Pak Elektron Limited (PEL) is a Pakistani

major appliance A major appliance is a non-portable or semi-portable machine used for routine housekeeping tasks such as cooking, washing laundry, or food preservation. Such appliances are sometimes collectively known as white goods, as the products were trad ...

s and

electrical equipment Electrical devices or electric devices are devices that functionally rely on electric energy ( AC or DC) to operate their core parts (electric motors, transformers, lighting, rechargeable batteries, control electronics). They can be contraste ...

manufacturer headquartered in

Lahore Lahore ( ; ; ) is the capital and largest city of the Administrative units of Pakistan, Pakistani province of Punjab, Pakistan, Punjab. It is the List of cities in Pakistan by population, second-largest city in Pakistan, after Karachi, and ...

. PEL operates in two segments: power and appliances. The former includes manufacturing of

power transformer Power may refer to: Common meanings * Power (physics), meaning "rate of doing work" ** Engine power, the power put out by an engine ** Electric power, a type of energy * Power (social and political), the ability to influence people or events Ma ...

s and

energy meter North American domestic analog ( Ferraris disk) electricity meter. Electricity meter with transparent plastic case (Israel) Electricity meter in West Bengal, IndiaAn electricity meter, electric meter, electrical meter, energy meter, or kil ...

s, while the latter division assembles and distributes

home appliance A home appliance, also referred to as a domestic appliance, an electric appliance or a household appliance, is a machine which assists in household functions such as cooking, cleaning and food preservation. The domestic application attached to ...

s such as

refrigerator A refrigerator, commonly shortened to fridge, is a commercial and home appliance consisting of a thermal insulation, thermally insulated compartment and a heat pump (mechanical, electronic or chemical) that transfers heat from its inside to ...

s and

air conditioner Air conditioning, often abbreviated as A/C (US) or air con (UK), is the process of removing heat from an enclosed space to achieve a more comfortable interior temperature, and in some cases, also controlling the humidity of internal air. Air c ...

History

Pak Elektron Ltd (PEL) was founded in 1956 through a technical collaboration with

AEG The initials AEG are used for or may refer to: Common meanings * AEG (German company) ; AEG) was a German producer of electrical equipment. It was established in 1883 by Emil Rathenau as the ''Deutsche Edison-Gesellschaft für angewandte El ...

. In 1978, PEL was acquired by

Saigol Group The Saigol Group ( ) is a group of companies headquartered in Lahore. It was founded by Ameen Saigol in the 1930s with a small shop that eventually developed into the Kohinoor Rubber Works. Ameen Saigol had four sons: Yousaf, Sayeed, Gull and Ba ...

and was taken public a decade later. In 2009, PEL became the sole distributor of

LG Corporation LG Corporation (or LG Group), formerly known as Lucky-Goldstar, is a South Korean multinational conglomerate founded by Koo In-hwoi in 1947 and managed by successive generations of his family. It is the fourth-largest company in South Korea ...

's home appliances in Pakistan. In February 2018, the

World Bank The World Bank is an international financial institution that provides loans and Grant (money), grants to the governments of Least developed countries, low- and Developing country, middle-income countries for the purposes of economic development ...

imposed a 33-month debarment on PEL, its affiliates PEL Marketing, Kohinoor Power Company, and its former general manager, Abdul Waheed Butt, for engaging in collusive practices during bidding on World Bank-financed

electricity distribution Electric power distribution is the final stage in the delivery of electricity. Electricity is carried from the transmission system to individual consumers. Distribution substations connect to the transmission system and lower the transmission ...

and transmission improvement projects in Pakistan. As part of Negotiated Resolution Agreements, PEL and Butt acknowledged their roles in the misconduct and agreed to comply with specified corporate compliance conditions for release from debarment. An investigation by the World Bank's Integrity Vice Presidency found that PEL was part of a

trade association A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific Industry (economics), industry. Through collabor ...

that conspired to allocate predetermined shares of five contracts by deciding winners in advance and coordinating bid prices; Butt chaired meetings that distributed at least two of these contracts among group members. In 2020, PEL became a distributor of

Panasonic is a Japanese multinational electronics manufacturer, headquartered in Kadoma, Osaka, Kadoma, Japan. It was founded in 1918 as in Fukushima-ku, Osaka, Fukushima by Kōnosuke Matsushita. The company was incorporated in 1935 and renamed and c ...

products in Pakistan. In 2025, PEL commenced export operations to the United States.

Appliances Division

PEL's Appliances Division is the flag carrier of the Saigol Group involved in home appliances manufacturing.

PEL Air

PEL window-type air conditioners were introduced in 1981 in technical collaboration with General Corporation of

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

. Ever since their launch, PEL air conditioners have a leading position in the market. Recognizing the shift in consumers' preference from window-type to split-type air conditioners, PEL has focused its manufacturing efforts on split-type air conditioners.

PEL Refrigerators

The manufacturing of

refrigerators A refrigerator, commonly shortened to fridge, is a commercial and home appliance consisting of a thermally insulated compartment and a heat pump (mechanical, electronic or chemical) that transfers heat from its inside to its external envir ...

started in 1986–87 in technical collaboration with M/s IAR-SILTAL of Italy. Like air conditioners, PEL's refrigerators are also in great demand. Today, PEL Crystal has 30% market share across Pakistan.

PEL Deep Freezers

PEL deep freezer was introduced in 1987 in technical collaboration with M/s

Ariston Thermo Ariston Holding NV is an Italian corporation that produces heating systems and related products, marketed mainly under the Ariston, Chaffoteaux, Elco, Racold, Régent, Atag, NTI, HTP, Cuenod, Ecoflam and Thermowatt brands. History 1930-2009 ...

of Italy.

Power Division

PEL's Power Division consists of three main products: * Energy meters * Transformers * Switchgears

References

External links

* {{DEFAULTSORT:PEL Pakistan Saigol Group Manufacturing companies established in 1956 Consumer electronics brands Electronics companies of Pakistan Electrical engineering companies of Pakistan Home appliance manufacturers of Pakistan Companies listed on the Pakistan Stock Exchange Companies in the KSE 100 Index Pakistani brands Electric transformer manufacturers 1978 mergers and acquisitions 1980s initial public offerings Pakistani companies established in 1956