, Lotte Chilsung increased its stake to 39%. As of March 2013, Netherlands-based Quaker Global Investments B.V. is the company's second largest shareholder with 29.5%. In 2023, Lotte Chilsung raised its stake 73.6% and completed its acquisition of Pepsi Philippines.

Recent developments

In June 2013, PCPPI announced that the company would undertake the expansion of its production and distribution capabilities. PCPPI wanted to add three new lines in its existing manufacturing plants in

Muntinlupa Muntinlupa (), officially the City of Muntinlupa (), is a Cities of the Philippines#Legal classification, highly urbanized city in the Metro Manila, National Capital Region of the Philippines. According to the 2020 census, it has a population o ...

Cebu City Cebu City, officially the City of Cebu, is a Cities of the Philippines#Legal classification, highly urbanized city in the Central Visayas region of the Philippines. According to the 2020 census, it has a population of 964,169 people, making ...

and

Davao City Davao City, officially the City of Davao, is a City of the Philippines#Legal classification, highly urbanized city in the Davao Region, Philippines. The city has a total land area of , making it the List of Philippine cities and municipalities ...

within the year and open a new facility in

Santo Tomas, Batangas Santo Tomas, officially the City of Santo Tomas ('), is a Cities of the Philippines#Legal classification, component city in the Provinces of the Philippines, province of Batangas, Philippines. According to the 2020 census, it has a population ...

. It also hoped to expand its current distribution network of 500,000 locations by about 12% within the year. About 70% of the company's current sales come from carbonated drinks with the balance coming from non-carbonated drinks. The company ventured into the manufacture of Cheetos snacks in the Philippines from 2015 to 2019. In January 2021, PCPPI opened its new facility in Santo Tomas, Batangas. In June 2021, PCPPI relocated its headquarters from its manufacturing plant in Tunasan, Muntinlupa to Northgate Cyberzone in

Alabang Alabang () is a barangay in Muntinlupa, Philippines. At one time, the area was a farming district and has since grown from a village to a major commercial center, including Filinvest City, Madrigal Business Park, and a transportation hub. It ...

, Muntinlupa.

Brands

Carbonated: *

Pepsi Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...

* Pepsi Zero Sugar Lime * 7 Up * 7 Up Zero Sugar *

Mountain Dew Mountain Dew, stylized as Mtn Dew in some countries and colloquially known as Dew in some areas, is a soft drink brand owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage Bottler (company), bottlers Barney and A ...

* Mountain Dew Zero Sugar *

Mirinda Mirinda ( ) is a brand of soft drink that was created in Spain in 1959 and has been distributed globally by PepsiCo since 1970. Its name comes from the Esperanto translation of "admirable" or "amazing". It is available in many fruit varieties, ...

Mug A mug is a type of cup, a drinking vessel usually intended for hot drinks such as: coffee, hot chocolate, or tea. Mugs usually have handles and hold a larger amount of fluid than other types of cups such as teacups or coffee cups. Typically ...

* Lotte

Milkis Milkis () is a South Korean soft drink produced by Lotte Chilsung, a South Korean beverage company. It combines many of the common elements of traditional carbonated beverages such as sugar and carbonated water with milk to create a creamy tas ...

Non-carbonated: * Tropicana *

Lipton Lipton is a brand named after its founder, Sir Thomas Lipton, Tom Lipton, who started an eponymous grocery retail business in the United Kingdom in 1871. The brand was used for various consumer goods sold in Lipton stores, including tea from 1 ...

Gatorade Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. The drink is owned and manufactured by PepsiCo and is distributed in over 80 countries. The beverage was develope ...

* Gatorade No Sugar * Sting Energy Drink * Premier Drinking Water Snack foods: * Cheetos *

Doritos Doritos () is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay. In 1966, Doritos became the first ...

* Fritos *

Lay's Lay's (, ) is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the ...

* Ruffles * Lay's Stax * Smartfood * Tostitos * PopCorners Other: * Quaker Instant Oatmeal Alcohol Beverages: * Hard Mountain Dew * Chum Churum Saero * Chum Churum Soonhari Discontinued: * Pepsi Zero Sugar (formerly known as

Pepsi Max Pepsi Max (also known as Pepsi Black in some countries and Pepsi Zero in Poland and Portugal) is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi, except for Norway, where it is the main Pepsi flavor. ...

) * Pepsi Light/Diet Pepsi * Pepsi Twist * Pepsi Vanilla * Pepsi Pogi * Pepsi X Energy Cola * Pepsi Blue * Pepsi Pinas * 7 Up Light/Diet 7 Up * Mountain Dew Livewire * Mountain Dew Blue Shock *

Ice * Lotte Let's Be * Propel Vitamin Water * Ovaltine * Gatorade Low Carb * G Active by Gatorade * Tropicana Frutz * Aquafina Purified Drinking Water * Quaker Good Start * Nutriklim SIPS * Knick Knacks

Controversy

Pepsi Number Fever, also known as the 349 incident, was a promotion held by PepsiCo in the Philippines in 1992, which led to riots and the deaths of at least 5 people.

References

External links