''Pasadena Now'' is an

online magazine An online magazine is a magazine published on the Internet, through bulletin board systems and other forms of public computer networks. One of the first magazines to convert from a print magazine format to an online only magazine was the comput ...

first published in April 2004 by James Macpherson and co-publisher Candice Merrill. ''Pasadena Now'' was established to serve the

Pasadena Pasadena ( ) is a city in Los Angeles County, California, United States, northeast of downtown Los Angeles. It is the most populous city and the primary cultural center of the San Gabriel Valley. Old Pasadena is the city's original commercial d ...

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

-area community as an online source of news, information, and entertainment.

Stance

''Pasadena Now'' began by reporting on musical events, restaurant reviews, and other local news within

, California in 2004, and within three years had expanded to cover business and other topics. Macpherson is the magazine's editor and publisher, and Merill is the magazine's Events Editor and Chief Photographer. For his work on the magazine, Macpherson has been called a pioneer of “glocal” news by US newspaper columnists. One of Macpherson's goals is to cover smaller, local events in depth that larger newspapers can no longer afford to do. ''Pasadena Now'' also publishes investigative reporting that affects the Pasadena community, especially on the topics of crime and law enforcement. In April 2015, ''Pasadena Now'' launched ''Altadena Now'', a community news website for

Altadena, California Altadena () is an unincorporated area, and census-designated place in the San Gabriel Valley and the Verdugos regions of Los Angeles County, California. Directly north of Pasadena, California, Pasadena, it is located approximately from Downtow ...

, covering the community news and information that cannot be found in a daily or a weekly newspaper. ''Pasadena Sports Now'' was also launched in August 2016.

International reporters

In 2007, ''Pasadena Now'' hired two journalists in India to cover local Pasadena news. Macpherson argued that, due to the availability of information online (such as city council sessions) that it is possible for local coverage to be done by people in other countries for significantly lower wages. The decision was criticized by several professors of journalism, including Rob Gunnison at the

UC Berkeley Graduate School of Journalism The UC Berkeley Graduate School of Journalism is a graduate professional school on the campus of University of California, Berkeley. It is designed to produce journalists with a two-year Master of Journalism (MJ) degree. It also offers a minor i ...

and Bryce Nelson at

USC USC may refer to: Education United States * Universidad del Sagrado Corazón, Santurce, Puerto Rico * University of South Carolina, Columbia, South Carolina ** University of South Carolina System, a state university system of South Carolina * ...

References

External links

* {{Authority control Online magazines published in the United States Mass media in Pasadena, California Magazines established in 2004 Local interest magazines published in California