Paula Green (September 18, 1927 – December 4, 2015) was an American advertising executive, best known for writing the lyrics to the " Look for the Union Label" song for ILGWU and the Avis motto "We Try Harder". Green was one of the pioneers of women in advertising.

Biography

Green was born in 1927 to a Jewish family in Los Angeles.New-York Historical Society: " `Look for the Union Label': A History of the ILGWU’s Iconic Jingle" by Women at the Center
April 24, 2019 She moved to New York City to work in advertising after graduating from the University of California at Berkeley. She was a copywriter at '' Seventeen'' and then worked at LC Gumbinner Agency. Green started her career with the

Doyle Dane Bernbach DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks ...

agency under Phyllis Robinson. In 1969, she started her own firm, Green Dolmatch, which became Paula Green Advertising, and which had clients such as

Goya Foods Goya Foods, Inc., is a private company, private American multinational corporation, multinational producer and distributor of foods and beverages sold in the United States and many Spanish-speaking countries. The company operates facilities in the ...

, for whom it devised the slogan "Goya Oh Boy-a." An early

breast cancer Breast cancer is a cancer that develops from breast tissue. Signs of breast cancer may include a Breast lump, lump in the breast, a change in breast shape, dimpling of the skin, Milk-rejection sign, milk rejection, fluid coming from the nipp ...

awareness ad campaign devised by Green for the

American Cancer Society The American Cancer Society (ACS) is a nationwide non-profit organization dedicated to eliminating cancer. The ACS publishes the journals ''Cancer'', '' CA: A Cancer Journal for Clinicians'' and '' Cancer Cytopathology''. History The society w ...

is credited with saving dozens of lives.

References

{{DEFAULTSORT:Green, Paula American advertising directors American advertising executives 1927 births 2015 deaths 20th-century American businesspeople 20th-century American businesswomen Women in advertising 21st-century American women