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ownerIQ is a
media technology Media technology may refer to: *Data storage devices * Art media technology – :Visual arts media *Print media technology – :Printing *Digital media technology – :Digital media *Electronic media technology – :Digital media or :Electr ...
company that provides online advertising solutions and marketing channels for brands, retailers, and manufacturers. The company was founded by Jay Habegger and has offices in
Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
,
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
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Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
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San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
,
Seattle Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...
and
Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
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History

Habegger founded OwnerIQ in 2007 after selling Bitpipe, Inc. for $40 million to TechTarget. In 2012, the company acquired DijiPOP, an on-demand shopper marketing technology platform. OwnerIQ owns ManualsOnline.com. The online directory provides guides for appliances, TV and Video, electronics, power tools, and other consumer goods.


Products

The company offers ownership targeting, retailer targeted marketing, vendor targeted marketing, and pre-roll capability that enables advertisers to target shoppers from specific premium retailer sites and other e-commerce websites.


References

Companies based in Boston Online advertising services and affiliate networks {{US-media-company-stub