"Ik Junoon (Paint It Red)" () is a song by composer trio

Shankar–Ehsaan–Loy Shankar–Ehsaan–Loy () is an Indian musical trio consisting of Shankar Mahadevan, Ehsaan Noorani and Loy Mendonsa. They have composed music for over 50 soundtracks across five languages: Hindi, Telugu, Tamil, Marathi and English. Amongst ...

for the film ''

Zindagi Na Milegi Dobara ''Zindagi Na Milegi Dobara'' (), is a 2011 Indian Hindi-language Road movie, road comedy drama film directed by Zoya Akhtar and produced by Farhan Akhtar and Ritesh Sidhwani under Excel Entertainment. The film stars an ensemble cast of Hrithik ...

''. The song was performed by

Vishal Dadlani Vishal Dadlani (born 28 June 1973) is an Indian singer, songwriter, music composer and occasional actor. He is one half of the duo Vishal–Shekhar, and frontman and vocalist of one of India's leading rock bands Pentagram. As a great singer, ...

Alyssa Mendonsa Alyssa Mendonsa (born ) is an Indian playback singer who made her debut in the film ''Karthik Calling Karthik'' with the song "Uff Teri Adaa". Early life Alyssa Mendonsa is the daughter of composer Loy Mendonsa of the Shankar–Ehsaan–Loy tr ...

and Gulraj Singh while the lyrics was penned by

Javed Akhtar Javed Akhtar (born 1945) is an Indian screenwriter, lyricist and poet. Known for his work in Hindi cinema, he has won five National Film Awards, and received the Padma Shri in 1999 and the Padma Bhushan in 2007, two of India's highest civili ...

Background

were asked to compose an

Ambient house Ambient house is a downtempo subgenre of house music that first emerged in the late 1980s, combining elements of acid house and ambient music. The genre developed in chill-out rooms and specialist clubs as part of the UK's dance music scene. It ...

song by director

Zoya Akhtar Zoya Akhtar (born 14 October 1972) is an Indian director, producer and screenwriter who works in Hindi films and series. Born to Javed Akhtar and Honey Irani, she completed a diploma in filmmaking from New York University, NYU and assisted dire ...

. They composed the song and gave it

pop Pop or POP may refer to: Arts, entertainment, and media * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop! (British group), a UK pop group * Pop! featuring Angie Hart, an Australian band Album ...

twist to it, so that it fits the situation well. The

Vocoder A vocoder (, a portmanteau of ''vo''ice and en''coder'') is a category of speech coding that analyzes and synthesizes the human voice signal for audio data compression, multiplexing, voice encryption or voice transformation. The vocoder wa ...

was used for getting the robotic voice effect. The song is all about ''losing yourself in the moment''. The promo of the songs was released on 11 June 2011.

Music video

The

La Tomatina La Tomatina is a Spanish festival in Buñol, Spain where participants throw tomatoes at each other. It is said to be the biggest food fight in the world. From the festival's origin as a food fight between friends in the 1940s, it has become a f ...

festival of

Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...

was re-created for the shoot of the song. It was shot in

Buñol Buñol is a town and municipality in the province of Valencia, Spain. The municipality has an area of some 112 km2, and is situated approximately 38 km west of the provincial and autonomous community capital city, Valencia. It lies alon ...

, Valencia, Spain. Almost 16 tons of tomatoes were used for the shoot and they were flown in from Portugal. The import of tomatoes itself cost the producers about

₹ The Indian rupee sign ⟨₹⟩ is the currency symbol for the Indian rupee (ISO 4217: INR), the official currency of India. Designed by D. Udaya Kumar, it was presented to the public by the Government of India on 15 July 2010, following its ...

crore Crore (; abbreviated cr) denotes the quantity ten million (107) and is equal to 100 lakh in the Indian numbering system. In many international contexts, the decimal quantity is formatted as 10,000,000, but when used in the context of the India ...

. The song features

Hrithik Roshan Hrithik Roshan (; born 10 January 1974) is an Indian actor who works in Hindi cinema. He has portrayed a variety of characters and is known for his dancing skills. One of the highest-paid actors in India, he has won many awards, including si ...

Abhay Deol Abhay Deol (born 15 March 1976) is an Indian actor who is known for his work in Hindi films. Born in the Deol family, he made his on-screen debut in 2005 with Imtiaz Ali's romantic comedy '' Socha Na Tha''. Deol was praised for his performance ...

Farhan Akhtar Farhan Akhtar (born 9 January 1974) is an Indian actor, filmmaker and singer who works in Hindi films. Born to screenwriters Javed Akhtar and Honey Irani, he established the production company Excel Entertainment, along with Ritesh Sidhwa ...

Katrina Kaif Katrina Kaif (; born Katrina Rosemary Turcotte, 16 July 1983) is a British actress who works in Hindi-language films. One of the highest-paid actresses in India, she has received numerous accolades, including four Screen Awards and four Zee C ...

and Ariadna Cabrol. The actors had to clean themselves up with hot water after every shot. They all were so sick of tomatoes after the shoot, that they couldn't eat any dish containing tomatoes for weeks.

Reception

Bollywood Hungama Bollywood Hungama (lit. "Bollywood Madness" in Hindi), previously known as IndiaFM (or IndiaFM.com), is an Indian entertainment website, owned by Hungama Digital Media Entertainment, which acquired the website in 2000. The website provides n ...

'' described the song as, "full of 'masti', 'maza' and energy through visuals with the sound being totally subtle." The ''

Rediff Rediff.com, stylized as rediff.com, is an Indian news, information, entertainment, and shopping website. Founded by Ajit Balakrishnan in 1996, it was the first Indian website to become a mainstream news media organization. It is headquartered i ...

'' review remarked, "a sublime rhythm and minimalist ambience to work up a state of ecstasy which is irresistible".

Chart performance

The song was an instant hit and rocked the music charts, as it entered the ''

Radio Mirchi Radio Mirchi ("''Mirchi"'' in Hindi meaning red chilli), also known as 98.3 Mirchi, is a nationwide network of private FM radio stations in India. It is owned by the ENIL, EntertainmentNetwork India Ltd (ENIL), which is one of the subsidiarie ...

'' Top 20 list of the week at #1 and regained and maintained its #1 spot in third week, after dropping to #2 in the second week. The song made its entry in the PlanetBollywood.com charts at #6 and climbed two spots to #4 in one week. At the BBC Asian Charts, the song debuted at #40 and leaped to #7 in 6 weeks.

Accolades

References