Domain parking is the registration of an

Internet The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...

domain name In the Internet, a domain name is a string that identifies a realm of administrative autonomy, authority, or control. Domain names are often used to identify services provided through the Internet, such as websites, email services, and more. ...

without that domain being associated with any services such as

e-mail Electronic mail (usually shortened to email; alternatively hyphenated e-mail) is a method of transmitting and receiving Digital media, digital messages using electronics, electronic devices over a computer network. It was conceived in the ...

or a

website A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, educatio ...

. This may have been done with a view to reserving the domain name for future development, and to protect against the possibility of

cybersquatting Cybersquatting (also known as domain squatting) is the practice of registering, trafficking in, or using an Internet domain name, with a bad faith intent to profit from the goodwill of a trademark belonging to someone else. The term is derived ...

. Since the

domain name registrar A domain name registrar is a company, person, or office that manages the reservation of Internet domain names. A domain name registrar must be accredited by a generic top-level domain (gTLD) Domain name registry, registry or a country code top-l ...

will have set

name server A name server is a computer application that implements a network service for providing responses to queries against a directory service. It translates an often humanly meaningful, text-based identifier to a system-internal, often numeric identi ...

s for the domain, the registrar or

reseller A reseller is a company or individual ( merchant) that purchases goods or services with the intention of selling them rather than consuming or using them. Individual resellers are often referred to as middle men. This is usually done for profit ( ...

potentially has use of the domain rather than the final registrant. Domain parking can be classified as monetized and non-monetized. In the former, advertisements are shown to visitors and the domain is "monetized". In the latter, an "Under Construction" or a "Coming Soon" message may or may not be put up on the domain by the registrar or reseller. This is a single-page website that people see when they type the domain name or follow a link in a

web browser A web browser, often shortened to browser, is an application for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's scr ...

. Domain names can be parked before a web site is ready for launching.

Parked domain monetization

The term "domain parking" may also refer to an advertising practice, more precisely called "parked domain monetization", used primarily by

s and internet advertising publishers to monetize type-in traffic visiting a parked, "under-developed", or unused domain name. The domain name will usually resolve to a

web page A web page (or webpage) is a World Wide Web, Web document that is accessed in a web browser. A website typically consists of many web pages hyperlink, linked together under a common domain name. The term "web page" is therefore a metaphor of pap ...

containing advertising listings and links. These links will be targeted to the predicted interests of the visitor and may change dynamically based on the results that visitors click on. Usually the domain holder is paid based on how many links have been visited (e.g.

pay per click Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. This differs from more t ...

) and on how beneficial those visits have been. The keywords for any given domain name provide clues as to the intent of the visitor before arriving. Another use of domain parking is to be a placeholder for an existing web site. The domain holder might also choose to redirect a domain to another website it has registered, either through

URL redirection URL redirection, also called URL forwarding, is a World Wide Web technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened. ...

, domain cloaking or by pointing it as an alias of the main domain, although if this is done by the ultimate registrant, the domain is then in use, rather than parked. Expired domains that were formerly websites are also sought after for parked domain monetization. A domain that was used as a website and is allowed to expire will still maintain most of its prior inbound links. These types of domains usually attract their largest amount of visitor traffic initially after being claimed from the domain drop lists. As website operators and search engines begin to remove the former inbound links, the traffic to the parked domain will begin to decline. The process of re-registering expired names is known as ''dropcatching'' and various domain name registries have differing views on it. On domains with a 'one-click' implementation, a click on a keyword is not necessary to generate ad revenue. The ads are targeted based on the domain name. Domains with 'two-click' implementations require a click on a keyword or a keyword search to generate ad revenue. There are several companies that actively cater to domain name holders and act as middlemen to serve advertisements on parking pages. The parking pages are propagated automatically on a domain holder's web property when they either change the name servers or forward the URL.

References

{{Domain parking Domain Name System Online advertising