Pantene () is an American

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

hair care Hair care or haircare is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp, and to a lesser extent Facial hair, facial, Pubic hair, pubic and other body hair. Hair care routines differ according to a ...

products now owned by

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/con ...

. The product line originated in

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

in 1945 by

Hoffmann-La Roche F. Hoffmann-La Roche AG, commonly known as Roche (), is a Swiss multinational holding healthcare company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics. Its holding company, Roche Holding AG, has shares listed on ...

Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...

, which based the name on

panthenol Panthenol (also called pantothenol) is the alcohol analog of pantothenic acid (vitamin B5), and is thus a provitamin of B5. In organisms, it is quickly oxidized to pantothenic acid. It is a viscous transparent liquid at room temperature. Panth ...

. It started to be introduced in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

and around the world in 1985 when it was purchased by Richardson Vicks (Vicks) of the

. That company was taken over in the same year by the

American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, p ...

company

(P&G) in order for P&G to compete in the " beauty product" market rather than only functional products. The brand's best-known product became the 2-in-1 shampoo and conditioning formula, Pantene Pro-V (Pantene Pro-Vitamin). The product became most noted due to an advertising campaign in the 1989 in which fashion models said, "Don't hate me because I'm beautiful."

Kelly Le Brock Kelly LeBrock (born March 24, 1960) is an American actress and model. Her acting debut was in '' The Woman in Red'' (1984), alongside Gene Wilder. She also starred in the John Hughes film '' Weird Science'' (1985), and in '' Hard to Kill'' (199 ...

and

Iman Iman, Imann, Imaan, Eman, Eiman, Imane, Emaan, or Imman may refer to: Places * Iman, Iran, a village in Kalashi District, Kermanshah Province * The Iman River, the former name of the Bolshaya Ussurka River, a tributary of the Ussuri River in ...

gained notoriety as the first television spokeswomen to speak the line. The line was criticized by

feminists Feminism is a range of socio-political movements and ideology, ideologies that aim to define and establish the political, economic, personal, and social gender equality, equality of the sexes. Feminism holds the position that modern soci ...

and became a pop-culture

catchphrase A catchphrase (alternatively spelled catch phrase) is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through word of mouth and a variety of mass ...

for "annoying" narcissistic behavior.

Marketing and advertising campaigns

In 1990, Procter & Gamble Taiwan launched a new advertising campaign surrounding its new Pantene Pro-V formula, a combination of Pantene's vitamin formula and P&G's 2-in-1 technology. Pantene Pro-V was first introduced in Taiwan and a year later in the US and globally. Research results, compiled from markets around the world, led P&G to hypothesize that health positioning might provide the basis for a new worldwide hair care franchise. The research indicated that: Women believed the ideal standard for hair is "healthy". Women considered their own hair damaged. Women believed that shine signaled health. Pro-vitamin formulation provided real support for claims. Advertising was developed around a health positioning and customized at the local level with the tagline, "Hair So Healthy It Shines." The new product, Pantene Pro-V was introduced in newly designed cylindrical shaped bottles. There were four lead countries involved in Pantene's Pro-V launch. Each communicated a different piece of the strategy and execution elements, as follows *

: a Television campaign was developed using an authoritative spokeswoman and showing the transformation of the model's hair; *

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...

: dramatized the end-result - the shine (a very powerful end benefit in this part of the world); *

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

: dramatized the vitamin capsule ingredient story; *

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

: demonstrated product efficacy via the hair root demonstration. By 1994, following its launch in 55

countries A country is a distinct part of the Earth, world, such as a state (polity), state, nation, or other polity, political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, List of states with limited r ...

, Pantene was the #1

brand around the world with sales reaching over $1 billion. By 1996, it was still leading in 78

and by 1998, it was the leading shampoo in 90

. Pantene was advertised as approved by Swiss Vitamin Institute. Currently, Pantene is widely available in much of the world.

Maudy Ayunda Ayunda Faza Maudya, commonly known as Maudy Ayunda (born 19 December 1994) is an Indonesian actress, singer-songwriter, entrepreneur and author. Ayunda made her debut in the entertainment industry through the film ":id:Untuk Rena, Untuk Rena" ...

