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American Dream is a large retail and entertainment complex in the
Meadowlands Sports Complex The Meadowlands Sports Complex is a sports complex located in East Rutherford, New Jersey, United States. The facility is owned and operated by the New Jersey Sports and Exposition Authority (NJSEA). It is named for the New Jersey Meadowlands ...
in
East Rutherford East Rutherford is a borough in Bergen County, in the U.S. state of New Jersey. It is an inner-ring suburb of New York City, located west of Midtown Manhattan. As of the 2020 United States census, the borough's population was 10,022, an inc ...
,
Bergen County Bergen County is the List of counties in New Jersey, most populous County (United States), county in the U.S. state of New Jersey.New Jersey New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...
, and is the second largest mall in the United States behind the
Mall of America Mall of America (MoA) is a large shopping mall located in Bloomington, Minnesota. Located within the Minneapolis–Saint Paul metropolitan area, the mall lies southeast of the junction of Interstate 494 and Minnesota State Highway 77, north ...
. The first and second of four opening stages occurred on October 25, 2019, and on December 5, 2019. The remaining opening stages occurred on or after October 1, 2020. The project was first proposed in 2003 by the
Mills Corporation The Mills Corporation was a publicly traded real estate investment trust headquartered in Chevy Chase, Maryland, United States, acquired on April 3, 2007, by an investment group composed of Simon Property Group and Farallon Capital Management. ...
as the Meadowlands Xanadu, with construction beginning in 2004. In 2007, the project was taken over by
Colony Capital DigitalBridge Group, Inc. is a global digital infrastructure investment firm. The company owns, invests in and operates businesses such as cell towers, data centers, fiber, small cells, and edge infrastructure. Headquartered in Boca Raton, Digita ...
. In May 2009, construction stalled due to the
bankruptcy of Lehman Brothers The bankruptcy of Lehman Brothers, also known as the Crash of '08 and the Lehman Shock, on September 15, 2008, was the climax of the subprime mortgage crisis. After the financial services firm was notified of a pending credit downgrade due to i ...
.
Triple Five Group Triple Five Group is a Canadian conglomerate based in Edmonton, Alberta, which specializes in shopping centres, entertainment complexes, hotels, and banks, along with running three indoor amusement parks. The company owns and operates the three ...
announced intent to take over the mall in May 2011, and on July 31, 2013, officially gained control of the mall and the surrounding site.Nicholaides, Kelly (August 2, 2013
"American Dream Meadowlands handed over former Xanadu project in East Rutherford"
NorthJersey.com
Following a series of ownership changes, financing issues, construction delays, and legal challenges, construction stopped again in December 2016. In late June 2017, construction had resumed, after new financing had been secured, though the project would suffer a series of "chronically delayed" opening dates. Among the attractions that opened in 2019 were the
Nickelodeon Universe Nickelodeon Universe is the name of two indoor amusement parks located at Mall of America in Bloomington, Minnesota and American Dream in East Rutherford, New Jersey, with a third location under construction at the Mall of China in Chongq ...
theme park in October and the Big Snow American Dream ski slope in December. The
DreamWorks Water Park DreamWorks Water Park is an indoor water park within the American Dream shopping and entertainment complex, at the Meadowlands Sports Complex in East Rutherford, New Jersey, United States. Opened on October 1, 2020, the water park includes 15 ...
, which was scheduled to open March 19, 2020, as well as the mall's retail shops and restaurants, were delayed by the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
, which forced the mall's temporary closure on March 8, 2020. Following Governor
Phil Murphy Philip Dunton Murphy (born August 16, 1957) is an American politician, diplomat, and financier serving as the 56th governor of New Jersey since 2018. A member of the Democratic Party (United States), Democratic Party, he was elected governor i ...
's August 26 announcement that amusements could open with restrictions on September 1, Big Snow American Dream announced it would reopen on that date, while other amusements and the mall's first major retail outlets reopened on October 1, 2020. , the mall hosted approximately 450 retail tenants.


History


Meadowlands Mills (1994–2002)

The
Mills Corporation The Mills Corporation was a publicly traded real estate investment trust headquartered in Chevy Chase, Maryland, United States, acquired on April 3, 2007, by an investment group composed of Simon Property Group and Farallon Capital Management. ...
first began working on plans for a mall in the
New Jersey Meadowlands New Jersey Meadowlands, also known as the Hackensack Meadowlands after the Hackensack River, primary river flowing through it, is a general name for a large ecosystem of wetlands in northeastern New Jersey in the United States, a few miles to th ...
in 1994. Meadowlands Mills, as it was called, would have been constructed on the Empire Tract, an area of of wetlands in
Carlstadt, New Jersey Carlstadt is a Borough (New Jersey), borough in Bergen County, New Jersey, Bergen County, in the U.S. state of New Jersey. As of the 2020 United States census, the borough's population was 6,372, an increase of 245 (+4.0%) from the 2010 United S ...
. The tract was owned by Empire Ltd., a company which had purchased the land in 1961 and had been planning a major development since 1987. The commercial development would have consisted of of retail space, a hotel, and of office space on of the tract. To mitigate the heavy environmental impact, the remainder of the tract would have been converted into stormwater
retention basin A retention basin, sometimes called a retention pond, wet detention basin, or storm water management pond (SWMP), is an artificial pond with vegetation around the perimeter and a permanent pool of water in its design. It is used to manage ...
s. After Empire and Mills announced their proposal in 1996, the project quickly became controversial and faced opposition from a variety of environmental and conservationist groups, as well as the tract's congressman,
Steve Rothman Steven Richard Rothman (born October 14, 1952) is an American former jurist and Democratic politician who served as the U.S. representative for New Jersey's 9th congressional district, serving for 16 years from January 3, 1997, to January 3, 2013 ...
. Opponents stated that the mall would have a devastating impact on the ecological health of the area, while the Mills Corporation defended its plans by arguing that the land was already devastated by
pesticide Pesticides are substances that are used to control pests. They include herbicides, insecticides, nematicides, fungicides, and many others (see table). The most common of these are herbicides, which account for approximately 50% of all p ...
usage and invasive common reeds.Jacobs, Andrew (December 18, 2000)
"Shops vs. Swamps In the Meadowlands; Debate Over a Huge Shopping Mall Marked by Rival Claims and Spin"
. ''The New York Times''.
The
Environmental Protection Agency Environmental Protection Agency may refer to the following government organizations: * Environmental Protection Agency (Queensland), Australia * Environmental Protection Agency (Ghana) * Environmental Protection Agency (Ireland) * Environmenta ...
and the U.S. Fish and Wildlife Service opposed the project after studying its potential environmental impact. However, the
U.S. Army Corps of Engineers The United States Army Corps of Engineers (USACE) is the military engineering branch of the United States Army. A direct reporting unit (DRU), it has three primary mission areas: Engineer Regiment, military construction, and civil wor ...
conducted its own study which contradicted the EPA's findings and stated that the project was not a threat to the Meadowlands area. New Jersey governor
Donald DiFrancesco Donald Thomas DiFrancesco (born November 20, 1944) is a retired American politician who served as the 51st governor of New Jersey from 2001 to 2002. He succeeded Christine Todd Whitman after her resignation to become Administrator of the Enviro ...
announced plans to protect the area in 2001, encouraging the Mills Corporation to look at other potential sites in the region. His successor,
Jim McGreevey James Edward McGreevey (born August 6, 1957) is an American politician of the Democratic Party who served as the 52nd governor of New Jersey from 2002 until his resignation in 2004 amidst a sex scandal. McGreevey served in the New Jersey Genera ...
, informed Mills the following year that the state government would not provide permits for the mall, effectively ending the project as originally proposed. The Empire Tract was later permanently protected by the Meadowlands Conservation Trust, which purchased it in 2005 and renamed it the Richard P. Kane Natural Area after a noted New Jersey conservationist.


