
A pamphlet is an unbound
book
A book is a structured presentation of recorded information, primarily verbal and graphical, through a medium. Originally physical, electronic books and audiobooks are now existent. Physical books are objects that contain printed material, ...
(that is, without a
hard cover or
binding). Pamphlets may consist of a single sheet of
paper
Paper is a thin sheet material produced by mechanically or chemically processing cellulose fibres derived from wood, Textile, rags, poaceae, grasses, Feces#Other uses, herbivore dung, or other vegetable sources in water. Once the water is dra ...
that is printed on both sides and folded in half, in thirds, or in fourths, called a ''leaflet'' or it may consist of a few pages that are folded in half and
saddle stapled at the crease to make a simple book.
In the "International Standardization of Statistics Relating to Book Production and Periodicals",
UNESCO
The United Nations Educational, Scientific and Cultural Organization (UNESCO ) is a List of specialized agencies of the United Nations, specialized agency of the United Nations (UN) with the aim of promoting world peace and International secur ...
defines a pamphlet as "a non-
periodical
Periodical literature (singularly called a periodical publication or simply a periodical) consists of Publication, published works that appear in new releases on a regular schedule (''issues'' or ''numbers'', often numerically divided into annu ...
printed publication of 5 to 48 pages, excluding covers, published in a specific country and available to the public," while a
book
A book is a structured presentation of recorded information, primarily verbal and graphical, through a medium. Originally physical, electronic books and audiobooks are now existent. Physical books are objects that contain printed material, ...
is "a non-periodical printed publication of at least 49 pages, excluding covers." These definitions are intended solely for UNESCO's book production statistics.
Etymology
The word ''pamphlet'' for a small work (''opuscule'') issued by itself without covers came into
Middle English
Middle English (abbreviated to ME) is a form of the English language that was spoken after the Norman Conquest of 1066, until the late 15th century. The English language underwent distinct variations and developments following the Old English pe ...
as or , generalized from a twelfth-century
amatory comic poem with a satiric flavor, ''
Pamphilus, seu de Amore'' ('Pamphilus: or, Concerning Love'), written in
Latin
Latin ( or ) is a classical language belonging to the Italic languages, Italic branch of the Indo-European languages. Latin was originally spoken by the Latins (Italic tribe), Latins in Latium (now known as Lazio), the lower Tiber area aroun ...
.
Pamphilus's name is derived from the
Greek
Greek may refer to:
Anything of, from, or related to Greece, a country in Southern Europe:
*Greeks, an ethnic group
*Greek language, a branch of the Indo-European language family
**Proto-Greek language, the assumed last common ancestor of all kno ...
name , meaning "beloved of all". The poem was popular and widely copied and circulated on its own, forming a slim
codex
The codex (: codices ) was the historical ancestor format of the modern book. Technically, the vast majority of modern books use the codex format of a stack of pages bound at one edge, along the side of the text. But the term ''codex'' is now r ...
.
History
The earliest appearance of the word is in ''
The Philobiblon'' (1344; ch. viii) of
Richard de Bury, who speaks of "" .
Its modern connotations of a
tract concerning a contemporary issue was a product of the heated arguments leading to the
English Civil War
The English Civil War or Great Rebellion was a series of civil wars and political machinations between Cavaliers, Royalists and Roundhead, Parliamentarians in the Kingdom of England from 1642 to 1651. Part of the wider 1639 to 1653 Wars of th ...
; this sense appeared in 1642.
[ In some European languages, this secondary connotation, of a disputatious tract, has come to the fore: compare '' libelle'', from the Latin ''libellus'', denoting a "little book".
Pamphlets functioned in place of ]magazine
A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...
articles in the pre-magazine era, which ended in the mid-nineteenth century. There were hundreds of them in the United States alone. They were a primary means of communication for people interested in political and religious issues, such as slavery. Pamphlets never looked at both sides of a question; most were avowedly partisan, trying not just to inform but to convince the reader.
Purpose
Pamphlets can contain anything from information on kitchen appliances to medical information and religious treatises. Pamphlets are very important in marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce.
