The 2000 presidential campaign of Pat Buchanan, conservative pundit and advisor to both President
Richard Nixon
Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 until Resignation of Richard Nixon, his resignation in 1974. A member of the Republican Party (United States), Republican ...
and
Ronald Reagan
Ronald Wilson Reagan (February 6, 1911 – June 5, 2004) was an American politician and actor who served as the 40th president of the United States from 1981 to 1989. He was a member of the Republican Party (United States), Republican Party a ...
, was formally launched on March 2, 1999, as Buchanan announced his intention to seek the Republican Party nomination for the presidency of the United States in the 2000 presidential election. It marked Buchanan's third primary campaign for the presidency, following his bids in 1992 and 1996. Although he had not attained the nomination either time, he had been regarded as a consequential party figure. Early primary surveys found Buchanan polling in the single digits and following the publication of his book '' A Republic, Not an Empire'', which generally advocated for noninterventionist and "America first" foreign policy, some within the Republican Party condemned Buchanan's foreign policy views. There began to be speculation that Buchanan would leave the Republican Party in favor of the Reform Party, a third party qualified for matching federal campaign funds.
On October 25, 1999, Buchanan formally announced that he was departing the GOP and would instead seek the Reform nomination. In the primary campaign, he briefly faced as an opponent future president
Donald Trump
Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
; however, in February 2000, Trump ended his campaign and left the party, objecting to its extremist elements and questioning whether the party could win. The other serious contender for the nomination was Natural Law Party politician and physicist John Hagelin, who campaigned on a continuation of Perot's approach and allegedly planned to combine the Reform and Natural Law parties. Buchanan won the national mail-in primary by a wide margin, but Hagelin supporters contended that some of the ballots were fraudulently cast and filed multiple complaints with the FEC. Hagelin supporters ultimately hosted an alternative convention concurrent with the official Reform Party. Buchanan secured the Reform Party nomination at the August 2000 convention, and selected educator and conservative activist Ezola B. Foster as his running-mate.
A number of lawsuits arose from the campaign and the transfer of power within the national party. In February, party officials voted to remove party chair Jack Gargan, a Buchanan critic, and to replace him with Buchanan's campaign chair, economist and Perot's 1996 running mate Pat Choate. Gargan filed a suit alleging that the meeting at which officials cast their votes was illegally convened, but a judge ruled that Choate was the rightful chair. Concurrently, the chair of the New Hampshire Reform Party threatened legal action against Buchanan's campaign for misleading mailers sent to Reform voters within the state, and Buchanan filed a suit against the
Federal Election Commission
The Federal Election Commission (FEC) is an independent agency of the United States government that enforces U.S. campaign finance laws and oversees U.S. federal elections. Created in 1974 through amendments to the Federal Election Campaign ...
(FEC) after the body declined to act on a petition to be included in the nationally televised presidential debates. A federal judge ruled in favor of the FEC. Another suit, filed by Hagelin, alleged that he was the rightful nominee, and thus entitled to the matching federal campaign funds; the funds were, following a legal battle, awarded to the Buchanan campaign.
Buchanan launched his general election campaign on September 18 with a rally at Bob Jones University. He ran on an anti- NAFTA,
pro-life
Anti-abortion movements, also self-styled as pro-life movements, are involved in the abortion debate advocating against the practice of abortion and its legality. Many anti-abortion movements began as countermovements in response to the lega ...
,
anti-war
An anti-war movement is a social movement in opposition to one or more nations' decision to start or carry on an armed conflict. The term ''anti-war'' can also refer to pacifism, which is the opposition to all use of military force during conf ...
, non-interventionist platform similar to that of his two previous presidential campaigns. In the general election, the campaign attracted attention with a series of television commercials which dealt with issues such as immigration, gay rights, and campaign finance, and drew some criticism for the support which it attracted from the
far right
Far-right politics, often termed right-wing extremism, encompasses a range of ideologies that are marked by ultraconservatism, authoritarianism, ultranationalism, and Nativism (politics), nativism. This political spectrum situates itself on ...
. The Buchanan-Foster ticket went on to win 449,895 votes in the November election, the fourth-highest total. The ticket was also speculated to indirectly have influenced the result of the election, due to the design of a
Palm Beach, Florida
Palm Beach is an incorporated town in Palm Beach County, Florida, United States. Located on a barrier island in east-central Palm Beach County, the town is separated from West Palm Beach, Florida, West Palm Beach and Lake Worth Beach, Florida, ...
, ballot which led many Gore supporters to accidentally cast a vote for Buchanan. The Bush campaign contended that Palm Beach County was a Reform Party "stronghold", but Buchanan and his Florida campaign staff disputed that characterization. Following the election, Buchanan briefly maintained ties with the party, but formally left it shortly thereafter and became a political
independent
Independent or Independents may refer to:
Arts, entertainment, and media Artist groups
* Independents (artist group), a group of modernist painters based in Pennsylvania, United States
* Independentes (English: Independents), a Portuguese artist ...
.
Primary campaign
Republican candidacy
In 1992, Pat Buchanan mounted his first presidential campaign, challenging incumbent president
George H. W. Bush
George Herbert Walker BushBefore the outcome of the 2000 United States presidential election, he was usually referred to simply as "George Bush" but became more commonly known as "George H. W. Bush", "Bush Senior," "Bush 41," and even "Bush th ...
for the Republican nomination. Buchanan campaigned as a more—conservative alternative to Bush, and although he did not win any primary contests, he received 37 percent of the vote in the New Hampshire primary and ultimately received a speaking slot at the 1992 Republican National Convention, where he delivered his famous " culture wars" speech. His surprisingly strong showing in the primary was regarded as foreshadowing Bush's electoral troubles which would culminate in his losing the general election to
Bill Clinton
William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician and lawyer who was the 42nd president of the United States from 1993 to 2001. A member of the Democratic Party (United States), Democratic Party, ...
