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The Nethernet (previously known as PMOG, the Passively Multiplayer Online Game) was an online game in which players "passively" participated in while browsing web pages. Players earn data points by taking missions, which they can spend on various game items that could be attached to web pages to trigger events when another player next visited that page. The game was launched as PMOG in 2007 and underwent changes in 2009 to be rebranded as the Nethernet, although this was not completely successful and the game was shut down from August until coming back online in December 31st of that year. In its last iteration, the game would be online for some time, until it was finally shut down an unknown time after that. During the
12th Annual Interactive Achievement Awards The ''12th Annual Interactive Achievement Awards'' was the 12th edition of the Interactive Achievement Awards, an annual awards event that honored the best games in the video game industry during 2008. The awards were arranged by the Academy of ...
, the
Academy of Interactive Arts & Sciences The Academy of Interactive Arts & Sciences (AIAS) is a non-profit organization of video game industry professionals. It organizes the annual Design Innovate Communicate Entertain Summit, better known as D.I.C.E., which includes the presentation ...
nominated ''PMOG'' for " Massively Multiplayer Game of the Year".


Origins

One of the founding creators of The Nethernet was
Justin Hall Justin Hall (born December 16, 1974, in Chicago, Illinois) is an Americans, American journalist and entrepreneur, best known as a pioneer blogger. Biography Born in Chicago, Hall graduated Francis W. Parker School (Chicago), Francis W. Parker ...
. In 2007, as a graduate student in
USC USC may refer to: Education United States * Universidad del Sagrado Corazón, Santurce, Puerto Rico * University of South Carolina, Columbia, South Carolina ** University of South Carolina System, a state university system of South Carolina * ...
's
Interactive Media Division The University of Southern California's School of Cinematic Arts's Interactive Media & Games Division first accepted M.F.A. students in 2002. The division currently offers both undergraduate (B.F.A.) and graduate (M.F.A. and M.S.) programs in inte ...
program, he developed the game concept as part of his masters thesis. The game led to the formation of GameLayers, Inc. with Nethernet co-creator
Duncan Gough
an
Merci Victoria Grace
A very early public version of the game was created with support from Alice Taylor an
Phil Gyford
The game had an alpha release on February 5, 2007, with initial funding coming from the
BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
, who were interested in exploring the potential for passive online gaming to teach
web literacy Web literacy refers to the skills and competencies needed for reading, writing, and participating on the web. It has been described as "both content and activity" meaning that web users should not just learn about the web but also about how to ma ...
. In May 2007, the game had 700 users. The game was known as PMOG until March 2009, where it was rebranded and relaunched as The Nethernet until August 2009. At that time, the site was shut down, due to expense issues. On December 31, 2009, Gamelayers, Inc., reported the return of The Nethernet and the game went back online. Until it went offline some unknown time after that.


Game experience

The premise of The Nethernet came from the fact that internet users spend a large portion of their time multitasking, browsing information, or contacting other people online. The Nethernet aimed to classify and allocate an individual’s internet use and then utilize the gathered information in a unique and playful manner. The Nethernet was originally an in-browser toolbar that compensated users as they browsed the World Wide Web. The game evolved as a
heads-up display A head-up display, or heads-up display, also known as a HUD () or head-up guidance system (HGS), is any see-through display, transparent display that presents data without requiring users to look away from their usual viewpoints. The origin of t ...
overlay in the
Firefox Mozilla Firefox, or simply Firefox, is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, the Mozilla Corporation. It uses the Gecko rendering engine to display web pages, which implements curr ...
web browser. The design of the HUD and its interface allowed users to play with one another via the World Wide Web. In addition, it allowed players to create information quests, complete missions created by other users, place "
mines Mine, mines, miners or mining may refer to: Extraction or digging *Miner, a person engaged in mining or digging *Mining, extraction of mineral resources from the ground through a mine Grammar *Mine, a first-person English possessive pronoun Mi ...
" throughout the web to trip up other users, and place and follow "portals" to other websites. By engaging through features of the HUD and through increased web browsing, players lose or gain data points. Data points allow users to buy different types of tools which can enhance the previously mentioned features of the HUD. In addition, accumulated data points allow users to select a character type. In total, there are six characters: three fall under the category of "Chaotic", whose roles are to place numerous mines, vengeance weapons which prevent mine use, called "St. Nicks", and create portals. The other three abide by the "Torch of Order" and concentrate on protecting other users and providing them useful information through missions, also known as "
quest A quest is a journey toward a specific mission or a goal. It serves as a plot device in mythology and fiction: a difficult journey towards a goal, often symbolic or allegorical. Tales of quests figure prominently in the folklore of every nat ...
s". Nethernet players can also collect achievement badges from the missions they completed, the manner in which they utilized their tools, or the web sites they visited.


See also

*
Web Annotation Web annotation can refer to online annotations of web resources such as web pages or parts of them, or a set of World Wide Web Consortium, W3C W3C recommendation, standards developed for this purpose. The term can also refer to the creations of an ...


References


External links


Official site of The Nethernet

Retelling of the story of GameLayers and the Nethernet
by Justin Hall
PMOG Intro Cutscene
(Blip.TV video with backstory to the original PMOG game)
DejaVu Development TRAC

Justin Hall's Masters' thesis defense
(video from February 20, 2007)
passivelymultiplayer.com

Game Design for PMOG
by Merci Hammon
TheNethernet API
by Duncan Gough {{DEFAULTSORT:Nethernet, The 2007 video games Online games Internet properties established in 2007 Video games affiliated with the USC Interactive Media & Games Division