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''Parade'' was an American nationwide Sunday newspaper magazine, distributed in more than 700 newspapers nationwide in the United States until 2022. The most widely read magazine in the U.S., ''Parade'' had a circulation of 32 million and a readership of 54.1 million. Anne Krueger had been the magazine's editor since 2015. The November 13, 2022, issue was the final edition printed and inserted in newspapers nationwide, but ''Parade'' continued as an
e-magazine An online magazine is a magazine published on the Internet, through bulletin board systems and other forms of public computer networks. One of the first magazines to convert from a print magazine format to an online only magazine was the comput ...
on newspaper websites. The December 31, 2023, edition was the final e-magazine edition. ''Parade'' now exists as a website and emailed newsletter for those who sign up for it.


Company history

The magazine was founded by
Marshall Field Marshall Field (August 18, 1834January 16, 1906) was an American entrepreneur and the founder of Marshall Field's, Marshall Field and Company, the Chicago-based department stores. His business was renowned for its then-exceptional level of qua ...
department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store under one roof, each area ("department") specializing in a product category. In modern major cities, the department store mad ...
heir Marshall Field III in 1941, with the first issue published May 31 as ''Parade: The Weekly Picture Newspaper'' for 5 cents per copy. It sold 125,000 copies that year. In early 1946, Field recruited Arthur Harrison Motley, then-publisher of '' The American Magazine'', to be ''Parade''s new publisher.The Press: A Punch for Parade
in ''TIME''; published October 7, 1946
At the time, ''Parade'' had a
print circulation Print circulation is the average number of copies of a publication. The number of copies of a non-periodical publication (such as a book) are usually called print run. Circulation is not always the same as copies sold, often called paid circula ...
of approximately 2.1 million; by October of that year, circulation had grown to over 3.6 million, and by 1960, it had reached nearly 10 million, with the magazine's gross revenue having grown from $1.8M (in 1946 dollars) to $25M (in 1960 dollars).
John Hay Whitney John Hay Whitney (August 17, 1904 – February 8, 1982) was an American venture capitalist, sportsman, philanthropist, newspaper publisher, film producer and diplomat who served as U.S. Ambassador to the United Kingdom, publisher of the '' New ...
, publisher of the '' New York Herald Tribune'', bought ''Parade'' in 1958, on the condition that Motley remain as publisher for at least five more years.Good Head for Business: Arthur Harrison Motley
in ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
''; published March 9, 1960; p. 20
Booth Newspapers purchased it in 1973. Booth was purchased by Advance Publications in 1976, and ''Parade'' became a separate operating unit within Advance. In 2014, Athlon Media Group (later called AMG/Parade and now known as Parade Media) purchased it from Advance Publications. In 2022, The Arena Group (formerly The Maven), which also operates ''
Sports Illustrated ''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with a circulation of over one million to win the National Magazine Award for General Excellen ...
'', '' TheStreet'' and numerous other brands, bought ''Parade'' from Athlon for $16 million as a mix of cash and equity.


Publishing schedule

Beginning on the weekend of December 28, 2019, ''Parade'' changed its publishing schedule to skip up to six weekends a year, planning to publish combined holiday issues. The first such combined publication was a
Christmas Christmas is an annual festival commemorating Nativity of Jesus, the birth of Jesus Christ, observed primarily on December 25 as a Religion, religious and Culture, cultural celebration among billions of people Observance of Christmas by coun ...
-themed issue published the weekend of December 21, 2019. The magazine published the weekend of April 4, 2020, also covered the weekend of April 11;
Easter Easter, also called Pascha ( Aramaic: פַּסְחָא , ''paskha''; Greek: πάσχα, ''páskha'') or Resurrection Sunday, is a Christian festival and cultural holiday commemorating the resurrection of Jesus from the dead, described in t ...
was April 12. No magazine was published on the weekend of May 2, 2020, due to the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
. The magazine published the weekend of May 16 also covered the weekend of May 23; Memorial Day was May 25. The magazine published the weekend of June 27 also covered the weekend of July 4,
Independence Day An independence day is an annual event memorialization, commemorating the anniversary of a nation's independence or Sovereign state, statehood, usually after ceasing to be a group or part of another nation or state, or after the end of a milit ...
. The magazine published the weekend of August 29 also covered the weekend of September 5;
Labor Day Labor Day is a Federal holidays in the United States, federal holiday in the United States celebrated on the first Monday of September to honor and recognize the Labor history of the United States, American labor movement and the works and con ...
was September 7. The magazine published the weekend of December 19 also covered the weekend of December 26. In 2021, the magazine was not scheduled to be published the weekends of April 3, May 29, July 3, July 31, September 4 or December 25. In September 2022, The Arena Group announced that ''Parade'' would end print publication in November, but would continue in its online incarnation. The final printed edition, initially planned for November 6, ran November 13, 2022. The final e-edition ran December 31, 2023. ''Parade'' now exists as a website and an emailed newsletter edition for those who sign up for it.


Distribution

Throughout 2016, Gannett Company, which had produced '' USA Weekend'', the most direct competitor to ''Parade'' until its December 2014 discontinuation, added ''Parade'' to many of its Sunday newspapers as a replacement. Parade Digital Partners is a distribution network that includes the website Parade.com and more than 700 of the magazine's partner newspaper websites. Parade Digital Partners has a reach of more than 30 million monthly unique visitors (comScore Q1 2014).


