Passoã is a
passion-fruit liqueur
A liqueur (; ; ) is an alcoholic drink composed of spirits (often rectified spirit) and additional flavorings such as sugar, fruits, herbs, and spices. Often served with or after dessert, they are typically heavily sweetened and un-aged beyond ...
made in
France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
, with
passion fruit being the main ingredient. Invented in 1985, the brand was owned by
Rémy Cointreau
Rémy Cointreau is a French, family-owned business group whose origins date back to 1724. The group has an international portfolio of spirits (cognac, liqueurs and spirits): Rémy Martin and Louis XIII cognacs, Cointreau liqueur, METAXA Greek spir ...
group. In December 2016 Passoã SAS was established as a result of a joint venture between
Lucas Bols and Rémy Cointreau. The product was launched in 1986 in the European market and in 1994 worldwide, and has been a nationally best-selling liqueur in several national markets, including Puerto Rico, the Netherlands and Belgium.
The liqueur, in the form of a red liquid, comes in a black bottle and has an
alcohol volume of 14.9 to 20% - depending on the country. The original version of Passoã contains passion-fruit juice from Brazil. Passoã has also developed ready-to-serve cocktails: Cosmopolitan, Caipirinha and Zombie fire.
The most popular cocktail made with Passoã is the
Porn Star Martini, with vanilla vodka and
prosecco
Prosecco (; Italian: ) is an Italian DOC or DOCG white wine produced in a large area spanning nine provinces in the Veneto and Friuli Venezia Giulia regions, and named after the village of Prosecco which is in the province of Trieste, Italy. It ...
on the side. One can also pair Passoã with water or with tonic.
The name "Passoã" is an instance of
foreign branding
Foreign branding is an advertising and marketing term describing the use of foreign or foreign-sounding brand names for companies, products, and services to imply they are of foreign origin. This can also be used for foreign products if the countr ...
; though it uses the
Portuguese character ''ã'', there is no such word in the language. The Portuguese word for passion fruit is ''maracujá'', while the word for "passion" is ''paixão''.
See also
*
List of liqueurs
References
External links
Official website
French liqueurs
Fruit liqueurs
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