Paul Severson
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Paul Severson (August 18, 1928 – May 20, 2007 ) was an American music arranger and composer who wrote some of the most recognizable commercial music of our time. While he may be best known for the
Doublemint Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. It was launched in the United States in 1914, and has had variable market share since then. The ...
gum jingle and compositions for Marlboro, Ford, McDonald's, Kellogg's, KFC & Chicken of the Sea, his jazz work in " The Cry of Jazz" is preserved in the Library of Congress' National Film Registry and his Hal Leonard arrangements of Dixieland titles are played by people worldwide. During his long career he received 15
Clio Awards The Clio Awards, also simply known as The Clios, is an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals. The award ...
. Severson has been called "one of the most famous arrangers/composers you've never heard of".


Early life and career

Severson, a 1946 graduate of Fargo Central High School, settled in
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after obtaining a master's degree in music from
Northwestern University Northwestern University (NU) is a Private university, private research university in Evanston, Illinois, United States. Established in 1851 to serve the historic Northwest Territory, it is the oldest University charter, chartered university in ...
. He performed with the
Chicago Symphony Orchestra The Chicago Symphony Orchestra (CSO) is an American symphony orchestra based in Chicago, Illinois. Founded by Theodore Thomas in 1891, the ensemble has been based in the Symphony Center since 1904 and plays a summer season at the Ravinia F ...
and composed for a number of top advertising agencies. Wherever he went Severson was involved in writing music. As a performer, he played trombone or keyboards with various bands and orchestras in the 1950s and 1960s, including the CBS Chicago Staff Orchestra, the
Stan Kenton Orchestra Stanley Newcomb Kenton (December 15, 1911 – August 25, 1979) was an American popular music and jazz artist. As a pianist, composer, arranger and band leader, he led an innovative and influential jazz orchestra for almost four decades. Though ...
and the Chicago Civic Symphony. Severson also performed with jazz musicians such as
Dizzy Gillespie John Birks "Dizzy" Gillespie ( ; October 21, 1917 – January 6, 1993) was an American jazz trumpeter, bandleader, composer, educator and singer. He was a trumpet virtuoso and improvisation, improviser, building on the virtuosic style of Roy El ...
,
Louis Armstrong Louis Daniel Armstrong (August 4, 1901 – July 6, 1971), nicknamed "Satchmo", "Satch", and "Pops", was an American trumpeter and vocalist. He was among the most influential figures in jazz. His career spanned five decades and several era ...
,
Ella Fitzgerald Ella Jane Fitzgerald (April25, 1917June15, 1996) was an American singer, songwriter and composer, sometimes referred to as the "First Lady of Song", "Queen of Jazz", and "Lady Ella". She was noted for her purity of tone, impeccable diction, phra ...
and
Stan Getz Stan Getz (born Stanley Gayetski; February 2, 1927 – June 6, 1991) was an American jazz saxophonist. Playing primarily the tenor saxophone, Getz was known as "The Sound" because of his warm, lyrical tone, with his prime influence being the wis ...
as well as created film scores for director Madeline Tourtelot (''The Poet's Return & Two Cats- One Chick 1962)''. Through the 1980s and 1990s Paul Severson was head of the
Minnesota State University Minnesota State University, Mankato (MNSU, MSU, or Minnesota State) is a public university in Mankato, Minnesota, United States. It is Minnesota's second-largest university and has over 145,000 living alumni worldwide. Founded in 1868, it is t ...
of Moorhead's music industry program .


Later career

Back in Fargo in later years Paul Severson helped found several local jazz groups, arranged compositions for the Red River Dance and Performing Co. and served as music director for Trollwood Performing Arts School. All along, he mentored, encouraged and enlightened. Severson composed music for a number of national commercials in the early 1990s. Bill Robinson, who headed the Mesa State Theater department from 1960 to 1988, also had an opportunity to work with Severson. Severson composed the music for the musical ''Princess'', which Robinson produced. "He was quite a jazz man," Robinson said. "He was a very sweet man, truly a gentleman.". Severson was a moderator and lay minister of two
Unitarian Universalist Unitarian or Unitarianism may refer to: Christian and Christian-derived theologies A Unitarian is a follower of, or a member of an organisation that follows, any of several theologies referred to as Unitarianism: * Unitarianism (1565–present) ...
fellowships in Grand Junction and in
Fargo, North Dakota Fargo is the List of cities in North Dakota, most populous city in the U.S. state of North Dakota and the county seat of Cass County, North Dakota, Cass County. The population was 125,990 at the 2020 United States census, 2020 census, which was e ...
. His spiritual search led him to study eastern religions, Native American spirituality, science, philosophy and mysticism. After four years of study, he became a Church of Religious Science practitioner.


Death

Paul Severson died on May 20, 2007, after a long struggle with prostate cancer.


Discography

As Sideman (trombone): With
Ralph Marterie Ralph Marterie (24 December 1914 – 10 October 1978) was an Italian big-band leader born in Acerra (near Naples), Italy. Life and career Marterie first played professionally at age 14 in Chicago. In the 1940s, he played trumpet for various bands. ...
* 1949 Sweet and Lovely- With Strings * 1951 Dance Band in Town * 1952 Dancing on the Downbeat * 1953 Pennsylvania Turnpike * 1954 Alone Together Music for Smoochin * 1955 Salute to the Aragon Ballroom * 1955 Hits That Made Him Famous * 1959 Marvelous Marterie With
Stan Kenton Stanley Newcomb Kenton (December 15, 1911 – August 25, 1979) was an American popular music and jazz artist. As a pianist, composer, arranger and band leader, he led an innovative and influential jazz orchestra for almost four decades. Though ...
* 1953 By Request Vol. 5 * 1953. The Creep/Tenderly With The
Four Freshmen 4 (four) is a number, numeral and digit. It is the natural number following 3 and preceding 5. It is a square number, the smallest semiprime and composite number, and is considered unlucky in many East Asian cultures. Evolution of the Hi ...
* 1953 Tenderly/I'll Be Seeing You With Hal Kartun * 1955 WBBM Live Showmanship With
Bill Russo William Joseph Russo (June 25, 1928 – January 11, 2003) was an American composer, arranger, and musician from Chicago, Illinois, United States. History A student of jazz pianist Lennie Tristano, Russo wrote orchestral scores for the Stan Ke ...
* 1956 The World of Alcina With David Carroll * 1960 Solo Encores * 1960 Latin Percussion With Tony Marterie * 1961 Jungle Drums/April & The Winds With Tony Martell * 1963 Folk Tunes Swingin Band Style


References


External links


The Dixieland Jazz Recordings


{{DEFAULTSORT:Severson, Paul 1929 births 2007 deaths American music arrangers 20th-century American musicians