Priyanka Chopra Priyanka Chopra Jonas (; born 18 July 1982) is an Indian actress and producer. The winner of the Miss World 2000 pageant, Chopra is India's highest-paid actress and has received numerous accolades, including two National Film Awards and fiv ...

and

Selena Gomez Selena Marie Gomez ( ; born July 22, 1992) is an American actress, singer, songwriter, producer, and businesswoman. Gomez began her career as a child actress, appearing on the children's television series ''Barney & Friends'' (2002–2004), a ...

are the current global ambassadors for Pantene. Pantene ambassadors for specific countries include

Nolwenn Leroy Nolwenn Le Magueresse (; born 28 September 1982), known by her stage name Nolwenn Leroy (), is a French singer-songwriter and actress. Originally classically trained (violin and opera singing), she rose to fame after winning the second season o ...

for Pantene France,

Anushka Sharma Anushka Sharma (; born 1 May 1988) is an Indian actress who works in Hindi films. She has won many awards including Filmfare Awards and IIFA Awards. Sharma has appeared in ''Forbes India''s Celebrity 100 in the 2010s and was featured by ''F ...

for Pantene India,

Urassaya Sperbund Urassaya Sperbund (; born March 18, 1993), nicknamed Yaya (), is a Thai actress and model. She is the recipient of numerous accolades including; two Suphannahong National Film Awards, a TV Gold Award, a Nataraj Award, and three Mekhala Awards. ...

for Pantene Thailand,

Zhou Xun Zhou Xun ( zh, s=周迅, born 18 October 1974) is a Chinese actress and singer. Zhou rose to prominence with the film '' Suzhou River'' (2000), followed by films such as '' Balzac and the Little Chinese Seamstress'' (2002), '' Perhaps Love'' (2005 ...

for Pantene Southeast Asia,

Tang Wei Tang Wei (; ; born 7 October 1979) is a Chinese actress. She rose to international fame for her role in Golden Lion-winning ''Lust, Caution'' (2007) by Ang Lee, for which she was banned by the Chinese government until her comeback in ''Crossing ...

for Pantene Southeast Asia,

K-pop idol An idol () is a type of entertainer who works in the field of Korean popular music (K-pop), either as a member of a group or as a solo act. They typically work for an entertainment agency that operates a highly managed star system that idols ar ...

Yuri Yuri may refer to: People Given name *Yuri (Slavic name), the Slavic masculine form of the given name George, including a list of people with the given name Yuri, Yury, etc. *Yuri (Japanese name), feminine Japanese given names, including a list o ...

and

Seohyun Seo Ju-hyun (; born June 28, 1991), known professionally as Seohyun, is a South Korean singer, actress, and songwriter. She debuted as a member of girl group Girls' Generation (and later its subgroup Girls' Generation-TTS) in August 2007, which ...

Girls' Generation Girls' Generation (), also known as SNSD, is a South Korean girl group formed by SM Entertainment. The group is composed of eight members: Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun. Originally a nine-piec ...

for Pantene Southeast Asia,

Gabbi Garcia Gabriella Louise Ortega Lopez (born December 2, 1998), known professionally as Gabbi Garcia (), is a Filipino actress, global endorser, singer, host and vlogger. She is currently an exclusive talent of GMA Network, Sparkle GMA Artist Center, ...

for Pantene Singapore and Philippines,

Ellie Goulding Elena Jane Goulding ( ; born 30 December 1986) is an English singer, songwriter, and activist. Born in Hereford and raised in Lyonshall, Goulding began writing songs at the age of 15. She released her debut single " Under the Sheets" through ...

for Pantene Australia, New Zealand and United Kingdom,

Farah Ann Abdul Hadi Farah Ann binti Abdul Hadi (born 3 May 1994) is a Malaysian former artistic gymnast. Early life Farah was born in Subang Jaya, Selangor, to a Malaysian father, Abdul Hadi Ahmad and a Canadian mother, Kimberly Ann Gagnon on 3 May 1994. She is ...

for Pantene Malaysia and Brunei,

and

Raline Shah Raline Rahmat Shah (born March 4, 1985) is an Indonesian actress, philanthropist, public figure, and entrepreneur. She entered mainstream Indonesian entertainment scene with her appearance as one of the contestants of ''Puteri Indonesia 2008'' ...

for Pantene Indonesia,

Tini Stoessel Martina Stoessel (; born 21 March 1997), known professionally as Tini, is an Argentine singer, actress, dancer and model. She began her career as a child actress, by appearing on the Argentine children's television series ''Patito Feo'' (2007) ...

