Pass.ng is a self-testing online platform in Nigeria which allows users to practice for national exams through interactive modules. Founded in 2012 as Jamb-cbt.com, It won the airtel's ''Catapult-a-Startup'', the ''AAI pitch-fest competition'' and the ''West Africa Mobile Awards (WAMAS)'' in 2016. It also got an endorsement from

Joint Admissions and Matriculation Board The Joint Admissions and Matriculation Board (JAMB) is a Nigerian entrance examination board for tertiary-level institutions. The board conducts Unified Tertiary Matriculation Examination for prospective undergraduates into Nigerian universiti ...

in 2015.

Background

In an interview with Outliers Magazine, Samson Abioye said he got the idea for pass.ng after learning that over 70% of those who sit for national exams fail in

Nigeria Nigeria, officially the Federal Republic of Nigeria, is a country in West Africa. It is situated between the Sahel to the north and the Gulf of Guinea in the Atlantic Ocean to the south. It covers an area of . With Demographics of Nigeria, ...

. He thereafter pitched the idea to his fellow undergraduates during their Industrial Training program with the ICT Unit of Ladoke Akintola University. He was joined by Abayomi Akanji, Imole Oluyemi and Joshua Adebagbo and they registered the new startup as Pass.ng. Abayomi went on to become the Head of mobile development and, Imole was the Product Design Lead, Joshua the Chief technology officer and Abioye Samson the

Chief executive officer A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

Business model

Pass.ng functions on a

freemium Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical ( ...

pricing model. A limited amount of preparatory questions can be attempted for free, after which further usage requires loading a recharge card of the intended subscription price. During the initial stage, users had to go to the bank to pay the amount of their intended subscription (which most times is very little). The process was said to be tedious, time wasting and reportedly drove a lot of intending paying subscribers away. A model of sending the recharge card of the intended subscription was also developed but also wasn't helpful either as the founders got loads of recharges without knowing what to do with them. They have since decided to work with some of Nigerians telecom agent on a model of allowing the user to recharge on their lines the amount they wish to subscribe which will be deducted by the telecoms themselves and a percentage paid to pass.

Awards and recognition

* Pass.ng has been endorsed by the exam conducting body -

in 2015. * Pass.ng won the

Airtel Bharti Airtel Limited is an Indian multinational telecommunications company based in New Delhi. It operates in 18 countries across South Asia and Africa, as well as the Channel Islands. Currently, Airtel provides 5G, 4G and LTE Advanced ...

Catapult-a-Startup entrepreneurship development program. This included a cash prize of 1 million

naira The naira (sign: ₦; code: NGN; , , , ) is the currency of Nigeria. One naira is divided into 100 ''kobo''. The Central Bank of Nigeria (CBN) is the sole issuer of legal tender money throughout the Federal Republic of Nigeria. It controls the ...

and promotion opportunity from Airtel. * Pass.ng is listed as a service on Airtel's website. * Pass.ng won the 2015 edition of the AAI pitch-fest competition. * Pass.ng was among the 2016 winners of the West Africa Mobile Awards (WAMAS).

References

{{reflist Companies based in Lagos Nigerian educational websites Organizations established in 2012 2012 establishments in Nigeria