Meadowlands Xanadu (2002–2011)

In July 2002, the
New Jersey Sports and Exposition Authority The New Jersey Sports and Exposition Authority (NJSEA) is an independent authority established by the State of New Jersey in 1971 to oversee the Meadowlands Sports Complex. Originally consisting of Giants Stadium and the Meadowlands Racetrack in ...
(NJSEA) issued a request for proposal for a project in the area that was then the parking lot of the
Continental Airlines Arena Meadowlands Arena (formerly Brendan Byrne Arena, Continental Airlines Arena and Izod Center) is a closed indoor sports and concert venue located in the Meadowlands Sports Complex in East Rutherford, New Jersey, United States. Since closing, ...
. The request was inspired by the Meadowlands Mills project as well as by plans to move the
New Jersey Nets New or NEW may refer to: Music * New, singer of K-pop group The Boyz * ''New'' (album), by Paul McCartney, 2013 ** "New" (Paul McCartney song), 2013 * ''New'' (EP), by Regurgitator, 1995 * "New" (Daya song), 2017 * "New" (No Doubt song), 1 ...
out of the arena, and involved significantly less environmental damage because it would be built on already developed land. The Mills Corporation retooled its earlier proposal for Meadowlands Mills to fit the new site, and partnered with Mack-Cali Realty Corporation to design Meadowlands Xanadu, a major multi-use development which would incorporate a renovated Continental Airlines Arena. The name was taken from Mills Corporation's Madrid Xanadú, a shopping mall in Spain which opened in 2003. NJSEA accepted several other proposals for developing the site.
Westfield Group Westfield Group was an Australian shopping centre company that existed from 1960 to 2014, when it split into two independent companies: Scentre Group, which owns and operates the Australian and New Zealand Westfield shopping centre portfolio; ...
proposed Arena Place, an "urban village" and "town square" built around the arena.
Hartz Mountain Industries Hartz Mountain Industries (HMI) is a private family-owned-and-operated company known for its real estate holdings in the New York/New Jersey Metropolitan Area. Its former parent, Hartz Mountain Corporation, which is notable for its pet product ...
and
Forest City Realty Trust Forest City Realty Trust, Inc., formerly Forest City Enterprises, was a real estate investment trust that invested in office buildings, shopping centers and apartments in Boston, Chicago, Dallas, Denver, Los Angeles, Philadelphia, and the great ...
submitted plans for Expo Park at the Meadowlands, featuring an outlet mall, a convention center, an indoor racetrack, and three hotel buildings.
Triple Five Group Triple Five Group is a Canadian conglomerate based in Edmonton, Alberta, which specializes in shopping centres, entertainment complexes, hotels, and banks, along with running three indoor amusement parks. The company owns and operates the three ...
proposed MeadowFest America, which planned an
adaptive reuse Adaptive reuse is the reuse of an existing building for a purpose other than that for which it was originally built or designed. It is also known as recycling and conversion. The adaptive reuse of buildings can be a viable alternative to new con ...
of the arena to create a retail and entertainment complex.Smothers, Ronald (September 20, 2002)
"New Ideas Unveiled for Site of Meadowlands Arena"
. ''The New York Times''.
Pries, Allison

. NJ.com. June 19, 2018. Retrieved January 25, 2019.
Other proposals focused on the project's location in the Meadowlands Sports Complex.
International Speedway Corporation International Speedway Corporation (ISC) was a corporation whose primary business was the ownership and management of motorsports race tracks. ISC was founded by NASCAR founder Bill France Sr. in 1953 for the construction of Daytona International ...
envisioned plans for Sports City America, a development centered around the proposed Garden State International Speedway, a
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...
racetrack seating 80,000. A consortium that included
Paul Newman Paul Leonard Newman (January 26, 1925 – September 26, 2008) was an American actor, film director, race car driver, philanthropist, and activist. He was the recipient of List of awards and nominations received by Paul Newman, numerous awards ...
,
Carl Haas Carl Arthur Haas (February 26, 1929 – June 29, 2016) was an American auto racing impresario. He co-owned the Newman/Haas/Lanigan Racing team in the Champ Car and IndyCar Series with Paul Newman and Mike Lanigan. He also owned Carl A. Haas ...
, and
Mario Andretti Mario Gabriele Andretti (born February 28, 1940) is an American former racing driver and businessman, who competed in Formula One from to , and American open-wheel racing, IndyCar from 1964 USAC Championship Car season, 1964 to 1994 IndyCar se ...
proposed Liberty Speedway and Family Theme Park, combining a racetrack with an amusement park and connecting the two with a monorail. In February 2003, the authority's board chose Mills Corporation and Mack-Cali's plan over the other two finalists, Westfield Group and Hartz Mountain Industries. The project was billed by Mills chairman and executive officer Laurence E. Siegel as "...a new standard for bringing lifestyle, recreation, sports and family entertainment offerings together in one location." Ground was broken on the complex on September 29, 2004, and, at the time, was expected to open two years later. In November 2006,
Colony Capital DigitalBridge Group, Inc. is a global digital infrastructure investment firm. The company owns, invests in and operates businesses such as cell towers, data centers, fiber, small cells, and edge infrastructure. Headquartered in Boca Raton, Digita ...
purchased the project from Mills Corporation for $500 million and pushed the projected opening to 2008. By 2008, the colorfully gaudy exterior of the building, which is visible from the
New Jersey Turnpike The New Jersey Turnpike (NJTP) is a system of controlled-access highway, controlled-access toll roads in the U.S. state of New Jersey. The turnpike is maintained by the New Jersey Turnpike Authority (NJTA).The Garden State Parkway, although ma ...
and
New Jersey Route 3 Route 3 is a state highway in the northeastern part of New Jersey. The route runs from U.S. Route 46 (US 46) in Clifton, Passaic County, to US 1/9 in North Bergen, Hudson County. The route intersects many major roads, ...
, began to draw criticism as an eyesore.
Richard Codey Richard James Codey (born November 27, 1946) is an American politician who served as the 53rd governor of New Jersey from 2004 to 2006. A member of the Democratic Party, he served in the New Jersey Senate from 1982 to 2024 and as the President ...
, president of the New Jersey State Senate at the time, called the structure "yucky-looking". In 2011, then-Governor Chris Christie called it "an offense to the eyes as you drive up the turnpike" and "by far the ugliest damn building in New Jersey, and maybe America." After acquiring the project, Triple Five indicated the exterior would be repainted in a different color scheme.Brennan, John (February 21, 2013)
"Work on American Dream complex set to resume in March, official says"
. NorthJersey.com.
In May 2009, construction on Xanadu, which was nearly 80% completeSullivan, Al (August 25, 2013). "A dream comes true?" ''
The Union City Reporter ''The Hudson Reporter'' was a newspaper chain based in Hudson County, New Jersey mainly focus on local politics and community news. The oldest newspaper in the chain was the ''Hoboken Reporter'', founded in 1983. The chain stopped publication on ...
''. pp 5 and 12.
(and whose common areas were about 88% complete), came to a halt after a subsidiary of bankrupt
Lehman Brothers Lehman Brothers Inc. ( ) was an American global financial services firm founded in 1850. Before filing for bankruptcy in 2008, Lehman was the fourth-largest investment bank in the United States (behind Goldman Sachs, Morgan Stanley, and Merril ...
missed payments, causing other lenders to withdraw from the project, and lost $500 million worth of construction funding. Developers stated the mall was 70% leased at the time. In March 2009, the retailer
Cabela's Cabela's Inc. is an American retailer that specializes in hunting, fishing, boating, camping, and other outdoor recreation merchandise. The chain was founded by Richard N. Cabela and Jim Cabela in 1961. Cabela's was acquired by Springfield, Mi ...
announced that it did not plan to open its Meadowlands location for another year, and subsequently gave "late 2010" as an estimated opening date. It would later pull out of the project by November 2010, following the collapse of Lehman Brothers and a halt to construction. In February 2010, Stephen Ross, owner of
The Related Companies Related Companies, L.P. is an American real estate firm with headquarters in New York City, and with offices around the country including in West Palm Beach, Chicago, Boston, Los Angeles, San Francisco, as well as in London. Related developed t ...
in Manhattan, stated that he could finish the project by the end of 2010, possibly with a new name and look. In May 2010, the NJSEA handed the project over to the Related Companies, and the "Xanadu" name had been dropped, changing the name to "The Meadowlands". In May 2010, the project's name was shortened from "Meadowlands Xanadu" to simply "Meadowlands." On August 10, 2010, Colony Capital surrendered control of the development of the mall to five lenders. Four parties were noted to be interested in redeveloping the project. ''The Wall Street Journal'' on December 24, 2010, reported that
Triple Five Group Triple Five Group is a Canadian conglomerate based in Edmonton, Alberta, which specializes in shopping centres, entertainment complexes, hotels, and banks, along with running three indoor amusement parks. The company owns and operates the three ...
signed a letter of intent to invest in and finish the stalled mall. Triple Five proposed that the mall be expanded to include indoor amusement and a water park. Developers cut a deal with
Deutsche Bank Deutsche Bank AG (, ) is a Germany, German multinational Investment banking, investment bank and financial services company headquartered in Frankfurt, Germany, and dual-listed on the Frankfurt Stock Exchange and the New York Stock Exchange. ...
to provide an approximately $700 million loan to finish the project. On February 1, 2011, after a record-breaking month of snow for the area, a 50- to 60-foot-long section of the eastern wall had buckled, and a horizontal crease was apparent on the complex's indoor ski slope. Two days later, on February 3, after workers were attempting to melt snow from the ski slope's roof, ice build-up caused the eastern wall to fail and suffer a partial collapse along an approximately length of roof. Michael Beckerman, a spokesman for the project's lending group stated, "The Lender Group is aware of the damage to the roof caused by excessive snow and ice, but does not feel the damage affects the integrity of the structure. As such, the group has filed an insurance claim, and once the weather turns warmer, it will assess the damages and fix whatever is necessary."