for Pantene Argentina and Latin America (in Latin America it was renamed in PanTini),

Gisele Bündchen Gisele Caroline Bündchen (, , born 20 July 1980) is a Brazilian fashion model. Since 2001, she has been one of the highest-paid models in the world. In 2007, Bündchen was the 16th-richest woman in the entertainment industry and earned the ...

for Pantene Brazil, Ana Brenda for Pantene Mexico,

Stephanie Cayo Stephanie Cristina Cayo Sanguinetti (born April 8, 1988) is a Peruvian actress, singer and songwriter. Early life When she was 10 years old, she appeared in Peruvian telenovela ''Travesuras del Corazón''. She later appeared as a primary char ...

for Pantene Peru,

Evgenia Medvedeva Evgenia Armanovna Medvedeva (alt. spelling: Yevgenia Medvedeva; rus, Евгения Армановна Медведева, p=jɪvˈɡʲenʲɪjə mʲɪˈdvʲedʲɪvə; born 19 November 1999), is a retired competitive Russian figure skater. She ...

for Pantene Russia and

Neslihan Atagül Neslihan Atagül (born 20 August 1992) is a Turkish people, Turkish actress. She is best known for her role in ''Endless Love (2015 TV series), Kara Sevda'' (2015–2017), a series sold to more than 110 countries and the first Turkish TV series ...

Demet Özdemir Demet Özdemir (born 26 February 1992) is a Turkish actress and former dancer known for her roles in ''Erkenci Kuş'', ''Dunyayla Benim Aramda'', '' Doğduğun Ev Kaderindir,'' '' Adım Farah and Eşref Rüya''. She has been increasingly reco ...

for Pantene Turkey.

Arashi is a Japanese boy band consisting of five members formed under the Johnny & Associates talent agency. The members are Satoshi Ohno, Sho Sakurai, Masaki Aiba, Kazunari Ninomiya, and Jun Matsumoto. Arashi officially formed on September 15, 199 ...

Kazunari Ninomiya , often called , is a Japanese singer, songwriter, actor, voice actor, presenter and radio host. He is a member of the Japanese idol group Arashi, group that is under agent contract with Starto Entertainment. Early life Ninomiya was born in Kat ...

appears as a stylist for the 2025 campaign in Japan. From June 2006 to December 2018, Pantene and the

Entertainment Industry Foundation The Entertainment Industry Foundation (EIF), based in Los Angeles, United States, is a 501(c)(3) non-profit charitable organization of the entertainment industry. EIF funds more than 300 charitable organizations annually, both in the Los Angeles ...

operated the Pantene Beautiful Lengths' charity campaign in the United States, which allowed individuals to donate hair for women who lost their own due to cancer treatment. In 2021, during an advertising campaign, the brand featured a young

trans Trans- is a Latin prefix meaning "across", "beyond", or "on the other side of". Used alone, trans may refer to: Sociology * Trans, a sociological term which may refer to: ** Transgender, people who identify themselves with a gender that di ...

girl with her parents, a

lesbian A lesbian is a homosexual woman or girl. The word is also used for women in relation to their sexual identity or sexual behavior, regardless of sexual orientation, or as an adjective to characterize or associate nouns with female homosexu ...

couple.

Ambassadors

(Pantene Worldwide) *

(Pantene Worldwide) * Cornelia Agatha (2003–2009) (Pantene Indonesia) *

Siti Nurhaliza Siti Nurhaliza binti Tarudin (Jawi script, Jawi: سيتي نورهاليزا بنت تارودين, ; born 11 January 1979) is a renowned Malaysian singer, songwriter, and actress, celebrated for her significant contributions to the music and ...

(2006–2008) (Pantene Indonesia, Malaysia, Singapore and Brunei) *

Marissa Nasution Marissa can refer to: *Maresha or Marissa, an ancient city in Israel *Marissa, Illinois, a town in Illinois * Marissa Township, St. Clair County, Illinois *Marissa (name), a female given name, including a list of persons and fictional characters wi ...

(2011–2012) (Pantene Indonesia) *

Nirina Zubir Nirina Raudatul Jannah Zubir, better known simply as Nirina Zubir, (born 12 March 1980) is an Indonesian actress and television presenter of Minangkabau people, Minangkabau descent. Life Nirina was born in Antananarivo, Madagascar to expatriate ...