. In 1996, Buchanan again sought the Republican presidential nomination, in total receiving 21 percent of the primary vote and winning four contests (in addition to placing a close second in the Iowa caucuses), but losing the nomination to
Bob Dole
Robert Joseph Dole (July 22, 1923 – December 5, 2021) was an American politician and attorney who represented Kansas in the United States Senate from 1969 to 1996. He was the Party leaders of the United States Senate, Republican Leader of th ...
.
In February 1999, Buchanan took leave from ''
Crossfire
A crossfire (also known as interlocking fire) is a military term for the siting of weapons (often automatic weapons such as assault rifles or sub-machine guns) so that their arcs of fire overlap. This tactic came to prominence in World War I.
...
'', the
CNN
Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...
program which he had long co-hosted. The ''
New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' reported that an announcement of his third presidential campaign was imminent. The following week, on March 6, 1999, Buchanan announced his candidacy for the Republican presidential nomination. A former campaign advisor predicted that economic issues, such as dislocation, would be his top campaign issue, since economic issues had been central to his previous campaigns and he believed no other candidate was discussing them. He soon thereafter hosted a rally in Weirton, West Virginia.
Early polling showed Buchanan in the single digits in both
Iowa
Iowa ( ) is a U.S. state, state in the upper Midwestern United States, Midwestern region of the United States. It borders the Mississippi River to the east and the Missouri River and Big Sioux River to the west; Wisconsin to the northeast, Ill ...
and New Hampshire. His campaign did not receive the same level of attention as his previous bids, and in August 1999, he placed fifth in the Iowa Straw Poll behind
George W. Bush
George Walker Bush (born July 6, 1946) is an American politician and businessman who was the 43rd president of the United States from 2001 to 2009. A member of the Bush family and the Republican Party (United States), Republican Party, he i ...
,
Steve Forbes
Malcolm Stevenson Forbes Jr. (; born July 18, 1947) is an American publishing executive and politician who is the editor-in-chief of ''Forbes'', a business magazine. He is the son of longtime ''Forbes'' publisher Malcolm Forbes and the grandso ...
, Elizabeth Dole, and Gary Bauer. This was regarded as a disappointing finish. As the year progressed, there began to be speculation that Buchanan, because tensions with the Republican Party, might defect from the party and instead seek the nomination of Ross Perot's Reform Party, which thanks to its
1996
1996 was designated as:
* International Year for the Eradication of Poverty
Events January
* January 8 – A Zairean cargo plane crashes into a crowded market in the center of the capital city of the Democratic Republic of the Congo ...
showing qualified for $13,000,000 in matching federal campaign funds and guaranteed ballot access in a number of states. At a June 1999 luncheon in Washington, former presidential advisor
Roger Stone
Roger Jason Stone (born Roger Joseph Stone Jr.; August 27, 1952) is an American Political consulting, political consultant and lobbyist. He is Donald Trump's longest-serving political adviser, best known for the Mueller special counsel investi ...
first suggested to
Bay Buchanan
Angela Marie "Bay" Buchanan (born December 23, 1948) is a conservative political commentator who served as Treasurer of the United States under President Ronald Reagan.
Early Reform Party primary campaign
Departure from the Republican Party
On October 25, 1999, Buchanan announced at a
Falls Church, Virginia
Falls Church City is an independent city (United States), independent city in the Commonwealth (U.S. state), Commonwealth of Virginia, United States. As of the 2020 United States census, 2020 census, the population was 14,658. Falls Church is ...
, news conference attended by approximately 350 supporters that he was formally departing the Republican Party in favor of the Reform Party, and would continue seeking the presidency under the latter party. He contended that the Democratic and Republican Parties "have become nothing but two wings of the same bird of prey," pointing to what he characterized as their similar positions on issues such as international trade and "soft money" in campaign finance. In the speech, he also called for America to pursue a less-interventionist foreign policy. He addressed accusations that he supported isolationism by saying that "if they mean I intend to isolate America from the bloody territorial and ethnic wars of the new century, I plead guilty." Buchanan also acknowledged the need to improve his relationship with minority voters, as the Reform Party's base was far more racially diverse than the supporters of his two previous presidential runs. His office began consulting with Lenora Fulani, an African-American socialist and Reform Party official. In November 1999, she became an advisor to his campaign, eventually serving as its co-chair.
Republican officials generally expressed satisfaction at Buchanan's break from the GOP. Senator John McCain, at the time competing for the Republican presidential nomination, announced that "I do not mourn his departure" and criticized Bush for not being more critical of Buchanan. Shortly following Buchanan's announcement of his Reform candidacy, a
CNN
Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...
/
USA Today
''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...
/ Gallup poll asked voters whether they would vote for Buchanan as the Reform nominee. Two-thirds of respondents said that they would "definitely not" vote for him, while one-quarter said they "would consider voting for him", and four percent said they would definitely vote for him. Among Republican voters, only four percent named him their first choice, compared to sixty-six percent for eventual nominee
George W. Bush
George Walker Bush (born July 6, 1946) is an American politician and businessman who was the 43rd president of the United States from 2001 to 2009. A member of the Bush family and the Republican Party (United States), Republican Party, he i ...
. Another Gallup poll shortly after Buchanan's announcement showed him at five percent in a general-election matchup with Bush and Gore, with Bush leading by eight points among registered voters.
Book controversy
In September 1999, the month before Buchanan announced his Reform Party candidacy, he published a book titled '' A Republic, Not an Empire'', via Regnery Publishing. The book was regarded by some as a work of campaign literature. The work contended that the United States should withdraw from or scale back involvement in international diplomatic and trade bodies, and also contended that the United States' involvement in many military conflicts — including both world wars — was ill-advised. This led to accusations of bigotry, including by Reform Party figures. During the primary election campaign,
Donald Trump
Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
would refer to the book when accusing Buchanan of intolerance.
Advisors and supporters
Buchanan's campaign structure was noted for its lack of a formal advisory committee. His sister and former Reagan
Treasurer of the United States
The treasurer of the United States is an officer in the United States Department of the Treasury who serves as the custodian and trustee of the federal government's collateral assets and the supervisor of the department's currency and coinage pr ...