American Dream (2011–2016)

On April 29, 2011, the New Jersey Sports and Exposition Authority completed a deal with
Triple Five Group Triple Five Group is a Canadian conglomerate based in Edmonton, Alberta, which specializes in shopping centres, entertainment complexes, hotels, and banks, along with running three indoor amusement parks. The company owns and operates the three ...
, the owners of two of North America's largest malls:
West Edmonton Mall West Edmonton Mall (WEM) is a large shopping mall in Edmonton, Alberta, Canada, that is owned, managed, and operated by Triple Five Group. It is the second most visited mall in Canada, after the Toronto Eaton Centre in Toronto, followed by Met ...
and the
Mall of America Mall of America (MoA) is a large shopping mall located in Bloomington, Minnesota. Located within the Minneapolis–Saint Paul metropolitan area, the mall lies southeast of the junction of Interstate 494 and Minnesota State Highway 77, north ...
, who had previously proposed "MeadowFest America" for the New Jersey site in 2002, before the contract was awarded to Mills Corporation. Triple Five assumed ownership of the mall and renamed it "American Dream Meadowlands", announcing a tentative opening date of early 2014, to coincide with
Super Bowl XLVIII Super Bowl XLVIII was an American football game between the American Football Conference (AFC) champion 2013 Denver Broncos season, Denver Broncos and National Football Conference (NFC) champion 2013 Seattle Seahawks season, Seattle Seahawks to ...
at
MetLife Stadium MetLife Stadium is a multi-purpose stadium at the Meadowlands Sports Complex in East Rutherford, New Jersey, United States, 5 mi (8 km) west of New York City. It opened in 2010, replacing Giants Stadium, and serves as the home for the ...
. The deal was officially announced on May 3, 2011. Among the changes to the project would an expansion to 3 million square feet, an 8.5-acre indoor glass-domed amusement park, water parks, and an ice skating rink. In July 2012
DreamWorks Animation DreamWorks Animation LLC (DWA, also known as DreamWorks Animation Studios or simply DreamWorks) is an American animation studio, owned by Comcast's NBCUniversal as part of Universal Pictures, a division of Universal Studios, Inc, Universal Stud ...
CEO
Jeffrey Katzenberg Jeffrey Katzenberg ( ; born December 21, 1950) is an American media proprietor and film producer. He served as chairman of Walt Disney Studios (division), Walt Disney Studios from 1984 to 1994, a position in which he oversaw production and busin ...
announced that a
DreamWorks Water Park DreamWorks Water Park is an indoor water park within the American Dream shopping and entertainment complex, at the Meadowlands Sports Complex in East Rutherford, New Jersey, United States. Opened on October 1, 2020, the water park includes 15 ...
would open at the mall. In June 2012, the Giants and the Jets sought an injunction against Triple Five from resuming construction after it took over the project from the Mills Corporation, stating that the addition of amusement and water parks at the site would adversely affect traffic at MetLife stadium on days when home games were played there, specifically 16 Sundays out of the year, the day of the week that
Bergen County Bergen County is the List of counties in New Jersey, most populous County (United States), county in the U.S. state of New Jersey.Blue Law Blue laws (also known as Sunday laws, Sunday trade laws, and Sunday closing laws) are laws restricting or banning certain activities on specified days, usually Sundays in the western world. The laws were adopted originally for Religion, religio ...
prohibits shopping, though not amusement parks. The teams contended that while the mall would be closed on Sundays, the amusement park would not, which would create traffic jams on game days, when between 20,000 and 25,000 vehicles would park at the complex. Traffic studies conducted by the team estimated that 7,700 spots would be added by the project, while developers stated that it would add only 63 more cars, as local residents would be wise enough to avoid the grounds at that time, and most tourists would take the rail link to the MetLife Stadium site rather than drive.Brennan, John (December 7, 2012)
"Small step forward for American Dream parks"
. NorthJersey.com.
Triple Five objected to the law's restriction because it would infringe upon their business. In July 2012 Triple Five countersued for what it called an improper campaign by the teams to preserve their monopoly at the site, while dissuading potential lenders from investing. On March 12, 2014, the parties reached a tentative settlement, agreeing to drop their lawsuits. Though specific details of the agreement were not made public, the agreement allowed the long-delayed project to move forward. Construction had been ongoing since November 2013, and was expected to pick up in early 2014. That April, Triple Five released a revised design for the mall's exterior and confirmed a tentative opening date in late 2016, though by December 2014, it was reported that this would only be a partial opening. By May 2013, progress on the project was delayed further by financing, permitting, and a lawsuit filed by the
New York Giants The New York Giants are a professional American football team based in the New York metropolitan area. The Giants compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East division. The ...
and
New York Jets The New York Jets are a professional American football team based in the New York metropolitan area. The Jets compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC East, East division. The team p ...
over traffic concerns. Triple Five officially took ownership of the mall on July 31, 2013, with construction set to start in late August of that year, despite the lawsuit. In June 2015, the New Jersey Local Finance Board approved a tax-sharing plan between
East Rutherford East Rutherford is a borough in Bergen County, in the U.S. state of New Jersey. It is an inner-ring suburb of New York City, located west of Midtown Manhattan. As of the 2020 United States census, the borough's population was 10,022, an inc ...
and Triple Five. In August 2015, the
New Jersey Economic Development Authority The New Jersey Economic Development Authority (EDA) is an independent government entity in the U.S. state of New Jersey dedicated to broadening and expanding the state's economic base. The EDA creates public-private partnerships to provide acce ...
reauthorized a $390 million potential tax break for the project. These steps were intended to set the stage for a sale of up to $1 billion in government bonds to raise money to complete the project in time for its new projected completion in the second half of 2017. In April 2016, a planned bond issue fell through. In July 2016, construction appeared to have stopped, the developers were trying to obtain $1 billion in additional financing, and the projected completion date had slipped again, to 2018. In August 2016, the
New Jersey Sports and Exposition Authority The New Jersey Sports and Exposition Authority (NJSEA) is an independent authority established by the State of New Jersey in 1971 to oversee the Meadowlands Sports Complex. Originally consisting of Giants Stadium and the Meadowlands Racetrack in ...
announced an $800 million bond issue intended to finance further construction of the mall. In September 2016, Triple Five Group announced that the indoor amusement park space would be occupied by
Nickelodeon Universe Nickelodeon Universe is the name of two indoor amusement parks located at Mall of America in Bloomington, Minnesota and American Dream in East Rutherford, New Jersey, with a third location under construction at the Mall of China in Chongq ...
, which would feature two world record-holding roller coasters. The
TMNT Shellraiser TMNT Shellraiser is a steel indoor roller coaster at Nickelodeon Universe amusement park, within the American Dream Meadowlands, American Dream shopping mall, mall, in East Rutherford, New Jersey, East Rutherford, New Jersey, United States. The ...
, a
Euro-Fighter The Euro-Fighter is a type of steel roller coaster developed by Gerstlauer. First launched in 2003, the trademark feature of the roller coaster is its beyond-vertical drop, which reaches an angle greater than 90 degrees. Although the majority of ...
, would hold the record for the steepest roller coaster drop at 121.5 degrees, and is based on a model seen at two other locations in the United States. The second coaster, a Spinning Coaster called The Shredder, consists of four-passenger cars that spin on a vertical axis as it progresses down the coaster's track, and is the world's tallest and longest free spinning coaster, at 1,600 feet. The water park is
DreamWorks Water Park DreamWorks Water Park is an indoor water park within the American Dream shopping and entertainment complex, at the Meadowlands Sports Complex in East Rutherford, New Jersey, United States. Opened on October 1, 2020, the water park includes 15 ...
, which will feature attractions such as Shrek's Soggy Swamp, Kung Fu Panda Zone and Madagascar Rain Forest. The park's centerpiece will be the world's largest indoor wave pool, measuring 1.5 acres and holding 1.5 million gallons of water, and the world's second-tallest body slide, starting from a height of 142 feet and featuring a 50-foot free fall. The completed American Dream spans 3 million square feet and consists of 55 percent entertainment facilities and 45 percent retail locations. Planned entertainment venues included nightclubs, a 26-screen movie theater and 3,000-seat performing arts theater. The mall would house 450 retail shops, and more than 100 dining options, including approximately 20 full-service restaurants, a first-of-its kind
kosher (also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, ), from the Ashke ...
food hall, and a 38,000 square foot gourmet
food court A food court (in Asia-Pacific also called food hall or hawker centre) is generally an indoor plaza or common area within a facility that is contiguous with the counters of multiple food Vendor, vendors and provides a common area for self-serve di ...
with 18 vendors and chef demonstrations operated by the youth-driven food and culture website Munchies. The project would also include a parking lot with 33,000 spaces, an on-site bus hub, and a train station. Triple Five projected 40 million people to visit the mall each year, half of whom would be drawn from the 62 million tourists who visit the tri-state area annually.


