PC Jeweller Limited is a jeweller based in

New Delhi New Delhi (; ) is the Capital city, capital of India and a part of the Delhi, National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the Government of India, hosting the Rashtrapati Bhavan, New Parliament ...

, India. It started operations in April 2005 with one showroom at

Karol Bagh Karol Bagh (also spelled Qarol Bagh, ) is a neighborhood in Central District of Delhi, India. It is a mixed residential and commercial neighborhood known for shopping streets, such as the Ghaffar Market and Ajmal Khan Road. It was home to th ...

Delhi Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, but spread chiefly to the west, or beyond its Bank (geography ...

and 50 showrooms in India. It is a first generation business promoted by two brothers- Padam Chand Gupta and Balram Garg. It presently has 50 stores in 38 cities across 13 States/UT. PC Jeweller engages in the manufacture, export, wholesale and retail of

gold Gold is a chemical element; it has chemical symbol Au (from Latin ) and atomic number 79. In its pure form, it is a brightness, bright, slightly orange-yellow, dense, soft, malleable, and ductile metal. Chemically, gold is a transition metal ...

and

diamond Diamond is a Allotropes of carbon, solid form of the element carbon with its atoms arranged in a crystal structure called diamond cubic. Diamond is tasteless, odourless, strong, brittle solid, colourless in pure form, a poor conductor of e ...

jewelry Jewellery (or jewelry in American English) consists of decorative items worn for personal adornment such as brooches, ring (jewellery), rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the ...

in India. The company's business model consists of opening large format, standalone stores at

high street High Street is a common street name for the primary business street of a city, town, or village, especially in the United Kingdom and Commonwealth. It implies that it is the focal point for business, especially shopping. It is also a metonym fo ...

locations. The company sells only hall marked jewellery and certified

jewellery Jewellery (or jewelry in American English) consists of decorative items worn for personal adornment such as brooches, ring (jewellery), rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the ...

History

In 2005, P Chand Jewellers was incorporated and a showroom opened in Karol bagh. In 2007, Jeweller opened two more showrooms in

Noida Noida (), short for New Okhla Industrial Development Authority (ISO: ), is a city located in Gautam Buddha Nagar district of the Indian state of Uttar Pradesh. As per provisional reports of Census of India, the population of Noida in 2011 was ...

and Panchukla (Haryana). Company also commences export operations from the manufacturing unit at the Noida SEZ. In 2008, company opened two showrooms in

Faridabad Faridabad () is the most populous List of cities in Haryana by population, city near NCT of Delhi in the Indian state of Haryana and a part of National Capital Region (India), Delhi National Capital Region. It is one of the major satellite citie ...

and

Dehradun Dehradun (), also known as Dehra Doon, is the winter capital and the List of cities in Uttarakhand by population, most populous city of the Indian state of Uttarakhand. It is the administrative headquarters of the eponymous Dehradun district, d ...

. In 2009, company commences operations at the manufacturing unit in Selaqui and Dehradun. Company opened two showrooms in

Pitampura Pitampura is a residential area in North West Delhi district of Delhi, India. It is located adjacent to Rohini. It is a planned neighbourhood developed by the Delhi Development Authority in the 1980s and Pitampura TV Tower, was built in 1988. ...

(New Delhi) and

Chandigarh Chandigarh is a city and union territory in northern India, serving as the shared capital of the states of Punjab and Haryana. Situated near the foothills of the Shivalik range of Himalayas, it borders Haryana to the east and Punjab in the ...

. In 2011, company changed its status to public limited from private limited. Export operations unit begin from the Noida SEZ. Company opened eight showrooms in

Ludhiana Ludhiana () is the most populous Cities in India, city in the Indian state of Punjab, India, Punjab.164.100.161.224 http://164.100.161.224 › filesPDF Ludhiana State: Punjab Business & Industrial Centre, Tier 2 1 ... The city has an estima ...

, Bilaspur,

Pali Pāli (, IAST: pāl̤i) is a Classical languages of India, classical Middle Indo-Aryan languages, Middle Indo-Aryan language of the Indian subcontinent. It is widely studied because it is the language of the Buddhist ''Pali Canon, Pāli Can ...

, South Extension (New Delhi),

Beawar Beawar () is a city in Beawar district of Rajasthan, India. Beawar was the financial capital of Merwara state of Rajputana. As of 2011, the population of Beawar city is 151152 (1 lakh fifty one thousand one hundred fifty two). It is located ...