Bay Buchanan served as his campaign manager. Reform Party official and two-time presidential candidate Lenora Fulani, who identified as a Marxist–Leninist, endorsed Buchanan's primary candidacy and, in November, became co-chair of his campaign, a move which some interpreted as an effort by Buchanan to expand his base of support to include more traditionally left-leaning voters, such as African-Americans and gays, who had backed Fulani's campaigns. However, this pairing was regarded as unexpected by some, given their different views on many issues, and a report by the Center for Public Integrity accused Buchanan's choice of campaign officials as politically opportunistic and ideologically hypocritical, since he espoused conservative views which were often at odds with Fulani's. Another top advisor to the campaign was Scott McConnell, a controversial former ''
New York Post
The ''New York Post'' (''NY Post'') is an American Conservatism in the United States, conservative
daily Tabloid (newspaper format), tabloid newspaper published in New York City. The ''Post'' also operates three online sites: NYPost. ...
'' columnist.
Buchanan's candidacy also attracted the support of far-right activists, some of whom began assuming positions of power within the Reform Party, such as chairs of state chapters; the
Southern Poverty Law Center
The Southern Poverty Law Center (SPLC) is an American 501(c)(3) nonprofit legal advocacy organization specializing in civil rights and public interest litigation. Based in Montgomery, Alabama, it is known for its legal cases against white ...
argued that the ideological makeup of the party under Buchanan was similar to that of the far-right French party National Front, then headed by Jean Marie Le Pen. This ideological shift alienated some longtime Reform Party members, who began departing the party, leaving behind what the Southern Poverty Law Center deemed a "leaner and much meaner Reform Party".
Late Reform Party primary campaign
Lawsuits
At a February 2000 Reform Party meeting in Nashville, Tennessee, party officials moved, in a vote of 109 to 31, to remove party chairman Jack Gargan. In another vote, the officials voted by a margin of 101 to 29 to replace Gargan with economist Pat Choate, the party's 1996 vice presidential nominee as well as the chair of Buchanan's campaign committee; Choate resigned from the campaign position upon his election to serve as the interim chair, with a vote on a new chairman slated to take place at the August convention. The conflict and infighting within the party were regarded by some as creating an opening for Republican presidential primary candidate
John McCain
John Sidney McCain III (August 29, 1936 – August 25, 2018) was an American statesman and United States Navy, naval officer who represented the Arizona, state of Arizona in United States Congress, Congress for over 35 years, first as ...
, whose message on campaign finance reform was similar to that of the Reform Party.
In response to the removal vote, Gargan, a Buchanan critic whose chairmanship had been supported by Minnesota governor
Jesse Ventura
Jesse Ventura (born James George Janos; July 15, 1951) is an American politician, political commentator, actor, media personality, and retired professional wrestler. After achieving fame in the WWE, World Wrestling Federation (WWF, now WWE), he ...
, argued the meeting had been called illegally and his removal was unofficial; he filed a lawsuit to retain the chairmanship, and to keep party treasurer Ronn Young, who had also been removed by a vote, in his respective position. On March 27, 2000, District Judge Norman K. Moon ruled that the meeting had been convened legally and that Choate was the legitimate chairman, also ordering Choate and Young to cease their involvement in party operations such as collecting donations, spending funds, and planning the upcoming presidential nominating convention.
Concurrently, several other lawsuits were being threatened or heard against the party and its candidates. The chair of the
New Hampshire
New Hampshire ( ) is a U.S. state, state in the New England region of the Northeastern United States. It borders Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...
Reform Party threatened to file a $10 million suit against the Buchanan campaign, alleging that the candidate had illegally used the party's name on campaign mailers. A pamphlet mailed to party members around the state invited them to an April 1 state party convention where they would elect delegates to the national nominating convention; however, no such event had been planned by the party, leading to accusations that the campaign was attempting to secretly select delegates.
During the same period, Buchanan and Choate publicly considered a suit to qualify for inclusion in the general election debates. In March, Buchanan filed a petition with the FEC, arguing that the Commission on Presidential Debates' 15 percent polling threshold for debate qualification effectively disqualified third-party candidates from appearance in the debates. After the commission's 120-day window to take action on the petition had passed, Buchanan filed suit against the FEC. In September, a federal district judge ruled that the 15 percent threshold "was reasonable and objective".
Departure of Reform figures
In response to Buchanan's rise within the party, several prominent members departed the Reform Party. In a February 2000 letter, Minnesota governor
Jesse Ventura
Jesse Ventura (born James George Janos; July 15, 1951) is an American politician, political commentator, actor, media personality, and retired professional wrestler. After achieving fame in the WWE, World Wrestling Federation (WWF, now WWE), he ...
, who had two years earlier become the first Reform candidate elected governor in America, announced that he was leaving the party and would seek to change the Reform Party of Minnesota to the Independence Party. Ventura elaborated in the letter that Buchanan's expected presidential nomination was one reason for his decision, calling Buchanan "an anti-abortion extremist and unrealistic isolationist" who did not align with the party's centrist values. Another figure who left the party in February 2000 was future Republican president Donald Trump, who had briefly run for the Reform nomination himself. Trump had frequently attacked Buchanan as a bigot, and on February 14, 2000, Trump dropped out of the race, objecting to its extremist elements, pointing to its ties to Buchanan, Fulani, and David Duke, and remarking that "this is not the company I wish to keep".
In June 2000, Fulani resigned as campaign co-chair, citing Buchanan's emphasis on social conservatism, his failure to reach out to independents and left-leaning voters, and his decision not to support her bid for party chair. Fulani emphasized she would remain a member of the Reform Party. Buchanan and his sister responded that they had welcomed supporters from across the political spectrum and speculated that Fulani's decision to leave was based on his decision not to support her bid for party chair. In an open letter, Buchanan said he had decided against supporting Fulani "not because you lack the talent or ability", but because he questioned whether she could unify the party. Fulani declined to say whether she would endorse Hagelin, and Hagelin did not immediately back Fulani for party chair. However, he said that "Lenora is really dedicated to grass-roots democracy and she more or less already assured me that she would never let Buchanan overthrow the public plebiscite. So in a sense -- the most important sense -- I feel I've already had Fulani's support" and indicated that he was open to the possibility of backing her bid for party chair.