Construction halts and resumes again (2016–2019)

On December 22, 2016, work on the project stopped again. Financing from the planned 2016 bond issue was delayed until 2017. In May of that year, the developers secured $1.67 billion in construction financing from a private lending syndicate led by
JPMorgan Chase JPMorgan Chase & Co. (stylized as JPMorganChase) is an American multinational financial services, finance corporation headquartered in New York City and incorporated in Delaware. It is List of largest banks in the United States, the largest ba ...
, and by the following month, work had resumed. The State of New Jersey, through the New Jersey Sports and Exhibition Authority, issued $1.15 billion in tax-free bonds in June 2017 to support the project. These unrated bonds yielded 6.625% when first issued. They were part of a suite of tax concessions negotiated with the state and the City of Hackensack. In June 2018, the developer indicated that most of the complex was scheduled to open in early 2019, though the water park would open at the end of 2019. In August 2018, a Triple Five executive, Tony Amrlin, specified that the project was 68% complete and would open in April 2019. That November, it was announced that September 2019 would be the water park's opening date. In August 2018, Triple Five revealed that H&M,
Uniqlo ( ; ) is a Japanese casual wear designer and retailer. The company is a subsidiary of Fast Retailing, Fast Retailing Co., Ltd. Clare Waight Keller is the creative director. History Men's Shop OS was founded in Ube, Yamaguchi. It was rebrand ...
, and
Zara Zara may refer to: Businesses * Zara (retailer), a fashion retail company based in Spain * Zara Investment Holding, a Jordanian holding company * Continental Hotel Zara, Budapest, Hungary People and fictional characters * Zara (name), primari ...
would open stores at the mall; the three stores would be those companies' largest mall-based flagship locations. On September 25, 2018, the
New Jersey Hall of Fame The New Jersey Hall of Fame is an organization that honors individuals from the U.S. state of New Jersey who have made contributions to society and the world beyond. The Hall of Fame is a designated 501(c)(3) non-profit organization, overseen by ...
announced that they would be permanently moving to American Dream. On March 12, 2019,
Barneys New York Barneys New York is an American brand founded in 1923 by Barney Pressman that operated full-line department stores from 1923 until 2020. Authentic Brands Group acquired Barneys' intellectual property in 2019, and has licensed the brand to Saks F ...
announced that it would open a flagship store at the mall, its only one in New Jersey. However, the firm announced in October 2019 that as part of its Chapter 11 bankruptcy reorganization, it would close most of its stores, without specifying whether the one at American Dream would be one of the few to remain open. In 2019, Triple 5 dropped Meadowlands from the name American Dream. On March 8, 2019, Governor
Phil Murphy Philip Dunton Murphy (born August 16, 1957) is an American politician, diplomat, and financier serving as the 56th governor of New Jersey since 2018. A member of the Democratic Party (United States), Democratic Party, he was elected governor i ...
indicated that the mall complex would open that June, but on March 25, Triple 5 Group announced that the project would open in August. On May 20, Triple Five announced that the mall's opening date had again been moved to later in the year, and that some retailers would not open until the 2019 holiday season or early 2020. It revealed that tenants would include Tiffany & Co.,
Watches of Switzerland Watches of Switzerland is a British retailer of watches. The company headquarters is in Braunstone, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. History Watches of Switzerland was founded in Lu ...
,
Dolce & Gabbana Dolce & Gabbana (), also known by initials D&G, is an Italian Luxury goods, luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, ...
,
Moncler Moncler S.p.A. is an Italian luxury fashion brand specialized in ready-to-wear outerwear headquartered in Milan, Italy. Its core branding includes the Rooster#Terminology, cockerel, "M" monogram, felt appliqué badge, crossed skis and cartoon duc ...
and the experimental retailer Fourpost, which operates a store at Triple Five's other mall property, The Mall of America. Triple Five also revealed more of the complex's attractions and common areas, which were planned to feature rotating art installations and attractions. In June 2019, American Dream announced a 10-year partnership with The
Coca-Cola Company The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...
and its local bottling partner Liberty Coca-Cola Beverages, which would fully-integrate the Coca-Cola brand throughout the property, and would include a branded eatery. On July 3, 2019, officials from Triple Five announced that the opening date of the mall would be October 25. Later that month, ''
Crain's New York Business Crain Communications Inc. is an American publishing conglomerate based in Detroit, Michigan, United States, with 13 foreign subsidiaries. History Gustavus Dedman "G.D." Crain Jr. ( Gustavus Demetrious Crain Jr.; 1885–1973), previously the ci ...
'' reported that the Asian-American supermarket chain
H Mart H Mart ( or ) is an American chain of Asian supermarkets operated by the Hanahreum Group, headquartered in Lyndhurst, Bergen County, New Jersey. The chain has 84 stores throughout the United States, operated variously as H Mart, H Mart Northwes ...
would open a store at American Dream, which in addition to that chain's typical selection of Asian and international food items, would feature the chain's "Market Eatery" venue for top national and international food concepts and chefs, as well as New Jersey's first "Let Them Talk Bar and Stage" that would feature live music, craft cocktails, entertainment and weekly events. The store will staff a combined 70 to 100 full-time and part-time employees.


