Papapapá
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''Papapapá'' is a 1995 documentary by
Alex Rivera Alex Rivera (born 1973, in New York City) is an American film maker, best known for his films about labor, immigration, and politics. Early life Rivera was born in 1973 in New York City, New York. His father is a Peruvian immigrant and his mothe ...
about immigration. The film stars Augusto Rivera, the director’s father, and Alex Rivera himself. It calls attention to ideas of
transculturation Transculturation is a term coined by Cuban anthropologist Fernando Ortiz in 1940 (from the article Our America by José Martí) to describe the phenomenon of merging and converging cultures. Transculturation encompasses more than transition from ...
, national belonging,
cultural imperialism Cultural imperialism (sometimes referred to as cultural colonialism) comprises the cultural dimensions of imperialism. The word "imperialism" often describes practices in which a social entity engages culture (including language, traditions, ri ...
, and
cultural globalization Cultural globalisation refers to the transmission of ideas, meanings and values around the world in such a way as to extend and intensify social relations. This process is marked by the common consumption of cultures that have been diffused by t ...
, as Rivera chronicles his father’s journey from his native
Perú , image_flag = Flag of Peru.svg , image_coat = Escudo nacional del Perú.svg , other_symbol = Great Seal of the State , other_symbol_type = National seal , national_motto = "Firm and Happy fo ...
to his life in the United States and parallels it with the journey of the potato.


Overview

The film’s title “Papapapa” is a
portmanteau A portmanteau word, or portmanteau (, ) is a blend of wordsIncas The Inca Empire (also known as the Incan Empire and the Inka Empire), called ''Tawantinsuyu'' by its subjects, ( Quechua for the "Realm of the Four Parts",  "four parts together" ) was the largest empire in pre-Columbian America. The admi ...
in Peru, has undergone transformation since the Spanish introduced it to the rest of the world in the 16th century. The director mirrors the migration of the potato to that of his father; he asserts that in the process of migration, his father has also been culturally transformed like the potato. Using home footage and satirical undertones, Rivera acknowledges the challenges his father faces in trying to acquire a better life for himself and his family in the United States. He juxtaposes the story of the potato with that of his father, but also often creates images that intertwine the images of both. In one instance, he uses a handcrafted figure with a picture of his father's face riding a potato from Perú to the United States to capture the essence of both stories he is telling. Rivera crosses the final product of the potato – the potato chip and the French fry, for example – with that of his father, "sitting on the American sofa, eating potato chips and watching Spanish-Language television." Within the film, he also adds a pseudo television broadcast named “Inca Television” to discuss the colonial history of the potato. This film highlights the widespread acceptance of the white potato in European and American culture. When the potato traveled from the Americas around the 1622, the brown colored potato was excluded. This idealism is still demonstrated within the potato chip industry. Tri-Sum potato chips say that the consumerism of this snack food is strongly competitive. Therefore, they try to offer the best potato chips possible, done by excluding the brown-colored chips. In modern times, there have been various representations of exclusion to the colored idealism. As Augusto Rivera mentions in his interviews, when he arrived to the United States, there were signs for “Colored” and “White” people, neither of which he identified as. Although he identified as neither, he thought it would be simple to go for the “White” label, as it is the most accepted cultural norm in the United States. Discrimination for colored people are illustrated at a global scale and Augusto Rivera said it was bad in Perú but worsen when he arrived to the United States.


Analysis

The film captures the essence of Latino immigrants trying to live "American" lifestyles in an attempt to fulfill a desire for national belonging.
Univision Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and inclu ...
, a television network featured in Spanish, integrates daily news from Latin America. Latin people can maintain an emotional linkage by watching the daily progress of their country of origin while living an American life in the United States. At a certain extent, Alex Rivera embeds transculturation in his film to illustrate the dichotomies of Perú and the United States. Univision, ”Inca Television,” and the potato carry various forms of representation that merge Peruvian identity and American assimilation. Augusto Rivera mentions staying away from the Spanish people to fulfill the “ American Dream.” Conscious rising about the life of immigrants is perpetuated within Papapapá. Other ideas presented are the roles of
NAFTA The North American Free Trade Agreement (NAFTA ; es, Tratado de Libre Comercio de América del Norte, TLCAN; french: Accord de libre-échange nord-américain, ALÉNA) was an agreement signed by Canada, Mexico, and the United States that crea ...
North American Free Trade Agreement (NAFTA). January 2008. http://www.univision.net/corp/en/index.jsp and the Border Patrol. Latino are presumed to play roles of housemaids and other while the United States continue prosper in their economy and still seek to leave people south of the border.


Awards

*Chicago Intercom Competition-Silver Hugo 1995 *New York Expo of Short Film and Video-Silver Award 1995


References

{{DEFAULTSORT:Papapapa 1995 films Documentary films about immigration to the United States