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Outright was an
accounting Accounting, also known as accountancy, is the process of recording and processing information about economic entity, economic entities, such as businesses and corporations. Accounting measures the results of an organization's economic activit ...
and
bookkeeping Bookkeeping is the recording of financial transactions, and is part of the process of accounting in business and other organizations. It involves preparing source documents for all transactions, operations, and other events of a business. T ...
software application that assists small businesses and
sole proprietors A sole proprietorship, also known as a sole tradership, individual entrepreneurship or proprietorship, is a type of enterprise owned and run by only one person and in which there is no legal distinction between the owner and the business entity. ...
with managing their business's income and expenses. In May 2022, GoDaddy announced the software would be discontinued on June 18, 2022. The software also provided means to organize and categorize expenses for filing a United States Schedule C tax return.By Kathy Yakal, PC Magazine Review of Outright
Accounting & Tax
Retrieved March 25, 2010.
It was acquired by
GoDaddy GoDaddy Inc. is an American publicly traded Internet Domain name registry, domain registry, Domain name registrar, domain registrar and web hosting company headquartered in Tempe, Arizona, and incorporated in Delaware. GoDaddy is the world's fif ...
in 2012 for approximately $20 million and had been rebranded as GoDaddy Online Bookkeeping.


History

Kevin Reeth and Ben Curren worked together at
Intuit Intuit Inc. is an American multinational business software company that specializes in financial software. The company is headquartered in Mountain View, California, and the CEO is Sasan Goodarzi. Intuit's products include the tax preparati ...
in 2006 and then later at a web-application firm called Esomnie LLC. As a Product Manager and Software Engineer respectively, the two were heavily involved in the development and marketing of
Quicken Quicken is a personal finance management application originally developed and offered by Intuit, Inc. Intuit sold Quicken to H.I.G. Capital in 2016, and H.I.G. sold Quicken to Aquiline Capital Partners in 2021. Quicken runs on Windows and M ...
products. Curren and Reeth had become increasingly frustrated with the complexity of doing taxes for small businesses, so in 2008 they founded a company and website called BootStrap.Outright.com Home Page
Retrieved March 25, 2010.
The Website was renamed Outright just a few months after launch, though it continues to be operated by BootStrap, Inc. In 2009, the company raised a total of $7.7 million funding from
Sequoia Capital Sequoia Capital Operations, LLC is an American venture capital firm headquartered in Menlo Park, California, specializing in seed stage, early stage, and growth stage investments in private companies across technology sectors. the firm had appro ...
,
First Round Capital First Round Capital is a US-based venture capital firm that specializes in providing seed-stage funding to technology companies. Founded by Josh Kopelman and Howard Morgan First Round typically provides seed-stage funding and focuses on po ...
,
Shasta Ventures Shasta Ventures is an early-stage venture capital investment firm located in Silicon Valley that invests in enterprise and technology consumer startups. It is located on Sand Hill Road in Menlo Park. Funds Shasta's second fund of US$250 milli ...
and
SoftTech VC Uncork Capital (formerly known as SoftTech VC) is an American venture capital firm based in San Francisco, California, that was founded by Jeff Clavier. It is considered one of the most active established seed funds in Silicon Valley, with inves ...
among others.By Paul O’Brien, Outright Blog.
Outright Raises $5.5M with Sequoia Capital
” Retrieved March 25, 2010
Today, the website manages $1.2 billion in transactions from small businesses and independent contractors. On July 17, 2012, Outright.com announced in an email to all customers that they had been acquired by
GoDaddy GoDaddy Inc. is an American publicly traded Internet Domain name registry, domain registry, Domain name registrar, domain registrar and web hosting company headquartered in Tempe, Arizona, and incorporated in Delaware. GoDaddy is the world's fif ...
.com.