Completion, opening, and pandemic closure (2019–2020)

On September 20, 2019, Triple Five announced that the mall would open in four stages it refers to as "chapters". In October 2019, the mall's much-criticized colorful exterior was repainted white. Triple Five also announced that the ski slope would be covered in a mural painted by a Canadian artist collective, set to be completed in 2020. Much of the facade facing the Turnpike would be covered in dynamic
LED displays A LED display is a flat panel display that uses an array of light-emitting diodes (LEDs) as pixels for a video display. Their brightness allows them to be used outdoors where they are visible in the sun for store signs and billboards. In ...
. On October 25, 2019, the mall opened its first chapter, an ice-skating rink and a
Nickelodeon Universe Nickelodeon Universe is the name of two indoor amusement parks located at Mall of America in Bloomington, Minnesota and American Dream in East Rutherford, New Jersey, with a third location under construction at the Mall of China in Chongq ...
indoor theme park, which contained more than 35 rides and attractions. The next chapter, the
DreamWorks Water Park DreamWorks Water Park is an indoor water park within the American Dream shopping and entertainment complex, at the Meadowlands Sports Complex in East Rutherford, New Jersey, United States. Opened on October 1, 2020, the water park includes 15 ...
, was set to open on November 27, 2019. However, on November 21, 2019, the company announced that they were postponing the water park opening until March 19, 2020. The next chapter, the Big Snow American Dream ski slope, opened on December 5, 2019. The final chapter, consisting of the mall's 350 shops and over 100 restaurants, was branded "In Grand Style", and planned for a March 2020 opening. However, on February 27, 2020, NJ.com reported that the mall's enclave of luxury stores called The Collections would open in September 2020. On February 19, 2020,
Sea Life Sea Life is a chain of commercial sea life-themed aquarium attractions. there are 53 Sea Life attractions (including standalone Sea Life centres, mini Sea Life features within resort theme parks, and Legoland submarine rides) around the worl ...
announced it would open its location at American Dream on April 23, 2020. On March 8, the mall closed, which Triple Five Worldwide announced was a temporary measure resulting from the
COVID-19 pandemic in New Jersey The COVID-19 pandemic reached the U.S. state of New Jersey with the first confirmed case occurring in Bergen County on March 2, 2020, and testing positive on March 4. , 1.63 million cases were confirmed in the state, incurring 26,795 deaths. On ...
, thus again delaying the opening of its retail shops and the
DreamWorks Water Park DreamWorks Water Park is an indoor water park within the American Dream shopping and entertainment complex, at the Meadowlands Sports Complex in East Rutherford, New Jersey, United States. Opened on October 1, 2020, the water park includes 15 ...
. That same day, it was announced that
Forever 21 F21 OpCo LLC, trade name, doing business as Forever 21, was a multinational fast-fashion retailer. It was originally founded as Fashion 21 in Highland Park, Los Angeles, Highland Park, Los Angeles in 1984.Forever 21History & Facts, n.d. Retrieved ...
pulled out of American Dream, due to the company filing for bankruptcy. In April 2020, Triple Five announced that the proportion of the retail tenants at the mall would be smaller, as the mall would consist of approximately 70% entertainment and 30% retail. Among the newly announced entertainment venues would be a trampoline park, eight more rides to Nickelodeon Universe, and interactive museums featuring elaborate props and backdrops. Plans were also in the works for several hotels that would connect to the mall via skybridges, with the area zoned for 3,500 hotel rooms. That same month, the mall partnered with
Hackensack Meridian Health Hackensack Meridian Health (HMH) is an American network of healthcare providers in New Jersey, based out of Edison. Members include academic centers, acute care facilities, and research hospitals. Hackensack Meridian Health aims to create one ...
and Agile Urgent Care to open a drive-through testing site primarily for local police, first responders, and frontline health care workers. On May 5, 2020, it was announced that
Lord & Taylor Lord & Taylor was an American department store chain founded in 1826 by Samuel Lord. It had 86 full-line stores in the Northeastern United States at its peak in the 2000s, and 38 locations at the time of its liquidation in 2021. The Lord & Tay ...
would no longer be a tenant at American Dream, due to the company's decision to
liquidate Liquidation is the process in accounting by which a company is brought to an end. The assets and property of the business are redistributed. When a firm has been liquidated, it is sometimes referred to as wound-up or dissolved, although di ...
all of its stores as soon as the company reopened, in anticipation of a bankruptcy process brought about by the pandemic. On June 24, GNC announced that it would also no longer operate a store at the mall.
Barneys New York Barneys New York is an American brand founded in 1923 by Barney Pressman that operated full-line department stores from 1923 until 2020. Authentic Brands Group acquired Barneys' intellectual property in 2019, and has licensed the brand to Saks F ...
had also withdrawn from American Dream, and several other tenants were considering canceling their leases or reducing their space at the mall. Governor
Phil Murphy Philip Dunton Murphy (born August 16, 1957) is an American politician, diplomat, and financier serving as the 56th governor of New Jersey since 2018. A member of the Democratic Party (United States), Democratic Party, he was elected governor i ...
announced on August 26 that amusements could open with restrictions on September 1, prompting Big Snow American Dream to announce it would reopen on that date. On September 3, 2020, Triple Five announced that on October 1, American Dream would reopen its amusement park, water park, ice rink, and mini-golf arcade, each of which would limit patrons to 25% of capacity. The mall would also unveil its first major retail tenants, 17 of which had been given certificates of occupancy and were ready to open. Among these were H&M,
Primark Primark Limited (; trading as Penneys in Ireland) is an Irish multinational fashion retailer with headquarters in Dublin, Ireland, with outlets across Europe and in the United States. The original ''Penneys'' brand is not used outside of Irel ...
,
Zara Zara may refer to: Businesses * Zara (retailer), a fashion retail company based in Spain * Zara Investment Holding, a Jordanian holding company * Continental Hotel Zara, Budapest, Hungary People and fictional characters * Zara (name), primari ...
, and IT'SUGAR. On September 29, 2020, it was announced that the Sea Life Aquarium and the
Legoland Discovery Center Legoland Discovery Centre is an indoor family entertainment center, family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are sm ...
would open at some point in early 2021. On September 9, 2020, American Dream and Hackensack Meridian Health announced a ten-year partnership. The partnership includes opening an
urgent care center An urgent care center (UCC), also known as an urgent treatment centre (UTC) in the United Kingdom, is a type of walk-in clinic focused on the delivery of urgent ambulatory care in a dedicated medical facility outside of a traditional emergency depa ...
at the complex, helping the complex reopen during the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
, and having pop-up events at American Dream about health and wellness.


Reopening (2020–present)

