The Pepsi Globe is the logo for

Pepsi Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...

, named for the red, white, and blue design in a

sphere A sphere (from Ancient Greek, Greek , ) is a surface (mathematics), surface analogous to the circle, a curve. In solid geometry, a sphere is the Locus (mathematics), set of points that are all at the same distance from a given point in three ...

-like shape. It is one of the most recognizable logos in the world.

History

The Globe has its origins in the 1940s, when Pepsi unveiled a new

bottle cap A bottle cap or bottle top is a common closure for the top opening of a bottle. A cap is sometimes colorfully decorated with the logo of the brand of contents. Metal caps with plastic backing are used for glass bottles, sometimes wrapped in dec ...

that featured the script Pepsi wordmark in the white field of a waving tricolor meant as a show of U.S. patriotism during

World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

. An illustration of that bottle cap became Pepsi's primary logo around 1945, and remained even when the script wordmark was replaced with a modern

sans-serif In typography and lettering, a sans-serif, sans serif (), gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than ...

wordmark in 1962. The literal depiction of the bottle cap was retired in favor of a simplified representation in 1973, at which point the wordmark was made smaller to fit fully within the perimeter of the disc.

Diet Pepsi Diet Pepsi, also called Pepsi Light in some countries, is a diet carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-bra ...

was given a unique striped version of the Globe in 1984, and the standard Globe underwent a minor update in 1987. A 1991 redesign moved the wordmark from within the Globe to above it, dramatically reducing the size and prominence of the Globe. In 1997, the red bar was removed as Pepsi adopted all-blue packaging, and visually detailed the Pepsi Globe to appear

three-dimensional In geometry, a three-dimensional space (3D space, 3-space or, rarely, tri-dimensional space) is a mathematical space in which three values (''coordinates'') are required to determine the position (geometry), position of a point (geometry), poi ...

. This was the first logo officially named the "Pepsi Globe". The design was refined in August 2003 when the typeface was updated and the Pepsi Globe became more detailed. This version remained mostly the same in 2008 when Pepsi redesigned the packaging once more to show different backgrounds on each can, though the color remained blue.

2008 redesign by Arnell Group

In October 2008, Pepsi announced it had contracted New York–based brand consultancy agency Arnell Group to redesign many of its products for 2009. Initial unveiling of the newly designed globe came in the form of a leaked 27-page design proposal entitled ''BREATHTAKING Design Strategy'', which used such over-the-top language that some suggested that it was part of a

viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way th ...

scheme.Parekh, Rupal
"'Breathtaking' is One Word for Purported Arnell Pepsi Doc."
''

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'', 11 February 2009. Archived fro
the original.
/ref> The globe underwent its most dramatic transformation to date, with the white band losing its rotationally symmetric wave in favor of an irregular form suggestive of a smile or the letter ''P''. The wordmarks was made all-lowercase and changed to a geometric sans-serif type, a design highly similar to that used for

in the 1970s and 1980s. Initially the width of the "smile" was varied across products, with the narrowest assigned to Diet Pepsi and the widest assigned to

Pepsi Max Pepsi Max (also known as Pepsi Black in some countries and Pepsi Zero in Poland and Portugal) is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi, except for Norway, where it is the main Pepsi flavor. ...

, but by 2010 all variants except Pepsi Throwback were using the standard version of the Globe.

2023 redesign

On 28 March 2023, PepsiCo unveiled a new Pepsi Globe, which launched in the US on 23 August of that year. The new design is strongly referential to the 1973 Globe and restores the centred wordmark. The wordmark, as well as other accompanying brand elements, is black rather than blue for the first time since the bottlecap image was replaced by the abstract Globe. The logo started the phase-in process on Pepsi products starting on 23 August 2023.

References

External links

* {{PepsiCo PepsiCo Trademarks Drink company logos Symbols introduced in the 1940s Soft drink logos Commercial logos