Ajmer Ajmer () is a city in the north-western States and union territories of India, Indian state of Rajasthan. It serves as the administrative headquarters of the Ajmer district and Ajmer division. It lies at the centre of Rajasthan, earning it the ...

and

Amritsar Amritsar, also known as Ambarsar, is the second-List of cities in Punjab, India by population, largest city in the India, Indian state of Punjab, India, Punjab, after Ludhiana. Located in the Majha region, it is a major cultural, transportatio ...

. In 2012, Jeweller opened six showrooms in

Kanpur Kanpur (Hindustani language, Hindustani: ), originally named Kanhapur and formerly anglicized as Cawnpore, is the second largest city of the Indian States and union territories of India, state of Uttar Pradesh after Lucknow. It was the primary ...

Rohtak Rohtak () is a city and the administrative headquarters of the Rohtak district in the Indian state of Haryana. It lies north-west of New Delhi and south of the state capital Chandigarh on NH 9 (old NH 10). Rohtak forms a part of the Nationa ...

Indirapuram Indirapuram is an established residential locality in Ghaziabad, divided into various khands, such as Vaibhav Khand, Abhay Khand, Ahinsa Khand, Nyay Khand, Gyan Khand, Niti Khand, and Shakti Khand. Situated along Delhi-Meerut Expressway, the lo ...

(Ghaziabad),

Rajouri Garden Rajouri Garden is a market and residential neighbourhood in West Delhi, India. The Main Market and Nehru Market are the key markets of the area. The population is largely Punjabi who migrated to Delhi, following the Partition of India, from Pak ...

(New Delhi),

Kingsway Camp Kingsway Camp (officially Guru Teg Bahadur Nagar (GTB Nagar) since 1970) is a historic locality situated in the vicinity of Civil Lines and Delhi University in North West Delhi. It commences from the Guru Teg Bahadur Nagar (GTB) intersection, ...

(New Delhi) and Greater Kailash – 1 (New Delhi)

Awards

*2006: Awarded the Best Showroom award for Diamond Season by the B2C consultants, and brand architects *2008: Awarded Jeweller of the year in the Business Sphere Awards by the Business Sphere Group, Academics Bureau Publications Private Limited. *2010: Awarded Highest Exporter and the Best Exporter in the gems and jewellery sector by the Noida SEZ, Department of commerce, Ministry of commerce and industry, Government of India for the year 2009-2010 *2011: Awarded Highest Exporter (SEZ Unit) and the Best Exporter (Gems and Jewellery) sector by the Noida SEZ, Department of Commerce, Ministry of Commerce and Industry, Government of India for the year 2010–2011. *2012: Awarded Niryat Shree Silver Trophy in the gems and jewellery non-MSME category, by the federation of Indian Export Organisations, set up by the Ministry of Commerce and Industry, Government of India for the year 2009–2010. *2013: Awarded the Large - Plain Precious Metal Jewellery’ Award at Indian Gems and Jewellery Awards

Stores

PC Jeweller has 80 stores in 66 cities. The company procures a large portion of its gold under the

Reserve Bank of India Reserve Bank of India, abbreviated as RBI, is the central bank of the Republic of India, and regulatory body responsible for regulation of the Indian banking system and Indian rupee, Indian currency. Owned by the Ministry of Finance (India), Min ...

's Metal (Gold) Loan policy. PC Jeweller had its

initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investm ...

in December 2012. As of 2012 the company planned to open 20 stores each year and start opening franchise stores as well.

Competition

PC Jewellers faces various nationwide and regional competitions from prominent brands such as

Tanishq Tanishq is an Indian jewellery brand owned by Titan Company. Founded in 1994, it is based in Bengaluru. As of 2023, it has more than 400 retail stores across India, the UAE, the US, Singapore and Qatar. History By the end of the 1980s, Tita ...

, Senco,

Kalyan Jewellers Kalyan Jewellers is an Indian multinational jewellery company, headquartered in Thrissur, Kerala. It was founded in 1993 by T. S. Kalyanaraman. As of July 2024, Kalyan Jewellers operates 277 showrooms across India and the Middle East. Histor ...

, and others. The company has consistently endeavored to expand its market share in the Indian jewellery retail sector. Through strategic initiatives and innovative marketing approaches, the company aims to strengthen its presence and remain a leading jewellery retailer in the country.

References

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External links

PC Jeweller Official Website
Companies based in New Delhi Jewellery retailers of India Indian jewellers Indian brands Indian companies established in 2005 2005 establishments in Delhi Retail companies established in 2005 Luxury brands Diamond dealers Companies listed on the National Stock Exchange of India Companies listed on the Bombay Stock Exchange