On October 1, 2020, American Dream officially reopened. That same day,
NJ.com NJ.com is a digital news content provider and website in New Jersey owned by Advance Publications. According to ''The New York Times'' in 2012, it was the largest provider of digital news in the state at the time. In 2018, comScore reports that ...
reported that Coca-Cola Eats, a
Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...
themed food court, would open later in the month, and that Munchies, a gourmet food court, would open by the end of the year. It was also announced that the luxury stores, anchored by
Saks 5th Avenue Saks Fifth Avenue (colloquially Saks) is an American luxury department store chain founded in 1867 by Andrew Saks. The first store opened in the F Street shopping district of Washington, D.C., and expanded into Manhattan with its Herald Squa ...
, would open in March 2021, with hotels to be added in the near future. Sea Life Aquarium and
Legoland Discovery Center Legoland Discovery Centre is an indoor family entertainment center, family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are sm ...
opened at the mall on May 29. On July 8, 2021, American Dream announced that The Avenue, the luxury wing of the complex consisting of over 20 retailers and upscale eateries and named for its anchor store,
Saks 5th Avenue Saks Fifth Avenue (colloquially Saks) is an American luxury department store chain founded in 1867 by Andrew Saks. The first store opened in the F Street shopping district of Washington, D.C., and expanded into Manhattan with its Herald Squa ...
, would open on September 17, 2021, as would the mall's Ferris Wheel. That August, the Oreo Café opened on the third floor of the mall's candy and novelty store IT'SUGAR. The eatery, which sells
Oreo Oreo (; stylized in all caps) is an American brand of sandwich cookie consisting of two cocoa biscuits with a sweet fondant filling. Oreos were introduced in 1912 by Nabisco, and the brand has been owned by Mondelez International since its me ...
-themed desserts and beverages, was the first of its kind. On September 14, 2021,
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...
announced that the company would open a branded game room at American Dream called The Game Room powered by Hasbro. The venue, which is the first of its kind, would include an arcade platform with video games and interactive amusements like Skee Golf. It was scheduled to open near the Sea Life Aquarium in 2022. In the early hours of September 25, 2021, the ski slope caught fire, but no injuries were reported. In the weeks after the fire, the mall's management announced that repairs would take months to be completed. In December 2021,
NJ.com NJ.com is a digital news content provider and website in New Jersey owned by Advance Publications. According to ''The New York Times'' in 2012, it was the largest provider of digital news in the state at the time. In 2018, comScore reports that ...
reported that
Toys R Us A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and ...
would open a 20,000 square foot, two-story global flagship store at American Dream. In light of the pandemic-related closings of its stores at
Garden State Plaza Garden State Plaza (officially Westfield Garden State Plaza) is a shopping mall located in Paramus, in Bergen County, in the U.S. state of New Jersey. Owned and managed by Paris-based real estate management company Unibail-Rodamco-Westfield, th ...
in Paramus, New Jersey and
The Galleria The Galleria, stylized theGalleria and also known as the Houston Galleria, is an upscale mixed-use urban development and shopping mall located in the Uptown District of Houston, Texas, United States.Houston, Texas Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...
, this would be the company's only
brick and mortar store Brick and mortar (or B&M) is an organization or business with a physical presence in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases retail shops, factory product ...
until that company's July 2022 comeback, and would open in the middle of the month, in time for holiday shopping. In May 2022,
Bloomberg News Bloomberg News (originally Bloomberg Business News) is an international news agency headquartered in New York City and a division of Bloomberg L.P. Content produced by Bloomberg News is disseminated through Bloomberg Terminals, Bloomberg T ...
reported that the mall reported nearly $60 million in losses in 2021, a result of the COVID-19 pandemic, the fire at the Big SNOW ski slope, and delays in openings for some stores and attractions. The mall's expenses totaled $232.4 million, but its revenue reached only $173 million. In June 2022, the mall made a late payment to its bondholders of $13.9 million, but remained behind on its payments, including interest on the bond payment that its owners missed on June 1, which put them in default. This prompted East Rutherford Mayor Jeffrey Lahullier to state that same month, "The mall's definitely in trouble, there's no doubt in my mind." On September 4, 2022, YouTuber
Jimmy Donaldson James Stephen "Jimmy" Donaldson (born May 7, 1998), commonly known by his online alias MrBeast, is an American YouTuber, media personality, and businessman. His YouTube videos, where he often hosts elaborate challenges and philanthropic effor ...
(popularly known as MrBeast) opened the first brick and mortar location of
MrBeast Burger MrBeast Burger is an American virtual restaurant founded and developed by internet personality MrBeast, in partnership with Virtual Dining Concepts, LLC. There are over 2,000 virtual locations internationally, including 600 in the United States ...
, which until then had been a delivery-only service utilizing
virtual restaurant A virtual restaurant, also known as a ghost kitchen, cloud kitchen or dark kitchen, is a food service business that serves customers exclusively by delivery and pick-up based on phone and online ordering. Virtual restaurants are stand-alone bus ...
s. The opening attracted thousands of fans to the mall. On October 17, 2022, LMNTS, a luxury streetwear and lifestyle retailer, opened its first East Coast store at American Dream. On March 21, 2024, American Dream announced a partnership with
Sesame Workshop Sesame Workshop (SW), originally known as the Children's Television Workshop (CTW), is an American nonprofit organization and Television station, television company that has been responsible for the production of several educational children's ...
to open the first ever Sesame Street Learn & Play Educational Center. The 13,000 square foot exhibit will feature interactive experiences and photo opportunities based on the television series. The exhibit is scheduled for a late-2024 opening. In July 2024, B&B Theatres announced that it would open a location at the mall in early 2026. The next month, American Dream paid two years of overdue interest on $287 million of municipal bonds that had been placed on the mall. By late 2024, the mall was nearly 90% leased, and the number of visitors was increasing. After officials discovered that American Dream was operating on Sundays in violation of Bergen County's
blue laws Blue laws (also known as Sunday laws, Sunday trade laws, and Sunday closing laws) are laws restricting or banning certain activities on specified days, usually Sundays in the western world. The laws were adopted originally for religious reasons ...
, county officials asked the
New Jersey Attorney General The attorney general of New Jersey is a member of the executive cabinet of the state and oversees the New Jersey Department of Law and Public Safety, Department of Law and Public Safety. The office is appointed by the governor of New Jersey, confi ...
's office to enforce the laws, and in January 2025, Paramus town officials threatened to sue the mall's operators. That February, American Dream missed another required interest payment on the $287 million municipal bonds, just six months after the first "catch-up" payment.


Tenants

American Dream consists of 70 percent entertainment facilities and 30 percent retail locations.


General

* Six distinctive grand
atria Atria may refer to: Science *Atrium (heart) (plural: atria), an anatomical structure of the heart *Atria (genus), a flatworm genus in the family Dendrocoelidae * Atria (star) or Alpha Trianguli Australis, a star in the constellation Triangulum Aus ...
flooded with natural light. One includes an extensive garden with bird-filled aviaries and rabbit fields. Another was designated as an entertainment hub. * Albero dei Sogni/Secret Garden – a tree-like sculpture consisting of more than 75,000 LED lights and 25,000 leaves that play music during intervals several times a day * A 60-foot fashion fountain that can be converted into a catwalk in seconds * Interactive museums featuring extravagant props and backdrops *
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
moments – areas designed specifically for social media photography * Museum-scale interiors displaying artwork by local and international artists


Shopping

* 450 retail shops * Six anchor retail tenants with more than each * 12 major retailers ( each) * 339 smaller shops (up to ) * A
H Mart H Mart ( or ) is an American chain of Asian supermarkets operated by the Hanahreum Group, headquartered in Lyndhurst, Bergen County, New Jersey. The chain has 84 stores throughout the United States, operated variously as H Mart, H Mart Northwes ...
Asian-American supermarket * A , two-story
Toys R Us A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and ...
flagship store


Dining

* Over 100 eateries * 21 full-service restaurants * 45 specialty food retailers * A , 18-vendor, Munchies themed food hall, which includes a kosher food court


Entertainment

* One of the six aforementioned atria is a space that will serve as an entertainment hub for live events. * Indoor
NHL The National Hockey League (NHL; , ''LNH'') is a professional ice hockey league in North America composed of 32 teams25 in the United States and 7 in Canada. The NHL is one of the major professional sports leagues in the United States and Cana ...
-sized
ice rink An ice rink (or ice skating rink) is a frozen body of water or an artificial sheet of ice where people can ice skate or play winter sports. Ice rinks are also used for exhibitions, contests and ice shows. The growth and increasing popularity of ...
. *
Nickelodeon Universe Nickelodeon Universe is the name of two indoor amusement parks located at Mall of America in Bloomington, Minnesota and American Dream in East Rutherford, New Jersey, with a third location under construction at the Mall of China in Chongq ...
– an indoor
theme park An amusement park is a park that features various attractions, such as rides and games, and events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central theme, often fea ...
*
DreamWorks Water Park DreamWorks Water Park is an indoor water park within the American Dream shopping and entertainment complex, at the Meadowlands Sports Complex in East Rutherford, New Jersey, United States. Opened on October 1, 2020, the water park includes 15 ...
– a year-round indoor
water park A water park (also waterpark, water world, or aquapark) is an amusement park that features water play areas such as swimming pools, water slides, splash pads, water playgrounds, and lazy rivers, as well as areas for floating, bathing, swimming ...
* Big Snow American Dream – an indoor ski slope * Two miniature 18-hole golf courses (with one themed to ''Angry Birds'') * B&B Theatres Movie Theater and Bowling Alley *
Legoland Discovery Center Legoland Discovery Centre is an indoor family entertainment center, family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are sm ...
* Sea Life Aquarium * Hapik indoor rock climbing facility *
Mirror Maze A house of mirrors or hall of mirrors is a traditional attraction at funfairs (carnivals) and amusement parks. It is a maze-like puzzle (made out of a myriad of mirrors). In addition to the maze, participants are also given mirrors as obst ...
attraction * The Game Room powered by
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...
* Jump, a virtual reality cliff jumping attraction * Ninja Kidz, a trampoline park * An
Escape Room An escape room, also known as an escape game, puzzle room, exit game, or riddle room, is a game in which a team of players discover clues, solve puzzles, and accomplish tasks in one or more rooms in order to accomplish a specific goal in a limit ...
complex with six puzzle rooms by The Escape Game *
Sesame Street ''Sesame Street'' is an American educational television, educational children's television series that combines live-action, sketch comedy, animation, and puppetry. It is produced by Sesame Workshop (known as the Children's Television Worksh ...
Learn & Play - An attraction themed off of Sesame Street * TopGolf Suite


