Paul Gredinger (27 July 1927 – 6 October 2013) was a Swiss architect and one of the leading figures in the German advertising scene. Between 1953 and 1957, he worked together with

Karlheinz Stockhausen Karlheinz Stockhausen (; 22 August 1928 – 5 December 2007) was a German composer, widely acknowledged by critics as one of the most important but also controversial composers of the 20th and early 21st centuries. He is known for his groun ...

and

Herbert Eimert Herbert Eimert (8 April 1897 – 15 December 1972) was a German music theorist, musicologist, journalist, music critic, editor, radio producer, and composer. Education Herbert Eimert was born in Bad Kreuznach. He studied music theory and composi ...

at the Studio for Electronic Music. He also practised

Cubism Cubism is an early-20th-century avant-garde art movement which began in Paris. It revolutionized painting and the visual arts, and sparked artistic innovations in music, ballet, literature, and architecture. Cubist subjects are analyzed, broke ...

painting.

Career

At the end of the 1950s, he met the advertisers

Karl Gerstner Karl Gerstner (2 July 1930 – 1 January 2017) was a Swiss designer, typographer, author, and artist. Career Gerstner attended Allgemeine Gewerbeschule Basel. From 1944 to 1948, Gerstner apprenticed as a typographer for artist Fritz Bühler ...

and and became their partner in 1962. The agency then traded as Gerstner, Gredinger, Kutter, or GGK. After Gerstner and Kutter retired in 1975, Gredinger took over their shares and expanded the agency into a European network with up to 20 branches. In the 1970s and 1980s, Gredinger's company was regarded as a first address for top creative professionals. Gredinger himself was the protagonist of one of the first colour ad campaigns ''I drink Jägermeister because...'' by

Jägermeister ( , ) is a German digestif made with 56 herbs and spices. Developed in 1934 by Wilhelm and Curt Mast, it has an alcohol by volume of 35% ( 61 degrees proof, or US 70 proof). The recipe has not changed since its creation, and the drink contin ...

. Gredinger supported his artist friends such as

Dieter Roth Dieter Roth (April 21, 1930 – June 5, 1998) was a Swiss artist who gained recognition for his diverse body of work, which included artist's books, editioned prints, sculpture, and creations from found materials, including rotting foodstuffs. ...

André Thomkins André Thomkins (Lucerne, 11 August 1930 - Berlin, 8 November 1985) was a Swiss painter, illustrator, and poet. He married in 1952. From 1952, he lived in Germany and taught at the Kunstakademie Düsseldorf between 1971 and 1973. Thomkins painte ...

and

Donald Judd Donald Clarence Judd (June 3, 1928February 12, 1994) was an American artist associated with minimalism.Tate Modern websit"Tate Modern Past Exhibitions Donald Judd" Retrieved on February 19, 2009. In his work, Judd sought autonomy and clarity for ...

. In 1990, he sold his shares to the Swiss Trimedia. Gredinger was elected honorary member for Germany by the

Art Directors Club of New York The Art Directors Club of New York is an organization for art directors in New York City. It was founded in 1920, and has grown as an industry group, promoting art directors' work through exhibitions and awards, including the annual DESI award fo ...

in 1992. Gredinger was brought to

ETH Zurich ETH Zurich (; ) is a public university in Zurich, Switzerland. Founded in 1854 with the stated mission to educate engineers and scientists, the university focuses primarily on science, technology, engineering, and mathematics. ETH Zurich ran ...

in 1999 by the then guest lecturer, Valerio Olgiati, as a fictitious client, for whom one of the residential buildings was designed by

Raphael Zuber Raphael Zuber (born 5 June 1973 in Chur) is a Swiss architect. Biography Raphael Zuber studied at ETH Zurich until 2001 and practiced with Valerio Olgiati in Zurich. After graduating, he founded an architectural office in Chur. Zuber taught at ...

Personal life

Between 1953 and 1957, Gredinger collaborated with Karlheinz Stockhausen and Herbert Eimert at the Studio for Electronic Music in Cologne. Gredinger died in

Thalwil Thalwil is a Municipalities of Switzerland, municipality and town in the district of Horgen (district), Horgen in the Cantons of Switzerland, canton of Zurich (canton), Zürich in Switzerland. The municipality includes two parts: Thalwil and Gatti ...

at the age of 86.

Literature

* Heinz Wirz (ed.): 14 student projects with Valerio Olgiati. 1998-2000. Quart Verlag, Lucerne 2000, ISBN 3-907631-04-8. Design: Raphael Zuber

References

External links

Nachruf auf Paul Gredinger
{{DEFAULTSORT:Gredinger, Paul 20th-century Swiss architects 20th-century Swiss painters 1927 births 2013 deaths Place of birth missing Swiss cubist artists Swiss advertising artists and illustrators