Outside Inc., formerly called Pocket Outdoor Media until February 2021, is an American company focused on sports and recreation (especially outdoor sports), fitness and nutrition. It has various ventures such as ''Outside'' magazine, Outside TV, the Gaia GPS and Trailforks trail mapping apps, ''

Climbing Climbing is the activity of using one's hands, feet, or other parts of the body to ascend a steep topographical object that can range from the world's tallest mountains (e.g. the eight thousanders) to small boulders. Climbing is done for locom ...

'' magazine, ''Peloton'' magazine, ''

Rock & Ice ''Rock & Ice'' is a magazine published by Outside focusing on rock and ice climbing. The first issue came out in March 1984. The first publisher was Neal Kaptain. George Bracksieck worked for him, beginning in January 1984, and the two became e ...

'' magazine, '' Women's Running'' magazine and ''

Yoga Journal ''Yoga Journal'' is a website and digital journal, formerly a print magazine, on yoga as exercise founded in California in 1975 with the goal of combining the essence of traditional yoga with scientific understanding. It has produced live events ...

''. The company is headquartered in

Boulder, Colorado Boulder is a List of municipalities in Colorado#Home rule municipality, home rule city in Boulder County, Colorado, United States, and its county seat. With a population of 108,250 at the 2020 United States census, 2020 census, it is the most ...

Overview and history

As Pocket Outdoor Media, the company received Series A venture capital financing from Jazz Venture Partners, Next Ventures, and Zone 5 Ventures, and announced the funding together with the acquisition of three divisions of

Active Interest Media Active Interest Media (AIM) is a publisher specializing in "niche enthusiast magazines" (i.e. magazines targeted at hobbyists). History The company was formed in 2003 by private-equity investment firm Wind Point Partners by the acquisition of '' ...

in June 2020. In February 2021, Pocket Outdoor Media acquired Outside Integrated Media and renamed itself to Outside, Inc. Outside Inc. is headquartered in

. As of July 2021, it also had offices in * Carbondale, Colorado *

Denver, Colorado Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...

Easthampton, Massachusetts Easthampton is a city in Hampshire County, Massachusetts, United States. The city is in the Pioneer Valley, near the five colleges in the college towns of Northampton and Amherst. The population was 16,211 at the 2020 census. History E ...

Frankfurt, Germany Frankfurt am Main () is the most populous city in the German state of Hesse. Its 773,068 inhabitants as of 2022 make it the fifth-most populous city in Germany. Located in the foreland of the Taunus on its namesake Main, it forms a contin ...

Melbourne, Australia Melbourne ( , ; Boonwurrung/ or ) is the capital and most populous city of the Australian state of Victoria, and the second most-populous city in Australia, after Sydney. The city's name generally refers to a metropolitan area also known ...

New York City, New York New York, often called New York City (NYC), is the List of United States cities by population, most populous city in the United States, located at the southern tip of New York State on New York Harbor, one of the world's largest natural harb ...

Ojai, California Ojai ( ; Chumashan languages, Chumash: ''’Awhaỳ'') is a city in Ventura County, California. Located in the Ojai Valley, it is northwest of Los Angeles and east of Santa Barbara, California, Santa Barbara. The valley is part of the east– ...

San Diego, California San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...

San Francisco, California San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

Santa Fe, New Mexico Santa Fe ( ; , literal translation, lit. "Holy Faith") is the capital city, capital of the U.S. state of New Mexico, and the county seat of Santa Fe County. With over 89,000 residents, Santa Fe is the List of municipalities in New Mexico, fourt ...

Squamish, British Columbia Squamish (; , ; 2021 census population 23,819) is a community and a district municipality in the Provinces and territories of Canada, Canadian province of British Columbia, located at the north end of Howe Sound on the British Columbia Highway 99 ...