Dream Wheel

Announced in February 2008,
PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...
agreed to pay $100 million for a ten-year sponsorship of Pepsi Globe, a
London Eye The London Eye, originally the Millennium Wheel, is a cantilevered observation wheel on the South Bank of the River Thames in London. It is the world's tallest cantilevered observation wheel, and the most popular paid Tourist attractions in the ...
-style ferris wheel built facing the
New Jersey Turnpike The New Jersey Turnpike (NJTP) is a system of controlled-access highway, controlled-access toll roads in the U.S. state of New Jersey. The turnpike is maintained by the New Jersey Turnpike Authority (NJTA).The Garden State Parkway, although ma ...
that would measure , and feature 26 glass enclosed, climate controlled gondolas that would take 20 people on 25-minute rides. Its planned opening was in 2009. It would be the largest Ferris wheel in America, but it drew much criticismStainton, Lilo H. (September 22, 2015)
"Explainer: American Dream Starting to Come True in the Meadowlands?"
. NJ Spotlight. Retrieved March 14, 2019.
from local residents and politicians who viewed it as an
eyesore An eyesore is something that is largely considered to look unpleasant or ugly. Its technical usage is as an alternative perspective to the notion of landmark. Common examples include dilapidated buildings, graffiti, litter, polluted areas, a ...
, and who voiced concerns about both safety and its obstruction of views of Manhattan's skyline across the Hudson River, which they feared would hurt property values and damage the image of the local communities. PepsiCo eventually withdrew their sponsorship of the ferris wheel, which would no longer be branded with that company's name or logo. By 2015, the ferris wheel was still being planned, but had been rechristened the Observation Wheel, and would be only feet in diameter, though it would retain the same number of gondolas. The wheel was again renamed The Dream Wheel by the time it opened on April 13, 2022.


Ice rink

Since 2021, American Dream's ice rink has been home to a
hockey ''Hockey'' is a family of List of stick sports, stick sports where two opposing teams use hockey sticks to propel a ball or disk into a goal. There are many types of hockey, and the individual sports vary in rules, numbers of players, apparel, ...
initiation program sponsored by the
NHL The National Hockey League (NHL; , ''LNH'') is a professional ice hockey league in North America composed of 32 teams25 in the United States and 7 in Canada. The NHL is one of the major professional sports leagues in the United States and Cana ...
's
New Jersey Devils The New Jersey Devils are a professional ice hockey team based in Newark, New Jersey. The Devils compete in the National Hockey League (NHL) as a member of the Metropolitan Division in the Eastern Conference (NHL), Eastern Conference. The club w ...
. In September 2022, American Dream was named as the main home ice for the
Metropolitan Riveters The Metropolitan Riveters (originally the New York Riveters) were a professional women's ice hockey team based in East Rutherford, New Jersey, with home games at the American Dream Meadowlands ice rink. They were one of the four charter franc ...
of the
Premier Hockey Federation The Premier Hockey Federation (PHF) was a women's professional ice hockey league in the United States and Canada that operated from March 2015 until June 2023. The league was established in 2015 as the National Women's Hockey League (NWHL), com ...
, a professional women's hockey league. The rink hosted
ArenaBowl XXXIII ArenaBowl XXXIII was the championship game for the 2024 Arena Football League season. It took place at the American Dream Center, an ice rink located inside American Dream Meadowlands, a shopping mall and entertainment complex in East Rutherford, ...
, the
Arena Football League The Arena Football League (AFL) was a professional arena football league in the United States. It was founded in 1986, but played its first official games in the 1987 Arena Football League season, 1987 season, making it the third longest-runnin ...
's championship game, on July 19, 2024.


Transportation and parking


Public transport

Public transportation to American Dream Meadowlands' on-site bus hub and train station is provided by
NJ Transit New Jersey Transit Corporation, branded as NJ Transit or NJTransit and often shortened to NJT, is a state-owned public transportation system that serves the U.S. state of New Jersey and portions of the states of New York and Pennsylvania. I ...
. Direct local and express bus service to American Dream includes the following
NJ Transit Bus NJ Transit Bus Operations is the bus division of NJ Transit, providing local and commuter bus service throughout New Jersey and adjacent areas of New York State (Manhattan in New York City, Rockland County, and Orange County) and Pennsylvania ...
lines: * 85: Hoboken/Union City – American Dream * 355 Express:
Port Authority Bus Terminal The Port Authority Bus Terminal (colloquially known as the Port Authority and by its acronym PABT) is a bus station, bus terminal located in Manhattan in New York City. It is the busiest bus terminal in the world by volume of traffic, serving ab ...
 – American Dream * 356: Secaucus Junction – American Dream * 703: Paterson/Passaic – American Dream * 772: Hackensack – American Dream For travel by rail, the
Meadowlands station Meadowlands station (also known as Meadowlands Sports Complex station) is a New Jersey Transit train station that is the western terminus for the Meadowlands Rail Line located at the Meadowlands Sports Complex in East Rutherford, New Jersey. ...
is the western terminus for the
Meadowlands Rail Line The Meadowlands Rail Line, branded as the BetMGM Meadowlands Rail Line as part of a naming rights agreement, is a rail line in New Jersey, United States, operated by NJ Transit Rail Operations (NJT). Trains run between the Meadowlands Sports Co ...
, located at the
Meadowlands Sports Complex The Meadowlands Sports Complex is a sports complex located in East Rutherford, New Jersey, United States. The facility is owned and operated by the New Jersey Sports and Exposition Authority (NJSEA). It is named for the New Jersey Meadowlands ...
next to American Dream. However, that line is not being operated daily for American Dream, but solely during events at the stadium. NJ Transit stated that daily rail service could be added "once the rail system is resilient enough that doing so won't adversely affect NJ Transit commuters". Multi-modal service is provided by
NY Waterway NY Waterway, or New York Waterway, is a private transportation company running ferry and bus service in the Port of New York and New Jersey and in the Hudson Valley. The company utilizes public-private partnership with agencies such as the Por ...
, which provides a package service consisting of ferry service from Manhattan to
Weehawken Port Imperial Port Imperial is a community centered around an intermodal transit hub on the Weehawken, New Jersey, waterfront of the Hudson River across from Midtown Manhattan, served by New York Waterway ferries and buses, Hudson–Bergen Light Rail, a ...
in
Weehawken Weehawken is a Township (New Jersey), township in the North Hudson, New Jersey, northern part of Hudson County, New Jersey, Hudson County, in the U.S. state of New Jersey. It is located on the Hudson Waterfront and Hudson Palisades overlooking ...
, followed by a bus for the remaining 6.5 miles to the mall. Passengers can also take the bus without a ferry connection.


Private transport

Motorists traveling to the location are accommodated with a 33,000-space parking lot. American Dream initially announced plans to charge for daily parking, but changed this, charging patrons only when events were held at MetLife Stadium. By August 2021, this was amended again to make parking free for the first hour, after which motorists would be charged $3.00
USD The United States dollar (symbol: $; currency code: USD) is the official currency of the United States and several other countries. The Coinage Act of 1792 introduced the U.S. dollar at par with the Spanish silver dollar, divided it int ...
. , parking is free for the first 30 minutes and costs $5.00 for any additional time. A helipad on the roof of the mall's
Saks Fifth Avenue Saks Fifth Avenue (Colloquialism, colloquially Saks) is an American Luxury goods, luxury department store chain founded in 1867 by Andrew Saks. The first store opened in the F Street and 7th Street shopping districts, F Street shopping distric ...
store was one of three located on the property by the time it opened that October. That month, NorthJersey.com reported the mall had purchased three helicopters in May, plus four automobiles—two
Rolls-Royce Rolls-Royce (always hyphenated) may refer to: * Rolls-Royce Limited, a British manufacturer of cars and later aero engines, founded in 1906, now defunct Automobiles * Rolls-Royce Motor Cars, the current car manufacturing company incorporated in ...
s and two
Bentley Bentley Motors Limited is a British designer, manufacturer and marketer of Luxury vehicle, luxury cars and Sport utility vehicle, SUVs. Headquartered in Crewe, England, the company was founded by W. O. Bentley (1888–1971) in 1919 in Crickle ...
s—to transport customers from Manhattan and the
Hamptons The Hamptons, part of the East End (Long Island), East End of Long Island, consist of the town (New York), towns of Southampton (town), New York, Southampton and East Hampton (town), New York, East Hampton, which together compose the South Fork ...
. American Dream would also employ a Rolls-Royce
golf cart A golf cart (alternatively known as a golf buggy or golf car) is a small motorized vehicle designed originally to carry two golfers and their golf clubs around a golf course with less effort than walking. Over time, variants were introduced t ...
to move VIP guests throughout the property. The amenity made American Dream one of the region's first retail centers to offer such an accommodation to shoppers wishing to avoid traffic.