Marketing is usually conducted by the seller, typically a retailer or ma ...
because they are cheap to produce and can be distributed easily to customers. Pamphlets have also long been an important tool of political
Politics () is the set of activities that are associated with decision-making, making decisions in social group, groups, or other forms of power (social and political), power relations among individuals, such as the distribution of Social sta ...
protest
A protest (also called a demonstration, remonstration, or remonstrance) is a public act of objection, disapproval or dissent against political advantage. Protests can be thought of as acts of cooperation in which numerous people cooperate ...
and political campaign
A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracy, democracies, political campaigns often refer to election, electoral campaigns, by which representatives a ...
ing for similar reasons.
A pamphleteer
A pamphleteer is a historical term used to describe someone who creates or distributes pamphlets, unbound (therefore inexpensive) booklets intended for wide circulation.
Context
Pamphlets were used to broadcast the writer's opinions: to articu ...
is a historical term for someone who produces or distributes pamphlets, especially for a political cause.
Collectibility
Due to their ephemeral
Ephemerality (from the Greek word , meaning 'lasting only one day') is the concept of things being transitory, existing only briefly. Academically, the term ephemeral constitutionally describes a diverse assortment of things and experiences, fr ...
nature and to the wide array of political and religious perspectives given voice by the format's ease of production, pamphlets are prized by many book collectors. Substantial accumulations have been amassed and transferred to ownership of academic research libraries
A research library is a library that contains an in-depth collection of material on one or several subjects.(Young, 1983; p. 188) A research library will generally include an in-depth selection of materials on a particular topic or set of top ...
around the world.
Particularly comprehensive collections of American political pamphlets are housed at New York Public Library
The New York Public Library (NYPL) is a public library system in New York City. With nearly 53 million items and 92 locations, the New York Public Library is the second-largest public library in the United States behind the Library of Congress a ...
, the Tamiment Library
The Tamiment Library is a research library at New York University that documents Far left, radical and Left-wing politics, left history, with strengths in the histories of History of communism, communism, History of socialism, socialism, History o ...
of New York University
New York University (NYU) is a private university, private research university in New York City, New York, United States. Chartered in 1831 by the New York State Legislature, NYU was founded in 1832 by Albert Gallatin as a Nondenominational ...
, and the Jo Labadie collection at the University of Michigan
The University of Michigan (U-M, U of M, or Michigan) is a public university, public research university in Ann Arbor, Michigan, United States. Founded in 1817, it is the oldest institution of higher education in the state. The University of Mi ...
.
Commercial uses
The pamphlet has been widely adopted in commerce, particularly as a format for marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce.
Marketing is usually conducted by the seller, typically a retailer or ma ...
communications. There are numerous purposes for pamphlets, such as product descriptions or instructions, corporate information, events promotions or tourism guides and they are often used in the same way as leaflets or brochures.
See also
* Brochure
A brochure is an promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded ...
* Chapbook
A chapbook is a type of small printed booklet that was a popular medium for street literature throughout early modern Europe. Chapbooks were usually produced cheaply, illustrated with crude woodcuts and printed on a single sheet folded into 8, 1 ...
* Flyer (pamphlet)
A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied le ...
* Folded leaflet
Folded leaflets are usually used for advertising or marketing purposes, or for information supplementary to labels. There are many types of folds; only the most popular types are listed here. Although it is difficult to put a date on when some of ...
* Long-form journalism
Long-form journalism refers to a genre of journalism characterized by in-depth reporting and storytelling that has more substantial content than the average news report. These pieces often explore topics with greater detail, context and narrativ ...
Notes
References
External links
Randy Silverman, 1987. "Small, Not Insignificant: a Specification for a Conservation Pamphlet Binding Structure", ''The Book and Paper Group Annual'' 6.
Historical overview focusing on pamphlet binding.
19th Century British Pamphlets Online.
Information about a project that digitised 26,000 19th century pamphlets from UK research libraries.
19th Century Pamphlet Collection.
Collection of 19th-century pamphlets, predominantly of Irish interest and covering a broad spectrum of subjects. A UCD Digital Library Collection.
19th Century Social History Pamphlets Collection.
Collection of pamphlets relating to 19th century Irish social history, particularly the themes of education, health, famine, poverty, business and communications. A UCD Digital Library Collection.
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