Pak Elektron Limited (PEL) () is a Pakistani
engineering
Engineering is the use of scientific method, scientific principles to design and build machines, structures, and other items, including bridges, tunnels, roads, vehicles, and buildings. The discipline of engineering encompasses a broad rang ...
corporation
A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and r ...
which manufactures
major home appliances and
electrical equipment
Electric(al) devices are devices that functionally rely on electric energy ( AC or DC) to drive their core parts (electric motors, transformers, lighting, rechargeable batteries, control electronics). They can be contrasted with traditional mech ...
.
PEL operates in two segments - power and appliances. The former includes manufacturing of transformers, grid stations and energy meters among other goods, while the latter division deals in making, assembling and distribution of home appliances like refrigerators and
air conditioner
Air conditioning, often abbreviated as A/C or AC, is the process of removing heat from an enclosed space to achieve a more comfortable interior environment (sometimes referred to as 'comfort cooling') and in some cases also strictly controlling ...
.
History
PEL was founded in 1956 through a technical collaboration with
AEG
Allgemeine Elektricitäts-Gesellschaft AG (AEG; ) was a German producer of electrical equipment founded in Berlin as the ''Deutsche Edison-Gesellschaft für angewandte Elektricität'' in 1883 by Emil Rathenau. During the Second World War, AEG ...
. In 1978, PEL was acquired by
Saigol Group
The Saigol Group, also known as Kohinoor Group, is a Pakistani conglomerate company which is based in Lahore, Pakistan. The company was founded by Amin Saigol in the 1930s with a small shop that eventually developed into the Kohinoor Rubber Work ...
and was taken public a decade later. Over the years, PEL has formed alliances with several international giants, including
General Electric
General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable energ ...
,
Fujitsu
is a Japanese multinational information and communications technology equipment and services corporation, established in 1935 and headquartered in Tokyo. Fujitsu is the world's sixth-largest IT services provider by annual revenue, and the la ...
, and
Hitachi
() is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate corporation headquartered in Chiyoda, Tokyo, Japan. It is the parent company of the Hitachi Group (''Hitachi Gurūpu'') and had formed part of the Ni ...
. The company also became the sole distributor of
LG Corporation's home appliances in 2009.
In 2020, PEL became a distributor of
Panasonic products in Pakistan.
Appliances Division
PEL’s Appliances Division is the flag carrier of the Saigol Group involved in home appliances manufacturing.
PEL Air
PEL window-type air conditioners were introduced in 1981 in technical collaboration with General Corporation of
Japan
Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
. Ever since their launch, PEL air conditioners have a leading position in the market. Recognizing the shift in consumers' preference from window-type to split-type air conditioners, PEL has focused its manufacturing efforts on split-type air conditioners.
PEL Refrigerators
The manufacturing of
refrigerators
A refrigerator, colloquially fridge, is a commercial and home appliance consisting of a thermally insulated compartment and a heat pump (mechanical, electronic or chemical) that transfers heat from its inside to its external environment so th ...
started in 1986-87 in technical collaboration with M/s IAR-SILTAL of
Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
. Like air conditioners, PEL's refrigerators are also in great demand. Today, PEL Crystal has 30% market share across Pakistan.
PEL Deep Freezers
PEL
deep freezer was introduced in 1987 in technical collaboration with M/s
Ariston Thermo
Ariston Holding NV is an Italian corporation (whose legal seat was transferred to the Netherlands in 2021) that produces heating systems and related products, marketed mainly under the Ariston, Chaffoteaux, Elco, Racold, Régent, Atag, NTI, H ...
of Italy.
Power Division
PEL's Power Division consists of three main products:
* Energy meters
* Transformers
* Switchgears
References
External links
Pak Electron Limited
{{DEFAULTSORT:PEL Pakistan
Saigol Group
Manufacturing companies established in 1956
Consumer electronics brands
Electronics companies of Pakistan
Electrical engineering companies of Pakistan
Home appliance manufacturers of Pakistan
Companies listed on the Pakistan Stock Exchange
Pakistani brands
Electric transformer manufacturers
1978 mergers and acquisitions
Pakistani companies established in 1956