Paul Lauer is an American

entrepreneur Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones. An entreprene ...

marketer Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can ...

, and author. He is the Founder, President, and CEO of Motive Entertainment, a Los Angeles based marketing and content development company.

Career

Lauer designed and executed the grassroots marketing campaigns for

Mel Gibson Mel Columcille Gerard Gibson (born January 3, 1956) is an American actor and filmmaker. The recipient of List of awards and nominations received by Mel Gibson, multiple accolades, he is known for directing historical films as well for his act ...

's ''

The Passion of the Christ ''The Passion of the Christ'' is a 2004 American epic biblical drama film co-produced and directed by Mel Gibson from a screenplay he wrote with Benedict Fitzgerald. It stars Jim Caviezel as Jesus of Nazareth, Maia Morgenstern as the Bl ...

'', ''

The Chronicles of Narnia ''The Chronicles of Narnia'' is a series of seven portal fantasy novels by British author C. S. Lewis. Illustrated by Pauline Baynes and originally published between 1950 and 1956, the series is set in the fictional realm of Narnia (wor ...

'', ''Polar Expres''s, ''Rocky Balboa'',

Mark Burnett James Mark Burnett (born 17 July 1960) is a British television producer who has won thirteen Emmy Awards including ten Primetime, one Sports Emmy Award and two Daytime Emmy Awards. His other accolades include five Producers Guild of America A ...

's '' The Bible Series'' and ''

Son of God Historically, many rulers have assumed titles such as the son of God, the son of a god or the son of heaven. The term "Son of God" is used in the Hebrew Bible as another way to refer to humans who have a special relationship with God. In Exo ...

'', among others. Lauer has been noted as one of

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in ...

's ''Top 50 Marketers of the Year''. He also founded ''YOU! Magazine'' for teens (published in six languages with 3,800,000 copies distributed) and has produced the World Youth Day Music Festival for 100,000+ attendees (Denver, 1993), produced documentary television, and co-authored four books.

References

{{DEFAULTSORT:Lauer, Paul American marketing businesspeople Living people American entertainment industry businesspeople People from Westlake Village, California 1962 births