Pamela Leonie Reif (born 9 July 1996 in

Karlsruhe Karlsruhe ( ; ; ; South Franconian German, South Franconian: ''Kallsruh'') is the List of cities in Baden-Württemberg by population, third-largest city of the States of Germany, German state of Baden-Württemberg, after its capital Stuttgart a ...

) is a German

web video Internet video (also known as online video) is digital video that is distributed over the internet. Internet video exists in several formats, the most notable being MPEG-4i AVC, AVCHD, FLV, and MP4. There are several online video hosting ser ...

producer and

influencer A social media influencer, or simply influencer (also known as an online influencer), is a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience intera ...

. She covers topics such as nutrition, fitness, and lifestyle. She has authored a few books on the subject and owns a food brand ''Naturally Pam'', which sells snacks and health supplements. In 2020, she was ranked in first place on the ''Forbes'' list of "30 Under 30

DACH ''trans''-1,2-Diaminocyclohexane is an organic compound with the formula C6H10(NH2)2. This diamine is a building block for ''C''2-symmetric ligands that are useful in asymmetric catalysis. A mixture of all three stereoisomers of 1,2-diaminocy ...

Life and career

Pamela Leonie Reif was born on 9 July 1996 in

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

. In 2014, she obtained her high school diploma from the Heisenberg-Gymnasium. She has been active on

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

since 2012, where she first published photos of landscapes and food and then of sports and fitness exercises. As of February 2025, she had around 9.1 million subscribers in Instagram. Reif makes her living by promoting fitness products and clothing fashion. On her

YouTube channel YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in San B ...

, which has been running since 2013, she has more than 10.2 million subscribers (as of January 2025). In 2020, she was ranked in first place on the ''Forbes'' list of "30 Under 30

". In 2017, Reif published her first book titled ''Strong & Beautiful'' which covered topics such as nutrition, fitness and lifestyle. In May 2019, she published her second book titled ''You Deserve This''. She has also been publishing the

podcast A podcast is a Radio program, program made available in digital format for download over the Internet. Typically, a podcast is an Episode, episodic series of digital audio Computer file, files that users can download to a personal device or str ...

''Schaumermal'' since March 2020. At the beginning of 2021, Reif founded a food brand ''Naturally Pam'' and sells various

protein Proteins are large biomolecules and macromolecules that comprise one or more long chains of amino acid residue (biochemistry), residues. Proteins perform a vast array of functions within organisms, including Enzyme catalysis, catalysing metab ...

bars,

muesli Muesli ( ) is a cold Swiss cuisine, Swiss breakfast dish, the primary ingredient of which is rolled oats. Traditionally, it is set to soak in water overnight ("overnight oats") and eaten the next morning with fresh fruit, nuts, lemon juice, and ...

, and other

snacks A snack is a small portion of food generally eaten between meals. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home. Traditionally, snacks are pre ...

in partnership with Goodlife Company GmbH.

Criticism and accusations

In January 2019, Reif was convicted in one of the three

injunctions An injunction is an equitable remedy in the form of a special court order compelling a party to do or refrain from doing certain acts. It was developed by the English courts of equity but its origins go back to Roman law and the equitable rem ...

previously brought up against Reif by the Association of Social Competition ("Verband Sozialer Wettbewerb") at the Karlsruhe Regional Court on the accusation of

surreptitious advertising Surreptitious advertising refers to secretive communication practices that might mislead the public about products or services. According to the Television Without Frontiers (TWF) Directive from the EU, misleading representations of products are ...

. The Karlsruhe Higher Regional Court confirmed the judgment in September 2020. The judgment was put on hold as a revision petition was filed to the

Federal Court of Justice The Federal Court of Justice ( , ) is the highest court of Private law, civil and Criminal law, criminal jurisdiction in Germany. Its primary responsibility is the final appellate review of decisions by lower courts for errors of law. While, le ...

(BGH) which was admitted. The Association of Social Competition later withdrew the lawsuit before the Federal Court of Justice in January 2022 after a fundamental decision of the Federal Court in September 2021 in the trial against influencers Cathy Hummels,

Leonie Hanne Leonie Hanne (born 31 July 1988) is a German fashion influencer, blogger, model, and social media entrepreneur. Biography Hanne was born and raised in Hamburg. She has degrees in business, fashion, and textile management from HSBA Hamburg Sch ...

and Luisa- Maxime Huss was decided on the labeling of advertising in favor of influencers. The association bore the costs of the legal dispute against Reif.

Publications

* ''Strong & Beautiful.'' Community Editions, Cologne 2017, ISBN 978-3-96096-001-0 * ''You Deserve This: Simple & natural recipes for a healthy lifestyle. Bowl cookbook.'' Community Editions, Cologne 2019, ISBN 978-3-96096-074-4 * ''You Deserve This: Simple & natural recipes for a healthy lifestyle. Snack cookbook''. Community Editions, Cologne 2021, ISBN 978-3-96096-189-5

External links

References

{{DEFAULTSORT:Reif, Pamela Social media influencers 21st-century German women 1996 births Living people