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Overtime is a sports media company geared towards
Generation Z Generation Z (often shortened to Gen Z), also known as zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2 ...
sports fan A fan or fanatic, sometimes also termed an aficionado or enthusiast, is a person who exhibits strong interest or admiration for something or somebody, such as a celebrity, a sport, a sports team, a genre, a politician, a book, a movie, a video ...
s. The company distributes original sports content on
social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
outlets, including
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,
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, and
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and sells apparel with its logos and branding. In 2021, Overtime launched Overtime Elite, a professional basketball league for 16-19 year-olds. In 2022, Overtime launched OT7, a low-contact, seven-on-seven American football league. In August 2023, Overtime held its first Overtime Boxing (OTX) matches at Overtime Elite Arena in Atlanta.


History

Overtime was founded in late 2016 by Dan Porter and Zack Weiner. Initially, Overtime focused on short-form content of high school athletes captured on iPhone technology developed by Porter and Weiner. Overtime's social content helped grow the popularity of NBA stars including Zion Wiliamson and Trae Young. The company has expanded its offerings to include medium and long-form content. In 2021, Overtime announced the launch of OT Films with docuseries on Cade Cunningham and Justin Fields and a college athlete creator studio with its first project being an original series with ''Space Jam 2'' star Ceyair Wright. In February 2017, Overtime raised a $2.5 million seed round with
Greycroft Greycroft LP is an American venture capital firm. It manages over $3 billion in capital with investments in companies such as Bird Global, Bird, Bumble (app), Bumble, HuffPost, Goop (company), Goop, Scopely, The RealReal, and Venmo. Greycroft wa ...
and former NBA commissioner
David Stern David Joel Stern (September 22, 1942 – January 1, 2020) was an American lawyer and business executive who was the commissioner of the National Basketball Association (NBA) from 1984 to 2014. Stern oversaw NBA basketball's growth into one of t ...
contributing. In February 2018, Overtime raised a $9.5 million Series A round with
Andreessen Horowitz AH Capital Management, LLC (commonly known as Andreessen Horowitz, or a16z) is an American privately held venture capital firm, founded in 2009 by Marc Andreessen and Ben Horowitz. The company is headquartered in Menlo Park, California. As of M ...
,
BoxGroup BoxGroup is an investment fund company based in New York City. The company was founded in 2007 by David Tisch, grandson of entrepreneurs Laurence A. Tisch, and Adam Rothenberg. BoxGroup invests in the pre-seed and seed rounds of financing for e ...
,
Kevin Durant Kevin Wayne Durant (born September 29, 1988), also known by his initials KD, is an American professional basketball player for the Phoenix Suns of the National Basketball Association (NBA). Durant has won two List of NBA champions, NBA champ ...
, and returning investor Greycroft contributing. In February 2019, Overtime raised a $23 million Series B round with Spark Capital, MSG Network, Sapphire Ventures,
Victor Oladipo Kehinde Babatunde Victor Oladipo ( ; born May 4, 1992) is a Nigerian-American professional basketball player who last played for the Miami Heat of the National Basketball Association (NBA). He is currently a sports analyst for ESPN. Oladipo play ...
,
Carmelo Anthony Carmelo Kyam Anthony ( ; born May 29, 1984) is an American former professional basketball player. Anthony played 19 seasons in the National Basketball Association (NBA) and is a ten-time NBA All-Star Game, NBA All-Star and six-time All-NBA T ...
, Baron Davis, and returning investor Andreessen Horowitz contributing. In March 2019, Overtime announced a partnership with MSG Network to develop simulcasts for NBA games. In April 2021, Overtime raised an $80 million Series C round with
Jeff Bezos Jeffrey Preston Bezos ( ;; and Robinson (2010), p. 7. ; born January 12, 1964) is an American businessman best known as the founder, executive chairman, and former president and CEO of Amazon, the world's largest e-commerce and clou ...
,
Alexis Ohanian Alexis Kerry Ohanian (; born April 24, 1983) is an American internet entrepreneur and investor. He is best known as the co-founder and former executive chairman of the social media site Reddit along with Steve Huffman and Aaron Swartz. He also ...
,
Drake Drake may refer to: Animals and creatures * A male duck * Drake (mythology), a term related to and often synonymous with dragon People and fictional characters * Drake (surname), a list of people and fictional characters with the family ...
,
Devin Booker Devin Armani Booker (born October 30, 1996) is an American professional basketball player for the Phoenix Suns of the National Basketball Association (NBA). He played one season of college basketball for the Kentucky Wildcats men's basketball, ...
,
Klay Thompson Klay Alexander Thompson (born February 8, 1990) is an American professional basketball player for the Dallas Mavericks of the National Basketball Association (NBA). He played his first 13 seasons with the Golden State Warriors, where Thompson ...
, Trae Young, and
Pau Gasol Pau Gasol Sáez (, ; born July 6, 1980) is a Spanish former professional basketball player. He was a six-time NBA All-Star Game, NBA All-Star and a four-time All-NBA team selection, twice on the second team and twice on the third team. Gasol ...
contributing. In March 2022, Overtime announced plans to launch a low-contact, seven-on-seven football league, OT7, with
Cam Newton Cameron Jerrell Newton (born May 11, 1989) is an American former professional American football, football player who was a quarterback in the National Football League (NFL) for 11 seasons, primarily with the Carolina Panthers. He is the NFL le ...
investing in the league. OT7 officially launched in June 2022. In May 2022,
Daymond John Daymond Garfield John (born February 23, 1969) is an American businessman, investor, and television personality. He is an investor on the ABC reality television series '' Shark Tank''. He is the founder, president, and chief executive officer of ...
joined Overtime's board of directors. In August 2022, Overtime raised a $100 million Series D round with Liberty Media Corporation and returning investor Jeff Bezos contributing. In September 2022, Overtime announced a partnership with FootballCo to develop branded content for the
2022 FIFA World Cup The 2022 FIFA World Cup was the 22nd FIFA World Cup, the quadrennial world championship for national football teams organized by FIFA. It took place in Qatar from 20 November to 18 December 2022, after the country was awarded the hosting ri ...
. in October 2023, Overtime announced a multi-year partnership with
Adidas Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the ...
as the exclusive apparel and footwear sponsor of Overtime Elite, OT7, and Overtime Select. In November 2023, Overtime and the NFL announced a partnership that will give Overtime behind-the-scenes access to make content at key events, including the Super Bowl,
Pro Bowl The National Football League All-Star Game (1939–1942), Pro Bowl (1951–2022), or Pro Bowl Games (since 2023) is an annual event held by the National Football League (NFL) featuring the league's All-star, star players. The format has changed ...
, Combine, and
Draft Draft, the draft, or draught may refer to: Watercraft dimensions * Draft (hull), the distance from waterline to keel of a vessel * Draft (sail), degree of curvature in a sail * Air draft, distance from waterline to the highest point on a v ...
. It's the brand's first content deal with one of the four major U.S. sports leagues.


