Peace is a Japanese brand of

cigarette A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into Rolling paper, thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhale ...

s, currently owned and manufactured by

Japan Tobacco The (JT) is a Japanese diversified tobacco company and parent company to Japan Tobacco International, one of the three largest international Big Tobacco product manufacturers in the world. It was established in 1985 as a that inherited the ri ...

. The brand is produced exclusively in Japan.

History

In January 1946, a 10-pack version of Peace cigarettes was released by the Japanese Ministry of Finance's Monopoly Authority. The name and design of the new issue were publicly offered as "New World," but "the Peace" was then adopted from the difficult manufacturing technology. The Peace brand was originally released as a memorial for peace in 1920, after the end of

World War I World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...

, but sales eventually ceased. The current version, "Hope" has no affiliation with the pre-war variant. The current variant was released in hopes of a dream and with hope for a peaceful future in the confusing period after

World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

. The variant made by the Japan Monopoly Authority uses native Higashiyama leaves from the Japanese city of Ichinoseki of the

Iwate Prefecture is a Prefectures of Japan, prefecture of Japan located in the Tōhoku region of Honshu. It is the second-largest Japanese prefecture (behind Hokkaido) at , with a population of 1,165,886 (as of July 1, 2023). Iwate Prefecture borders Aomori Pre ...

, which is different from the current Virginia blend. Peace's logo was designed by

Raymond Loewy Raymond Loewy ( , ; November 5, 1893 – July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. He was recognized for this by ''Time'' magazi ...

, an U.S. industrial designer who also worked on the pack design of

Lucky Strike Lucky Strike is an American brand of cigarettes owned by the British American Tobacco group. Individual cigarettes of the brand are often referred to colloquially as "Luckies." Name Lucky Strike was introduced as a brand of plug tobacco (chew ...

, in April 1952. A high-priced design fee was a topic of discussion in the era when recognition was still low for commercial design, but as a result of the design change the annual sales number rapidly increased from 2.6 billion to 15 billion. The design changed preferences and the new design became the worldwide standard, as well as greatly influencing future Japanese product designs. Inspired by Noah's Ark, as depicted in the

Old Testament The Old Testament (OT) is the first division of the Christian biblical canon, which is based primarily upon the 24 books of the Hebrew Bible, or Tanakh, a collection of ancient religious Hebrew and occasionally Aramaic writings by the Isr ...

, a symbolic mark (a pigeon with olive leaves) is used on the Hope cigarettes. ''"A

dove Columbidae is a bird family consisting of doves and pigeons. It is the only family in the order Columbiformes. These are stout-bodied birds with small heads, relatively short necks and slender bills that in some species feature fleshy ceres. ...

that

Noah Noah (; , also Noach) appears as the last of the Antediluvian Patriarchs (Bible), patriarchs in the traditions of Abrahamic religions. His story appears in the Hebrew Bible (Book of Genesis, chapters 5–9), the Quran and Baháʼí literature, ...

released from the window of the ark to know the state of the outer world where the flood happened. By bringing back leaves together, the great flood ceases and the Earth of relief is closed"''. Based on the anecdote, the pigeon became a symbol of peace and thus is used on the Peace cigarettes. On May 28, 2016, the ''"Ninety-seventh Anniversary Limited Package"'' was sold in a limited quantity with nine issues, ''"Peace Classic"'' was sold in limited quantity as a celebration of the 70th anniversary. Peace cigarettes come in short (70 mm), king size (85 mm), or long (100 mm). They come within a soft or hard pack or steel can, 10, 20, or 50 cigarettes per pack. It is the first full-fledged

Virginia Virginia, officially the Commonwealth of Virginia, is a U.S. state, state in the Southeastern United States, Southeastern and Mid-Atlantic (United States), Mid-Atlantic regions of the United States between the East Coast of the United States ...

blend type with domestically produced leaves as a main ingredient of Virginia leaves, and the cigarettes have a deep flavour with a ''"faintly sweet and gentle fragrance"'' with a vanilla flavour. They are seen as a counterpart to Hope cigarettes.

Products

* Peace 10 / Peace 50 Can (nonfilter, a.k.a. Short Peace) * Peace Filter Cigarettes (Peace 20, a.k.a. Long Peace) * Peace Medium * Peace Lights (Japan) / Peace 10 (Taiwan) * Peace Super Lights (Japan) / Peace 7 (Taiwan) * Peace Infinity * The Peace Below are all the variants of Peace cigarettes, with the levels of

tar Tar is a dark brown or black viscous liquid of hydrocarbons and free carbon, obtained from a wide variety of organic materials through destructive distillation. Tar can be produced from coal, wood, petroleum, or peat. "a dark brown or black b ...

and

nicotine Nicotine is a natural product, naturally produced alkaloid in the nightshade family of plants (most predominantly in tobacco and ''Duboisia hopwoodii'') and is widely used recreational drug use, recreationally as a stimulant and anxiolytic. As ...

included.

References

{{DEFAULTSORT:Peace (Cigarette) Japanese cigarette brands Japan Tobacco brands

History

Products

See also

References