Pepsi Raw was a cola

soft drink A soft drink (see #Terminology, § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) Carbonated water, carbonated, and typically including added Sweetness, sweetener. Flavors used to be Natural flav ...

created by

PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...

and

Britvic Britvic was a British producer of soft drinks based in Hemel Hempstead, England. It produced soft drinks under its own name, as well as several other brands. It was listed on the London Stock Exchange until it was acquired by Carlsberg Group an ...

exclusively introduced in the United Kingdom in 2008 as a "Sparkling Cola Drink with Natural Plant Extracts". Pepsi Raw contained naturally sourced ingredients that were free from artificial flavouring, colourings, preservatives and sweeteners. Advertising for Pepsi Raw presented the product as a natural alternative to other colas. Pepsi Raw was also marketed in Norway and Australia. In the United States and Mexico a similar product was being marketed under the name Pepsi Natural. In September 2010, it was announced that Pepsi Raw was to be withdrawn from the UK market. In 2021,

Suntory (commonly referred to as simply Suntory) is a Japanese multinational corporation, multinational brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages in Japan, and ...

, the Japanese distributor of Pepsi, released its version of Pepsi Raw named Pepsi Nama; later in 2023, PepsiCo China released Pepsi Raw Zero Sugar.

Ingredients

Sparkling water Carbonated water is water containing dissolved carbon dioxide gas, either artificially injected under pressure, or occurring due to natural geological processes. Carbonation causes small bubbles to form, giving the water an effervescent qualit ...

. *

Cane sugar Sucrose, a disaccharide, is a sugar composed of glucose and fructose subunits. It is produced naturally in plants and is the main constituent of white sugar. It has the molecular formula . For human consumption, sucrose is extracted and refined ...

. *

Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...

extract. *Colour: plain

caramel Caramel ( or ) is a range of food ingredients made by heating sugars to high temperatures. It is used as a flavoring in puddings and desserts, as a filling in bonbons or candy bars, as a topping for ice cream and custard, and as a colorant ...

. *Natural plant extracts (including natural

caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine chemical classification, class and is the most commonly consumed Psychoactive drug, psychoactive substance globally. It is mainly used for its eugeroic (wakefulness pr ...

and

kola nut The kola nut ( Yoruba: ''obi'', Dagbani: ''guli'', Hausa: goro, Igbo: ''ọjị'', Sängö: ''gôro,'' Swahili: ''mukezu'') is the seed of certain species of plant of the genus ''Cola'', placed formerly in the cocoa family Sterculiaceae and ...

extract). * citric, tartaric and

lactic acid Lactic acid is an organic acid. It has the molecular formula C3H6O3. It is white in the solid state and it is miscible with water. When in the dissolved state, it forms a colorless solution. Production includes both artificial synthesis as wel ...

s. *Stabilizer:

gum arabic Gum arabic (gum acacia, gum sudani, Senegal gum and by other names) () is a tree gum exuded by two species of '' Acacia sensu lato:'' '' Senegalia senegal,'' and '' Vachellia seyal.'' However, the term "gum arabic" does not indicate a partic ...

. *Thickener:

xanthan gum Xanthan gum () is a polysaccharide with many industrial uses, including as a common food additive. It is an effective thickening agent and stabilizer that prevents ingredients from separating. It can be produced from simple sugars by fermentat ...

Nutritional information

Nutritional information per 300ml bottle: *Energy (Kcal): 117 *Protein (g): 0 *Carbohydrates (g): 29.7 *Of which Sugars (g): 28.8 *Fat (g): 0 *Saturates (g): 0 *Fibre (g): 0 *Sodium (g): Trace Nutritional Information per 100ml: *Energy (Kcal): 39 *Protein (g): 0 *Carbohydrates (g): 9.9 *Of which Sugars (g): 9.6 *Fat (g): 0 *Saturates (g): 0 *Fibre (g): 0 *Sodium (g): Trace

Availability and packaging

Pepsi Raw was sold in the United Kingdom across the following outlets: ASDA, Sainsbury's, Somerfield, Morrison's, Tesco, All Bar One, Selfridges, Harvey Nichols, Waitrose, Boots, WHSmith and Superdrug. It was sold individually in 300ml glass bottles, 150 ml cans and 250ml cans. It was also available in four-bottle and four-can multipacks. Pepsi Natural was sold in the United States at these outlets:

Target Target may refer to: Warfare and shooting * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artille ...

(Minnesota, California and Pennsylvania),

Costco Costco Wholesale Corporation is an American multinational corporation which operates a chain of membership-only big-box warehouse club retail stores. As of 2021, Costco is the third-largest retailer in the world, and as of August 2024, Cos ...

Ralphs Ralphs is an American supermarket Chain stores, chain in Southern California. The largest subsidiary of Cincinnati-based Kroger, it is the oldest such chain west of the Mississippi River. Kroger also operates stores under the Food 4 Less and Fo ...

Albertsons Albertsons Companies, Inc. is an American grocery company founded and headquartered in Boise, Idaho. With 2,253 stores as of the third quarter of fiscal year 2020 and 270,000 employees as of fiscal year 2019, the company is the second-large ...

and Woodmans. Pepsi Natural was marketed in parts of the US in an 8 fl oz (237 ml) and a 12 fl oz (355 ml) glass bottle. Currently, Pepsi Natural is not sold in the US. This was due to it not selling as well as Pepsi had hoped and so it was discontinued. Currently, there are no plans to reintroduce the product. In July 2010 Pepsi Raw was introduced in Norway. It was sold individually in 1.5l, 0.5l and 0.3l bottles. As of May 2011 Pepsi Raw is no longer available in Norway. As of February 2011 Pepsi Raw is now available in Australia in 250mL cans, being sold exclusively at 7-11. The product is imported from the UK.

Marketing

To help promote Pepsi Raw, an experiential marketing campaign dubbed "Natural Born Cola" was launched. Promotional workers traveled to grocery retail, shopping malls, train stations, offices and via roaming hit squads in key cities nationwide. During the 6 week campaign 1,295,500 bottles of Pepsi Raw were distributed with 82% of consumers saying they liked the taste and a further 75% claiming they would go on to buy it.

References

The Times
* http://pepsiproductfacts.com/infobyproduct.php?prod_size=12&brand_fam_id=1051&brand_id=1000&product=Pepsi+Natural *

External links