Paul Welrose White (June 6, 1902 – July 9, 1955) was an American journalist and
news director who founded the
Columbia Broadcasting System's
news division in 1933 and directed it for 13 years. His leadership spanned World War II and earned a 1945
Peabody Award
The George Foster Peabody Awards (or simply Peabody Awards or the Peabodys) program, named for the American businessman and philanthropist George Foster Peabody, George Peabody, honor what are described as the most powerful, enlightening, and in ...
for
CBS Radio. After his departure from CBS in 1946 he wrote a textbook on broadcast journalism, ''News on the Air'' (1947). Since 1956 the
Radio Television Digital News Association has presented the Paul White Award for lifetime achievement as its highest honor.
Biography
Paul Welrose White was born June 6, 1902, in
Pittsburg, Kansas
Pittsburg is a city in Crawford County, Kansas, Crawford County, Kansas, United States, located in southeast Kansas near the Missouri state border. It is the most populous city in Crawford County and southeast Kansas. As of the 2020 United S ...
, the son of Paul Welrose White and Anna (Pickard) White. His early newspaper experience included reporting for ''
The Pittsburg Headlight'' in 1918 and ''
The Salina Journal'' in 1919, and working as a telegraph editor of ''
The Kansas City Journal'' in 1920. White studied at the University of Kansas for two years (1920–21) before transferring to Columbia University. He received a Bachelor of Literature degree (1923) and a Master of Science degree (1924) from the
Columbia University Graduate School of Journalism. While studying at Columbia he reported for ''The New York Evening Bulletin'' and was a contributor to the ''
New York Sunday World''.
White became a correspondent for the
United Press, covering stories ranging from the sensational trials of
Ruth Snyder
May Ruth Snyder (née Brown; March 27, 1895 – January 12, 1928) was an American murderer. Her execution in the electric chair at New York (state), New York's Sing Sing Prison in 1928 for the murder of her husband, Albert Snyder, was recorded in ...
,
Earl Carroll and the
Hall–Mills murder case to the historic flights of
Charles Lindbergh,
Ruth Elder and
Richard E. Byrd. He worked his way up to editor of
United Features Syndicate.
In 1929 the
Columbia Broadcasting System began making regular radio news broadcasts — five-minute summaries taken from reports from the United Press, one of the three wire services that supplied newspapers with national and international news. In December 1930 CBS chief
William S. Paley
William Samuel Paley (September 28, 1901 – October 26, 1990) was an American businessman, primarily involved in the media, and best known as the chief executive who built the Columbia Broadcasting System (CBS) from a small radio network into o ...
hired White away from United Press as CBS's news editor. Paley put the radio network's news operation at the same level as entertainment, and authorized White to interrupt programming if events warranted. Along with other networks, CBS chafed at the
breaking news embargo imposed upon radio by the wire services, which prevented them from using bulletins until they first appeared in print. CBS disregarded an embargo when it broke the story of the
Lindbergh kidnapping in 1932, using live on-the-air reporting. Radio networks scooped print outlets with news of the
1932 presidential election. The
retaliated by closing the wire services to radio.
In March 1933 White was named vice president and general manager in charge of news at CBS.
"Paul White was building an organization that would take on an almost legendary reputation," wrote radio historian
John Dunning. He organized the Columbia News Service, operating out of Studio Nine in New York, and produced three news broadcasts per day.
Creating the radio news service was the suggestion of
General Mills
General Mills, Inc. is an American multinational corporation, multinational manufacturer and marketer of branded ultra-processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in ...
, which agreed to pay half the cost. The
Dow Jones & Company
Dow Jones & Company, Inc. (also known simply as Dow Jones) is an American publishing firm owned by News Corp, and led by CEO Almar Latour. The company publishes ''The Wall Street Journal'', '' Barron's'', '' MarketWatch'', ''Mansion Global'' ...
ticker service was purchased, along with a subscription to an international news agency in London, the
Exchange Telegraph. Bureaus were set up in New York, Washington, D.C., Chicago and Los Angeles, and those bureau managers hired
part-time correspondents to cover every U.S. city with a population of 50,000 or more. Before long White was receiving inquiries from small newspapers about whether they could transcribe CBS radio reports and use them in print; and he found a few instances of newspapers doing just that, without attribution.
[White, Paul W., ''News on the Air''. New York: Harcourt, Brace and Company, 1947]
Within the year the conventional press wanted to compromise. In December 1933 the Press-Radio Bureau was created — with another set of restrictions that were soon disregarded. "This was the last hurrah in the attempt by the press to control radio news," wrote radio historian John Dunning. "Radio had discovered its own capability."
In 1935 White hired
Edward R. Murrow, and sent him to London in 1937 to run CBS Radio's European operation.