Union support
Buchanan sought the support of labor unions, particularly the
Teamsters
The International Brotherhood of Teamsters (IBT) is a trade union, labor union in the United States and Canada. Formed in 1903 by the merger of the Team Drivers International Union and the Teamsters National Union, the union now represents a di ...
. On April 12, 2000, Buchanan announced that, if elected, he would appoint Teamsters president James P. Hoffa to a cabinet post and oppose efforts to normalize trade with China. He spoke at a Teamsters rally alongside independent Vermont congressman
Bernie Sanders
Bernard Sanders (born September8, 1941) is an American politician and activist who is the Seniority in the United States Senate, senior United States Senate, United States senator from the state of Vermont. He is the longest-serving independ ...
and Democratic Michigan congressman David Bonior, arguing that his position was one which united Americans and involved family values.
Primary elections
Buchanan ultimately faced only one opponent on the Reform Party primary ballot: Michigan physicist John Hagelin, a member of the Natural Law Party. Hagelin was regarded as the party's "rank and file" candidate.
For a time, there was some question of whether Perot might make a third bid for the presidency, particularly in light of reporting that Perot was not in favor of Buchanan's candidacy; on June 30, he announced that he would not be running. Reportedly at the urging of Perot, the Party considered including a "No Endorsement" ballot line to allow party members to show their disapproval of both candidates. Perot indicated that he would be willing to be the party's nominee if "No Endorsement" prevailed in the primary. However, the party ultimately decided against offering a "No Endorsement" option. Trump dropped out of the race on February 14, the same day he left the party. Other figures who were rumored to consider a bid for the Reform nomination included actress
Cybill Shepherd
Cybill Lynne Shepherd (born February 18, 1950) is an American actress, singer and former model. Her film debut and breakthrough role came as Jacy Farrow in Peter Bogdanovich's coming-of-age drama '' The Last Picture Show'' (1971) alongside Jef ...
, actor
Warren Beatty
Henry Warren Beatty (né Beaty; born March 30, 1937) is an American actor and filmmaker. His career has spanned over six decades, and he has received an Academy Award and three Golden Globe Awards. He also received the Irving G. Thalberg Memor ...
, Governor Ventura, and former Connecticut governor Lowell Weicker, although none ultimately ran.
The presidential primary was conducted via mail-in ballots, with few restrictions placed on who could request a ballot. As a result of the primary process, the outcome was regarded as unpredictable. Buchanan received a majority of the vote in every state except Colorado, Hawaii, and North Carolina, with a combined vote total of 49,529, compared to 28,539 for Hagelin. As a result, Buchanan received the entire slate of allotted delegates in most states.
Party convention
Nomination
The Reform Party National Convention was held in
Long Beach, California
Long Beach is a coastal city in southeastern Los Angeles County, California, United States. It is the list of United States cities by population, 44th-most populous city in the United States, with a population of 451,307 as of 2022. A charter ci ...
from August 10 to 13 to officially nominate the Reform Party's 2000 presidential candidate. Two blocks away from the official convention, anti-Buchanan Reform Party members held an alternative convention, contending that the mail-in ballots which showed Buchanan winning were fraudulent, and opting to instead nominate Hagelin by acclamation. Hagelin's speech was attended by approximately 1,000 supporters.
At the "Buchanan-dominated convention", Buchanan was easily declared the victor in the mail-in primary, with 49,529 ballots cast for him compared to 28,539 for Hagelin. However, party officials decided not to use the primary vote totals as the rationale for their nomination of Buchanan, for fear that Hagelin supporters would continue to contend that the primary had been fraudulently conducted and that they might mount a legal challenge which would delay the party's receipt of the $13 million in matching federal campaign funds they were guaranteed. Regardless, prior to the convention, Hagelin supporters filed a
Federal Election Commission
The Federal Election Commission (FEC) is an independent agency of the United States government that enforces U.S. campaign finance laws and oversees U.S. federal elections. Created in 1974 through amendments to the Federal Election Campaign ...
complaint alleging fraud in the primary process and protesting Buchanan's expected receipt of the matching funds.
In his acceptance speech, Buchanan proclaimed that "Neither Beltway party will drain this political swamp, because to them it is not a swamp; it is a protected wetland, their natural habitat"; the phrase "the swamp" was first used by
Ronald Reagan
Ronald Wilson Reagan (February 6, 1911 – June 5, 2004) was an American politician and actor who served as the 40th president of the United States from 1981 to 1989. He was a member of the Republican Party (United States), Republican Party a ...
in 1983, and it was later revived by
Donald Trump
Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
Early in Buchanan's candidacy, it was reported that he was considering James P. Hoffa, the head of the
Teamsters
The International Brotherhood of Teamsters (IBT) is a trade union, labor union in the United States and Canada. Formed in 1903 by the merger of the Team Drivers International Union and the Teamsters National Union, the union now represents a di ...
, for his running-mate; however, the union declined to endorse Buchanan's campaign, and Hoffa indicated that he had no interest in entering politics. He was also speculated to have invited Republican activist
Alan Keyes
Alan Lee Keyes (born August 7, 1950) is an American politician, political scientist, and perennial candidate who served as the Assistant Secretary of State for International Organization Affairs from 1985 to 1987. A member of the Republican P ...
and Democratic Ohio congressman Jim Traficant to be his running-mate, but both turned down his offers as well. He was reported to have been rebuffed by up to eight possible running-mates.
