PagSeguro
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PagSeguro is a
financial services Financial services are service (economics), economic services tied to finance provided by financial institutions. Financial services encompass a broad range of tertiary sector of the economy, service sector activities, especially as concerns finan ...
and digital payments company based in
São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...
,
Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...
and incorporated in the
Grand Cayman Grand Cayman is the largest of the three Cayman Islands and the location of the territory's capital, George Town, Cayman Islands, George Town. In relation to the other two Cayman Islands, it is approximately 75 miles (121 km) southwest of L ...
,
Cayman Islands The Cayman Islands () is a self-governing British Overseas Territories, British Overseas Territory, and the largest by population. The territory comprises the three islands of Grand Cayman, Cayman Brac and Little Cayman, which are located so ...
. Founded in 2006, the company primarily offers payment processing software for
e-commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...
websites, mobile applications, point of sale terminals, and
payment terminal A payment terminal, also known as a point of sale (POS) terminal, credit card machine, card reader, PIN pad, EFTPOS terminal (or by the older term as PDQ terminal which stands for "Process Data Quickly"), is a device which interfaces with payme ...
s. It has been traded as a public company on the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...
since January 2018 with the ticker symbol PAGS. PagSeguro is part of
Universo Online (Portuguese, 'Universe Online') (known by the acronym UOL) is a Brazilian web content, products and services company. It belongs to Grupo Folha enterprise. UOL is the world's largest Portuguese speaking portal, featuring more than 1,000 news s ...
(UOL group), which, according to Ibope
Nielsen Online Nielsen Holdings plc (or Nielsen) is an American media audience measurement firm. Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide. For most of its history, the company was known for its two subsidiarie ...
, is Brazil's largest Internet portal, with more than 50 million unique visitors and 6.7 billion page views every month. In 2015, it was recognized as the "Best Payment Method" by the ''Congresso Afiliados Brasil'' (Brazil Affiliates Congress).


History

In 2006, UOL formed PagSeguro to be the company's financial services platform. In January of the following year, UOL acquired BrPay, a Brazilian electronic payment company that was incorporated into PagSeguro 6 months later. In November 2008, PagSeguro was elected the best website of the year in the Electronic Commerce category by
Info Exame ''Info Exame'' (or simply ''Info'', stylized as ''INFO'') was a high-popular Brazilian technology magazine. Its name was ''Exame Informática'' initially, a reference to its creation as the technology supplement for ''Exame'', a business magazine. ...
readers. Also in 2008, it received the INFO Award, held by
Editora Abril Editora Abril is a major Brazilian publisher and printing company and one of the biggest media holdings in Latin America. The company was founded in 1950 by Victor Civita in São Paulo and is now part of Grupo Abril. Overview Civita had initiall ...
, in the same category: Electronic Commerce. By 2010, PagSeguro had more than 12 million registered users. In 2012, it partnered with Horus, an electronic payment means fraud prevention company. In 2012, it partnered with
Nokia Nokia Corporation is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporation, originally established as a pulp mill in 1 ...
to process payments via
Near Field Communication Near-field communication (NFC) is a set of communication protocols that enables communication between two electronic devices over a distance of or less. NFC offers a low-speed connection through a simple setup that can be used for the boots ...
(NFC), a technology that enables the safe data transmission by approaching two cell phones. PagSeguro was the first company to implement NFC technology in Brazil. In 2013, PagSeguro launched the MINI reader, a credit and debit card reader designed to enable payments via mobile applications. In that same year, it partnered with ''Cartão Mais!'' and iPAGARE Magento. Retailers that have a Magento store with the iPAGARE technology can use PagSeguro at checkout. PagSeguro received the PCI-DSS (Payment Card Industry Data Security Standards) certification in 2013.


Operations

PagSeguro is an e-commerce company that intermediates payment between sellers and buyers by offering a billing option via email for traders who do not have a site or a well-structured e-commerce and it has agreements with several banking institutions so that sellers can offer buyers different payment methods. These banking institutions receive the payment and transfer it to the seller after making sure that there was no fraud in the operation. The service offers over 25 payment methods. For purchases in which the customer neither receives the product, nor does it as agreed, a dispute (claim) can be started. PagSeguro mediates the dispute, in order to help the buyer to receive either the product or the money back, as well as to help the seller to have the transaction value refunded or to return it to the buyer. In May 2016, PagSeguro launched the Split Payment, a tool that acts on transactions commissioning models. The tool was released in VTEX Day, the largest multi-channel retail event in
Latin America Latin America is the cultural region of the Americas where Romance languages are predominantly spoken, primarily Spanish language, Spanish and Portuguese language, Portuguese. Latin America is defined according to cultural identity, not geogr ...
, in which PagSeguro was also the master sponsor.


Machines and readers

PagSeguro launched a credit card payment terminal for credit sales with up to 12 installments, in 2013. In September 2014, it launched the Debit and Credit Reader MINI, a card reader designed for small businesses. At the end of that year, it launched ''Moderninha'', a machine for card operations, which does not request a cell phone and comes with a chip and an internet data plan included. In June 2016, PagSeguro launched "Moderninha Wifi" and in October of that year, it launched the "Moderninha Pro".


Cards

In August 2015, the company released a prepaid card with focus on the microentrepreneur, with a chip and under the MasterCard brand.


See also

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Universo Online (Portuguese, 'Universe Online') (known by the acronym UOL) is a Brazilian web content, products and services company. It belongs to Grupo Folha enterprise. UOL is the world's largest Portuguese speaking portal, featuring more than 1,000 news s ...


References

{{Authority control Brazilian companies established in 2006 Financial services companies established in 2006 Internet properties established in 2006 Financial services companies of Brazil Companies based in São Paulo Grupo Folha 2018 initial public offerings Companies listed on the New York Stock Exchange Companies in the S&P Latin America 40