Parachute is a

brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

for a range of coconut-based oil manufactured by

Marico Marico Limited is an Indian multinational Consumer goods Company providing consumer products and services in the areas of health, beauty and wellness. With its headquarters in Mumbai, Marico is present in over 25 countries across Asia and A ...

History

Parachute is the

flagship brand A core product or flagship product is a company's primary promotion, service or product that can be purchased by a consumer. Core products may be integrated into end products, either by the company producing the core product or by other companie ...

. Before the 1992

economic liberalisation in India The economic liberalisation in India refers to the series of policy changes aimed at opening up the country's economy to the world, with the objective of making it more market-oriented and consumption-driven. The goal was to expand the role ...

, the government classified

vegetable oils Vegetable oils, or vegetable fats, are oils extracted from seeds or from other parts of edible plants. Like animal fats, vegetable fats are ''mixtures'' of triglycerides. Soybean oil, grape seed oil, and cocoa butter are examples of seed ...

as an essential commodity. In the late 1990s, Marico made its first serious entry into foreign markets by setting up a manufacturing plant in

Bangladesh Bangladesh, officially the People's Republic of Bangladesh, is a country in South Asia. It is the List of countries and dependencies by population, eighth-most populous country in the world and among the List of countries and dependencies by ...

. Parachute's market share rose to 70% within ten years.

Products

Marico makes two kinds of

coconut oil Coconut oil (or coconut fat) is an edible oil derived from the kernels, meat, and milk of the coconut palm fruit. Coconut oil is a white solid fat below around , and a clear thin liquid oil at higher temperatures. Unrefined varieties have a disti ...

, Parachute edible grade hair oil, and Parachute Advansed Hair oil. Parachute edible oil contains 100% coconut oil, whereas Advansed hair oil contains coconut oil along with fragrance and

Vitamin E Vitamin E is a group of eight compounds related in molecular structure that includes four tocopherols and four tocotrienols. The tocopherols function as fat-soluble antioxidants which may help protect cell membranes from reactive oxygen speci ...

References

External links

Official Parachute website Official Parachute Gold website
*{{cite web, title=How did Parachute become one of India's favourite hair oil brands? Ask the rats, url=https://qz.com/1117024/how-did-parachute-become-one-of-indias-favourite-hair-oil-brands-ask-the-rats/, website=Quartz, date=2017-11-01, author=Sonu Bhasin Cosmetics brands Indian brands