Buchanan ultimately selected African-American conservative activist Ezola Foster as his running-mate. Foster had spent 33 years as a school teacher and administrator, and had identified as a Democrat in the 1960s before joining the Republican Party; she eventually left the latter because she felt it was insufficiently conservative. During her time as an educator and activist, Foster sought elected office, twice challenging then-California assembly member Maxine Waters but losing both times. She had also been a vocal proponent of Proposition 187, a 1984
ballot measure
A referendum, plebiscite, or ballot measure is a Direct democracy, direct vote by the Constituency, electorate (rather than their Representative democracy, representatives) on a proposal, law, or political issue. A referendum may be either bin ...
in California which aimed to deny aid to undocumented immigrants, and in 1996 co-chaired Buchanan's second presidential campaign. Additionally, Foster was a traveling speaker for the John Birch Society and founded a conservative advocacy organization called "Black-Americans for Family Values" which, among other causes, objected to references to homosexuality in public school curriculum and defended the display of Confederate flags in the South. In 1995, she had hosted a dinner in honor of one of the police officers involved in the beating of
Rodney King
Rodney Glen King (April 2, 1965June 17, 2012) was a Black American victim of police brutality. On March 3, 1991, he was severely beaten by Police officer, officers of the Los Angeles Police Department (LAPD) during his arrest after a high spe ...
.
Foster's views were considered, including by Foster herself, to be closely aligned with Buchanan's. During the campaign, she was noted for her positions on education-related issues, criticizing free school lunches for low-income students as being socialistic, and arguing that Ritalin and other hyperactivity drugs are overprescribed for children. She was also noted as a critic of the Reverend Jesse Jackson, having accused him of being a "Leninist race-baiter" and attacking his use of slogans such as "One Voice! One People! One Vote!", which Foster considered similar to the slogans of
Adolf Hitler
Adolf Hitler (20 April 1889 – 30 April 1945) was an Austrian-born German politician who was the dictator of Nazi Germany from 1933 until Death of Adolf Hitler, his suicide in 1945. Adolf Hitler's rise to power, He rose to power as the lea ...
; Jackson called her "the worst thing that ever happened to the black community."
Reform Party officials were publicly complimentary towards the selection of Foster, commending the symbolism of a racially diverse ticket and noting that her background in education qualified her to discuss an issue important to many voters. However, some party officials also said they wished Buchanan would have picked a nationally recognized running-mate. The decision alienated many white supremacists who, much to the chagrin of Reform Party members, had originally supported Buchanan's bid for the presidency.
Disputed nominee
Following the disputed convention, Hagelin argued that he was the legitimate Reform Party presidential nominee and that, as such, his campaign was entitled to the $12.6 million in matching federal campaign funds (for which the party had qualified with Perot's showing in the 1996 election). The Buchanan campaign contended in an August 2 e-mail to supporters that Hagelin was planning to put forward a proposal to merge the Reform and
Natural Law
Natural law (, ) is a Philosophy, philosophical and legal theory that posits the existence of a set of inherent laws derived from nature and universal moral principles, which are discoverable through reason. In ethics, natural law theory asserts ...
parties. They also alleged that Hagelin's campaign had been given access to the Reform Party voter rolls so that they could send out anti-Buchanan mailers promoting Hagelin's Natural Law Party candidacy.
On September 12, the FEC held a public hearing, and later that day, they voted 5–1 to award the funds to Buchanan's campaign. Hagelin stated that he would not appeal the decision, thereby guaranteeing that Buchanan would receive the funds. Two days later, on September 14, the FEC made its decision official, and the Buchanan campaign later that day began airing radio ads in
South Carolina
South Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders North Carolina to the north and northeast, the Atlantic Ocean to the southeast, and Georgia (U.S. state), Georg ...
and
Michigan
Michigan ( ) is a peninsular U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, Upper Midwestern United States. It shares water and land boundaries with Minnesota to the northwest, Wisconsin to the west, ...
. On September 13, a judge ruled that Hagelin was not the legitimate Reform Party nominee, and that he and his supporters must stop using the party name in their campaign efforts; Hagelin stated that he would comply with the order.
General election
Kickoff
Buchanan's general election campaign began on September 18, with an appearance at Bob Jones University in
Greenville, South Carolina
Greenville ( ; ) is a city in Greenville County, South Carolina, United States, and its county seat. With a population of 70,720 at the 2020 United States census, 2020 census, it is the List of municipalities in South Carolina, sixth-most pop ...
; the campaign promoted the upcoming event with radio spots emphasizing Buchanan's positions on abortion and school prayer. The choice of venue for the kickoff was considered significant because earlier in the year, Republican nominee Bush had declined to condemn the school's controversial policies—including a ban on interracial dating which had lasted until that year—and was criticized by some. The university president argued that Buchanan's decision to launch his campaign at the school supported his belief that "the press had it all wrong when they vilified George Bush for coming here."
The launch event drew approximately 1,700 attendees. Buchanan was introduced by university president Bob Jones III, who praised Buchanan for "car(ing) more for truth than for his own image". Jones later clarified that he was not formally endorsing Buchanan's candidacy, and that rather, "I endorse him as a friend." During his speech, Buchanan highlighted a number of his campaign positions, including imposing judicial term limits, pursuing antitrust action against entertainment companies like
Disney
The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
, and withdrawing from the United Nations and forcing them to relocate their
headquarters
Headquarters (often referred to as HQ) notes the location where most or all of the important functions of an organization are coordinated. The term is used in a wide variety of situations, including private sector corporations, non-profits, mil ...
out of New York.
Campaign ads
Buchanan ran a series of television spots which sometimes attracted controversy, with some accusing the commercials of xenophobia or racism. For ad creation and media buying, the Buchanan campaign employed Love Advertising, a
Houston
Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...
-based ad agency. One ad, titled '' Meatballs'', depicted a man who chokes on a meatball after a news anchor announced that the new president had signed an order establishing that English not to be country's official language; the man attempted to call 911 for help, but collapsed from suffocation before the language menu reached English. Upon its release, the ad was condemned by the chair of the California Democratic Party, a Latino nonprofit advocacy official, and multiple advertising critics.
