De Laurentiis Entertainment Group (DEG) was an entertainment
production company
A production company, production house or production studio is a studio that creates works in the fields of performing arts, new media art, film, television show, television, radio, comics, interactive arts, video games, websites, music, and video ...
and
distribution studio founded by Italian producer
Dino De Laurentiis. The company is notable for producing ''
Manhunter'', ''
Blue Velvet'', the horror films ''
Near Dark'' and ''
Evil Dead II'', ''
King Kong Lives'' (the sequel to De Laurentiis'
remake
A remake is a film, television series, video game, song or similar form of entertainment that is based upon and retells the story of an earlier production in the same medium—e.g., a "new version of an existing film". A remake tells the same s ...
of ''
King Kong''), and ''
Bill & Ted's Excellent Adventure'', as well as distributing ''
The Transformers: The Movie''.
The company's main studios were located in
Wilmington, North Carolina
Wilmington is a port city in New Hanover County, North Carolina, United States. With a population of 115,451 as of the 2020 United States census, 2020 census, it is the List of municipalities in North Carolina, eighth-most populous city in the st ...
, which is now
EUE/Screen Gems Studios. The studio's first releases were in 1986. It went bankrupt two years later after ''
Million Dollar Mystery'', among other films, failed at the box office.
Carolco Pictures
Carolco Pictures, Inc. was an American independent film studio that was founded by Mario Kassar and Andrew G. Vajna in 1976. Kassar and Vajna ran Carolco together until 1989, when Vajna left to form Cinergi Pictures. Carolco hit its peak in th ...
acquired DEG in 1989.
History
In 1983, Dino De Laurentiis produced ''
Firestarter'' in Wilmington. The
governor of North Carolina
The governor of North Carolina is the head of government of the United States, U.S. state of North Carolina. Seventy-five people have held the office since the first state governor, Richard Caswell, took office in 1777. The governor serves a ...
,
Jim Hunt, claimed that the filming increased economic activity in the state. Hunt used incentives and loans to allow De Laurentiis to buy a local warehouse to convert into a studio. In early 1984, De Laurentiis founded the North Carolina Film Corporation, with
Martha Schumacher as president.
In 1985, DEG acquired
Embassy Pictures from
The Coca-Cola Company
The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...
, allowing for North American distribution of De Laurentiis' new product. Dino De Laurentiis continued to pre-sell his films for overseas distribution, as he had done in the past. In May 1986, De Laurentiis took DEG public, raising $240 million in the process.
The following month, DEG's first slate of films were released. In 1986, De Laurentiis formed an Australian subsidiary, De Laurentiis Entertainment Limited (DEL), which built a studio on the
Gold Coast.
Although De Laurentiis asserted that the company would make films on par with the major studios, most of DEG's slate consisted of films budgeted at $10 million or less, below the industry standard of $14–16 million, with the notable exceptions of ''
King Kong Lives'' and ''
Tai-Pan'', the only studio-level films DEG financed.
Also that year, DEG entered into a strategic partnership with producers
Fred Silverman and Gordon Farr to launch the syndicated strip ''
Honeymoon Hotel'', with a promise to run it for 100 episodes, and a new starring vehicle for
Isabel Sanford. Later that year, DEG also financed another syndicated strip with Silverman and Farr to set up ''California Girls'', with Viacom Enterprises serving as distributor of the series.
By August 1987, DEG was $16.5 million in debt, citing the box-office failures and/or disappointments of its product. Dino De Laurentiis refused offers to sell the company because he wanted to retain
controlling interest. Around the same time, De Laurentiis' daughter Raffaella exited her role as DEG's president of production.
In 1988, Dino De Laurentiis, who founded the company quit the studio amidst the failures of such films and formed a successor company Dino de Laurentiis Communications.
