Patricia Martin
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Patricia Martin is an American author, speaker, and cultural analyst. She is president and CEO of the Chicago-based marketing firm, LitLamp Communications, which she founded in 1995. She has published several books: ''RenGen:Renaissance Generation – The Rise of the Cultural Consumer and What it Means to Your Business'', ''Tipping the Culture: How Engaging Millennials Will Change Things'', and ''Made Possible By: Succeeding with Sponsorship''.


Career

Before founding LitLamp Communications in 1995, Martin created the first-of-its kind sponsorship marketing division for the
American Library Association The American Library Association (ALA) is a nonprofit organization based in the United States that promotes libraries and library education internationally. It is the oldest and largest library association in the world. History 19th century ...
. While there, she partnered with
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, where she built the blueprint for what is now the Gates Library Foundation, an initiative
Bill Gates William Henry Gates III (born October 28, 1955) is an American businessman and philanthropist. A pioneer of the microcomputer revolution of the 1970s and 1980s, he co-founded the software company Microsoft in 1975 with his childhood friend ...
believes "History will get right," as his most important legacy. Martin's first book, ''Made Possible By: Succeeding with Sponsorship'' was published in 2003. The information contained in the book is meant to provide guidance for nonprofit organizations in obtaining and maintaining corporate sponsorship. ''Philanthropy News Digest'' called it "direct, succinct, and illustrated with concrete examples." In 2007, Martin published her second book,'' RenGen:Renaissance Generation – The Rise of the Cultural Consumer and What it Means to Your Business''. The book detailed Martin's theory about the RenGen, or Renaissance Generation, an emerging group of individuals who are hungry for innovative ideas and ways to express them. RenGen also refers to a growing cultural movement formed by the confluence of art, education, entertainment and business. According to Martin, a powerful new player is at the center of this RenGen: the cultural consumer. Cultural consumers thrive on information and ideas to fuel their creative self-expression. Martin proposes that as the RenGen gathers force in our civilization, it will change how Americans live and work. Additionally, in her marketing firm, Martin has conjured a strategy for the Asian tour of the
New York Philharmonic The New York Philharmonic is an American symphony orchestra based in New York City. Known officially as the ''Philharmonic-Symphony Society of New York, Inc.'', and globally known as the ''New York Philharmonic Orchestra'' (NYPO) or the ''New Yo ...
, spearheaded a viral Information Privacy initiative funded by
George Soros George Soros (born György Schwartz; August 12, 1930) is an American investor and philanthropist. , he has a net worth of US$7.2 billion, Note that this site is updated daily. having donated more than $32 billion to the Open Society Foundat ...
, launched
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, introduced Dannon products into school lunch rooms nationwide, and re-focused
Sun Microsystems Sun Microsystems, Inc., often known as Sun for short, was an American technology company that existed from 1982 to 2010 which developed and sold computers, computer components, software, and information technology services. Sun contributed sig ...
’ higher education strategy. Martin has been interviewed in ''
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'', ABC News, and on NPR. She has been featured in the ''Wall Street Reporter'', ''
Harvard Business Review ''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a not-for-profit, independent corporation that is an affiliate of Harvard Business School. ''HBR'' is published six times a year ...
'', ''
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'', the ''
Chicago Tribune The ''Chicago Tribune'' is an American daily newspaper based in Chicago, Illinois, United States. Founded in 1847, it was formerly self-styled as the "World's Greatest Newspaper", a slogan from which its once integrated WGN (AM), WGN radio and ...
'', '' AdWeek'', and ''
Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in ...
''. In fall 2008, Martin was selected as the keynote speaker for the
Americans for the Arts Americans for the Arts is a nonprofit organization whose primary focus is advancing the arts in the United States with offices in Washington, D.C., and New York City, and more than 50 years of service. Americans for the Arts is dedicated to repre ...
National Tour sponsored by
MetLife MetLife, Inc. is the Holding company, holding corporation for the Metropolitan Life Insurance Company (MLIC), better known as MetLife, and its affiliates. MetLife is among the largest global providers of insurance, Annuity (US financial produ ...
. She spoke about the RenGen in 11 cities, including Boston, New York City, Tampa, Chicago, Houston, and Atlanta. She was also named the 2008 Charlotte Kim Scholar of the Year by the
Chicago Public Library The Chicago Public Library (CPL) is the public library system that serves the Chicago, City of Chicago in the U.S. state of Illinois. It consists of 81 locations, including a central library, three regional libraries, and branches distributed thr ...
. She gave the keynote address at the Charlotte Kim Lecture on November 12, 2008. In late 2009, Martin was named Author in Residence for the "Creative Economy Houston" study in
Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...
, TX. The study is a collaboration between the Houston Arts Alliance, Greater Houston Partnership, and the
University of Houston The University of Houston (; ) is a Public university, public research university in Houston, Texas, United States. It was established in 1927 as Houston Junior College, a coeducational institution and one of multiple junior colleges formed in ...
. While there, Martin "will evaluate the state of Houston's creative economy and gauge its potential for stimulating economic growth by fostering an environment filled with creativity."


References


External links


Patricia Martin
- Official Site of Patricia Martin


Patricia Martin in Advertising Age

Patricia Martin in AdWeek
{{DEFAULTSORT:Martin, Patricia American non-fiction writers Living people American women non-fiction writers Year of birth missing (living people) 21st-century American women