Other ads the campaign aired during the general election were tailored to local concerns. The "Meatballs" ad aired in markets with many immigrant workers, especially in
California
California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
and
Arizona
Arizona is a U.S. state, state in the Southwestern United States, Southwestern region of the United States, sharing the Four Corners region of the western United States with Colorado, New Mexico, and Utah. It also borders Nevada to the nort ...
, and parts of
Iowa
Iowa ( ) is a U.S. state, state in the upper Midwestern United States, Midwestern region of the United States. It borders the Mississippi River to the east and the Missouri River and Big Sioux River to the west; Wisconsin to the northeast, Ill ...
and
Maryland
Maryland ( ) is a U.S. state, state in the Mid-Atlantic (United States), Mid-Atlantic region of the United States. It borders the states of Virginia to its south, West Virginia to its west, Pennsylvania to its north, and Delaware to its east ...
. In Vermont, the campaign aired an ad titled "Culture War", in which Buchanan criticized the idea of having openly gay Boy Scout leaders; the spot was considered particularly relevant to the state since they had recently legalized same-sex civil unions. The final ad of the campaign, titled "Auction", depicted both Gore and Bush as items up for auction to the highest bidder, including a Buddhist monk, a Chinese Red Army general, a
Hollywood
Hollywood usually refers to:
* Hollywood, Los Angeles, a neighborhood in California
* Hollywood, a metonym for the cinema of the United States
Hollywood may also refer to:
Places United States
* Hollywood District (disambiguation)
* Hollywood ...
couple, a Texas oilman, and a pharmaceutical lobbyist. At the end of the ad, Buchanan addresses viewers by saying that "The two parties are bought and paid for. We are not. This Election Day, help us build a third party that puts Americans first". It marked Buchanan's first in-person appearance of the election cycle in a campaign ad. David Harrison, the creative director for the advertising campaign, commented to
UPI
United Press International (UPI) is an American international news agency whose newswires, photo, news film, and audio services provided news material to thousands of newspapers, magazines, radio and television stations for most of the 20th ce ...
that "Nobody ever responds to it by saying, 'I disagree with that. Bush and Gore are not for sale.' And what that says about the American political system is a little spooky."
Between his receipt of the Reform nomination and October 18, over half of the campaign funds spent by the Buchanan campaign went to ads. According to FEC filings, his campaign spent $5.5 million on advertising between October 1 and October 18. Love Advertising booked the TV spots to air during comedy programs such as ''
The Simpsons
''The Simpsons'' is an American animated sitcom created by Matt Groening and developed by Groening, James L. Brooks and Sam Simon for the Fox Broadcasting Company. It is a Satire (film and television), satirical depiction of American life ...
'', ''
The Drew Carey Show
''The Drew Carey Show'' is an American television sitcom that aired on ABC from September 13, 1995, to September 8, 2004. Set in Cleveland, Ohio, the series revolved around the retail office and home life of "everyman" Drew Carey, a fictionaliz ...
'', and ''
WWE SmackDown
''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE. It airs Live television, live every Friday at 8 p.m. Eastern Time (ET) on USA Netwo ...
'', as well as local news shows in 31 states.
Late campaign developments
On November 2, 2000, Perot appeared on ''
Larry King Live
''Larry King Live'' is an American television talk show broadcast by CNN from June 3, 1985 to December 16, 2010. Hosted by Larry King, it was the network's most watched and longest-running program, with over one million viewers nightly.
Ma ...
'' to announce that he was endorsing George W. Bush over Buchanan for president.
Political positions
Economic issues
Healthcare
Buchanan was critical of government involvement in healthcare. He opposed the creation of a national health care system, and backed proposals to replace Medicare with a self-financed savings system. He supported calls to abolish euthanasia, accusing it of fostering a "culture of death" and linking it to the issue of abortion.
Tax policy
In July 1999, Buchanan put forward a proposal for a "Small Business Bill of Rights" which would eliminate all federal taxation on small businesses' profits, and instead implement a four percent tax on small business profits over $1 million (~$ in ). He also proposed abolishing the inheritance tax and implementing a 50 percent cut to capital gains taxes. He voiced support for a one- or two-dollar increase in the federal minimum wage if the increase was linked to a decrease in taxes on small businesses, to help offset the additional expense.
Trade
As in his two previous runs, Buchanan made his opposition to free trade agreements a central issue to his campaign. In ''A Republic, Not an Empire'', Buchanan argues that the United States should lessen its dependence on trade. This stance aligned him with that of labor unions; Hoffa, while declining to formally endorse Buchanan, commended his position on trade agreements. In November 1999, Buchanan voiced support for the World Trade Organization protests in Seattle, and himself opposed the WTO by arguing that it was an "embryonic monster" that threatened national sovereignty, enabled human rights abuses, and lessened Americans' job security. His position aligned him with environmental organizations. He also suggested that his views on trade had won him support among some minority communities, stating in an NPR interview that "These manufacturing jobs in America that I'm trying to save aren't for Pat Buchanan. They're not for people in graduate schools. They're the road to the middle class for kids who quit school after high school maybe because they got into a little bit of trouble, or maybe because they want to, or they're tired of school." His opposition to free trade was in line with the views he expressed during his prior campaigns: in 1996, he had referred to corporations as "amoral behemoths" concerned only with their "bottom line", and added that "if they shut down factories here to open overseas, they will pay a price for the readmission of their goods into America's market."
Buchanan also voiced opposition to normalizing trade relations with China, arguing that their human rights abuses should disqualify them from privileged status, and suggesting that unions would be harmed by increased trade. His stance was likened to that of Bernie Sanders, then a congressman from Vermont; at a Teamsters rally in April 2000, Buchanan announced that he would tell Chinese trade negotiators that "You stop persecuting Christians, you stop threatening my country, or you guys have sold your last pair of chopsticks in any mall in the United States". His views differed from those of trade unions on some other issues, however: he opposed large increases to the minimum wage or the implementation of a universal health care program.