(2011) (Pantene Indonesia) * Mara Alberto (2011–2012) (Pantene Indonesia) * Mariana Renata (2011) (Pantene Indonesia) * Rossa (2011–2012) (Pantene Indonesia) *

Gita Gutawa Aluna Sagita Gutawa (born 11 August 1993), better known as Gita Gutawa, is an Indonesian singer. She is also the daughter of composer Erwin Gutawa. Although she originally studied piano, Gita Gutawa later switched to vocals. She was discovere ...

(2012–2013) (Pantene Indonesia) * Dominique Diyose (2012–2013) (Pantene Indonesia) * Anggun Cipta Sasmi (2008–31 December 2016 and 1 February 2017 – 31 August 2020) (Pantene Indonesia) * Jenahara Nasution (1 February 2017 – 31 August 2020) (Pantene Indonesia) *

Tara Basro Tara Basro (born 11 June 1990) is an Indonesian actress and musician. Born in Jakarta and educated in Australia, she began her career as a teenaged model before becoming established in the Indonesian film industry. Beginning with '' A Copy of My ...

(1 February 2017 – 31 August 2020) (Pantene Indonesia) * Elle & Jess Yamada (1 February 2017 – 31 August 2020) (Pantene Indonesia) *

(1 July 2018–present) (Pantene Indonesia and Worldwide) *

(1 August 2016–present) (Pantene Indonesia) *

(Pantene Malaysia and Brunei) *

(Pantene Korea) *

(Pantene France) *

Woranuch Bhirombhakdi Woranuch Bhirombhakdi (; ), née Wongsawan (), or usually known by her nickname Nune (; ) is a Thai actress in lakorn, Thai soap operas (lakorn) and films. Her first lakorn role was ''Pob Pee Fah''. Early life Woranuch was born on September 24, ...

(Pantene Thailand) *

Vivian Chow Vivian Chow Wai-man (, born 10 November 1967) is a Hong Kong-based Cantopop singer-songwriter and actress. Life and career Vivian Chow is the only child in her family. Her father died before her birth due to heart disease. She was brought u ...

(Pantene Hong Kong) *

(2009-2010) (Pantene China) *

(2010–2016) (Pantene China) *

Liu Yifei Liu Yifei (; born August 25, 1987) is a Chinese-born American actress. She has appeared multiple times on ''Forbes'' China Celebrity 100 list and was named one of the New Four Dan actresses of China by Tencent Entertainment in 2009. She is k ...

(Pantene China) *

Lin Chi-ling Lin Chi-ling (born 29 November 1974) is a Taiwanese actress, model, and television personality. Early life Lin Chi-ling was born on 29 November 1974 in Taipei, Taiwan, to Lin Fan-nan ( zh, c=林繁男) and Wu Tzu-mei ( zh, t=吳慈美). Both ...

(Pantene China) *

Barbie Hsu Shi-yuan "Barbie" Hsu ( zh, c=徐熙媛, p=Xú Xīyuán, Hsü Hsi-yuan; 6 October 1976 – 2 February 2025), also known by her stage name Big S ( zh, p=Dà S, labels=no, s=大S), was a Taiwanese actress, singer, and television host. She debuted ...

(Pantene Taiwan) *

Bipasha Basu Bipasha Basu (born 7 January 1979) is an Indian actress. Primarily known for her work in Hindi films, she List of awards and nominations received by Bipasha Basu, has received a Filmfare Awards, Filmfare Award. One of the leading faces in the ...

(Pantene India) (2010-12) *

(Pantene India) *

Manushi Chhillar Manushi Chhillar (born 14 May 1997) is an Indian actress, model and the winner of Miss World 2017 pageant. She represented her state of Haryana at the Femina Miss India 2017 pageant and won the title of Femina Miss India, Femina Miss India Wor ...

(Pantene India) *

(Pantene Australia, New Zealand and Great Britain) *

Maxene Magalona Maxene Sofia Maria Arroyo Magalona (born November 23, 1986) is a Filipino actress, model, host, and yoga instructor currently signed under ABS-CBN. A former talent of the GMA Artist Center, she was known for her portrayals of Donna Vallejo on '' ...