Criticism

Opposition to the idea of building a permanent shopping center within the Meadowlands Sports Complex centered on traffic and environmental concerns. The project is being built on state-owned land, as the NJSEA is a state agency, and $81.3 million was spent on transportation improvements such as new off and on ramps and a train station at the Sports Complex. Some have also called the mall a "colossal real estate nightmare", and "perhaps the worst retail failure ever". The project was also criticized by environmentalists who issued a complaint on July 10, 2012, that draft permits approved by the Army Corps of Engineers would allow five more acres of wetlands to be destroyed for the project, which had already filled in more than seven. Jeff Tittel, director of the New Jersey chapter of the
Sierra Club The Sierra Club is an American environmental organization with chapters in all 50 U.S. states, Washington, D.C., Washington D.C., and Puerto Rico. The club was founded in 1892, in San Francisco, by preservationist John Muir. A product of the Pro ...
, stated, "This project will increase traffic and flooding while taking business away from existing stores. This project is the Super Bowl of Sprawl and the American Dream is a commuter's nightmare." In May 2006, the
U.S. Securities and Exchange Commission The United States Securities and Exchange Commission (SEC) is an independent agency of the United States federal government, created in the aftermath of the Wall Street crash of 1929. Its primary purpose is to enforce laws against market m ...
(SEC) announced it was formally investigating the Mills Corporation, the original developer of the property, after it announced that it was restating four years of earnings due to executive misconduct and accounting errors. Later in the year, an analyst at
Bank of America Securities The Bank of America Corporation (Bank of America) (often abbreviated BofA or BoA) is an American multinational investment bank and financial services holding company headquartered at the Bank of America Corporate Center in Charlotte, North Ca ...
pushed Mills Corporation to drop the project, citing the signs of cost overruns. In 2007, the
Federal Aviation Administration The Federal Aviation Administration (FAA) is a Federal government of the United States, U.S. federal government agency within the United States Department of Transportation, U.S. Department of Transportation that regulates civil aviation in t ...
expressed concerns about the height of the Ferris wheel, which at the time was planned to be , which the FAA feared would affect local air traffic to and from
Teterboro Airport Teterboro Airport is a general aviation relief airport situated in the boroughs of Teterboro, Moonachie, and Hasbrouck Heights in Bergen County, New Jersey.New York Giants The New York Giants are a professional American football team based in the New York metropolitan area. The Giants compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East division. The ...
and the
New York Jets The New York Jets are a professional American football team based in the New York metropolitan area. The Jets compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC East, East division. The team p ...
filed a lawsuit against Triple Five, seeking to halt construction. The lawsuit claimed that the addition of amusement and water parks at the site would adversely affect traffic at MetLife stadium on days when home games were played there, specifically 16 Sundays out of the year, the day of the week that
Bergen County Bergen County is the List of counties in New Jersey, most populous County (United States), county in the U.S. state of New Jersey.Blue Law Blue laws (also known as Sunday laws, Sunday trade laws, and Sunday closing laws) are laws restricting or banning certain activities on specified days, usually Sundays in the western world. The laws were adopted originally for Religion, religio ...
prohibits shopping, though not amusement parks. The teams contended that while the mall would be closed on Sundays, the amusement park would not, which would create traffic jams on game days when up to 25,000 vehicles would park at the complex. Traffic studies conducted by the team estimated that 7,700 spots would be added by the project; the developers countered that the amusement parks would add only 63 more cars, claiming that local residents would be wise enough to avoid visiting on a game day, and most tourists would take the rail link rather than drive. In July 2012 Triple Five countersued for what it called an improper campaign by the teams to preserve their monopoly at the site while dissuading potential lenders from investing. On March 12, 2014, the parties reached a tentative settlement, agreeing to drop their lawsuits, which allowed the project to move forward. In February 2015, U.S. federal prosecutors accused Joe Ferriero, former chairman of the Bergen County Democratic Organization and New Jersey political power broker, of bribery, fraud, and racketeering charges. The charges included an allegation that Mills Corporation paid Ferriero $1.7 million over the course of several years as a bribe or extortion to maintain Ferriero's political support for their development bid on the Xanadu project against rivals Hartz Mountain Industries. James Dausch, a former Mills Corporation employee testified that the $1.7 million was paid for Ferriero's consulting, not as a bribe. Dausch's testimony detailed much of the development bid process, including paid lobbyists positioning Mills with Governor
Jim McGreevey James Edward McGreevey (born August 6, 1957) is an American politician of the Democratic Party who served as the 52nd governor of New Jersey from 2002 until his resignation in 2004 amidst a sex scandal. McGreevey served in the New Jersey Genera ...
, then Governor
Richard Codey Richard James Codey (born November 27, 1946) is an American politician who served as the 53rd governor of New Jersey from 2004 to 2006. A member of the Democratic Party, he served in the New Jersey Senate from 1982 to 2024 and as the President ...
, as well as with Senator
Robert Menendez Robert Menendez (; born January 1, 1954) is an American former politician and lawyer who represented New Jersey in the United States Senate from 2006 until his resignation in 2024. A member of the Democratic Party, he also represented New J ...
. In April 2015, Ferriero was found guilty on five counts, but not on the Mills Corporation racketeering charges.Sampson, Peter (April 16, 2015
"Ferriero convicted on racketeering count; ex-Democratic chief used political clout for profit"
. NorthJersey.com


See also

*
Patriot Place Patriot Place is an open-air shopping center owned by The Kraft Group built around Gillette Stadium, the home of the New England Patriots and New England Revolution. It is located in Foxborough, Massachusetts. The first phase opened in late 20 ...
*
Titletown District The Titletown District, also known as the Titletown Entertainment District or simply Titletown, is a mixed-use development located on of land adjacent to Lambeau Field in Ashwaubenon, Wisconsin. The district, which opened in 2017, was developed ...
*
List of the world's largest shopping malls A shopping mall (or simply mall) is a large indoor shopping center, usually Anchor tenant, anchored by department stores. The term ''mall'' originally meant pedestrian zone, a pedestrian promenade with shops along it, but in the late 1960s, i ...
*
List of largest shopping malls in the United States This is a list of shopping malls in the United States and its territories that have at least of retail space ( gross leasable area). The list is based on the latest self-reported figures from the mall management websites, which are also report ...
* American Dream Miami


References


External links

* * Lyne, Jack (2006)
$1.3B, 4.8MSF Xanadu Project Will Transform 'Swamps of Jersey'
Site Selection. * Douglass, David (October 5, 2004)
"Meadowlands Xanadu Unveils First Wave of Major Tenants, Consumer Brands and Entertainment Experiences"
Business Wire Business Wire is an American company that disseminates full-text press releases from thousands of companies and organizations worldwide to news media, financial markets, disclosure systems, investors, information web sites, databases, bloggers, ...
* Ma, Myles (June 19, 2012)
"American Dream Meadowlands shopping center may not be open for 2014 Super Bowl in New Jersey"
NJ.com. {{New York City Malls Meadowlands Sports Complex East Rutherford, New Jersey Shopping malls in New Jersey Buildings and structures under construction in the United States Buildings and structures in Bergen County, New Jersey Tourist attractions in Bergen County, New Jersey Shopping malls established in 2019 Shopping malls in the New York metropolitan area 2019 establishments in New Jersey