Foreign policy
Foreign aid
Buchanan proposed that the
International Monetary Fund
The International Monetary Fund (IMF) is a major financial agency of the United Nations, and an international financial institution funded by 191 member countries, with headquarters in Washington, D.C. It is regarded as the global lender of las ...
and World Bank should reimburse the United States for the latter's foreign aid loans which hadn't been repaid, referring to the two institutions as "globalist institutions who deceived us when they said the loans were good".
Military intervention
Another issue central to Buchanan's campaign was his opposition to military interventionism in almost all circumstances; this stance was the focus of ''A Republic, Not an Empire'', and elicited criticism from Trump, McCain, and others within the Republican and Reform parties. In ''A Republic'', Buchanan posits that, in the event that "a second Balkan war, a second Korean war, a second Gulf war, (or) a China-Taiwan war" should arise, United States intervention would be unjustified under any circumstances, asking "Why should Americans be first to die in any second Korean war?" Buchanan also argued that the United States should not have been involved in either World War, but defended the nation's involvement in the Vietnam War, during which time he had been serving in the Nixon administration.
Social issues
Abortion
Buchanan referred to abortion as "the greatest evil since slavery", and a radio ad for his campaign stated that "if you want to vote pro-life, your candidate is Pat Buchanan, not George W. Bush". He stated that he would select a pro-life running mate, would have an abortion litmus test for Supreme Court nominees, and would advocate for a Human Life Amendment to the US Constitution. Buchanan was also opposed to the marketing of
RU-486
Mifepristone, and also known by its developmental code name RU-486, is a drug typically used in combination with misoprostol to bring about a medical abortion during pregnancy. This combination is 97% effective during the first 63 days (9 wee ...
, and criticized the
Food and Drug Administration
The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respo ...
for approving it. After the FDA approval on September 28, Buchanan issued a press release saying that "Today, our government certified the culture of death in an easy to swallow tablet". In his October ''Meet the Press'' appearance, Buchanan referred to the drug as "a human pesticide" and stated that he would oppose its being placed on the market, including by way of appointments to the FDA.
Culture
Buchanan posited that increases in youth crime were attributable to cultural factors more than ones related to firearm access or economic circumstances. He voiced support for abolishing the
National Endowment for the Arts
The National Endowment for the Arts (NEA) is an independent agency of the United States federal government that offers support and funding for projects exhibiting artistic excellence. It was created in 1965 as an independent agency of the feder ...
.
Civil rights
=Gay rights
=
''
The Advocate
An advocate is a professional in the field of law.
The Advocate, The Advocates or Advocate may also refer to:
Magazines
* The Advocate (magazine), ''The Advocate'' (magazine), an LGBT magazine based in the United States
* ''The Harvard Advocate' ...
'' reflected that Buchanan "made opposition to gay rights central to his platform". In May 2000, he stated in an NPR interview with '' Talk of the Nation'' that "I oppose the gay rights agenda in its entirety". In that interview, he also stated that although all Americans are entitled to equal rights, "All lifestyles are not equal. All ideas are not equal. Some are wrong; some are right ..I do not believe their (gay rights activists') ideas are equal to mine, or that lifestyle is equal to a traditional married lifestyle. And we've gotta stand up for truth even when it's unpopular and even when it's painful." He called civil unions for same-sex couples "absurd" during an October ''
Meet the Press
''Meet the Press'' is a weekly American television Sunday morning talk show broadcast on NBC. It is the List of longest-running television shows by category, longest-running program on American television, though its format has changed since th ...
'' appearance. In September 2000, he referred to homosexuality as "the love that will not shut up", and contended that acceptance of gay people would lead to "social decadence and national decline". He also opposed permitting openly gay troops to serve in the military, stated that he would not select any openly gay officials to serve in his cabinet, and said that he "would not be comfortable" with the United States electing an openly gay president. However, Buchanan was also quoted by the Associated Press in May saying that he doesn't "believe in persecuting anybody" over their sexual orientation, and added that gays who lead "a good life" deserve acceptance.
=Racial equity
=
In July 1999 on his campaign website, Buchanan voiced opposition to "
reverse discrimination
Reverse discrimination is a term used to describe discrimination against members of a dominant or majority group, in favor of members of a minority or historically disadvantaged group. Reverse discrimination based on race or ethnicity is also c ...
", including
busing
Desegregation busing (also known as integrated busing, forced busing, or simply busing) was an attempt to diversify the racial make-up of schools in the United States by transporting students to more distant schools with less diverse student pop ...
affirmative action
Affirmative action (also sometimes called reservations, alternative access, positive discrimination or positive action in various countries' laws and policies) refers to a set of policies and practices within a government or organization seeking ...
. In his May 2000 NPR interview, Buchanan reflected on his comments from the 1960s in which he called
Martin Luther King Jr.
Martin Luther King Jr. (born Michael King Jr.; January 15, 1929 – April 4, 1968) was an American Baptist minister, civil and political rights, civil rights activist and political philosopher who was a leader of the civil rights move ...
a "divisive" figure; Buchanan commented that "Like every great movement, the civil rights movement had things that were attractive and things that were not", and contended that he was the only presidential candidate who attended the March on Washington. Buchanan argued that affirmative action is "government-sponsored prejudice" and that it "belongs in the same graveyard as Jim Crow laws, Jim Crow". He also announced that, if elected, he would pursue "color-blind" anti-discrimination laws which state that "no discrimination means no discrimination". During a January 24, 2000, appearance on CNN, Buchanan argued that racism exists "right there in the human heart" and that "that's a problem that can't be dealt with simply by political leaders. ..We've got to change the human heart."
Drug policy
On the issue of marijuana legalization, Buchanan argued in favor of continuing the War on Drugs and posited that marijuana use was responsible for some birth defects and lasting damage to children. During his January 24 appearance on CNN, he stated that "I'm against the legalization of marijuana". He also argued that the drug trade was one reason to restrict the border between the United States and Mexico, pointing to drug cartels and arguing that the North American Free Trade Agreement had made it easier for drugs to cross the southern border.