Toronto, Ontario Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

Company acquisitions have included: * Three divisions of

, purchased in June 2020 * Big Stone Publishing, purchased in October 2020 * FinisherPix, a sports event photography company, purchased in November 2020 * Outside Integrated Media, purchased in February 2021 * Inkwell Media, a marketing agency, purchased in November 2021 * Roam Media, an online education brand, purchased in November 2021 * Fastest Known Time (FKT), purchased in March 2022. * Stomp Sessions, an online action sports tutorials learning platform, purchased in October 2022 for integration into the Outside Learn operation The company offers a monthly subscription service called Outside+ for bundled access to several of its websites, use of its

mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a smartphone, phone, tablet computer, tablet, or smartwatch, watch. Mobile applications often stand in contrast to desktop appli ...

navigation services, event discounts, and sports training programs.

Brands and operations

Brands owned by the company include * Fastest Known Time (FKT), an outdoor sports speed record tracking website (purchased in March 2022) * Inkwell Media, a marketing agency (purchased in November 2021) * Roam Media, an online education brand (purchased in November 2021) * Pinkbike cycling website, CyclingTips website, and Trailforks GPS-enabled trail database and mobile app (purchased in July 2021) * Outside Shop outdoor-related product sales website (purchased as the Cairn subscription box service and renamed in April 2021) * Brands acquired via the purchase of Outside Integrated Media in February 2021: ** ''Outside'' magazine ** Outside TV television network (launched in 2010) * ''Peloton'' magazine, the athleteReg sporting events organizing service and mobile app, and the Gaia GPS trail mapping mobile app (purchased in February 2021 separately from the purchase of Outside Integrated Media) * ''Beta'' mountain biking magazine (launched in March 2021) * ''Paleo'' magazine (purchased in November 2020) * FinisherPix, a sports event photography company (purchased in November 2020) * ''Gym Climber'', ''

'', and ''Trail Runner'' magazines (via purchase of Big Stone Publishing in October 2020) * Brands acquired via the purchase of three divisions of

in June 2020: ** ''Outside Business Journal'', formerly ''SNEWS'', a sports trade website and former trade magazine (rebranded in March 2021 after purchase as ''SNEWS'') ** ''

'', ''

Vegetarian Times ''Vegetarian Times'' is an American publication focused on food, culture, health and lifestyle for vegetarians, vegans, and all people interested in plant-based eating. ''Vegetarian Times'' promotes an eco-friendly lifestyle with recipes, and he ...

'', ''Ski'', ''

'', '' Backpacker'', ''Oxygen'', ''Clean Eating'', ''Better Nutrition'', ''Muscle & Performance'' and ''NatuRx'' magazines ** National Park Trips trip planning websites and magazines for National Parks ** NASTAR, a recreational ski and snowboard racing program founded in 1968 by ''Ski'' magazine ** Warren Miller Entertainment, an action sports film company ** Fly Fishing Film Tour (F3T), a fly fishing film event program * Roll Massif, an event production company purchased just before the Active Interest Media purchases of June 2020 * '' Women's Running'', ''

VeloNews ''VeloNews'' was an American cycling magazine headquartered in Boulder, Colorado Boulder is a List of municipalities in Colorado#Home rule municipality, home rule city in Boulder County, Colorado, United States, and its county seat. With a ...

'', ''Triathlete'', and ''Bicycle Retailer and Industry News'' magazines (owned prior to the June 2020 purchases from Active Interest Media) * VeloPress book publishing (owned prior to the June 2020 purchases from Active Interest Media) * VeloSwap biking and skiing expo event (owned prior to the June 2020 purchases from Active Interest Media) * ''The Box'', a fitness website and possibly a magazine * Other "Outside" branded operations **Outside Books (book publishing) **Outside Events Cycling Series (cycling event program) **Outside Learn (online education) Discontinued and divested brands: * ''PodiumRunner'', a defunct running magazine shut down in March 2022 (already owned by Pocket Outdoor Media prior to the June 2020 purchases from Active Interest Media) * IDEA Health and Fitness Association, a membership association for fitness and wellness professionals (purchased from Active Interest Media in June 2020, sold in April 2022 to its CEO Amy Boone Thompson)

External links

References

{{reflist Magazine publishing companies of the United States Companies based in Colorado Web mapping Route planning software