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Pay per play (PPP), also known as cash per play (CPP), is an online advertising method that plays an audio
advertisement
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
on websites. The term "pay per play" comes from advertisers paying for each audio ad played. Also, the web page playing the audio ad is normally paid for each ad they serve. Ads are typically automatically played when a visitor loads a web page. Most commonly initiated via
JavaScript
JavaScript (), often abbreviated as JS, is a programming language and core technology of the World Wide Web, alongside HTML and CSS. Ninety-nine percent of websites use JavaScript on the client side for webpage behavior.
Web browsers have ...
, audio ads normally cannot be stopped once they start. Audio ads vary in length, and a website visitor will usually hear only one advertisement per visit to any specific web page.
In radio advertising, the term "pay per play" can also refer to a relationship between advertisers and audio ad producers.
Mixberry Media launched a form of PPP allowing audio enabled web sites and mobile applications to request targeted audio ads in real time. This allows advertisers to control where their ads are heard in addition to giving the publishers full control of their user experience. This method takes advantage of "dead space" or loading time, serving audio ads while the user is waiting for audio output, gaining their focused attention.ZDNet /ref>
References
See also
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Internet marketing
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a network of networks that consists of private, publ ...
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Online advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. ...
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Interactive advertising
Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups.
In the inaugural issue of the ''Journal of I ...