Education
Buchanan supported abolishing the Department of Education. He expressed support for homeschooling, charter schools, and magnet schools as alternatives to public schools, but added that "we can't give up on public schools either". He advocated for religious and values instruction in public schools, as well as the inclusion of Christmas-related programming. He also argued that the federal government should play less of a role in local school districts, opposing national testing or standards "as intrusions on the rights of parents and the primacy of local communities"; he also opposed government involvement in homeschooling. He proposed that federal education funds be delivered to the states in the form of block grants, with instruction to governors that individual communities have oversight of the funds' disbursal. Buchanan differed from Foster on the issue of subsidized School lunch program, school lunches for low-income students; while she argued that they were unnecessary and socialistic, he voiced support for maintaining the program.
Gun control
Buchanan stated on his campaign website that "The Second Amendment guarantees the individual right to own, possess, and use personal firearms, and as President I will ensure that this right is not compromised," although voicing support for barring felons from possessing guns. In June 1999, in response to the Columbine school shooting, Buchanan argued that additional gun control legislation was "not the answer", noting that the two students had violated 19 laws and that enforcement and stopping "urban barbarism" was the solution to preventing gun violence.
Immigration
Buchanan supported cutting the number of legal immigrants to America to between 250,000 and 300,000 annually, and stringently guarding the southern border; he expressed openness to sending troops to the border, doubling the number of border patrol agents, building a "Buchanan fence" to keep "our borders under control". Buchanan also supported making English the national language, and requiring all immigrants to learn it; this issue was the subject of his controversial "Meatballs" campaign ad. He also suggested that the government should implement "a national campaign of assimilation to teach newly adopted Americans our culture, history, traditions, and English language".
Outcome
Results
In the 2000 presidential election, Buchanan finished fourth with 449,895 votes, 0.4% of the popular vote. Hagelin garnered 0.1 percent as the United States Natural Law Party, Natural Law candidate. In exit polls conducted by the Roper Center for Public Opinion Research at Cornell University, Buchanan did not receive more than one percentage point of support from any demographic, but did receive one percent in some polls from women; Hispanic and Asian voters; voters between the ages of 25 and 29 and between 50 and 64; union households; each income bracket of voters below $75,000 a year; Democrats and Independents; and voters in the Midwest and South.
The Buchanan-Foster ticket received more than two percent of the vote in one state: 2000 United States presidential election in North Dakota, North Dakota, where they received 2.53 percent of the vote. Of the ten United States counties where Buchanan received his highest percentage of the vote, nine were located in North Dakota, and one (Pottawatomie County, Kansas, Pottawatomie) was located in Kansas. The county from which Buchanan drew the greatest number of raw votes was Los Angeles County, California, Los Angeles County, in California, where he received 11,526 votes; in that county and one other (Arizona's Maricopa County, Arizona, Maricopa), the ticket drew over 5,000 votes.
Butterfly ballot controversy
File:Butterfly Ballot, Florida 2000 (large).jpg, 200px, The 'butterfly ballot' was used in Palm Beach County, Florida, where Buchanan received a controversially large number of votes.
In Palm Beach County, Florida, Buchanan received 3,407 voteswhich some saw as inconsistent with Palm Beach County's liberal leanings, its large Jewish population and his showing in the rest of the state. Another 19,120 ballots cast statewide were disqualified because they recorded votes for multiple presidential candidates, in some cases because of voters accidentally voting for both Gore and Buchanan. As a result of the county's notorious "2000 United States presidential election recount in Florida#Palm Beach County's butterfly ballot, butterfly ballot," he is suspected to have gained thousands of inadvertent votes. Bush spokesman Ari Fleischer stated, "Palm Beach County is a Pat Buchanan stronghold and that's why Pat Buchanan received 3,407 votes there." The Bush campaign also claimed that at least 17,000 voters in the county had ties to the Reform Party.
However, Reform Party officials strongly disagreed with Fleischer's assessment, estimating the number of supporters in the county at between 400 and 500; the campaign's Florida coordinator called Fleischer's claim "nonsense". The Palm Beach County election official who had designed the ballot agreed that it was "suspicious" that Buchanan had received so many votes from traditionally Democratic, Jewish precincts. Appearing on ''The Today Show'', Buchanan said:
An analysis by the ''Palm Beach Post'', printed in March 2001, concurred with Buchanan's assessment, finding that 5,330 Palm Beach voters overvoted by punching both the holes corresponding to votes for Gore and Buchanan. A 2001 study published in the ''American Political Science Review'' found that Buchanan's vote share in Palm Beach County was four times greater on election-day ballots than on absentee ballots, which were not created with the butterfly design.
Aftermath
Following the 2000 election, Reformers urged Buchanan to take an active role within the party. Buchanan declined, though he did attend their 2001 convention. Following Buchanan's departure from the party, a number of far-right extremists remained with the party. In the next few years, he identified himself as a political independent, choosing not to align himself with what he viewed as the neoconservative Republican party leadership. Prior to the 2004 United States presidential election, 2004 election, Buchanan announced he once again identified himself as a Republican, declared that he had no interest in ever running for president again, and — after previously discussing the possibility that he would vote for Constitution Party candidate Michael Peroutka — reluctantly endorsed Bush's 2004 re-election, writing in the ''American Conservative'' that
See also
* Pat Buchanan 1992 presidential campaign
* Pat Buchanan 1996 presidential campaign
* Donald Trump 2000 presidential campaign
* Donald Trump 2016 presidential campaign
References
External links
*
View Buchanan's announcement of his Reform Party candidacy on C-Span
{{United States presidential election, 2000
Pat Buchanan
Reform Party of the United States of America
Reform Party of the United States of America presidential campaigns, Buchanan
2000 United States presidential campaigns
Protectionism in the United States