(2003–2005) (Pantene Philippines and Vietnam) *

(2017–present) (Pantene Singapore and Philippines) *

(2018–present) (Pantene Argentina and Latin America) *

(Pantene Brazil) * Ana Brenda (Pantene Mexico) *

(Pantene Peru) *

(Pantene Russia) *

Chin Chin Gutierrez Carminia Lourdes Cynthia Arnaldo Gutierrez (born November 22, 1971), better known as Chin-Chin Gutierrez, is a Filipina actress and environmentalist. Gutierrez starred in a number of films during the 1990s, among them are '' Maalaala Mo Kaya: T ...

(1995) (Pantene Philippines) *

Dayanara Torres Dayanara Torres Delgado (born October 28, 1974) is a Puerto Rican actress, dancer, singer, model, and beauty queen who won the Miss Universe 1993 pageant. and she was the third Puerto Rican to win Miss Universe since Marisol Malaret in 1970 and ...

(1998–1999) (Pantene Philippines) *

Gretchen Barretto Gretchen Castelo Barretto (; born March 6, 1970) is a Filipino former actress and socialite. She was launched in Regal Films' ''14 Going on Steady'' as a singer-actress, with the release of her debut single "Going Steady", which served as the ...

(2001–2002, 2006–2012) (Pantene Philippines) *

Bergüzar Korel Bergüzar Gökçe Korel (; born 27 August 1982) is a Turkish actress. Career Korel made her debut as ''Leyla'' in '' Kurtlar Vadisi: Irak'' (Valley of the Wolves: Iraq). She came to wide attention after starring as ''Şehrazat Evliyaoğlu'' ...

(Pantene Turkey) *

Angel Aquino Angelita Grace Velasquez Aquino (born February 7, 1973) is a Filipino actress, fashion model, and television personality. Prominent in independent films, she has also worked on Television in the Philippines, television shows of varying genres, ...

(1999–2001, 2006–2010) (Pantene Philippines) *

Claudine Barretto Claudine Margaret Castelo Barretto (; born July 20, 1979) is a Filipino actress, who made her screen debut on the youth-oriented variety show, '' Ang TV''. She became a mainstay in several sitcoms, including ''Home Along Da Riles'', ''Oki Dok ...

(2008–2010) (Pantene Philippines) *

Ruffa Gutierrez Sharmaine Ruffa Rama Gutierrez (born June 24, 1974) is a Filipino actress, model, TV host, and beauty pageant titleholder. She was the 1992 Look of the Year - Philippines, Binibining Pilipinas World 1993 and Second Runner-up to Miss World 199 ...

(2006–2009) (Pantene Philippines) *

Cristine Reyes Ara Cristine Pascual Klenk (born February 5, 1989) is a Filipino actress. She has been dubbed as the "Ultimate Star" by the local media for her acting prowess and popularity. Her films have collectively earned ₱1.05 billion, making her one o ...

(2012–2013) (Pantene Philippines) *

Iza Calzado Maria Izadora Ussher Calzado-Wintle (born August 12, 1982) is a Filipino actress. Known for her roles in blockbusters and independent films, particularly drama, psychological thriller and horror, she has received a selection of accolades, in ...

(2001–2006, 2012) (Pantene Philippines) *

Denise Laurel Denise María Sanz Laurel (born September 30, 1987) is a Filipino actress and singer. She is of Filipino and Spanish descent. She is a granddaughter of former Philippines vice president Salvador Laurel and great-granddaughter of former preside ...

(2013–2015) (Pantene Philippines) *

Andi Eigenmann Andrea Nicole Guck Eigenmann (; born June 25, 1990), known professionally as Andi Eigenmann, is a Filipino former actress, model, and social media influencer. Early life Descent and family Andrea Nicole Guck Eigenmann is the daughter of actors ...

(2010–2011) (Pantene Philippines) *

Judy Ann Santos Judy Anne Lumagui Santos-Agoncillo (born May 11, 1978) is a Filipino actress and film producer. Prolific in film and television in the Philippines, and is known for her dramatic and comedic roles in blockbusters and independent films, as w ...

(2008–2009) (Pantene Philippines) *

Bea Alonzo Phylbert Angelli Ranollo Fagestrom (born October 17, 1987), known professionally as Bea Alonzo, is a Filipino actress, singer and Youtuber. She is best known for playing dramatic roles in romantic drama films. Her notable films include '' The M ...

