Patrick "Spark" Shaughnessy is an American

businessman A businessperson, also referred to as a businessman or businesswoman, is an individual who has founded, owns, or holds shares in (including as an angel investor) a private-sector company. A businessperson undertakes activities (commercial ...

in the media industry who was the President and CEO of AVI Communications, Inc. in

Lewisville, Texas Lewisville ( ) is a city in the U.S. state of Texas, located in Denton County with portions extending into Dallas County. As one of the Mid-Cities within the Dallas–Fort Worth metroplex, the 2020 census reported a population of 111,822. O ...

and owner of Spark Shaughnessy and Associates, talent agency. Spark, has spent his entire 40 year career in media and created sales and business development tools for United States local television and radio stations during the 1990s. Shaughnessy was recognised by the media industry and has been awarded a

Clio Award The Clio Awards, also simply known as The Clios, is an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals. The awar ...

, a Gold Medal for film production from the

New York Film Festival The New York Film Festival (NYFF) is a film festival held every fall in New York City, presented by Film at Lincoln Center. Founded in 1963 by Richard Roud and Amos Vogel with the support of Lincoln Center president William Schuman, NYFF i ...

, and he also served as Executive Producer of the

Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...

Centennial Celebration with an audience of 14,000 bottlers from 140 countries. Patrick is a marathon runner an , had completed 9 marathons. He is a father of seven children. He and his wife, Nancy, reside in

Dallas, Texas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...

Career

Shaughnessy began work in

Omaha, Nebraska Omaha ( ) is the List of cities in Nebraska, most populous city in the U.S. state of Nebraska. It is located in the Midwestern United States along the Missouri River, about north of the mouth of the Platte River. The nation's List of United S ...

in radio advertising sales, which led him to management and later to his becoming vice president and General Manager of a

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

radio station. After seven years in L.A. he was recruited by Roy Disney to head up TM Communications in

which he later bought from Disney. TM produced award-winning syndicated radio shows, advertising campaigns, corporate shows, and also owned radio stations. After selling TM Communications and his radio stations he formed AVI Communications, Inc. in 1991 which produced and syndicated worldwide video sales training programs for radio, TV, and Cable companies hosted by New York Times best selling author, Jason Jennings. He also had a syndicated golf tips for TV stations featuring such golf greats as

Ben Crenshaw Ben Daniel Crenshaw (born January 11, 1952) is a retired American professional golfer who has won 19 events on the PGA Tour, including two major championships: the Masters Tournament in 1984 and 1995. He is nicknamed '' Gentle Ben''. Early lif ...

Tom Kite Thomas Oliver Kite Jr. (born December 9, 1949) is an American professional golfer and golf course architect. He won the U.S. Open in 1992 and spent 175 weeks in the top-10 of the Official World Golf Ranking between 1989 and 1994. Early life a ...

Byron Nelson John Byron Nelson Jr. (February 4, 1912 – September 26, 2006) was an American professional golfer between 1935 and 1946, widely considered one of the greatest golfers of all time. Nelson and two other legendary champions of the time, Ben Hog ...

, and

Butch Harmon Claude "Butch" Harmon Jr. (born August 28, 1943) is an American golf instructor and former professional player. Early life Butch Harmon was born and raised in New Rochelle, New York. His parents were Claude Harmon, Sr. and Alice Harmon (1918-19 ...

. AVI developed new business for TV stations through its ''Brand Your Business'' seminars and by creating advertising campaigns for advertisers. In addition, he founded a literary / talent agency.

AVI Communications

AVI Communications based in

was a private company categorized under Studio Equipment, Radio and Television Broadcasting. It was established in 1991 and incorporated in Texas. AVI Communications served broadcasters with ''Quantum DVD'' sales training, and a variety of other business development services for broadcasters and their advertisers. It also provided "Brand Your Business" seminars throughout the United States for television stations and their local clientele.

Spark Shaughnessy and Associates

Spark Shaughnessy & Associates was a boutique talent agency born out of Shaughnessy's personal history and desire to help others realize their potential through literary, film, video, and other performance oriented creative endeavors. The firm's criteria for selecting and representing clients were that the client must be likeable, talented, flexible, patient, and collaborative.

Recognition and legacy

He was executive producer and Gold Medal award winner for film production for the

for "Radio, The Power of Sound"

References

{{DEFAULTSORT:Shaughnessy, Patrick Spark Year of birth missing (living people) Living people American chief executives