Functions

The software was designed as a
software as a service Software as a service (SaaS ) is a cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources. SaaS is usually accessed via a web application. Unlike o ...
model. It provided the following functions: * Tracked and managed business
income Income is the consumption and saving opportunity gained by an entity within a specified timeframe, which is generally expressed in monetary terms. Income is difficult to define conceptually and the definition may be different across fields. F ...
,
expenses An expense is an item requiring an outflow of money, or any form of fortune in general, to another person or group as payment for an item, service, or other category of costs. For a tenant, rent is an expense. For students or parents, tuition i ...
and tax liabilities.By Leena Rao, TechCrunch. “Outright Tracking More Than $1 Billion, Launches W-9 Management Service.” Retrieved March 29, 2010 * Data import - The application could import financial information from
PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support E-commerce payment system, online money transfers; it serves as an electronic alter ...
,
FreshBooks FreshBooks is accounting software operated by 2ndSite Inc. primarily for small and medium-sized businesses. It is a web-based software as a service (SaaS) model, that can be accessed through a desktop or mobile device. The company was founded i ...
,
oDesk Upwork Inc., formerly Elance-oDesk, is an American freelancing platform headquartered in Santa Clara and San Francisco, California. The company was formed in 2013 as Elance-oDesk after the merger of Elance Inc. and oDesk Corp. The merged compa ...
, and other financial management tools.By Howard Greenstein, Inc.
Small Business Web: Leverage and Cooperation
” Retrieved March 29, 2010
By Scott Blitstein, WebWorkerDaily.
Outright Teams Up With PayPal & Expensify to Ease Your Bookkeeping Woes
” Retrieved June 04, 2010
* Reports
income Income is the consumption and saving opportunity gained by an entity within a specified timeframe, which is generally expressed in monetary terms. Income is difficult to define conceptually and the definition may be different across fields. F ...
and expenses for
sole proprietor A sole proprietorship, also known as a sole tradership, individual entrepreneurship or proprietorship, is a type of enterprise owned and run by only one person and in which there is no legal distinction between the owner and the business entity. ...
s filing a Schedule C or
1040 Year 1040 ( MXL) was a leap year starting on Tuesday of the Julian calendar. Events By place Europe * Spring – Nikephoros Dokeianos, Byzantine governor of the Catepanate of Italy, is murdered by Lombard rebels at Ascoli. He is re ...
* Managed W-9s for paying
independent contractor Employment is a relationship between two parties regulating the provision of paid labour services. Usually based on a contract, one party, the employer, which might be a corporation, a not-for-profit organization, a co-operative, or any oth ...
s,
freelancer ''Freelance'' (sometimes spelled ''free-lance'' or ''free lance''), ''freelancer'', or ''freelance worker'', are terms commonly used for a person who is self-employed and not necessarily committed to a particular employer long-term. Freelance w ...
s, and anyone outside of company staff for
1099 Year 1099 ( MXCIX) was a common year starting on Saturday of the Julian calendar. Events By place First Crusade * January 16 – The Crusaders, under Raymond IV, count of Toulouse (Raymond of Saint-Gilles), leave Antioch, and he ...
filingsOutright News
Collect and Manage W-9 Forms Online; Free
” Retrieved June 04, 2010
* On-line selling on
eBay eBay Inc. ( , often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. ...
Bookkeeping Selling Manager app that imported transaction data from eBay and
PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support E-commerce payment system, online money transfers; it serves as an electronic alter ...
accounts to help eBay sellers manage their finances.By Kevin Reeth, Outright Blog.
One complete picture
” Retrieved August 11, 2011
By Vangie Beal, Ecommerce-Guide Essentials.
eBay Integrates Outright Bookkeeping Solution
” Retrieved March 29, 2010


References

{{accounting software Accounting software Companies based in Mountain View, California Companies based in Silicon Valley Financial services companies established in 2008 Financial software companies Software companies based in Mountain View, California 2012 mergers and acquisitions Online financial services companies of the United States Tax software of the United States