Overtime Elite

Overtime launched the Overtime Elite professional basketball league in 2021 for high school basketball players and international players between the ages of 16–19. Players receive a minimum salary of $100,000 annually, a signing bonus, and shares in Overtime's larger business. The company provides health and disability insurance and sets aside $100,000 in college scholarship money for each player if they decide not to pursue professional basketball afterwards. Overtime Elite built a 103,000 square-foot facility in Atlanta where players train, study, and compete. Athletes participate in an academic program featuring a 4:1 student-teacher ratio and a curriculum offering traditional high school subjects alongside life skill-related subjects in financial literacy, social media and other media training, and mental health and wellness. Overtime Elite consists of 27 players divided into three teams who compete against each other and prep and
postgraduate Postgraduate education, graduate education, or graduate school consists of academic or professional degrees, certificates, diplomas, or other qualifications usually pursued by post-secondary students who have earned an undergraduate (bachelor' ...
opponents. The three teams play in a playoffs and finals in March. In April 2021, Overtime Elite hired former NBA player,
University of Connecticut The University of Connecticut (UConn) is a public land-grant research university system with its main campus in Storrs, Connecticut, United States. It was founded in 1881 as the Storrs Agricultural School, named after two benefactors. In 1893, ...
head coach, and NCAA Champion Kevin Ollie as its first head coach and head of player development. In May 2021, Overtime Elite announced the signings of Matt and Ryan Bewley, the first prep underclassmen to sign contracts with an American professional basketball league. The league also signed Dominican guard Jean Montero in June 2021 as its first international player and 16-year-old Jalen Lewis, the youngest American professional basketball player in history, in July 2021. In September 2021, Overtime Elite announced an exclusive partnership with
Topps The Topps Company, Inc. is an American company that manufactures trading cards and other collectibles. Formerly based in New York City, Topps is best known as a leading producer of Baseball card, baseball and other sports and Non-sports tradi ...
to create basketball trading cards on Overtime Elite athletes, marking the return of Topps to basketball trading cards. In October 2021, Overtime Elite announced
Gatorade Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. The drink is owned and manufactured by PepsiCo and is distributed in over 80 countries. The beverage was develope ...
as a brand partner. In July 2022, Pau Gasol joined the Overtime Elite board.


