Paul Rozin (born 1936) is a professor of

psychology Psychology is the scientific study of mind and behavior. Its subject matter includes the behavior of humans and nonhumans, both consciousness, conscious and Unconscious mind, unconscious phenomena, and mental processes such as thoughts, feel ...

at the

University of Pennsylvania The University of Pennsylvania (Penn or UPenn) is a Private university, private Ivy League research university in Philadelphia, Pennsylvania, United States. One of nine colonial colleges, it was chartered in 1755 through the efforts of f ...

. He teaches two Benjamin Franklin Scholars (BFS) honors courses and graduate level seminars. He is also a faculty member in the Master of Applied Positive Psychology program started by

Martin Seligman Martin Elias Peter Seligman (; born August 12, 1942) is an American psychologist, educator, and author of self-help books. Seligman is a strong promoter within the scientific community of his theories of well-being and positive psychology. His t ...

. He is described as the world's leading expert on

disgust Disgust (, from Latin , ) is an emotional response of rejection or revulsion to something potentially contagious or something considered offensive, distasteful or unpleasant. In ''The Expression of the Emotions in Man and Animals'', Charles D ...

. His work focuses on the psychological,

cultural Culture ( ) is a concept that encompasses the social behavior, institutions, and Social norm, norms found in human societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, Attitude (psychology), attitudes ...

, and

biological Biology is the scientific study of life and living organisms. It is a broad natural science that encompasses a wide range of fields and unifying principles that explain the structure, function, growth, origin, evolution, and distribution of ...

determinants of human food choice. Rozin earned a

bachelor's degree A bachelor's degree (from Medieval Latin ''baccalaureus'') or baccalaureate (from Modern Latin ''baccalaureatus'') is an undergraduate degree awarded by colleges and universities upon completion of a course of study lasting three to six years ...

from the

University of Chicago The University of Chicago (UChicago, Chicago, or UChi) is a Private university, private research university in Chicago, Illinois, United States. Its main campus is in the Hyde Park, Chicago, Hyde Park neighborhood on Chicago's South Side, Chic ...

in 1956, and

doctoral degree A doctorate (from Latin ''doctor'', meaning "teacher") or doctoral degree is a postgraduate academic degree awarded by universities and some other educational institutions, derived from the ancient formalism '' licentia docendi'' ("licence to teach ...

s in biology and psychology from

Harvard University Harvard University is a Private university, private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the History of the Puritans in North America, Puritan clergyma ...

in 1961. In 1963, he joined the psychology department at the University of Pennsylvania, where in 1997 he was named the Edmund J. and Louise W. Kahn Professor. In 2016, he was awarded a Senior Fellowship of the Zukunftskollegs at the University of Konstanz.https://www.uni-konstanz.de/zukunftskolleg/community/senior-fellows/ He also served as co-director of the school's

Solomon Asch Solomon Eliot Asch (September 14, 1907 – February 20, 1996) was a Polish people, Polish-United States of America, American Gestalt psychology, Gestalt psychologist and pioneer in social psychology. He created seminal pieces of work in impressi ...

Center for the Study of Ethnopolitical Conflict (which has now moved to Bryn Mawr College). His teaching and research interests include: acquisition of likes and dislikes for foods, nature and development of the magical belief in contagion, cultural evolution of disgust, ambivalence to animal foods, lay conception of risk of infection and toxic effects of foods, interaction of moral and health factors in concerns about

risk In simple terms, risk is the possibility of something bad happening. Risk involves uncertainty about the effects/implications of an activity with respect to something that humans value (such as health, well-being, wealth, property or the environ ...

s, relation between people's desires to have desires and their actual desires (including the problem of

internalization Internalization may refer to: * Internalization (sociology) *Internalization (psychology) ** Internalizing disorder *Internalization (biology) Endocytosis is a cellular process in which substances are brought into the cell. The material to be ...

), acquisition of culture, nature of cuisine and

cultural evolution Cultural evolution is an evolutionary theory of social change. It follows from the definition of culture as "information capable of affecting individuals' behavior that they acquire from other members of their species through teaching, imitation ...

, and psychological responses to recycled water.

Bibliography

*Rozin, P., Haidt, J., & McCauley, C.R. (1993). ''Disgust''. In M. Lewis and J. Haviland (Eds.), Handbook of Emotions, pp. 575–594. New York: Guilford. *Rozin, P., & Nemeroff, C.J. (1990). ''The laws of sympathetic magic: A psychological analysis of similarity and contagion''. In J. Stigler, G. Herdt & R.A. Shweder (Eds.), Cultural Psychology: Essays on comparative human development (pp. 205–232). Cambridge, England: Cambridge. *Rozin, P., Fischler, C., Imada, S., Sarubin, A., & Wrzesniewski, A. (1999). ''Attitudes to food and the role of food in life: Comparisons of Flemish Belgium, France, Japan and the United States''. Appetite, 33, 163–180. *Rozin, P. (1999).
''Food is fundamental, fun, frightening, and far-reaching''
Social Research, 66, 9-30. *Rozin, P., Lowery, L., Imada, S., & Haidt, J. (1999). ''The CAD triad hypothesis: A mapping between three moral emotions (contempt, anger, disgust) and three moral codes (community, autonomy, divinity)''. Journal of Personality & Social Psychology, 76, 574–586.

References

External links

Paul Rozin's homepage at the University of PennsylvaniaLecture on Food and Culture
A biographical interview with Rozin.
Ad Research Copymetrics.com
Cognitive Science research in Advertising with participation of Rozin
Ologies with Alie Ward: Disgustology (REPULSION TO GROSS STUFF) with Paul Rozin
Extended conversation with Rozin (2024) {{DEFAULTSORT:Rozin, Paul 1936 births Living people University of Chicago alumni Harvard Graduate School of Arts and Sciences alumni University of Pennsylvania faculty American moral psychologists 20th-century American psychologists APA Distinguished Scientific Award for an Early Career Contribution to Psychology recipients