De Laurentiis' North Carolina studio would be sold by
Carolco Pictures
Carolco Pictures, Inc. was an American independent film studio that was founded by Mario Kassar and Andrew G. Vajna in 1976. Kassar and Vajna ran Carolco together until 1989, when Vajna left to form Cinergi Pictures. Carolco hit its peak in th ...
and the Gold Coast studio would be acquired by
Village Roadshow, whose intended strategy became the basis for Village Roadshow's ''Silver Series'' line, and some of the workforce joined the newly-formed
Village Roadshow Pictures.
The De Laurentiis library is currently owned by StudioCanal via its acquisition of the Paravision International library; with some exceptions. A few years back in 1988–89,
L'Oréal controlled the film company, whose properties included the
Filmation and De Laurentiis libraries.
StudioCanal
StudioCanal S.A.S. (formerly known as Le Studio Canal+, Canal Plus, Canal+ Distribution, Canal+ D.A., and Canal+ Production and also known as StudioCanal International) is a French film & television production and distribution company which is a ...
acquired the Paravision properties in 1994. Films that were distributed by United Artists are now owned by Metro-Goldwyn-Mayer, while films by HBO Pictures are owned by Warner Bros. Discovery. North American home video rights to much of their films are split between MGM Home Entertainment (for the Embassy library via PolyGram) and Lionsgate Films (for the rest). ''
My Little Pony: The Movie'' and ''
The Transformers: The Movie'' are now owned by Hasbro after obtaining the rights from Sunbow Entertainment (along with all other animated series based on Hasbro properties).
Films released
Canadian distribution of DEG releases were done by
Paramount Pictures
Paramount Pictures Corporation, commonly known as Paramount Pictures or simply Paramount, is an American film production company, production and Distribution (marketing), distribution company and the flagship namesake subsidiary of Paramount ...
through its
Famous Players
Famous Players Limited Partnership was a Canadian-based subsidiary of Cineplex Entertainment. As an independent company, it existed as a film exhibitor and cable television service provider. Famous Players operated numerous film, movie theatre ...
division. In May 1986, rival
Cineplex Odeon Corporation
Cineplex Odeon is a theatre brand owned by Cineplex Entertainment in Canada, after acquiring the Cineplex Odeon Corporation in 1998. As of 2023, there are 61 Cineplex Odeon locations in Canada.
The former corporation was one of North America's ...
unsuccessfully attempted to sue Paramount for breaching a pre-set Canadian distribution contract DEG had with the chain's
Pan-Canadian Films division.
DEG had an early version of ''
Total Recall'' in pre-production with
Patrick Swayze as Quaid and
Bruce Beresford
Bruce Beresford (; born 16 August 1940) is an Australian film director, opera director, screenwriter, and producer. He began his career during the Australian New Wave, and has made more than 30 feature films over a 50-year career, both locally ...
to direct (
David Cronenberg had also been approached), where it was to have been shot in Australia. After DEG's bankruptcy, the film went in turnaround to
Carolco Pictures
Carolco Pictures, Inc. was an American independent film studio that was founded by Mario Kassar and Andrew G. Vajna in 1976. Kassar and Vajna ran Carolco together until 1989, when Vajna left to form Cinergi Pictures. Carolco hit its peak in th ...
.
Along with the
Embassy Pictures library, De Laurentiis Entertainment Group's library was sold to Paravision, a subsidiary of
L'Oréal, in 1989. The library was later sold to
Canal+ and is currently held by
StudioCanal
StudioCanal S.A.S. (formerly known as Le Studio Canal+, Canal Plus, Canal+ Distribution, Canal+ D.A., and Canal+ Production and also known as StudioCanal International) is a French film & television production and distribution company which is a ...
.
References
{{Authority control
American companies established in 1984
American companies disestablished in 1989
Entertainment companies established in 1984
Mass media companies established in 1984
Mass media companies disestablished in 1989
Film production companies of the United States
Film distributors of the United States
Defunct American film studios
Companies based in Wilmington, North Carolina
1984 establishments in North Carolina
1989 disestablishments in North Carolina