OT7

Overtime launched OT7, a low-contact, seven-on-seven American football league with Cam Newton, in 2022. The first OT7 season was held in June 2022 in
Las Vegas, Nevada Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
. The first season featured 18 seven-on-seven teams from around the U.S. Participants included top-ranked quarterbacks Malachi Nelson, Dante Moore, Nico Iamaleava, and Jaden Rashada. Over 100 Power Five recruits participated in the first season. The South Florida Express defeated Cam Newton's C1N in the OT7 finals. In its second season, OT7 expanded to add four divisional events in Baltimore, Orlando, Austin and Phoenix. In March 2024, it announced a partnership with the NFL to stream the games on NFL Media properties.


OTX

In February 2023, Overtime launched Overtime Boxing (OTX), with four-event fight series in August 2023 at Overtime Elite Arena in
Atlanta, Georgia Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
, aired exclusively on
DAZN DAZN (; pronounced "da zone") is a British Over-the-top media service, over-the-top sports Sports broadcasting, streaming and entertainment platform. Founded in 2007 as Perform Group via the merger of Premium TV Limited and Inform Group, it is o ...
. Nutrabolt and its drink brand C4 Energy were named the first sponsor in a multiyear deal. On August 4, 2023, OTX held their first five fights at OTE Arena. In the main event Super Bantamweight Elijah Pierce knocked out Mike Plania in the third round. In the co-main event, Olympic Bronze medalist, Welterweight Oshae Jones won a decision over Miranda Barber to capture the North American Boxing Federation title. In January 2024, OTX announced an eight-event schedule with the first fight on March 29 at OTE Arena in Atlanta.


Overtime Select

In October 2023, Overtime launched Overtime Select, a four-week league for elite high school girls basketball players taking place during the summer of 2024 at OTE Arena in Atlanta, Georgia. Top high school players participating in Overtime Select include Aaliyah Chavez (No. 1 in the 2025 class), Jazzy Davidson (No. 2, 2025), Jenica Lewis (No. 23, 2026) and twin sisters Mia (No. 7, 2025) and Mya Pauldo (No. 24, 2025). Overtime Select advisors include current and former players
Seimone Augustus Seimone Delicia Augustus (born April 30, 1984) is an American basketball coach and former professional player. She is currently an assistant coach for the LSU Tigers women's basketball, Louisiana State University women's basketball team. She was ...
,
Paige Bueckers Paige Madison Bueckers ( ; born October 20, 2001) is an American professional basketball player for the Dallas Wings of the Women's National Basketball Association (WNBA). She played college basketball for the UConn Huskies women's basketball, ...
,
Napheesa Collier Napheesa Collier ( ; born September 23, 1996), nicknamed "Phee", is an American professional basketball player for the Minnesota Lynx of the Women's National Basketball Association (WNBA). Collier is also a founder of the Unrivaled (basketball le ...
, Breanna Stewart and Kahleah Copper, as well as notable agents and business executives Lindsay Kagawa Colas, Erin Kane, Lauren Maillian and Pamela Neferkara.


References

{{Reflist


External links


Official Site
American sport websites Internet properties established in 2016