Features

The magazine typically has one main feature article, often a smaller feature article, and a number of regular columns. There is also advertising for consumer products, sometimes in the print edition appearing with clippable coupons or tear-off business reply cards. * "Ask Marilyn" by Marilyn vos Savant: Vos Savant answers questions from readers, from brainteasers to explanations of illogical customs, advice, or legitimate philosophical questions. Occasionally she will pose a brainteaser of her own or poll her readers. * ''Cartoon Parade'': Panel cartoons by various creators, including Dave Coverly, Carla Ventresca, Dan Piraro, and Gary McCoy. By 2016, due to the expense and lack of interest, these had been dropped. * "In Step With" by James Brady: Celebrity interview column which ceased after Brady's 2009 death. * “Intelligence Report": A guide to health, life, money, entertainment, and more * Interviews have included such celebrities as Steve Carell, Jimmy Fallon, Katharine McPhee,
Katy Perry Katheryn Elizabeth Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and television personality. She is one of the List of best-selling music artists, best-selling music artists in hist ...
and Noah Wyle. * '' Laugh Parade'':
Gag cartoon A gag cartoon (also panel cartoon, single-panel cartoon, or gag panel) is most often a single-Panel (comics), panel cartoon, usually including a caption beneath the drawing. In some cases, dialogue may appear in speech balloons, following the com ...
s by Bunny Hoest and John Reiner * " Numbrix": Also by Marilyn vos Savant, Numbrix is a simple puzzle game in which the reader arranges the numbers 1 to 81 in a continuous path that fits into a 9×9 square grid. Numbrix was introduced in July 2008 (originally as a 7×7 puzzle). In addition to the weekly print version, vos Savant also produces daily Numbrix puzzles for Parade's Web site. Since 2014, Parade's site has also published a much more difficult variant, " Jadium" (formerly "Snakepit"), by Jeff Marchant. * "Our Towns" is a regular feature written by journalists from ''Parade'' newspaper partners. * "The Parade High School All-America Teams": This sports franchise honors as All-Americans the best U.S.
high school A secondary school, high school, or senior school, is an institution that provides secondary education. Some secondary schools provide both ''lower secondary education'' (ages 11 to 14) and ''upper secondary education'' (ages 14 to 18), i.e., ...
athletes in boys and girls basketball, football, and boys and girls soccer. ''Parade'' began its series in 1957 with its boys basketball honors, and expanded to football six years later. Girls basketball was added in 1977, boys soccer in 1979, and girls soccer in 1993. In 2010, ''Parade'' introduced its All-America Service Team, which honors high-school students for commitment to service and volunteerism. * " Walter Scott's Personality Parade" by Walter Scott (a pseudonym, originally used by Lloyd Shearer and now by a rotating group of edit staffers): In Q&A sessions, celebrities often discuss some project or movie which is just about to be released. * "Views," an editorial column by various authors, including CNN political analyst David Gergen and Pulitzer Prize–winning journalist Connie Schultz. * "Keeping Up with Youth" (1960–70s) * "Fresh Voices": A former column where teenage readers would give their opinions on a different topic.
Daria ''Daria'' is an American adult animation, adult animated sitcom television series created by Glenn Eichler and Susie Lewis, Susie Lewis Lynn. The series ran from March 3, 1997, to January 21, 2002, on MTV. It centers on the titular character, D ...
, from the MTV series of the same name, would frequently appear among them, giving a sarcastic opinion.


Special editions

* "What People Earn", an annual, typically early spring * "Where America Lives" is an ongoing thematic feature * "What America Eats" is presented seasonally throughout the year * "The Giving Issue" is typically in the Sunday of Thanksgiving weekend


Publishing lag time

The magazine had a lag time to publication of about ten days, which occasionally caused the magazine to print statements that were out of date by the time ''Parade'' was publicly available in a weekend newspaper. The January 6, 2008, edition cover and main article asked whether
Benazir Bhutto Benazir Bhutto (21 June 1953 – 27 December 2007) was a Pakistani politician who served as the 11th prime minister of Pakistan from 1988 to 1990, and again from 1993 to 1996. She was also the first woman elected to head a democratic governmen ...
was "America's best hope against
Al-Qaeda , image = Flag of Jihad.svg , caption = Jihadist flag, Flag used by various al-Qaeda factions , founder = Osama bin Laden{{Assassinated, Killing of Osama bin Laden , leaders = {{Plainlist, * Osama bin Lad ...
," but on December 27, 2007, she had been assassinated. Readers and media complained the magazine had an additional week of lag time due to the holiday season. A similar incident occurred in the February 11, 2007, issue when Walter Scott's "Personality Parade" reported that Barbaro, an American
thoroughbred The Thoroughbred is a list of horse breeds, horse breed developed for Thoroughbred racing, horse racing. Although the word ''thoroughbred'' is sometimes used to refer to any breed of purebred horse, it technically refers only to the Thorough ...
racehorse Horse racing is an equestrian performance activity, typically involving two or more horses ridden by jockeys (or sometimes driven without riders) over a set distance for competition. It is one of the most ancient of all sports, as its bas ...
and winner of the 2006 Kentucky Derby, was in a stable condition. Barbaro had been euthanized thirteen days earlier, on January 29, 2007.


References


External links

* {{Authority control Sunday magazines Magazines established in 1941 Weekly magazines published in the United States Newspaper supplements