(2014–2016) (Pantene Philippines) *

Iya Villania Raelene Elaine "Iya" Villania-Arellano (born June 29, 1986), (), is a Filipino-Australian singer, actress, model, dancer, and television presenter. She has been widely known for her work as a VJ in the music channel Myx and as the ''Chika Minut ...

(2012–2014) (Pantene Philippines) *

Jasmine Curtis Jasmine Casandra Curtis-Smith (; born 6 April 1994) is a Filipino actress. She is known internationally for her critically acclaimed performance in Hannah Espia's 2013 film ''Transit'', and in the Philippines as the younger sister of fellow act ...

(2017–2019) (Pantene Philippines) *

Angelica Panganiban Angelica Panganiban (; born Angelica Jane David Charlson on November 4, 1986) is a Filipino actress and vlogger. Regarded as the new “Queen of Drama” by various media outlets, she is recognized as one of the most seasoned and versatile actr ...

(2010–2012) (Pantene Philippines) *

Erich Gonzales Erika Chryselle Gonzales Gancayco-Lorenzo (born September 20, 1990), better known by her stage name Erich Gonzales (; ), is a Filipino actress. She is a contract artist of ABS-CBN's Star Magic. She started her showbiz career at the age of 14, a ...

(2010–2013) (Pantene Philippines) *

Anne Curtis Anne Curtis-Smith (; born 17 February 1985) is an Australian-born Filipino actress, television host, entrepreneur and model. Known for her versatile work in film and television productions, she is one of the most successful and highest-paid Fi ...

(2018–present) (Pantene Philippines) *

Kris Aquino Kristina Bernadette Cojuangco Aquino (; born February 14, 1971) is a Filipino retired television presenter, actress, talent manager and film producer. She notably appeared as Princess Intan in the acclaimed '' Crazy Rich Asians'' and is a rec ...

(2006–2018) (Pantene Philippines) *

Heaven Peralejo Heaven Lyan Salvador Peralejo (; born November 25, 1999) is a Filipino actress. She came to prominence in 2016 through the reality show '' Pinoy Big Brother: Lucky 7''. Following her supporting roles in several television series and films, sh ...

(2017) (Pantene Philippines) *

Carla Abellana Carla Angeline Reyes Abellana (; born June 12, 1986) is a Filipino actress who played the lead role in the Philippine adaptation of the Mexican telenovela '' Rosalinda'' (2009), and is also known for other leading roles in ''Sine Novela: Ba ...

(2010–2011) (Pantene Philippines) *

Hidilyn Diaz Hidilyn Francisco Diaz-Naranjo (; born February 20, 1991) is a Filipino weightlifter and airwoman. She holds two Olympic records in weightlifting for her performance at the women's 55 kg category for weightlifting at the 2020 Summer Olympics ...

(2022–present) (Pantene Philippines) *

Maddison Brown Maddison Amy Brown (born 23 April 1997) is an Australian actress and model. She began her acting career with a role in when she was seven years old, followed by appearances in '' Strangerland'' and '' The Kettering Incident''. She is known for ...

(2017–present) (Pantene Australia) *

Katie Piper Kate Elizabeth Sutton (née Piper; born 12 October 1983) is an English writer, activist, television presenter and model from Andover, Hampshire. In March 2008, her ex-boyfriend raped her and stabbed her several times in the arms. Two days late ...

(2019–present) (Pantene Great Britain) *

Lucy Edwards Lucy Edwards-Cave (born 18th December 1995) is an English influencer, disability activist, and journalist. Early life Edwards lost sight in her right eye at age 11 due to incontinentia pigmenti, a genetic condition; she lost her remaining e ...

(2021–present) (Pantene Great Britain) * Jane de Leon (2023–present) (Pantene Philippines)

Slogan

*Strong Is Beautiful (English) *Měi zìqiáng rèn (Chinese) *Kuat Itu Cantik (Malay Indonesian)

References

External links

Official US website

Official Indonesia website

Official Great Britain website

Official Australia website

Official Malaysia website

Official India website
{{Authority control Procter & Gamble brands Shampoo brands Products introduced in 1945 Drugs developed by Hoffmann-La Roche 1985 mergers and acquisitions Swiss brands