White led a staff that would come to include
Charles Collingwood,
William L. Shirer,
Eric Sevareid,
[Dan Rather Accepting the Paul White Award](_blank)
Radio Television Digital News Association Conference & Exhibition, September 20, 1997. Retrieved 2014-05-25. Bill Downs,
John Charles Daly,
Joseph C. Harsch Cecil Brown,
Elmer Davis,
Quincy Howe,
H. V. Kaltenborn and
Robert Trout.
"CBS was getting its ducks in a row for the biggest news story in history, World War II", wrote radio historian John Dunning.
As early as 1940, White embarked upon a collaboration with
Edmund Chester under the direct supervision of William S. Paley in the establishment of CBS' "La Cadena de las Americas" (Network of the Americas), in an effort to offset the proliferation of Nazi propaganda throughout South America during World War II. In the process, he assumed a central role in the establishment of a new broadcast division within CBS consisting of sixty four stations which distributed vital news, music and cultural programming in support of
Pan-Americanism
Pan-Americanism is a movement that seeks to create, encourage, and organize relationships, an association (a Union), and cooperation among the states of the Americas, through diplomatic, political, economic, and social means. The term Pan-Amer ...
for the government's
Office of the Coordinator of Inter-American Affairs chaired by
Nelson Rockefeller.
White and CBS received a 1945
Peabody Award
The George Foster Peabody Awards (or simply Peabody Awards or the Peabodys) program, named for the American businessman and philanthropist George Foster Peabody, George Peabody, honor what are described as the most powerful, enlightening, and in ...
for Outstanding Reporting of the News. He left CBS in May 1946 to write a textbook, ''News on the Air'' (1947), and for health reasons he moved to San Diego, California, in 1947. He accepted the position of associate editor of ''
The San Diego Journal'' and became news director of
KFMB radio and
television
Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...
in 1950. He covered the
Republican and
Democratic National Conventions in Chicago for CBS in 1952.
White died at his home in San Diego July 9, 1955, after a long illness.
''News on the Air''
Published in 1947, White's book ''News on the Air'' was still used as a textbook at the time of his death in 1955. Reviewing the book in ''
The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'',
Jack Gould wrote, "The name Paul W. White probably is not familiar to most radio listeners, but for thirteen years he had a direct and influential hand in regard to the news and opinion which they heard on the air. … Under Mr. White's administration, in fact, the CBS newsroom gained a reputation as the most competent and alert in radio." White's book argues that radio's chief value in journalism was its clear and informal presentation of news, in contrast to the cumbersome style employed by many newspapers.
"Paul White was a teacher as well as a working pro," said
Dan Rather, recipient of the Paul White Award in 1997. "He taught Murrow and the
Murrow Boys, and he taught at Columbia University from 1939 to 1946. And it's worth noting that Paul White didn't merely ''practice'' high standards — he put them in a book, where he hoped that the young — students and professionals — would find them and learn from them. And so he wrote ''News on the Air''. For a long time it was ''the'' definitive textbook on broadcast journalism. It influenced three generations of radio and television reporters, including the present generation — and specifically including this reporter, who devoured the book in college."
Legacy
Since 1956 the
Radio Television Digital News Association has presented the Paul White Award for lifetime achievement as its highest honor. Recipients include
Christiane Amanpour,
Tom Brokaw
Thomas John Brokaw (; born February 6, 1940) is an American author and retired network television journalist. He first served as the co-anchor of Today (American TV program), ''The Today Show'' from 1976 to 1981 with Jane Pauley, then as the anch ...
,
Pauline Frederick,
Charles Gibson,
Charles Kuralt,
Edward R. Murrow,
Dan Rather,
Tim Russert,
Bob Schieffer,
Chris Wallace and
Lesley Stahl.
See also
* ''
CBS World News Roundup''
* ''
London After Dark''
* ''
Our Secret Weapon''
*
Ed Bliss
*
Edward R. Murrow
References
External links
1944 Radio Newsat the Internet Archive, with CBS coverage including Paul White's questions for Charles Shaw in London on D-Day (June 6, 1944)
''What's My Line''(October 5, 1952) at the
Internet Archive
The Internet Archive is an American 501(c)(3) organization, non-profit organization founded in 1996 by Brewster Kahle that runs a digital library website, archive.org. It provides free access to collections of digitized media including web ...
Former colleague
John Charles Daly mentions Paul White to contestant John Butler, mayor of San Diego (9:53)
{{DEFAULTSORT:White, Paul
American male journalists
American radio directors
American reporters and correspondents
Peabody Award winners
1955 deaths
1902 births
People from Pittsburg, Kansas
CBS News people
CBS Radio
Columbia University Graduate School of Journalism alumni
20th-century American non-fiction writers
Presidents of CBS News
20th-century American male writers